Download or read book Computer aided Marketing and Selling written by Robert Shaw and published by Robert Shaw. This book was released on 1991 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CAS CAM a Computer Aided Sales and Marketing System Prototype for Industrial Firms written by Scott Palmer Dulman and published by . This book was released on 1990 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling IT written by Sandip Mukhopadhyay and published by Taylor & Francis. This book was released on 2021-09-26 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In Selling IT, the book: Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.
Download or read book Selling Sales Management written by David Jobber and published by Financial Times/Prentice Hall. This book was released on 1997-01 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sales management text covers topics such as direct marketing, computer aided sales support, trade marketing, major account selling and forecasting. It includes a range of examples and cases as well as exam questions for student self-testing.
Download or read book Computer aided Problems to Accompany Basic Marketing written by Edmund Jerome McCarthy and published by . This book was released on 1987 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computer assisted Marketing written by Kenneth S. Majer and published by . This book was released on 1986-01-01 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Marketing written by Thomas V. Bonoma and published by Simon and Schuster. This book was released on 1984 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Statistical Reference Index written by and published by . This book was released on 1983 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computer aided Problems to Accompany Basic Marketing Tenth Edition written by Edmund Jerome McCarthy and published by . This book was released on 1990 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Knowledge Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-05-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Download or read book Computerworld written by and published by . This book was released on 1978-09-18 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Sales Management written by John B Ford and published by Routledge. This book was released on 2003-12-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered include: * cross-cultural negotiations * hiring, training, motivating and evaluating the international sales force * Customer Relationship Management (CRM) * sales territory design and management. Included in the book are ten international case studies designed to give sales students, salespeople and their managers an explanation of diverse cultures and the dilemmas, situations and opportunities that arise when selling across borders. The experienced international authors have brought together the most up-to-date information on the global marketplace - a subject neglected by many other texts. While still tackling sales from a managerial perspective, its cross-cultural approach makes it essential reading for those wishing to succeed in global sales.
Download or read book IT Based Management Challenges and Solutions written by Joia, Luiz Antonio and published by IGI Global. This book was released on 2002-07-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main scope of this book is to show how IT has created a mandate to management to develop new business models and frameworks based on the important role of IT. The chapters within IT-Based Management: Challenges and Solutions tackle the role and impact of IT on strategy and resulting new models to be used in this context. In addition, the book proposes new models based on the pervasive role IT exercises in the current business arena.
Download or read book Professional Selling written by Mohamed B. Mansour and published by Dog Ear Publishing. This book was released on 2018-06-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Selling: Types, Approaches and Management is an essential guide that covers the role of professional selling as part of an organization’s integrated marketing system. It presents, in detail, the various types of professional selling functions as well as the process of presenting a product to a customer and closing a sale. It describes how a professional salesperson should follow up after a sale in order to maintain customer satisfaction and develop a long-term relationship. This professional reference goes global, too, by discussing sales and negotiation activities in different cultures. The book does more than discuss the steps of selling; it also includes comprehensive information about what it takes to manage key accounts as well as salespeople, especially recruitment, training, compensation, and evaluation. It features exercises, cases, and role-playing to achieve its objectives. Salespeople and managers alike will benefit from the knowledge and guidance provided in Professional Selling: Types, Approaches and Management.
Download or read book Study Guide and Casebook for Managerial Economics written by Edwin Mansfield and published by W. W. Norton & Company. This book was released on 1993 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through five editions, Managerial Economics has been among the leading texts in the field.
Download or read book Computerworld written by and published by . This book was released on 1988-02-08 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Agricultural Outlook written by and published by . This book was released on 1987 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
