Download or read book Consumer Attitudes Behaviors about Floral Purchasing Study written by Michael Cohen Group and published by . This book was released on 2005 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Attitudes Toward the Purchase of Floral Products written by Michigan State University. Agricultural Experiment Station and published by . This book was released on 1973 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Attitudes Toward the Purchase of Floral Products written by William J. Carpenter and published by . This book was released on 1973 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Floral Consumer Experience Study written by Wenonah Marie Marlin and published by . This book was released on 2018 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of this research is to identify the retailer controlled variables that are significant to increase floral purchases. Surveys were sent to MSU alumni and dispersed through social media. Respondents answered questions regarding floral purchasing patterns, floral product selection and quality, consumer attitude and socio-demographics. Responses were separated and compared by generation. Results show that Baby Boomers and older are more likely to purchase flowers more often, floral purchases are seasonal and flower type and a stylish shop are important to consumers.
Download or read book New Consumer Culture in China written by Xi Liu and published by Routledge. This book was released on 2021-07-19 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers’ motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers’ aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.
Download or read book Communication Cloud and Big Data written by Hiren Kumar Deva Sarma and published by ACCB Publishing. This book was released on 2014-12-31 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis of big data is becoming a hot stuff for engineers, researchers and business enterprises now a days. It refers to the process of collecting, organizing and analyzing large sets of data to discover hidden patterns and other useful information. Not solely can massive information analytics assist to know the knowledge contained inside the information, however it will additionally facilitate to determine the information that is most significant to the business and future business choices. Cloud computing is the type of computing that relies on sharing computing resources rather than having local servers or personal devices to handle applications. Cloud computing aims at applying traditional supercomputing, or high-performance computing power to perform tens of trillions of computations per second, in consumer-oriented applications such as financial portfolios, to deliver personalized information, to provide data storage etc. Since big data places on networks, storage and servers, requirements arise to analyse this huge amount data on the cloud. Even cloud providers also welcome this new business opportunity of supporting big data analysis in the cloud. But in the same time they are facing various, architectural and technical hurdles. Therefore, big data analysis in cloud attacting many researchers now a days. The National Conference on Communication, Cloud and Big Data (CCB) 2014 organized by Department of Information Technology, SMIT has received keen response from researchers across the country. Each paper went through reviews process and finally, 30 papers were selected for presentation. The papers are an even mix of research topics from the fields of Communication, Cloud and Big Data and its applications in various fields of engineering and science.
Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2023-03-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.
Download or read book Online Consumer Behavior written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2012-05-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Download or read book Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior written by Chkoniya, Valentina and published by IGI Global. This book was released on 2020-04-03 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Download or read book SAF written by and published by . This book was released on 1988 with total page 1314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Analysis of Indoor Potted Flowering Plant Purchase Behavior written by Farrell Elvon Jensen and published by . This book was released on 1975 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Download or read book Research in Consumer Behavior written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2010-12-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
Download or read book Consumer Behavior and Grower Preference Analysis for Agricultural Economics written by Zongyu Li and published by . This book was released on 2019 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation consists of three independent but related studies that investigate consumer behavior and grower preference for specialty crops. I analyze consumer purchase decisions for flowers considering two different purchase uses, own use and gift use. I also evaluate growers' preference and willingness to pay for improved fruit cultivars, focusing on improvements in increased resistance to diseases and superior fruit quality. These results enable calculation of producer, consumer, and total welfare change under crop loss due to disease. The first study applies the Heckman two step method to investigate differences and similarities for Washington state consumer cut flower purchase behaviors for own use and gift giving. The results indicate that some factors affecting consumer purchase decisions (purchase likelihood and expenditure amount) for own use differ from as those affecting purchase decision for gift giving. These findings are useful to target potential consumers.The second study use a discrete choice experiment method to investigate southeastern states (i.e., Georgia, North Carolina, and South Carolina) peach grower preferences for various attributes of new peach varieties. The mixed logit model results indicate peach growers have heterogeneous preferences for attributes of peach cultivars and are willing to pay higher premiums for peaches with higher resistance to disease but lower premiums for fruit quality attributes. WTP for disease resistance and fruit quality also differ across harvest seasons. The third study evaluates Florida strawberry grower preferences for disease resistance and fruit quality. Results suggest that larger operations are more likely to grow new cultivars with disease improvement. This study calculates the welfare loss for the Florida strawberry industry after methyl bromide phase-out and crop loss due to disease. These results have important implications to Florida strawberry industry and breeders in the development of new cultivars with disease improvement to reduce crop loss percentage.
Download or read book Floral Purchase Behavior of Pennsylvanians written by Bridget Kathleen Behe and published by . This book was released on 1989 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior written by Patricia Huddleston and published by Business Expert Press. This book was released on 2011-01-20 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
Download or read book Gift Giving written by Cele Otnes and published by Popular Press. This book was released on 1996 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative.
