Download or read book Comunicaci n y dise o en la prensa impresa written by Orietta Marquina Vega and published by Fondo Editorial de la PUCP. This book was released on 2016-03-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actualmente, en la cultura visual, impera lo gráfico y la imagen, recursos que se han vuelto indispensables en los medios de comunicación ya sean impresos o digitales para transmitir de manera eficaz las noticias. Sin embargo, ambas formas de presentación de la prensa tienen particularidades de comunicación diferentes. Es en este contexto que, a pesar del creciente desarrollo de lo digital en la comunicación periodística, esta publicación se centra en los fundamentos del diseño periodístico en la prensa impresa, a partir del estudio y análisis interdisciplinario de publicaciones periodísticas diarias. La idea de este texto es proporcionar contenidos de manera didáctica que permitan, al estudiante de periodismo, al periodista o a personas interesadas en la materia, incorporar conocimientos básicos sobre el diseño periodístico impreso a su quehacer profesional, potenciando así su capacidad comunicadora gracias a la articulación, en un mismo resultado, del contenido y el diseño. Este libro ofrece una visión actualizada del diseño periodístico. Margarita Ramírez Jefferson y Orietta Marquina Vega proponen la sistematización de los principales conceptos y teorías del diseño y la comunicación visual, y analiza el espacio del diseño periodístico como elemento comunicativo, presentando referentes locales que ejemplifican la articulación y materialización del diseño gráfico, la imagen y el periodismo como una unidad comunicativa cohesionada. Si bien esta publicación está dirigida a estudiantes de periodismo, su lenguaje sencillo y la exposición de los temas con diversos ejemplos la hace también útil para cualquier interesado en explorar por cuenta propia el espacio de realización del diseño periodístico.
Download or read book Comunicaci n y dise o en la prensa impresa written by María Margarita Ramírez Jefferson and published by . This book was released on 2016 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Historia de la Comunicaci n Social del Ecuador prensa radio televisi n y cibermedios 1792 2013 written by María Luján González Portela and published by Dykinson. This book was released on 2021-07-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Quién fue el Gutemberg de Guayaquil? ¿Cómo nace el periodismo en Guayaquil y el litoral ecuatoriano? ¿Quiénes fueron los Murillo, Irisarri, Sixto Juan Bernal, José Antonio Campos, Pérez Pazmiño? ¿Qué papel jugó la prensa guayaquileña en la independencia, en las dictaduras del s. XIX y en las del s. XX? El periodismo obrero, la caricatura, prensa y radicalismo alfarista, prensa y mujer, revolución anti esclavista, etc… son temas que también vertebran el periodismo de Manabí, Esmeraldas, Los Ríos y Santo Domingo. Todo ello aborda el tercer volumen de la colección Historia de la Comunicación Social del Ecuador, en este caso dedicado a Guayas y a las cuatro provincias del litoral. El valor general de esta obra radica, por un lado, en la rigurosa recopilación de fuentes primarias (que ascienden, entre todas las provincias del país, a cerca de 10.000, entre publicaciones periódicas, radios, televisiones y cibermedios) y fuentes secundarias; por otro lado, en contar la historia de la comunicación en relación no solo con la afiliación política de las publicaciones, sino con los hechos históricos, económicos, sociales y culturales. De este modo, estudiar la historia de la comunicación de un país es estudiar a la vez su economía, su sociedad, su pensamiento, sus creencias, su cultura, y dejar que los mismos periódicos y medios “hablen” de su razón de ser, sus ideas de país y del mundo, su visión de futuro. Se enfatizan, además, elementos a menudo ignorados en la historiografía -que a veces ha incurrido en la catalogación- como los hombres, mujeres o familias enteras que estaban detrás de aquellos primeros periódicos. La intrahistoria periodística. También la historia de los impresores que los hicieron posible, de modo muy particular en la saga de los Murillo de Guayaquil. En el caso de las provincias de Guayas, Manabí, Esmeraldas, Los Ríos y Santo Domingo de los Tsáchilas, este libro nos descubre muchos aspectos desconocidos o inexplorados del rico periodismo allí gestado. Por todo ello, seguro que será del interés no solo de periodistas y comunicadores, coterráneos o no, sino de todos aquellos atraídos por las raíces y valores de los pueblos de la costa ecuatoriana, en los que la lucha por la independencia y la libertad define su aguerrida personalidad y, por ende, su combativo periodismo.
Download or read book Technology and Social Complexity written by Juan Miguel Aguado and published by EDITUM. This book was released on 2009-04-29 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde la perspectiva sociológica, el concepto de tecnología no puede referirse únicamente a los objetos técnicos, sino también a los procesos sociales y culturales que involucra. La sociocibernética y la teoría de sistemas plantean un marco conceptual esencial para el necesario debate sobre el papel de la tecnología en la configuración de la complejidad social. La tecnología permite al sistema social gestionar la complejidad social. La tecnología permite al sistema social gestionar la complejidad de su entorno a la vez que, por otra parte, contribuye a incrementar y diversificar la naturaleza compleja de las interdependencias entre la sociedad y los actores individuales. Simultáneamente, la creciente complejidad social demanda nuevas formas tecnológicas que permitan gestionarla. En suma, la tecnología se halla en la base de cualquier discusión relevante sobre la naturaleza contemporánea de la sociedad, ya sea del lado de los problemas (riesgo, control, y vigilancia global, bioética y bioingeniería, manipulación mediática, ecológica etc.) o del lado de las soluciones (comunicaciones instantáneas, ubicuidad y movilidad, accesibilidad, disponibilidad de conocimiento, etc.).
Download or read book Diccionario de t rminos de marketing publicidad y medios de comunicaci n written by Enrique Alcaraz Varó and published by Planeta. This book was released on 1999 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A self-paced introduction to financial accounting which presents the ideas and terminology essential to an understanding of balance sheets, income statements, and statements of cash flows. for use with Essentials of accounting. (45p.).
Download or read book El Informe written by and published by . This book was released on 1990 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Album of Porous Media written by Ezequiel F. Médici and published by Springer Nature. This book was released on 2023-04-13 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphical depictions of abstract concepts have played a major role in the formulation and communication of ideas since prehistoric times. The invention of photography in the nineteenth century and more recent advances in visualization techniques have catalyzed an enormous wealth of insights into every field of science and engineering by extending our senses far beyond our natural sensorial capabilities. The field of porous media has also benefited enormously from these developments in visualization techniques. Indeed, improvements in these techniques have led to the better morphological characterization of porous media and an enhanced understanding of the assorted physical processes, such as mass transport, capillarity, swelling, and fracturing, that can occur at the pore level. These observations, in turn, have led to superior usage practices for existing porous materials and the design of new products with porous media. Therefore, this bilingual English-Spanish album is aimed at providing a collection of state‐of‐the‐art visualizations of the diverse aspects of porous media that will serve as a reference in education and research. To cover all these aspects properly, the album is organized into seven thematic parts. Each part includes a collection of chapters with images accompanied by a brief English-Spanish description of the novelty of the observation, the visualization technique used, and the phenomenological insights gained. Las representaciones gráficas de conceptos abstractos han jugado un papel importante en la formulación y comunicación de ideas desde tiempos prehistóricos. La invención de la fotografía en el siglo XIX y los avances más recientes en las técnicas de visualización han catalizado una enorme riqueza de conocimientos en todos los campos de la ciencia y la ingeniería al extender nuestros sentidos mucho más allá de nuestras capacidades sensoriales naturales. El campo de los medios porosos también se ha beneficiado enormemente de estos avances en las técnicas de visualización. De hecho, las mejoras en estas técnicas han llevado a una mejor caracterización morfológica de los medios porosos y una mejor comprensión de los diversos procesos físicos, como el transporte de masa, la capilaridad, la hinchazón y la fractura, que pueden ocurrir a nivel de poro. Estas observaciones, a su vez, han llevado a mejores prácticas de uso para los materiales porosos existentes y al diseño de nuevos productos con medios porosos. Por lo tanto, este álbum bilingüe inglés y español tiene como objetivo proporcionar una colección de visualizaciones del estado del arte de los diversos aspectos de los medios porosos que servirán como referencia en la educación y la investigación. Para cubrir adecuadamente todos estos aspectos, el álbum está organizado en siete partes temáticas. Cada parte incluye una colección de capítulos con imágenes acompañadas de una breve descripción en inglés y español de la originalidad de la observación, la técnica de visualización utilizada y los conocimientos fenomenológicos obtenidos.
Download or read book Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-07-16 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing health literacy among patients is a difficult task as medical jargon and healthcare directions can be overwhelming and difficult to comprehend. In today’s digital world, people are more connected than ever before and have the ability to find healthcare information in a way that was not possible in recent years. Mass media and social media have become particularly influential in conveying health information to the public. With the amount of misinformation being spread, coupled with poor health literacy skills, it is imperative that new strategies and policies are undertaken to ensure that patients and the general public receive accurate information and are appropriately educated in order to provide them with the best possible knowledge and care. The Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media provides an overview of the importance of health literacy and the various means to achieve health literacy for patients using several strategies and elements such as patient communication and mass media. The book covers health awareness challenges that have been faced recently and historically and pushes for better patient-provider communication. The book also examines the use of social media, virtual support groups, and technological tools that aid in the facilitation of health knowledge. Covering a range of key topics such as patient safety, health illiteracy, and eHealth, this anthology is crucial for healthcare professionals, researchers, academicians, students, and those interested in understanding the importance of health literacy and how it connects to media and communication.
Download or read book Watching YouTube written by Michael Strangelove and published by University of Toronto Press. This book was released on 2010-01-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. He describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation. --from publisher description.
Download or read book Best of Newspaper Design 27 written by and published by Rockport Publishers. This book was released on 1995 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tabloid Tales written by Colin Sparks and published by Rowman & Littlefield Publishers. This book was released on 2000-03-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coverage of the Clinton-Lewinsky saga followed in a long trail of media exposures of the more personal details of the lives of public figures. Many commentators have seen stories like this, and TV shows like Jerry Springer's, as evidence of a decline in the standards of the mass media. This increasing interest in private lives and the falling off of coverage of serious news is often described as Otabloidization.O The essays in this book are the first serious scholarly studies of what is going on and what its implications are. Reality, it turns out, is much more complex than some of the laments suggest. As the contributors show, this is not just a U.S. problem but is repeated in country after country, and it is not certain that the media anywhere are getting more tabloid. What is more, there is no consensus about whether tabloidization is just Odumbing downO or whether it is a necessary tactic for the mass media to engage with new audiences who do not have the news habit. Tabloid Tales will be of interest to students and scholars in journalism, mass communication, political science, and cultural and media studies.
Download or read book The Best of Newspaper Design written by and published by . This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Organizations and Convergence written by Gracie L. Lawson-Borders and published by Routledge. This book was released on 2006-08-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations. The case studies included here profile three media convergence pioneers--Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas--that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry.
Download or read book Magazines and war 1936 39 written by Museo Nacional Centro de Arte Reina Sofía and published by . This book was released on 2007 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Intentional Teacher written by Ann S. Epstein and published by Conran Octopus. This book was released on 2014 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young children and teachers both have active roles in the learning processHow do preschoolers learn and develop? What are the best ways to support learning in the early years? This revised edition of The Intentional Teacher guides teachers to balance both child-guided and adult-guided learning experiences that build on children's interests and focus on what they need to learn to be successful in school and in life.This edition offers new chapters on science, social studies, and approaches to learning. Also included is updated, expanded information on social and emotional development, physical development and health, language and literacy, mathenatics, and the creative arts. In each chapter are many practical teaching strategies that are illustrated with classroom-based anecdotes.The Intentional Teacher encourages readers to- Reflect on their principles and practices- Broaden their thinking about appropriate early curriculum content and instructional methods- Discover specific ideas and teaching strategies for interacting with children in key subject areasIntentional teaching does not happen by chance. This book will help teachers apply their knowledge of children and of content to make thoughtful, intentional use of both child-guided and adult-guided experiences.
Download or read book How to Love Brutalism written by John Grindrod and published by Batsford Books. This book was released on 2018-10-26 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: A passionate and personal book about the writer's own love for a controversial architectural style. Whether you love or hate brutalist buildings, this book will explain what it is about them that elicits such strong feeling. You will understand the true power of concrete and of mammoth-sized buildings, but also some of the more subtle aspects of brutalist buildings that you may not have known or considered. Brutalist architecture, which flourished in the 1950s to mid-1970s, gained its name from the term ' Béton-brut', or raw concrete – the material of choice for the movement. British architectural critic Reyner Banham adapted the term into 'brutalism' (originally 'New Brutalism') to identify the emerging style. The architectural style – typified by buildings such as Trellick Tower in London and Unité D'Habitation in Marseille – is controversial but has an enthusiastic fan base, including the author who is on a mission to explain his passion. John Grindrod's book will be enlightening for those new to the subject, bringing humour, insight and honesty to the subject but will also interest those already immersed in built culture. Illustrated with striking drawings by The Brutal Artist, the book is divided up into a series of mini essays that explains the brutalist world from a human aspect, as well as an architectural, historical and even pop cultural angle. The book journeys from the UK to discover brutalism and its influence around the world – from Le Corbusier's designs in Chandigarh, India, to Lina Bo Bardi's buildings in Brazil.
