Download or read book Computer Mediated Marketing Strategies Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Download or read book Social Computing and Social Media written by Gabriele Meiselwitz and published by Springer. This book was released on 2016-07-04 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 43 contributions included in the SCSM 2016 proceedings were organized in the following topical sections: designing and developing social media; users behaviour in social media; social media, policy, politics and engagement; social network analysis; social media in learning and collaboration; and enterprise social media.
Download or read book Social Computing and Social Media Applications in Marketing Learning and Health written by Gabriele Meiselwitz and published by Springer Nature. This book was released on 2021-07-03 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of SCSM 2021, Part I, are organized in topical sections named: Computer Mediated Communication; Social Network Analysis; Experience Design in Social Computing.
Download or read book Social Computing and Social Media written by Gabriele Meiselwitz and published by Springer. This book was released on 2015-07-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Social Computing and Social Media, SCSM 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, held in Los Angeles, CA, USA, in August 2015. The total of 1462 papers and 246 poster papers presented at the HCII 2015 conferences was carefully reviewed and selected from 4843 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 25 contributions included in the SCSM 2015 proceedings were organized in the following topical sections: designing social media; social network analysis; and individual and group behaviour in social media.
Download or read book Influencer written by T. Bettina Cornwell and published by Routledge. This book was released on 2020-12-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.
Download or read book Online Communities and Social Computing written by A. Ant Ozok and published by Springer. This book was released on 2013-07-02 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Conference on Online Communities and Social Computing, OCSC 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 49 contributions was carefully reviewed and selected for inclusion in the OCSC proceedings. The papers are organized in the following topical sections: user behavior and experience in online social communities; learning and gaming communities; society, business and health; designing and developing novel online social experiences.
Download or read book Social Media Modeling and Computing written by Steven C.H. Hoi and published by Springer Science & Business Media. This book was released on 2011-03-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely text/reference presents the latest advances in various aspects of social media modeling and social media computing research. Gathering together superb research from a range of established international conferences and workshops, the editors coherently organize and present each of the topics in relation to the basic principles and practices of social media modeling and computing. Individual chapters can be also be used as self-contained references on the material covered. Topics and features: presents contributions from an international selection of preeminent experts in the field; discusses topics on social-media content analysis; examines social-media system design and analysis, and visual analytic tools for event analysis; investigates access control for privacy and security issues in social networks; describes emerging applications of social media, for music recommendation, automatic image annotation, and the analysis and improvement of photo-books.
Download or read book Social Computing and Social Media written by Adela Coman and published by Springer Nature. This book was released on 2023-07-08 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 14025 and 14026 constitutes the refereed proceedings of the 15th International Conference on Social Computing and Social Media, SCSM 2023, held as part of the 25th International Conference, HCI International 2023, held in Copenhagen, Denmark in July 2023. The total of 1578 papers and 396 posters included in the HCII 2023 proceedings was carefully reviewed and selected from 7472 submissions. The SCSM 2023 conference offers a wide range of topics related to the design, development, assessment, use, and impact of social media.
Download or read book Advances in Computers written by Marvin Zelkowitz and published by Academic Press. This book was released on 2009-05-20 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is volume 76 of the Advances in Computers. Since 1960, annual volumes are produced containing chapters by some of the leading experts in the field of computers today. For almost 50 years these volumes present ideas and developments that are radically changing our society. One of the most important ideas sweeping though society today is the social networking website. Names like Wikipedia, Flickr, Second Life, Twitter, Facebook, Meetup, MySpace, LinkedIn, among others, are becoming common parlance as the youth, and a growing segment of the adult population, now view such websites as alternatives to the corner convenience store or coffee shop and critically important avenues for social interactions. In this volume we explore this phenomenon to describe the development of some of these ideas as well as developments in web technology that enable this to occur. This volume contains seven chapters divided into two parts. The first three chapters describe the social networking phenomenon and provide insights into the technology and influences on our culture. The last four chapters provide details of the underlying technology that allows the web to expand to include these social networking sites, as well as other new applications for information dissemination, accessing, and sharing.
Download or read book Social Computing and Social Media Design Ethics User Behavior and Social Network Analysis written by Gabriele Meiselwitz and published by Springer Nature. This book was released on 2020-07-10 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.
Download or read book Computer Mediated Social Networking written by Maryam Purvis and published by Springer. This book was released on 2010-01-06 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the revised selected papers of the First International Conference, ICCMSN 2008, held in Dunedin, New Zealand, in June 2009. The 19 revised papers presented were carefully reviewed and selected from a total of 34 submissions. The papers are organized in topical sections on virtual environments and second life; knowledge networks and learning in social networks; applications and integration of social networking systems as well as social concepts associated with social networking.
Download or read book Social Computing and Social Media Experience Design and Social Network Analysis written by Gabriele Meiselwitz and published by Springer Nature. This book was released on 2021-07-03 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of SCSM 2021, Part I, are organized in topical sections named: Computer Mediated Communication; Social Network Analysis; Experience Design in Social Computing.
Download or read book Social Computing and Social Media User Experience and Behavior written by Gabriele Meiselwitz and published by Springer. This book was released on 2018-07-10 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two volumes set LNCS 10913-10914 of SCSM 2018 constitutes the proceedings of the 10th International Conference on Social Computing and Social Media, SCSM 2018, held as part of the International Conference on Human-Computer Interaction, HCII 2018, held in Las Vegas, NV, USA, in July 2018. The total of 1171 papers and 160 posters presented at the 14 colocated HCII 2018 conferences. The papers were carefully reviewed and selected from 4346 submissions. These papers which are organized in the following topical sections: social media user experience, individual and social behavior in Social Media, privavcy and ethical issues in Social Media, motivation and gamification in Social Media, social network analysis, and agents, models and algorithms in Social Media.
Download or read book Social Computing and Social Media Human Behavior written by Gabriele Meiselwitz and published by Springer. This book was released on 2017-05-11 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 9th International Conference on Social Computing and Social Media, SCSM 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, held in Vancouver, Canada, in July 2017. HCII 2017 received a total of 4340 submissions, of which 1228 papers were accepted for publication after a careful reviewing process. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The two volumes set of SCSM 2017 presents 67 papers which are organized in the following topical sections: user experience and behavior in social media, costumer behavior and social media, social issues in social media, social media for communication, learning and aging, opinion mining and sentiment analysis, social data and analytics.
Download or read book The Emerald Handbook of Computer Mediated Communication and Social Media written by Jeremy Harris Lipschultz and published by Emerald Group Publishing. This book was released on 2022-06-27 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.
Download or read book Social Computing and Social Media Communication and Social Communities written by Gabriele Meiselwitz and published by Springer. This book was released on 2019-07-10 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience.
Download or read book Digital Media Usage Across the Life Course written by Paul G. Nixon and published by Routledge. This book was released on 2016-06-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times columnist, Thomas Friedman declared the modern age in which we live as the ’age of distraction’ in 2006. The basis of his argument was that technology has changed the ways in which our minds function and our capacity to dedicate ourselves to any particular task. Others assert that our attention spans and ability to learn have been changed and that the use of media devices has become essential to many people’s daily lives and indeed the impulse to use technology is harder to resist than unwanted urges for eating, alcohol or sex. This book seeks to portray the see-saw like relationship that we have with technology and how that relationship impacts upon our lived lives. Drawing on a range of theoretical perspectives that cross traditional subject boundaries we examine the ways in which we both react to and are, to an extent, shaped by the technologies we interact with and how we construct the relationships with others that we facilitate via the use of Information Communication Technologies (ICTs) be it as discreet online only relationships or the blending of ICTs enabled communication with real life co present interactions.
