Download or read book Comunicaci n corporativa Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Download or read book Cambio social y Relaciones P blicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comunicaci n digital written by Marta-Lazo, Carmen and published by Editorial UOC. This book was released on 2017-03-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.
Download or read book Comunicaci n especializada y divulgaci n en la red written by Gianluca Pontrandolfo and published by Routledge. This book was released on 2021-11-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comunicación especializada y divulgación en la red: aproximaciones basadas en corpus adopta un enfoque basado en corpus para analizar los principales rasgos discursivos de la divulgación y de la comunicación especializada en español. El volumen presenta un modelo teórico para el estudio de la divulgación en los géneros digitales y lo aplica a una serie de estudios de caso que analizan diferentes rasgos (entre otros, la metáfora, la polifonía o los encuadres discursivos) que permiten caracterizar cómo se comunican contenidos especializados a un público lego. La investigación se basa en el corpus WebLesp, que contiene distintos géneros digitales en cuatro ámbitos sectoriales: medicina, derecho, economía y ciencia. El volumen se dirige a investigadores expertos y principiantes, así como a alumnado y profesorado, interesados en la lingüística española, el análisis de género, el análisis del discurso, el español para fines específicos y la lingüística de corpus. Comunicación especializada y divulgación en la red: aproximaciones basadas en corpus presents a corpus-based approach to the study of the key features of popularization and specialised communication in Spanish. Providing a theoretical framework for the study of popularization in web genres, this book proposes a series of case studies exploring a range of features (including metaphor, polyphony and discourse frames) that contribute to characterise how specialised knowledge is communicated to lay audiences. The research is based on the WebLesp corpus, containing different web genres pertaining to four major domains: law, economics, medicine, and science. This will be of particular interest to researchers and advanced students in Spanish Linguistics, Genre Analysis, Discourse Analysis, Spanish for Specific Purposes and Corpus Linguistics.
Download or read book Communicating Public Health Risk written by José Sixto-García and published by Taylor & Francis. This book was released on 2024-10-01 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume provides not only an in-depth analysis of those risk communication strategies currently used to inform and educate the public around key health issues, but also the risks and effects of radon, a natural but carcinogenic gas that so far has seen relatively little wider coverage. As the leading cause of lung cancer worldwide after smoking, radon is an important yet hidden public health issue, but informing and educating the public about its hazards and dangers is far from straightforward. As well as offering a detailed overview of issues around radon itself, the book asserts that public health communication should be dialogic and interactive, culturally tailored to specific populations to ensure people comprehend and appreciate risk to themselves and their environments. The challenges are, of course, significant in a pluralistic media landscape where disinformation and misinformation threaten the integrity of any message sent. Featuring chapters from researchers across a range of disciplines, this enlightening book will interest students, scholars and professionals working in Public Health, Environment Health and Communication Studies.
Download or read book Animal Health Plan for the Americas by the Year 2000 written by and published by IICA. This book was released on 1986 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the International Conference on Communication and Applied Technologies 2023 ICOMTA 2023 written by Paulo Carlos López-López and published by Springer Nature. This book was released on 2023-11-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.ICOMTA’23 – The 2023 International Conference on Communication and Applied Technologies has as organizing entities the Universidad del Rosario (Bogota, Colombia) and the Benemerita Universidad Autonoma de Puebla (Mexico); and as collaborators at the Universidade de Vigo (Galicia, Spain), Universidade de Santiago de Compostela-Equipo de Investigaciones Políticas (Galicia, España), International Media Management Academic Association (IMMAA) and International Research Network of Communication Management (XESCOM).The conference, which will take place at the Angelopolis Campus of the Benemerita Universidad Autonoma de Puebla between September 6, 7 and 8, 2023, will take place in a mixed mode (face-to-face and virtual).
Download or read book Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-07-16 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing health literacy among patients is a difficult task as medical jargon and healthcare directions can be overwhelming and difficult to comprehend. In today’s digital world, people are more connected than ever before and have the ability to find healthcare information in a way that was not possible in recent years. Mass media and social media have become particularly influential in conveying health information to the public. With the amount of misinformation being spread, coupled with poor health literacy skills, it is imperative that new strategies and policies are undertaken to ensure that patients and the general public receive accurate information and are appropriately educated in order to provide them with the best possible knowledge and care. The Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media provides an overview of the importance of health literacy and the various means to achieve health literacy for patients using several strategies and elements such as patient communication and mass media. The book covers health awareness challenges that have been faced recently and historically and pushes for better patient-provider communication. The book also examines the use of social media, virtual support groups, and technological tools that aid in the facilitation of health knowledge. Covering a range of key topics such as patient safety, health illiteracy, and eHealth, this anthology is crucial for healthcare professionals, researchers, academicians, students, and those interested in understanding the importance of health literacy and how it connects to media and communication.
Download or read book The Handbook of Global Health Communication written by Rafael Obregon and published by John Wiley & Sons. This book was released on 2012-03-12 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
Download or read book Natural Disasters written by Pan American Health Organization and published by Pan American Health Org. This book was released on 2000 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is aimed primarily at health sector professionals who participate in disaster preparedness, response, and mitigation. The intersectoral perspective is now so essential, however, that anyone interested in disaster reduction will find here a useful primer. Public health students and professors also can rely on this book as a manual for formal or informal courses.
Download or read book International Media Research written by John R. Corner and published by Routledge. This book was released on 2004-01-14 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. In this clearly argued collection of essays, the contributors analyze and reflect upon dominant themes and debates that have made media research an increasingly important element of cultural theory. The volume begins with a critical evaluation of the work of the leading media scholar, Elihu Katz, and continues with an exploration of the relationship between media studies and adjacent disciplines: cultural studies and gender and sexuality. Contributors drawn from Britain, America, Canada and Belgium consider the relationships between media research and media policy in different national and international contexts. Focusing on the European Union, East-Central Europe, North America and Latin America, chapters assess the impact of social, economic and political circumstances on policy debates and the shaping of the research agenda. The final chapter adopts a transatlantic perspective in tracing and analysing the history of the media's role in reporting war.
Download or read book Emerging Infectious Diseases written by and published by . This book was released on 2017 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transformed Communication Codes in the Mediated World A Contemporary Perspective written by Gürkan, Hasan and published by IGI Global. This book was released on 2023-12-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformed Communication Codes in the Mediated World: A Contemporary Perspective offers a comprehensive exploration of the profound shifts in communication practices catalyzed by the global COVID-19 pandemic. This book serves as an essential compendium of research, shedding light on the multifaceted implications of these changes across various domains. In the wake of the COVID-19 outbreak, communication paradigms underwent an unprecedented transformation, birthing an urgent need for rigorous research and analysis. The book offers a multidimensional lens to explore this transformative period. It delves into the immediate effects of COVID-19 on communication practices, unraveling how platforms like WhatsApp influenced employee efficiency and how medical professionals navigated delicate conversations with patients in the pandemic's aftermath. It also shifts the spotlight onto the evolving media landscape, dissecting changes in film production, advertising campaigns, and the very nature of media itself. As a vital resource for educators, scholars, and students, it offers a repository of case studies, theoretical insights, and practical implications. From examining communication practices within the pandemic era to exploring novel media dynamics, this book casts a wide net, capturing the essence of an era marked by unprecedented global change.
Download or read book Latin American Perspectives on the Sociology of Health and Illness written by Fernando De Maio and published by Routledge. This book was released on 2020-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sociology of health and illness is a rapidly growing field. Yet, as a field, it has suffered from a remarkably limited perspective dominated by scholarship produced in the global north. Scholars in the sociology of health and illness have been late to enter debates in global health and have generally failed to learn lessons from work originating in the global south. To begin to address this limitation, this edited collection features notable contributions from Latin American scholars exploring key issues, including sickle cell disease in Brazil, cancer and Chagas disease in Argentina and reproductive health in Mexico. This collection, offering a snapshot of the rich and nuanced research being conducted in the region, offers readers valuable lessons. It is our argument that Latin American health sociology has much to offer the larger field of sociology – both for what it can teach us about Latin America in and of itself, and for what this field of scholarship can teach us about health and illness as broadly defined. This collection challenges readers to think about the global nature of health inequalities. Rich in empirical data and theoretical substance, this book is an essential collection for readers interested in understanding the sociology of health and illness. The chapters in this book were originally published as a special issue of Health Sociology Review and as individual papers in Global Public Health and Critical Public Health.
Download or read book End to end integration of SARS CoV 2 and influenza sentinel surveillance written by World Health Organization and published by World Health Organization. This book was released on 2023-07-31 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: The WHO Global Influenza Surveillance and Response System (GISRS) has played an important role in the COVID-19 pandemic response. By leveraging the existing influenza surveillance systems to integrate SARS-CoV-2 testing in specimens collected from influenza surveillance sources, countries have been able to maintain influenza surveillance and establish a system for monitoring SARS-CoV-2 circulation in communities. This required the existing systems to undergo a variety of adaptations and adjustments, and countries have employed various strategies. This document is a collection of experiences and lessons learned from countries towards integrated influenza and SARS-CoV-2 sentinel surveillance.
Download or read book Translation Mediation and Accessibility for Linguistic Minorities written by María Pilar Castillo Bernal and published by Frank & Timme GmbH. This book was released on 2022-04-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linguistic minorities are everywhere, and they are diverse. In this context, linguistic mediation activities – whether translation or interpreting – are key to the social inclusion of any kind of linguistic minority. In most societies autochthonous linguistic minorities coexist with foreignspeaking minorities and people with (or without) disabilities who rely linguistically or medially adapted on texts to access information. The present volume draws on this broad understanding of the concept of linguistic minorities to explore some of the newest developments in the field of translation studies and linguistics. The articles are structured around three main axes: • accessibility of content, especially audiovisual translation • intralingual translation, including initiatives regarding plain language, easy-to-read and easy language • mediation for minorities in a broader sense and language ideologies.
