Download or read book Constraints and Opportunities of Market Entry Strategies for Multinational Enterprises in Emerging Markets written by Svenja Martina Gnosa and published by GRIN Verlag. This book was released on 2016-09-05 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 0,9, University of St Andrews (Management), course: Global Business Strategy, language: English, abstract: During the last few decades, globalization has created an increasingly competitive landscape and with established markets becoming saturated, multinational enterprises (MNEs) have turned towards emerging markets in order to capitalise on new opportunities for economic growth (London and Hart 2004). Especially through the recent global crisis, the key role of developing and emerging countries, as they have sought to sustain global economic growth, has become the focal point of worldwide interest (Rao 2010). According to McKinsey (2010), “an ongoing shift in global economic activity from developed to developing economies, accompanied by growth in the number of consumers in emerging markets, are the global developments that executives around the world view as the most important for business and the most positive for their own companies profits over the next five years.” The results of recent surveys, such as those by the International Monetary Fund, predict that developing and emerging markets will grow by 6.3% in 2011 In turn this has evoked a significant sense of urgency among several MNE executives (Rao 2010). Furthermore, a survey by McKinsey (2011) found that in the coming decade more then 45% of global GDP growth will be contributed by China, India, Russia, Indonesia, Turkey and Mexico. Likewise, in about 15 years time about 57% of the one billion households with an income > 20.000$ per annum will be in developing countries. As Cavusgil et al (2002, p. 166) pointed out, “...once thought of as backward and low tech, these regions are now rapidly transforming their economies.” By adopting new production techniques and technologies, markets such as China, India and South Korea have become vital places for production. Many companies from traditional developed nations have capitalised on this trend, shifting their production and research and development (R&D) facilities, and strengthening their distribution and service networks in emerging markets. In so doing, foreign market activities have reached a new stage of development: beyond the BRIC-countries second-tier emerging markets are becoming an economic driving force, which means that companies must adapt their product and service strategies in an effort to develop sustainable success by not only reaching premium customers but also “Micro-Potentials”, the huge mass of customers with small budgets (KPMG 2011; Pacek and Thorniley 2007). [...]
Download or read book International Market Entry Strategies of Multinational Enterprises MNEs in Emerging Markets written by Nikolina Saric and published by GRIN Verlag. This book was released on 2014-10-10 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 1, University of Vienna, language: English, abstract: Multinational enterprises (MNEs) are becoming increasingly present on the global market. Since their products and services are offered globally, their multinational strategies must be adapted to different cultures, environments of target countries and their internal strengths. Since the market in the 21st century is oversaturated, it is no wonder that more and more MNEs are targeting emerging markets for multiple business opportunities. Since markets are very dynamic, entry strategies chosen by MNEs must be up to date with market changes. Although MNEs are present in the global market and well acquainted with its dynamics, entry into certain countries is not always an easy task. The main concern of this thesis is to evaluate international entry strategies of companies operating in fast moving consumer goods (FMCG) industries in China and India. Additionally, the thesis aims in exploring and evaluating the consistency of the market entry strategies performed by one specific company (P&G) and two different theoretical frameworks, namely: - Resource-Based Theory by Grant (1991) and - Eclectic paradigm (OLI) by Dunning (2000). For the purposes of this thesis I concentrate on one of the largest and best-known MNEs delivering widely known consumer goods, namely, Procter and Gamble (P&G). My interest lies in exploring whether P&G ́s market entries in two target markets can be compared to above mentioned theories. If not, the goal is to understand inconsistencies and factors which influence them. Emerging markets have a very unique nature which could be a challenge even for the most successful MNEs like P&G. Therefore, understanding these could be a very complex but unavoidable process in order to achieve long term winning strategy.
Download or read book Strategies of Multinational corporations in the emerging markets China and India written by Andreas van de Kuil and published by diplom.de. This book was released on 2008-10-29 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: In recent years, China and India have become two of the most important markets in terms of sales, low-cost manufacturing and R&D operations. The future progress will increase the competitive advantage for both countries and attract MNC s from all over the world to invest. Nevertheless, success is not guaranteed, even with the large business opportunities that China and India provide. A MNC has to be aware of various challenges that both countries pose, such as government interventions, underdeveloped infrastructures or copyright violations. Hence, MNC s need efficient strategies in order to compete and improve their position in these markets. Particularly the implementation of an efficient innovation and knowledge strategy has become a crucial aspect. Effectiveness in local product adjustments, globalizing R&D, tailoring talent management, mastering the complexity of global value chains, and managing risks are success factors that have to be considered. This, however, is not an easy task. Multiple failures of MNC s in China and India demonstrate that it is important to adapt a company s strategy to the local customer needs and to obtain a competitive advantage in the field of innovation. The purpose of this master thesis is to discuss all these aspects and present crucial factors for the implementation of an efficient strategy for the two markets China and India, with a focus on innovation and knowledge. Obviously, there are limits to the scope of this dissertation. Some aspects as for example the cultural background of both countries, governmental restrictions, the role of outsourcing or the availability of financial resources have either not been considered or are only discussed briefly. Moreover, this dissertation will only provide a general overview as the business environment of MNC s in each market will differ. Introduction: In the last 10 to 20 years the term emerging market has become very important in the international business context because countries such as China or India grew heavily and created new, enormous market segments. Companies from all over the world are seeking to do business in economically developing countries because of their great potential. Gross domestic product (GDP) per capita figures exceeding 10 per cent a year, a business environment of over five billion people (approximately 80 per cent of the global population), a growing domestic customer group of wealthy people, excellently educated [...]
Download or read book International Business Organization written by Malcolm Chapman and published by Springer. This book was released on 1999-07-09 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.
Download or read book Competing with Giants Survival Strategies for Emerging Market Companies written by Dawar, Niraj and published by London : Richard Ivey School of Business, University of Western Ontario. This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A discussion of market entry strategies in emerging markets written by Johann Kristoph Kaup and published by GRIN Verlag. This book was released on 2018-06-22 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: This term paper shall give an overview of different options to enter an emerging market and indicate a company about identifying the most promising market entry strategy. Which factors determine the market entry strategy for an emerging market? To answer these questions company and market specific factors in terms of emerging markets will be considered. E.g. company size, market potential or social and cultural differences might eliminate strategies already before. But are the chances opening up by entering an emerging market predominant and worth the risk? Following the introduction, the second chapter provides definitions of emerging markets and developing countries. Furthermore it illustrates the characteristics of emerging markets on the basis of the BRIC countries. In Chapter three factors affecting the decision for a market entry strategy are displayed. Moreover this chapter includes chances and risks of entering emerging markets. Chapter four explains different market entry strategies which are then critically analysed with regard to the previous findings in chapter five. On this basis chapter six provides the conclusion including answers to the afore-mentioned questions.
Download or read book Multinational Enterprises in Emerging Markets written by Yadong Luo and published by Copenhagen Business School Press DK. This book was released on 2002 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly."
Download or read book Emerging Economies and Multinational Enterprises written by and published by Emerald Group Publishing. This book was released on 2015-06-25 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 28 of the Advances in International Management focuses on the opportunities and challenges for multinational enterprises that consider emerging economies and their destinations. It provides a forum for thought-provoking idea and empirical research, and is ideal for researchers and doctoral students whose work touches emerging markets.
Download or read book Strategies in Emerging Markets written by Michael W. Hansen and published by Copenhagen Business School Press DK. This book was released on 2010 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
Download or read book Doing Business in Emerging Markets written by S. Tamer Cavusgil and published by SAGE. This book was released on 2002 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.
Download or read book A Discussion of Market Entry Strategies in Emerging Markets written by Anonym and published by . This book was released on 2019-06-21 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: The Seminar Paper at hand aims at contributing to the controversial issue of pursuing an appropriate market entry strategy for companies in emerging markets. In order to do so, it sets off with a definition of the term "Market Entry", followed by outlining the basic motives that push companies to enter foreign markets. Thereafter, in Chapter 3 as the main part of the Paper, the four key elements of a comprehensive market entry strategy are pointed out at first, to be then described and analyzed more detailed in the following sub-chapters. Chapter 4 puts emphasis on the topic of emerging markets as it is the chosen target market to be analyzed in the context of this Paper. After giving a definition of the term itself the basic characteristics and specifics of emerging markets are illustrated. The last chapter finally sums up all findings of the Seminar Paper and provides approaches on how to choose the right entry strategy whilst paying special attention to the appropriate market entry mode. To top off the Paper an outlook on detailed analysis that should be in the focus of further investigations is given.
Download or read book Analysis and Evaluation of Market Entry Modes Into the Asia Pacific Region written by Thomas Andexer and published by GRIN Verlag. This book was released on 2008 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2006 in the subject Business economics - Supply, Production, Logistics, grade: Sehr Gut, FH Oberösterreich - Campus Steyr (Produktion und Management (PMT)), language: English, abstract: The business world at the beginning of the 21st century is characterised by a steadily increasing globalisation and the growth of international business operations. The proceeding dynamism of the global markets creates new chances not only for multinational enterprises but also for small- and medium sized companies (SMEs). Particularly, the above-average economic potential of emerging markets, especially in many countries of the Asia-Pacific region, is amongst others the leading incentive for the increasing number of cross-border expansions. In this context, the decision for the appropriate market entry strategy is already one of the most difficult ones within the broad topic of international marketing, whereas the choice of target countries with tremendous cultural differences and the specifics of the industrial goods business respectively, lead to an even higher degree of complexity in the decision for the most suitable form of organisation for the international market entry. The main task of this thesis was to break down the untargeted theory of the market entry modes to the evaluation of a situational context of a genuine company with the help of abstract focus areas in a step-by-step approach. Starting with a general overview to the topic area of interational marketing and further the alternative market entry modes, the thesis introduces three focus areas with an anticipatory relation to the case study: 'The Asia-Pacific region, SMEs and the industrial goods business' stand in the centre of the examination. The core of this thesis represents a feasibility study related to the focused perspective, in which every market entry mode is investigated in its compatibility with the focus areas. The result of the study, in other words the identification of al
Download or read book International Business Strategy in Complex Markets written by Hans Jansson and published by Edward Elgar Publishing. This book was released on 2020-06-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.
Download or read book International Business Strategy written by S. Raghunath and published by Springer. This book was released on 2016-12-10 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world’s largest corporations to small, entrepreneurial firms.
Download or read book Turkish Multinationals written by Yuksel Ayden and published by Springer. This book was released on 2017-08-07 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovative book will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.
Download or read book SME Internationalization Strategies written by Noémie Dominguez and published by John Wiley & Sons. This book was released on 2018-05-08 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.
Download or read book Entry Strategies for International Markets written by Franklin R. Root and published by John Wiley & Sons. This book was released on 1998-10-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
