Download or read book Conquer Rural Marketing Across Countries written by Rajendra Kumar Aneja and published by . This book was released on 2018-05-11 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I have endeavoured to study all the facets of marketing, concerning "Rural Markets". Rural markets are blossoming in India and in many regions like Asia, Latin America, Africa and the Middle East. The villager is becoming more affluent in countries like India, China, Brazil, Colombia, Venezuela, Ecuador, Indonesia, Sri Lanka, etc., due to improvements in agricultural productivity, dispersion of industry in rural areas, exposure to media like television and the rapid advancement of the Internet and mobile phone technologies. The exploding rural markets pose a prodigious challenge to marketers. They have to harvest these markets comprehensively.Ever since I started working in 1975, the assimilation of consumer products in the villages and their consequent impact on the lifestyles and habits of villagers, has fascinated me. Since then, I have been an avid student of rural marketing in India and the countries I worked in abroad, marketing and selling a host of products like soaps, detergents, toothpaste, shampoos, food products, animal feeds, etc., to the villagers in Asia, Latin America, Africa, etc. In this book, I have covered all the four P's of marketing, i.e. the Product, Place, Pricing, and Promotion. The evolution of the Indian urban and rural markets has also been covered. The book is written very substantially in anecdotal form, to make it an interesting reading. It is based on my personal interactions with rural consumers, shopkeepers and wholesalers in hundreds of villages in India and abroad. These narratives are analysed within conceptual frameworks.
Download or read book Conquer Rural Marketing in Developing Countries written by Rajendra Kumar Aneja and published by . This book was released on 2017-10-27 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I have endeavoured to study all the facets of marketing, concerning "Rural Markets". Rural markets are blossoming in India and in many developing regions like Asia, Latin America, Africa and the Middle East. The villager is becoming more affluent in countries like India, China, Brazil, Colombia, Venezuela, Ecuador, Indonesia, Sri Lanka, etc., due to improvements in agricultural productivity, dispersion of industry in rural areas, exposure to media like television and the rapid advancement of the Internet and mobile phone technologies. The exploding rural markets pose a prodigious challenge to marketers. They have to harvest these markets comprehensively.Ever since I started working in 1975, the assimilation of consumer products in the villages and their consequent impact on the lifestyles and habits of villagers, has fascinated me. Since then, I have been an avid student of rural marketing in India and the countries I worked in abroad, marketing and selling a host of products like soaps, detergents, toothpaste, shampoos, food products, animal feeds, etc., to the villagers in Asia, Latin America, Africa, etc. In this book, I have covered all the four P's of marketing, i.e. the Product, Place, Pricing, and Promotion. The evolution of the Indian urban and rural markets has also been covered. The book is written very substantially in anecdotal form, to make it an interesting reading. It is based on my personal interactions with rural consumers, shopkeepers and wholesalers in hundreds of villages in India and abroad. These narratives are analysed within conceptual frameworks.
Download or read book FUNDAMENTALS OF RURAL MARKETING written by Dr. M. A. Soudatti and published by Lulu.com. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Market Unleashed written by Sarabjit Singh Puri and published by Notion Press. This book was released on 2020-07-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
Download or read book Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Rural Markets written by Sukhpal Singh and published by . This book was released on 2015-09-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing has emerged as an important branch of learning given the significance of rural markets and bottom of pyramid populations across the globe and more so in developing countries which have grown fast in the past few decades. Rural markets are now part of the new growth and development agenda not only in their own right but also as part of the inclusive growth and development agenda of the state. But, understanding of the subject and its application remains poor in business and development circles. There are very few courses being offered which add value and which attend to the needs of business executives especially in developing and emerging markets. This book takes a fresh look at the rationale and practice of the discipline by examining major aspects like definition and scope of rural marketing, nature and magnitude of rural markets, segments in the rural sector, innovative product and distribution management strategies and major promotional measures besides examining creation of new rural markets across product categories. The book contains many cases and caselets to make it useful to executives and students to help learn not just concepts but learn them from a real life context. The book is targeted at the undergraduate and post-graduate students in business management, agribusiness management and rural management and at the business executives in management training and learning programs across the developing world. The book brings in many years of experience of the trainer in rural and agribusiness markets across programs at IIMA, IRMA and the like. The book combines the conceptual and the empirical insights on various topics in rural marketing and offers a research based analysis and examination to dispel many rural marketing myths.
Download or read book Rural Marketing Environment Problems written by T.P. Gopalaswamy and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Download or read book Rural Marketing Indian Context written by Dr. Vijay Uprikar and published by The Management Consortium . This book was released on with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author
Download or read book Rural Marketing as a Tool for National Development written by Charles Chatterjee and published by Emerald Group Publishing. This book was released on 2024-10-07 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charles Chatterjee delves into the multifaceted realm of rural marketing and its impact on national advancement.
Download or read book Rural Marketing written by Rajagopal and published by . This book was released on 1998 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: With reference to India.
Download or read book RURAL MARKETING AND MANAGEMENT written by GUPTA, DEEPA and published by PHI Learning Pvt. Ltd.. This book was released on 2023-11-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta
Download or read book Rural Marketing 3 e written by Pradeep Kashyap and published by Pearson Education India. This book was released on 2016 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the l
Download or read book Rural Marketing written by Sawalia Bihari Verma and published by Scientific Publishers. This book was released on 2014-07-01 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.
Download or read book Rise of Rural Consumers in Developing Countries written by Vijay Mahajan and published by SAGE Publications Pvt. Limited. This book was released on 2016-10-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity.
Download or read book Journal written by and published by . This book was released on 1920 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Marketing written by Pradeep Kashyap and published by . This book was released on 2011 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike.
Download or read book New Perspectives on Rural Marketing written by Ramkishen Y. and published by Jaico Publishing House. This book was released on 2002-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
