Download or read book Comunicaci n corporativa Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Download or read book Comunicaci n corporativa claves y escenarios written by Carmen Costa Sánchez and published by . This book was released on 2014-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Download or read book Identidad corporativa written by Miguel Ángel Sanz González and published by ESIC Editorial. This book was released on 2005 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Según el pensamiento de Berkeley, existir es ser percibido, ser tenido en cuenta y participar de la atención y el reconocimiento de los demás. La herramienta más poderosa que se puede utilizar para este objetivo es la comunicación. Este libro pretende dar una visión global del fenómeno comunicativo empresarial, presentando las bases que deberían sustentar la actividad comunicativa de las empresas. FUNDAMENTOS CULTURALES DE LA COMUNICACIÓN .-. ALGUNAS REFLEXIONES SOBRE LA IDENTIDAD .-. COMUNICAR DESDE LA IDENTIDAD .-. SENDEROS DE PRESTIGIO .-. LA NECESIDAD DE COMUNICARSE .-. EL CONSUMIDOR .-. CASO PRACTICO. EL CASO "AUNA CABLE".
Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Download or read book Comunicaci n Empresarial written by CENTRO DE LA INVESTIGACIONES DE LA COMUNICACION CORPORATIVA ORGANIZACIONAL CICCO and published by Universidad de La Sabana. This book was released on 2006 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es parte de la colección e-Libro en BiblioBoard.
Download or read book Social Media in Strategic Management written by Miguel R. Olivas-Luján and published by Emerald Group Publishing Limited. This book was released on 2013-08-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol
Download or read book World Literature Cosmopolitanism Globality written by Gesine Müller and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-10-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: From today’s vantage point it can be denied that the confidence in the abilities of globalism, mobility, and cosmopolitanism to illuminate cultural signification processes of our time has been severely shaken. In the face of this crisis, a key concept of this globalizing optimism as World Literature has been for the past twenty years necessarily is in the need of a comprehensive revision. World Literature, Cosmopolitanism, Globality: Beyond, Against, Post, Otherwise offers a wide range of contributions approaching the blind spots of the globally oriented Humanities for phenomena that in one way or another have gone beyond the discourses, aesthetics, and political positions of liberal cosmopolitanism and neoliberal globalization. Departing basically (but not exclusively) from different examples of Latin American literatures and cultures in globalized contexts, this volume provides innovative insights into critical readings of World Literature and its related conceptualizations. A timely book that embraces highly innovative perspectives, it will be a mustread for all scholars involved in the field of the global dimensions of literature.
Download or read book Strategic Advertising Management written by Larry Percy and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Entrepreneurial Identity written by Thomas N. Duening and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is an academic discipline that, despite decades of growth in research and teaching activity lacks a traditionally distinct or common theoretical domain. In this book, editors Thomas N. Duening and Matthew Metzger explore entrepreneurial identity, facets of entrepreneurship education in forming and developing this identity and the development of entrepreneurs in general. Chapters focus primarily on macro-level identity issues (i.e., how do these entrepreneurial archetypes form, persist, and sometimes change) or micro-level identity issues (i.e., how can educators and resource providers identify, communicate, and incentivize identity construction among aspiring entrepreneurs), topics that will be of interest to researchers and students alike.
Download or read book Communication Innovation Quality written by Miguel Túñez-López and published by Springer. This book was released on 2018-07-10 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.
Download or read book The Business of Sports written by Scott Rosner and published by Jones & Bartlett Publishers. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
Download or read book Creative Economy and Culture written by John Hartley and published by SAGE. This book was released on 2015-09-14 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most ambitious, thoughtful and internationally aware assessment to date of the creative economy. Defining creativity as the production of newness in complex, adaptive systems, the authors make the case that together the creative economy, along with other cultural outputs, represent a planet-wide innovation capability which marks an epochal turn in human affairs." – Ian Hargreaves, CBE, Professor of Digital Economy, Cardiff University Creativity, new ideas and innovation - and with them the growth of knowledge - have spilled out of the lab, studio and factory into the street, scene, and social media. Now, everyday life is productive, everyone is creative, and new ideas can come from anywhere around the world. Instead of confining cultural expression to talented artists and expert professionals, this book investigates creative new ideas from everyone. Instead of confining the ‘creative industries’ to one sector of the economy and one type of productivity, this book extends the idea of creative innovation to everything. Instead of confining the growth of knowledge to wealthy countries or markets, this book looks for it in developing and emergent countries, everywhere. The productivity of creativity can now be seen as a global phenomenon. It demands a systems-based and dynamic mode of explanation. Creative Economy and Culture pursues the conceptual, historical, practical, critical and educational issues and implications. It looks at conceptual challenges, the forces and dynamics of change, and prospects for the future of creative work at planetary scale. It is essential reading for upper level students and researchers of the creative and cultural industries across media and cultural studies, communication and sociology.
Download or read book Transforming Modernity written by Néstor García Canclini and published by University of Texas Press. This book was released on 2010-06-28 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is popular culture merely a process of creating, marketing, and consuming a final product, or is it an expression of the artist's surroundings and an attempt to alter them? Noted Argentine/Mexican anthropologist Néstor García Canclini addresses these questions and more in Transforming Modernity, a translation of Las culturas populares en el capitalismo. Based on fieldwork among the Purépecha of Michoacán, Mexico, some of the most talented artisans of the New World, the book is not so much a work of ethnography as of philosophy—a cultural critique of modernism. García Canclini delineates three interpretations of popular culture: spontaneous creation, which posits that artistic expression is the realization of beauty and knowledge; "memory for sale," which holds that original products are created for sale in the imposed capitalist system; and the tourist outlook, whereby collectibles are created to justify development and to provide insight into what capitalism has achieved. Transforming Modernity argues strongly for popular culture as an instrument of understanding, reproducing, and transforming the social system in order to elaborate and construct class hegemony and to reflect the unequal appropriation and distribution of cultural capital. With its wide scope, this book should appeal to readers within and well beyond anthropology—those interested in cultural theory, social thought, and Mesoamerican culture.
Download or read book Copiar el ed n written by María Berríos and published by . This book was released on 2006 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).
Download or read book Technology Sustainability and Educational Innovation TSIE written by Andrea Basantes-Andrade and published by Springer Nature. This book was released on 2020-01-02 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of International Conference on Knowledge Society: Technology, Sustainability and Educational Innovation (TSIE 2019). The conference, which was held at UTN in Ibarra, Ecuador, on 3–5 July 2019, allowed participants and speakers to share their research and findings on emerging and innovative global issues. The conference was organized in collaboration with a number of research groups: Group for the Scientific Research Network (e-CIER); Research Group in Educational Innovation and Technology, University of Salamanca, Spain(GITE-USAL); International Research Group for Heritage and Sustainability (GIIPS), and the Social Science Research Group (GICS). In addition, it had the endorsement of the RedCLARA, e-science, Fidal Foundation, Red CEDIA, IEEE, Microsoft, Business IT, Adobe, and Argo Systems. The term “knowledge society” can be understood as the management, understanding and co-creation of knowledge oriented toward the sustainable development and positive transformation of society. In this context and on the occasion of the XXXIII anniversary of the Universidad Técnica del Norte (UTN), the Postgraduate Institute through its Master of Technology and Educational Innovation held the I International Congress on Knowledge Society: Technology, Sustainability and Educational Innovation – TSIE 2019, which brought together educators, researchers, academics, students, managers, and professionals, from both the public and private sectors to share knowledge and technological developments. The book covers the following topics: 1. curriculum, technology and educational innovation; 2. media and education; 3. applied computing; 4. educational robotics. 5. technology, culture, heritage, and tourism development perspectives; and 6. biodiversity and sustainability.
Download or read book On Symbols and Society written by Kenneth Burke and published by University of Chicago Press. This book was released on 1989-07-15 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kenneth Burke's innovative use of dramatism and dialectical method have made him a powerful critical force in an extraordinary variety of disciplines—education, philosophy, history, psychology, religion, and others. While most widely acclaimed as a literary critic, Burke has elaborated a perspective toward the study of behavior and society that holds immense significance and rich insights for sociologists. This original anthology brings together for the first time Burke's key writings on symbols and social relations to offer social scientists access to Burke's thought. In his superb introductory essay, Joseph R. Gusfield traces the development of Burke's approach to human action and its relationship to other similar sources of theory and ideas in sociology; he discusses both Burke's influence on sociologists and the limits of his perspective. Burke regards literature as a form of human behavior—and human behavior as embedded in language. His lifework represents a profound attempt to understand the implications for human behavior based on the fact that humans are "symbol-using animals." As this volume demonstrates, the work that Burke produced from the 1930s through the 1960s stands as both precursor and contemporary key to recent intellectual movements such as structuralism, symbolic anthropology, phenomenological and interpretive sociology, critical theory, and the renaissance of symbolic interaction.
