Download or read book Adolescents Family and Consumer Behaviour written by Harleen Kaur and published by Routledge. This book was released on 2019-12-20 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.

Download or read book Sociocultural Perspectives on Youth Ethical Consumerism written by Giuliano Reis and published by Springer. This book was released on 2017-11-07 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new book advances current practice-based and theoretical knowledge around how youth defines and engages with consumerism to provoke a larger conversation within science and environmental education. It is also geared towards unveiling those literacy praxes that can assist youth to adopt more ethically-oriented consumerist habits. More specifically, this book studies how youth’s participation in the global consumer market intersects with media technologies, new literacies, as well as science and the environment from sociocultural perspectives. In addition, it considers how school science has mediated youth participation in hyper-consumerism, from food and technology to shelter and transportation. This important and timely book is a must-read for those interested in topics such as critical youth studies, critical media literacy, STEM, arts-based research, STSE education, citizenship education, cultural studies, policy studies, curriculum studies, socio-scientific issues, technology, sustainability, food studies, social justice, poverty, and consumer behaviour. A wide range of science, technology and environmental educators from Australia, Brazil, Canada, Netherlands and the United States have combined their perspectives to produce this exciting, innovative, timely and important book. It should be essential reading for all teachers, teacher educators and curriculum developers keen to address key issues raised by a commitment to assist students in refining their understanding of what constitutes socially, culturally, ethically and politically responsible consumer practices and supporting them in formulating and engaging in effective individual and collective action. Derek Hodson, Emeritus Professor of Science Education, Ontario Institute for Studies in Education (OISE), University of Toronto, Professor of Science Education at The University of Auckland (New Zealand), and Founding Editor of the Canadian Journal of Science, Mathematics and Technology Education (CJSMTE). The authors in the book deconstruct and analyse intricate economic, sociopolitical and affective networks that are behind the cycles of production, distribution and consumption of objects that are present in youngsters' daily lives and their attitudes towards them. Apart from breaking new ground by proposing and discussing socioculturally informed research about the topic, the book connects with pedagogical approaches that value critical perspectives on the nature of the relationship between science, technology, society and environment. It is a must-read for both researchers and practitioners interested in issues related to sustainability and citizenship education. Isabel Martins, Professor of Science Education, Universidade Federal do Rio de Janeiro/ Federal University of Rio de Janeiro (UFRJ).

Download or read book Childhood Youth and Activism written by Katie Wright and published by Emerald Group Publishing. This book was released on 2023-12-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering the meanings of activism by and for children and young people in the twenty-first century, this edited collection is a valuable resource for scholars, educators and practitioners interested in the intersections of childhood and youth studies, activism and movements for social change.

Download or read book Consumer Activism written by Eleftheria J. Lekakis and published by SAGE. This book was released on 2022-08-27 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice." – Professor Mehita Iqani, Stellenbosch University "Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems." – Professor Melissa Aronczyk, Rutgers University Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice. This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption. Impassioned and always accessible, Eleftheria Lekakis explores: The media and economic logics which privilege elite activists. The real opportunities to resist and redirect promotional culture. Consumer activism as collective and community-building. The politicisation of celebrity influencers. The centrality of digital media technology. A range of transnational case studies pushing the field beyond the Global North. Consumer Activism: Promotional Culture and Resistance covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism. Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex.

Download or read book Global Activism in an American School written by Linda Kantor Swerdlow and published by Rowman & Littlefield. This book was released on 2016-10-04 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: When twelve-year-old Iqbal Masih, former child laborer in a Pakistani carpet factory came to Boston in 1994 to receive Reebok’s Youth in Action Award, he asked to meet youth his own age. Reebok selected Broad Meadows Middle School in Quincy, Massachusetts because of its Human Rights curriculum and reputation for student activism. Iqbal’s inspirational visit and untimely murder five months later, on his return to Pakistan, inspired the middle school students to start a grassroots activist campaign to build a school in his memory. Due to the campaign’s success Broad Meadows was chosen as a pilot school for Operation Day’s Work, USA, (ODW, USA) an American adaptation of Norway’s highly effective youth global social action program. ODW has been operating successfully as an after school program at Broad Meadows since 1996. Global Activism in an American School: From Empathy to Action analyzes the evolution of the Kid’s Campaign and Operation Day’s Work at Broad Meadows. It demonstrates how teacher facilitator, Ron Adams, in conjunction with his students created a democratic after school community and provides teachers with unique field tested strategies they could use to promote student activism at the global or local level. Twenty percent of the royalties for this book will be donated to GoodWeave International.

Download or read book YouthXchange training kit on responsible consumption for Africa written by Martinez-Roca, Carme and published by UNESCO Publishing. This book was released on 2017-12-31 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Download or read book Liberalization s Children written by Ritty A. Lukose and published by Duke University Press. This book was released on 2009-11-13 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liberalization’s Children explores how youth and gender have become crucial sites for a contested cultural politics of globalization in India. Popular discourses draw a contrast between “midnight’s children,” who were rooted in post-independence Nehruvian developmentalism, and “liberalization’s children,” who are global in outlook and unapologetically consumerist. Moral panics about beauty pageants and the celebration of St. Valentine’s Day reflect ambivalence about the impact of an expanding commodity culture, especially on young women. By simply highlighting the triumph of consumerism, such discourses obscure more than they reveal. Through a careful analysis of “consumer citizenship,” Ritty A. Lukose argues that the breakdown of the Nehruvian vision connects with ongoing struggles over the meanings of public life and the cultural politics of belonging. Those struggles play out in the ascendancy of Hindu nationalism; reconfigurations of youthful, middle-class femininity; attempts by the middle class to alter understandings of citizenship; and assertions of new forms of masculinity by members of lower castes. Moving beyond elite figurations of globalizing Indian youth, Lukose draws on ethnographic research to examine how non-elite college students in the southern state of Kerala mediate region, nation, and globe. Kerala sits at the crossroads of development and globalization. Held up as a model of left-inspired development, it has also been transformed through an extensive and largely non-elite transnational circulation of labor, money, and commodities to the Persian Gulf and elsewhere. Focusing on fashion, romance, student politics, and education, Lukose carefully tracks how gender, caste, and class, as well as colonial and postcolonial legacies of culture and power, affect how students navigate their roles as citizens and consumers. She explores how mass-mediation and an expanding commodity culture have differentially incorporated young people into the structures and aspirational logics of globalization.

Download or read book The Sociology of Childhood and Youth in Canada written by Xiaobei Chen and published by Canadian Scholars. This book was released on 2017-12-12 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sociology of childhood and youth has sparked international interest in recent years, and yet a reader highlighting Canadian work in this field has been long overdue. Filling this gap in the literature, The Sociology of Childhood and Youth in Canada brings together cutting-edge Canadian scholarship in this important and growing discipline. Thought-provoking and timely, this edited collection explores a breadth of essential topics, including research on and with children and youth, the social construction of childhood and youth, intersecting identities, and citizenship, rights, and social engagement. With a focus on social justice, the contributing authors critically examine various sites of inequality in the lives of children and young people, such as gender, sexuality, colonialism, race, class, and disability. Encouraging further development of Canadian scholarship in the sociology of childhood and youth, this unique collection ensures that young people’s voices are heard by involving them in the research process. Pedagogical supports—including learning objectives, study questions, suggested research assignments, and a comprehensive glossary—make this volume an invaluable resource for students of childhood and youth studies in Canada.

Download or read book Sustainable Fashion Consumer Awareness and Education written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-19 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.

Download or read book Contemporary Youth Activism written by Jerusha Conner and published by Bloomsbury Publishing USA. This book was released on 2016-09-26 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cutting-edge study showcases the emergence of contemporary youth activism in the United States, its benefits to young people, its role in strengthening society, and its powerful social justice implications. At a time when youth are too often dismissed as either empowered consumers or disempowered deviants, it is vital to understand how these young people are pushing back, challenging such constructions, and advancing new possibilities for their institutions and themselves. This book examines the latest developments in the field of contemporary youth activism (CYA) and documents the myriad ways in which youth activists are effecting social change, even as they experience personal change. By taking public, political action on a range of intersecting issues, youth activists are shifting their own developmental pathways, shaping public policy, and shaking up traditional paradigms. Section one of the book offers a historical perspective on youth activism in the United States, followed by a discussion of contemporary examples of CYA for social justice. The second and third sections analyze the individual, institutional, and ideological effects of CYA, arguing that youth activism works to promote change at three levels: self, systems, and in the broader society. Readers will come away with a clearer understanding of the many ways in which today's youth activists are working to reimagine and remake American democracy, reawakening the promise of a multi-issue, progressive movement for social justice.

Download or read book Fostering Consumer Activism written by Gyan Pandit and published by . This book was released on 1992 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Indian context.

Download or read book Online Consumer Behavior written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2012-05-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Download or read book The Debate over Corporate Social Responsibility written by Steven K. May and published by Oxford University Press. This book was released on 2007-04-19 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.

Download or read book Socially Just Research with Young People written by Alison Baker and published by Springer Nature. This book was released on with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Watchdogs and Whistleblowers written by Stephen Brobeck and published by Bloomsbury Publishing USA. This book was released on 2015-07-20 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the most comprehensive and up-to-date source of information about ways in which consumer activism has reshaped the economic and political well-being of citizens in the United States and around the world. This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a one-stop source of facts and insights. The contributors explore hundreds of major consumer protections that have significantly enhanced the quality of life and safety for all Americans, showing how these protections were won through the skillful and determined work of leading activists and activist organizations. Many of the stories told here are related by the activists themselves, often for the first time. More than 140 entries offer a comprehensive treatment of the consumer activism of specific organizations, their leaders, and strategies. The book also includes more than 40 entries about consumer movements in Europe, Asia, Africa, and Latin America. A timeline of key events and a listing of the most important books on the subject of consumer activism help provide context for the individual entries as do two introductory essays. Cross references in each entry establish linkages among topics.