Download or read book Comunicazione integrata per piccole e medie imprese business to business Strategie strumenti e metodi per impiegare al meglio i budget written by Mario Iannaccone and published by . This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comunicazione integrata per l impresa Un modello per decidere pianificare gestire e valutare la comunicazione aziendale written by Enrico Guidotti and published by FrancoAngeli. This book was released on 2004 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La comunicazione integrata di marketing written by Alberto Chiapponi and published by EGEA spa. This book was released on 2024-09-20T00:00:00+02:00 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dalla prospettiva di un professionista che ha esplorato il panorama della comunicazione di marca da tutti i punti di vista, un manuale davvero unico sulla comunicazione integrata di marketing, una pratica e un modello organizzativo capaci di integrare tutte le leve della comunicazione per garantire che il messaggio del brand sia coerente, omogeneo ed efficace in ogni punto di contatto con il pubblico. L’originalità del libro risiede nel collegamento inedito tra l’influenza dei media e la prospettiva della psicologia evoluzionistica, attraverso la quale vengono svelati i meccanismi mentali e sociali che influenzano le decisioni di consumo. All’interno di una visione strategica della comunicazione, il testo offre suggerimenti concreti e innovativi ai professionisti del settore, affrontando ogni aspetto della comunicazione integrata di marketing: - il team dedicato e le caratteristiche fondamentali di una narrazione di brand efficace; - il ruolo dell’essere umano come interprete del messaggio ricevuto, alla luce dell’evoluzione delle nostre strutture menatali e delle nostre emozioni e comportamenti; - il rapporto tra narrazione e media (il potere dell’esposizione; il gioco tra emozioni, ricordo e memoria; l’importanza della ripetizione; il ricorso a una strategia crossmediale); - l’influenza del contesto; - l’economia dell’attenzione nell’era degli algoritmi; - le implicazioni sociali e psicologiche del branding; - i concetti rilevanti nella pratica operativa (obiettivi di business, di marketing, di comunicazione; efficienza ed effica-cia; segmentazione e targeting; reach e frequenza; creatività, coerenza e distintività; budget; ricerche di mercato); - i KPI per l’efficacia a lungo termine di una campagna e i limiti delle metriche di efficienza a breve termine; - i diversi strumenti con le loro specificità (video, audio, out of home, stampa, digital display & programmatic, social media, influencer, experiential ed eventi, native advertising, partnership e sponsorizzazioni); - gli attori della filiera (agenzie creative, di PR, di eventi ed experiential marketing, le concessionarie di pubblicità e i centri media).
Download or read book 8 strumenti digitali per le PMI written by Pier Paolo Galbusera and published by EGEA spa. This book was released on 2023-02-24T00:00:00+01:00 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nessuna azienda, per quanto piccola, può prescindere dall’impiego di strumenti digitali per la comunicazione, la promozione e la vendita dei propri prodotti. Tuttavia, il rapporto tra piccole e medie imprese e digitalizzazione non è né scontato, né automatico. Questo perché si tende a circoscrivere l’ambito delle potenzialità del digitale alle sole imprese di grandi dimensioni; si tratta, in realtà, di un equivoco che occorre rivedere alla luce della necessità, per le piccole e medie aziende, di dotarsi di questi indispensabili mezzi per costruire strategie di comunicazione, di marketing e di vendita, sia in ambito locale sia, a maggior ragione, per potenziare le esportazioni. Gli autori, impegnati da anni nella consulenza alle Pmi, individuano otto strumenti che ogni azienda deve saper gestire. Tramite un linguaggio semplice e accessibile, questa guida agile ed esplicitamente indirizzata alle Pmi risponde a due quesiti fondamentali: che cosa significa, per una piccola impresa, usare il digitale e come migliorare i risultati nell’attività di esportazione. «Se si approfondisce la conoscenza di questi strumenti, ci si rende conto delle enormi opportunità che da essi derivano, spesso a fronte di costi contenuti».
Download or read book Consulente di comunicazione per piccole e medie imprese business to business Strategie strumenti e metodi per sviluppare al meglio il proprio lavoro e written by Mario Iannaccone and published by . This book was released on 2004 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Low Cost written by Alessandro Martemucci and published by HOEPLI EDITORE. This book was released on 2013-10-23T00:00:00+02:00 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nello scenario di mercato attuale, caratterizzato da una congiuntura economica sfavorevole, non è più sufficiente tagliare i costi, ma è diventato fondamentale gestire al meglio le risorse disponibili, recuperando e riutilizzando tutto quello che è già presente in azienda, economizzando le spese, sfruttando l’innovazione e l’open source. Marketing low cost adotta un modello di business d’avanguardia che punta su efficienza, bassi costi e grande appeal commerciale. Le oltre 50 tabelle subito utilizzabili permettono di ripensare strategicamente e in modo trasversale ogni strumento di marketing e comunicazione, producendo nuove idee che generano valore. Marketing low cost recupera anche gli scarti, ottenendo così il massimo della visibilità con il minimo degli investimenti, giocando sull’innovazione, risorsa chiave per ogni azienda. Marketing low cost mette in primo piano competenze, idee e strumenti operativi (anche non convenzionali) per promuovere in modo originale ed efficace i propri prodotti o servizi. Marketing low cost vuol dire ripensamento di ogni azione: dal carattere utilizzato per stampare i documenti all’etichettatura, dal packaging al sito internet o ai sempre più importanti social media, fino al co-marketing per abbattere le spese di stampa e distribuzione. Marketing low cost si rivolge a piccole e medie imprese, imprenditori, start-up, responsabili commerciali, creativi e professionisti della comunicazione che troveranno casi di buone pratiche ed esempi di concreta applicazione immediata.
Download or read book Comunicazione integrata e PR istruzioni per l uso written by Raoul Romoli Venturi and published by FrancoAngeli. This book was released on 2022-01-13T00:00:00+01:00 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1059.31.1
Download or read book Dietro le quinte delle imprese written by Patrizia Semeraro and published by . This book was released on 2003 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategie di comunicazione e marketing written by Daniele Trevisani and published by FrancoAngeli. This book was released on 2017-05-26T00:00:00+02:00 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1065.144
Download or read book ROIvolution written by Alessandro Santambrogio and published by FrancoAngeli. This book was released on 2016-04-28T00:00:00+02:00 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: 244.61
Download or read book The Suffering of the Immigrant written by Abdelmalek Sayad and published by John Wiley & Sons. This book was released on 2018-03-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a major contribution to our understanding of the condition of the immigrant and it will transform the reader’s understanding of the issues surrounding immigration. Sayad’s book will be widely used in courses on race, ethnicity, immigration and identity in sociology, anthropology, cultural studies, politics and geography. an outstanding and original work on the experience of immigration and the kind of suffering involved in living in a society and culture which is not one’s own; describes how immigrants are compelled, out of respect for themselves and the group that allowed them to leave their country of origin, to play down the suffering of emigration; Abdelmalek Sayad, was an Algerian scholar and close associate of the French sociologist Pierre Bourdieu - after Sayad’s death, Bourdieu undertook to assemble these writings for publication; this book will transform the reader’s understanding of the issues surrounding immigration.
Download or read book Evidence Based Public Health written by Ross C. Brownson and published by Oxford University Press. This book was released on 2010-12-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are at least three ways in which a public health program or policy may not reach stated goals for success: 1) Choosing an intervention approach whose effectiveness is not established in the scientific literature; 2) Selecting a potentially effective program or policy yet achieving only weak, incomplete implementation or "reach," thereby failing to attain objectives; 3) Conducting an inadequate or incorrect evaluation that results in a lack of generalizable knowledge on the effectiveness of a program or policy; and 4) Paying inadequate attention to adapting an intervention to the population and context of interest To enhance evidence-based practice, this book addresses all four possibilities and attempts to provide practical guidance on how to choose, carry out, and evaluate evidence-based programs and policies in public health settings. It also begins to address a fifth, overarching need for a highly trained public health workforce. This book deals not only with finding and using scientific evidence, but also with implementation and evaluation of interventions that generate new evidence on effectiveness. Because all these topics are broad and require multi-disciplinary skills and perspectives, each chapter covers the basic issues and provides multiple examples to illustrate important concepts. In addition, each chapter provides links to the diverse literature and selected websites for readers wanting more detailed information. An indispensable volume for professionals, students, and researchers in the public health sciences and preventative medicine, this new and updated edition of Evidence-Based Public Health aims to bridge research and evidence with policies and the practice of public health.
Download or read book Own the Future written by Michael S. Deimler and published by John Wiley & Sons. This book was released on 2013-04-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.
Download or read book The Wealth of Networks written by Yochai Benkler and published by Yale University Press. This book was released on 2006-01-01 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how patterns of information, knowledge, and cultural production are changing. The author shows that the way information and knowledge are made available can either limit or enlarge the ways people create and express themselves. He describes the range of legal and policy choices that confront.
Download or read book Software Takes Command written by Lev Manovich and published by A&C Black. This book was released on 2013-07-04 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers the first look at the aesthetics of contemporary design from the theoretical perspectives of media theory and 'software studies'.
Download or read book Tourism Congestion Management at Natural and Cultural Sites written by World Tourism Organization and published by WTO. This book was released on 2004 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook contains practical guidance for effective congestion management practices at natural and cultural tourist sites, drawing on a number of detailed case studies. Congestion management practices are explained at different levels, linking actions between demand, destination and site management. Sections cover: types of tourism congestion and consequences; key stakeholders involved; and sustainable tourism development issues.
Download or read book Predictive Analytics for Human Resources written by Jac Fitz-enz and published by John Wiley & Sons. This book was released on 2014-07-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: "Where do I start?" and "What tools are available?" Predictive Analytics for Human Resources is designed to answer these and other vital questions. The book explains the basics of every business—the vision, the brand, and the culture, and shows how predictive analytics supports them. The authors put the focus on the fundamentals of predictability and include a framework of logical questions to help set up an analytic program or project, then follow up by offering a clear explanation of statistical applications. Predictive Analytics for Human Resources is a how-to guide filled with practical and targeted advice. The book starts with the basic idea of engaging in predictive analytics and walks through case simulations showing statistical examples. In addition, this important resource addresses the topics of internal coaching, mentoring, and sponsoring and includes information on how to recruit a sponsor. In the book, you'll find: A comprehensive guide to developing and implementing a human resource analytics project Illustrative examples that show how to go to market, develop a leadership model, and link it to financial targets through causal modeling Explanations of the ten steps required in building an analytics function How to add value through analysis of systems such as staffing, training, and retention For anyone who wants to launch an analytics project or program for HR, this complete guide provides the information and instruction to get started the right way.
