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EBookClubs

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Book Building Brand Communities

Download or read book Building Brand Communities written by Carrie Melissa Jones and published by Berrett-Koehler Publishers. This book was released on 2020-06-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.

Book Guidebook to Community Consulting

Download or read book Guidebook to Community Consulting written by Susan M. Wolfe and published by Cambridge University Press. This book was released on 2023-03-31 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidebook to Community Consulting provides advice for people interested in starting or growing a career in community consulting. Drawing on the authors' years of experience as community consultants, it offers a wealth of practical guidance to anyone considering or establishing a successful career serving and empowering communities. It includes guidance about the personal qualities, values, and technical skills needed; how to start a consulting practice; how to collaborate with colleagues, and most importantly, how to collaborate with communities. Practical advice and tips are motivated by core guiding principles and goals including an understanding of consulting as a partnership between consultants and communities; decoloniality; anti-racism, and equity. The text is animated with illustrative anecdotes and lessons gained from real-world experience.

Book Consulting Skills for Social Researchers

Download or read book Consulting Skills for Social Researchers written by Haslam, Simon and published by Policy Press. This book was released on 2017-07-21 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consulting skills help researchers frame and define research projects, manage the social research process, engage with stakeholders and influence change. This practitioner-oriented text is the first to help social researchers and those active in the social research sector develop these skills. Drawing from the International Council of Management Consulting Institutes’ consulting competence framework, it will aid understanding of effective consulting skills in the UK and international social research community and will be invaluable for all those commissioning, managing and conducting social research.

Book Facilitator s Guide to Participatory Decision Making

Download or read book Facilitator s Guide to Participatory Decision Making written by Sam Kaner and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The best book on collaboration ever written!" —Diane Flannery, founding CEO, Juma Ventures And now this classic book is even better—much better. Completely revised and updated, the second edition is loaded with new tools and techniques. Two powerful new chapters on agenda design A full section devoted to reaching closure More than twice as many tools for handling difficult dynamics 70 brand-new pages and over 100 pages significantly improved

Book Guidebook to Community Consulting

Download or read book Guidebook to Community Consulting written by Susan M. Wolfe and published by Cambridge University Press. This book was released on 2023-03-31 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to collaborating and consulting with communities to enhance social change.

Book Community Organization and Development

Download or read book Community Organization and Development written by Agency for Community Organization and Development and published by . This book was released on 1972 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Community

    Book Details:
  • Author : Peter Block
  • Publisher : Berrett-Koehler Publishers
  • Release : 2009-09-01
  • ISBN : 1605095362
  • Pages : 363 pages

Download or read book Community written by Peter Block and published by Berrett-Koehler Publishers. This book was released on 2009-09-01 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of our communities are fragmented and at odds within themselves. Businesses, social services, education, and health care each live within their own worlds. The same is true of individual citizens, who long for connection but end up marginalized, their gifts overlooked, their potential contributions lost. What keeps this from changing is that we are trapped in an old and tired conversation about who we are. If this narrative does not shift, we will never truly create a common future and work toward it together. What Peter Block provides in this inspiring new book is an exploration of the exact way community can emerge from fragmentation. How is community built? How does the transformation occur? What fundamental shifts are involved? What can individuals and formal leaders do to create a place they want to inhabit? We know what healthy communities look like—there are many success stories out there. The challenge is how to create one in our own place. Block helps us see how we can change the existing context of community from one of deficiencies, interests, and entitlement to one of possibility, generosity, and gifts. Questions are more important than answers in this effort, which means leadership is not a matter of style or vision but is about getting the right people together in the right way: convening is a more critical skill than commanding. As he explores the nature of community and the dynamics of transformation, Block outlines six kinds of conversation that will create communal accountability and commitment and describes how we can design physical spaces and structures that will themselves foster a sense of belonging. In Community, Peter Block explores a way of thinking about our places that creates an opening for authentic communities to exist and details what each of us can do to make that happen.

Book Consultation

    Book Details:
  • Author : A. Michael Dougherty
  • Publisher : Brooks Cole
  • Release : 1995
  • ISBN :
  • Pages : 424 pages

Download or read book Consultation written by A. Michael Dougherty and published by Brooks Cole. This book was released on 1995 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book provides a comprehensive and balanced overview of the practice and theory of consultation. Focusing on how consulting is accomplished, the author presents a generic model for application, surveys various approaches to consultation, discusses the organizational context of consultation, and reviews the many ethical and professional issues consultants face.

Book Consulting and Evaluation with Nonprofit and Community based Organizations

Download or read book Consulting and Evaluation with Nonprofit and Community based Organizations written by Judah J. Viola and published by Jones & Bartlett Learning. This book was released on 2010 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need for consultation and evaluation among nonprofits and government agencies has soared in recent years, as funders have demanded accountability and agencies are ill-equipped to provide the types of data-based information needed. Consulting and Evaluation with Nonprofit and Community-Based Organizations fills a critical gap in the academic literature for nonprofit management. This unique text is a collection of advice and voices from a diverse group of successful, practicing consultants who work with nonprofits and government agencies. Through surveys and interviews, these experts relate detailed information on how they got started in consulting, what types of services they provide, what types of clients they serve, the biggest challenges they face, and much more. The book also integrates current topics from a wide variety of sources so that interested readers can easily access important information all in one book. Book jacket.

Book Delusional Altruism

Download or read book Delusional Altruism written by Kris Putnam-Walkerly and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How you give matters. Discover philanthropic strategies for creating transformational change. Whether you regularly donate to charity, run a small family foundation, or are responsible for millions of dollars in grants, you are a philanthropist. Delusional Altruism: Why Philanthropists Fail To Achieve Change and What They Can Do To Transform Giving looks at how you can create transformational change. It reminds us that how we give is as important as the amount we give. The author describes common practices that hinder transformational change and explains how to avoid them, ensuring that your gifts help create the impact you seek. Delusional Altruism—a set of all-too-common errors in philanthropic strategy—can derail a program of giving and result in a loss of efficiency and effectiveness. This book asks philanthropists and charitable organizations to consider whether they have fallen under the spell of Delusional Altruism. Are you cutting out impactful giving in order to save money or avoid uncertainty? Is your philanthropic approach unnecessarily restricted by traditional thinking? This book will help you answer these questions and determine how you can achieve better outcomes through the process of Transformational Giving. Ask questions that spur learning and fuel innovation Believe that investment in yourself and your operation is important Increase the speed of your actions to increase the impact of your giving Give in ways that create lasting, sustainable change Follow strategies to make your philanthropy unstoppable Although enhanced opportunities for philanthropic giving are on the horizon, changes to philanthropic practice are needed to prevent this philanthropy boom from becoming under-leveraged. Implementing updated approaches now can lead to positive change for the future. Read Delusional Altruism to learn how you can transform reality with strategic giving.

Book Building Successful Communities of Practice

Download or read book Building Successful Communities of Practice written by Emily Webber and published by Blurb. This book was released on 2016-02-23 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connecting with other people, finding a sense of belonging and the need for support are natural human desires. Employees who don't feel supported at work don't stay around for long - or if they do, they quickly become unmotivated and unhappy. At a time when organisational structures are flattening and workforces are increasingly fluid, supporting and connecting people is more important than ever. This is where organisational communities of practice come in. Communities of practice have many valuable benefits. They include accelerating professional development; breaking down organisational silos; enabling knowledge sharing and management; building better practice; helping to hire and retain staff; and making people happier. In this book, Emily Webber shares her learning from personal experiences of building successful communities of practice within organisations. And along the way, she gives practical guidance on creating your own.

Book The Art of Community

    Book Details:
  • Author : Jono Bacon
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2009-08-17
  • ISBN : 1449379311
  • Pages : 396 pages

Download or read book The Art of Community written by Jono Bacon and published by "O'Reilly Media, Inc.". This book was released on 2009-08-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants. Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force. The Art of Community will help you: Develop a strategy, with specific objectives and goals, for building your community Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes Provide tools and infrastructure that let contributors work quickly Create buzz around your community to get more people involved Track the community's work so it can be optimized and simplified Explore a capable, representative governance strategy for your community Identify and manage conflict, including dealing with divisive personalities

Book The Art of Community

Download or read book The Art of Community written by Charles Vogl and published by Berrett-Koehler Publishers. This book was released on 2016-09-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a Culture of Belonging! Strong cultures help people support one another, share their passions, and achieve big goals. And such cultures of belonging aren't just happy accidents - they can be purposefully cultivated, whether they're in a company, a faith institution or among friends and enthusiasts. Drawing on 3,000 years of history and his personal experience, Charles Vogl lays out seven time-tested principles for growing enduring, effective and connected communities. He provides hands-on tools for creatively adapting these principles to any group—formal or informal, mission driven or social, physical or virtual. This book is a guide for leaders seeking to build a vibrant, living culture that will enrich lives. Winner of the Nautilus Silver Book Award in the Business and Leadership Category.

Book People Powered

Download or read book People Powered written by Jono Bacon and published by HarperCollins Leadership. This book was released on 2019-11-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

Book The Kind Leader

Download or read book The Kind Leader written by Karyn Ross and published by CRC Press. This book was released on 2021-09-09 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kindness and leadership aren’t often synonymous. Ask someone to describe "good leadership" to you and you will hear many adjectives used: authentic, bold, challenging, charismatic, decisive, empowering, fearless, goal-oriented, humble, inspiring, original, passionate, role-model, strategic and transparent, to name of a few. And though there are many more that come to mind, kindness isn’t one of them. And here’s the problem with that. Leaders lead. And the way a leader leads – how they do what they do – influences those they lead. From the president of the country, to the president of a company, from middle managers, right down to front-line supervisors, what a leader models – how they think, speak and act – influences the people they lead. Leaders who think, speak and act unkindly give legitimacy and permission to those they lead to think, speak, and act in exactly the same unkind ways. Today, in a world where a leaders’ words and actions travel quickly through social media channels such as Twitter, their influence – unkind or kind – is amplified through repeated views and sharing. In an increasingly fragmented, polarized and divided world, we need leaders who will bring people together not divide them. Leaders who value and model cooperation and collaboration over competition. And who model ways to think kindly, speak kindly and act kindly. We need kindness to become synonymous with good leadership. So that when someone is asked to describe the traits of a good leader, kindness will be the first word that comes to mind. Essentially, the purpose of this book is to teach leaders how to lead with kindness so they can influence the people they lead to create kinder workplaces, organizations and the world. Each chapter contains a mixture of theory, case studies and reflections from leaders and the people they influence. As well, the book follows the fictional stories of Kay’La Janson and Kevin Landrell, as they become leaders in a failing organization that is ultimately turned around through kind leadership. Between chapters there are a series of practical exercises based on concepts presented in the previous chapter with space to record outcomes and reflections on the practice process. This book gives you a deep theoretical understanding of the importance of leading with kindness and also provides practical exercises for you to use to turn theory into practice. Because "change means doing things differently," and because we only really "learn by doing" to create kinder organizations, kinder communities and a kinder world, leaders must be able to begin practicing kindness right away. By the time you finish the book, you will feel confident in your ability to lead with kindness and also to address organizational problems at work, at home and in the community, with kindness.

Book The Heart of Consulting  Great Outcomes for Individuals  Organisations and Communities

Download or read book The Heart of Consulting Great Outcomes for Individuals Organisations and Communities written by Liz & Russell Dimitriadis & Jaffe and published by Austin MacAuley. This book was released on 2018-02 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an invaluable resource for anyone interested in the fascinating field of consultancy. Written by two consultants with decades of experience between them, this is an honest reflection of their 30 years of work. It provides significant insight into the nuances and everyday world of consulting in the community and government sectors. It is sure to be of great value for years to come.

Book For the Love of Community Engagement

Download or read book For the Love of Community Engagement written by Becky Hirst and published by . This book was released on 2021-04-19 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becky Hirst is a skilled community engagement practitioner who is willing to tell it how it is. And she has grave concerns for the future of public participation. To have a thriving society, we need people and communities who are actively involved in civic life. For politicians, public servants, corporations, or planners to engage with communities in any positive way, they need to learn a new way of doing things. A wealth of sophisticated public consultation slogans, methods and frameworks are frequently seen. But we are close to breaking point. Some fundamental things are missing. And, right now, we need to focus our energies on them. As a matter of urgency. Whilst this book shines a clear light of day on hard truths we can't escape, the stories within it are about love, passion, enthusiasm and a heartfelt commitment to community empowerment and community building. Becky's expedition through her career to date is authentically presented as 20 easy-to-follow key insights, combined with 100 conversation starters to provide the reader with calls to both reflect and act. For the Love of Community Engagement seeks to inspire better public participation - and that it will!