Download or read book Consequences for Budweiser and its Marketing Management due to the Corona Crisis written by Laura Hins and published by GRIN Verlag. This book was released on 2021-02-17 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Heilbronn University, language: English, abstract: As the current health crisis due to the dramatic spread of COVID-19 poses a challenge to socie-ties, governments and businesses across the globe, also the American brand Budweiser is strongly affected by its consequences. Therefore, the objective of this written report is to exam-ine to what extent the corona crisis affects the brand Budweiser and its marketing management. To begin with, after providing some general information about the brand, I will investigate how strongly Budweiser is currently affected and will be affected in the next one or two years by the effects of the corona crisis. Secondly, it will be analysed how the brand is currently communi-cating with its end consumers as well as how this communication is changing compared to the time before the sanitary crisis. Eventually, I will evaluate the quality of communication and final-ly, I will declare what I would change as a marketing manager.

Download or read book Brand Management written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2021-04-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

Download or read book Marketing Campaign for Budweiser written by Kerstin Weyler and published by GRIN Verlag. This book was released on 2005-04-26 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2000 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: sehr gut, Leeds Metropolitan University, language: English, abstract: One of the reasons for choosing to analyse the company Anheuser-Busch with its brand family Budweiser lies in the fact that every group member already had experience in writing reports about relatively “small” (European) companies and therefore preferred analysing the largest beer brewer in the world. The group consisted of 5 people from different countries (Sweden, Austria, Germany and Holland) who came to England with the European Erasmus programme. The work as a team has been helpful and challenging, in fact the cultural differences have helped providing the group with different point of views and interesting information from the own background. The report contains the following key-points in order to give a comprehensible structure and consequently a good analysis of the company Budweiser: · Situation Analysis · Marketing Analysis · Recommendations The situation analysis gives an internal and external view of the chosen company and provides the reader with a general knowledge to understand the marketing analysis and the following recommendations. As the language knowledge might not be at the same level of other English students the group members excuse themselves and hope that the ideas will nevertheless be understandable.

Download or read book The Coronavirus Crisis and Its Teachings written by Roland Benedikter and published by BRILL. This book was released on 2021-12-13 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roland Benedikter and Karim Fathi describe the pluri-dimensional characteristics of the Coronavirus crisis and draw the pillars for a more “multi-resilient” Post-Corona world, including political recommendations on how to generate it.

Download or read book Managing Organisations During the COVID 19 Vortex written by Wilhelm Crous and published by eBook Partnership. This book was released on 2020-04-20 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Organisations During the COVID-19 Vortex is a comprehensive book to help leaders navigate their organisation through the Coronavirus crisis. From managing day-to-day practicalities, to scenario planning and sense-making, this book offers guidelines from over 20 leading experts to help executives deal with their most pressing challenges:- How to manage uncertainty and complexity - Leadership excellence in the COVID-19 crisis- Promoting mental wellness in the workplace- Sense-making for better decision-making in a crisis- Effective crisis communication- Economic and social scenarios- Business contingency planning during COVID-19- Retaining resilience in chaotic conditions- How to navigate lockdowns with certainty- Best practices for managing virtual workers- The legal implications of COVID-19 for employers- And more!This book is essential reading for any executive who is grappling with how to deal with the complexity, uncertainty and unpredictability of this vortex. Trusted, bold and courageous leadership is required to navigate this crisis. Managing Organisations During the COVID-19 Vortex will give leaders the context, tools, guidelines and perseverance needed to face this crisis head-on and lead their organisations into a future beyond the Coronavirus.Key chapters include:- Black swans and the butterfly effect: The keys to understanding COVID-19 - COVID-19: Economic and social impact - Managing uncertainty, complexity and chaos in a crisis vortex- Sense-making for decision-making: A futures thinking perspective for executives in times of crisis - Revisiting, reframing, resetting and re-starting: Navigate crisis lockdowns- Crisis leadership excellence: Navigating in, beyond and through a crisis - Leadership in a time of crises: A challenge for the middle- Business continuity planning during a pandemic: Coronavirus 2020 - Crisis communication: Lessons learned from a pandemic- Remaining resilient in traumatic and chaotic conditions- Promoting personal and workplace mental health in the age of COVID-19- Stress: Manage it and build resilience- Virtual working practices - Tencent responding to the coronavirus- Coronavirus in a fractured democracy- The coronavirus vortex: Employment - The coronavirus: Implications for employers- The day after COVID-19

Download or read book Driving Sustainability through Engineering Management and Systems Engineering written by Simon P. Philbin and published by MDPI. This book was released on 2021-09-08 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ongoing impact of the COVID-19 pandemic, the challenge of realizing sustainability across the triple bottom line of social, environmental, and economic development remains an urgent priority. If anything, it is now imperative that we work towards achieving the United Nations Sustainable Development Goals (SDGs). However, the global challenges are significant. Many of the societal challenges represent complex problems that require multifaceted solutions drawing on multidisciplinary approaches. Engineering management involves the management of people and projects related to technological or engineering systems—this includes project management, engineering economy and technology management, as well as the management and leadership of teams. Systems engineering involves the design, integration and management of complex systems over the full life cycle—this includes requirements capture and integrated system design, as well as modelling and simulation. In addition to the theoretical underpinnings of both disciplines, they also provide a range of tools and techniques that can be used to address technological and organisational complexity. The disciplines of engineering management and systems engineering are therefore ideally suited to help tackle both the challenges and the opportunities associated with realising a sustainable future for all. This book provides new insights on how engineering management and systems engineering can be utilised as part of the journey towards sustainability. The book includes a discussion of a broad range of different approaches to investigate sustainability through utilising quantitative, qualitative and conceptual methodologies. The book will be of interest to researchers and students focused on the field of sustainability as well as practitioners concerned with devising strategies for sustainable development.

Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design

Download or read book Cultural Entrepreneurship written by Vanessa Ratten and published by Springer Nature. This book was released on 2022-07-19 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural entrepreneurship uses culture as a way to understand innovative business ventures. Culture in this edited book involves the beliefs and values associated with certain forms of behaviour. This means the way individuals are involved in business ventures is based on their cultural ideas. This edited book focuses on how cultural entrepreneurship is an important way to understand how cultural products and services such as art, food, music and literature influence the development of business ventures. Thereby highlighting the interesting and unique way cultural ideas are embedded in entrepreneurial activities.

Download or read book Innovative Management Practices An Interdisciplinary Approach with special reference to the New Normal written by Prof. Gholam Syedain Khan and published by Allied Publishers. This book was released on 2021-12-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Innovative Management Practices—An Interdisciplinary Approach’ is a collection of innovative research work that improves understanding and collaboration in business, management, and technology in Asia in the 21st century. This edited book is ideal for managers, executives, academicians, researchers, decision-makers, policymakers, industry practitioners and students. The edited volume highlights topics such as capital markets, financial management, marketing strategy, consumer behavior, leadership and change management, corporate culture, teamwork and technology innovation in business and e-commerce. This volume is also intended to serve as a breeding ground for future researchers addressing the new normal for business.

Download or read book Case Based Research in Tourism Travel and Hospitality written by Marianna Sigala and published by Springer Nature. This book was released on with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Marketing Planning written by Karel Jan Alsem and published by Taylor & Francis. This book was released on 2023-11-01 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. Support materials include PowerPoint slides.

Download or read book Data science and health economics in precision public health written by Demetris Lamnisos and published by Frontiers Media SA. This book was released on 2023-11-15 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Producing and Consuming the Craft Beer Movement written by Wesley Shumar and published by Taylor & Francis. This book was released on 2023-03-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.

Download or read book Crisis Management and Recovery for Events written by Vassilios Ziakas and published by Goodfellow Publishers Ltd. This book was released on 2021-04-30 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of ‘Theory’ and ‘Cases’, it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations.

Download or read book Building the Future with Human Resource Management written by Carolina Machado and published by Springer Nature. This book was released on with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research Handbook on Brand Co Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

Download or read book The Paradigm of Creating a New Environment for Travel Industry Consumers During the Crisis and Instability in the World written by Tamara Gajić and published by Frontiers Media SA. This book was released on 2022-12-05 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: