Download or read book Comportements du consommateur 5e d written by Denis Darpy and published by Dunod. This book was released on 2020-08-26 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage a pour objectif d'exposer les principaux concepts permettant de décrire et de comprendre le comportement des consommateurs, afin de prendre les meilleures décisions marketing. Cette nouvelle édition prend en compte les nouveaux modes de consommation arrivés avec le digital, la consommation collaborative et responsable. Les nombreux exemples sont actualisés, complétés par les recherches les plus récentes.
Download or read book Consumer Behaviour and the Arts written by François Colbert and published by Routledge. This book was released on 2021-09-30 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour and the Arts written by François Colbert and published by Routledge. This book was released on 2021-09-30 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions: What do we know about this aspect of consumer behaviour in general? What do we know about this aspect as it relates to the consumption of art works or cultural experiences? What are the practical implications of this knowledge for managers working in the arts? What are the implications for researchers in this field? This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products.
Download or read book French books in print anglais written by Electre and published by . This book was released on 2002 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Philosophy manual a South South perspective written by Chanthalangsy, Phinith and published by UNESCO Publishing. This book was released on 2014-12-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Le comportement du consommateur 5e d written by Joël Brée and published by Dunod. This book was released on 2023-09-06 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le consommateur est un être complexe, au comportement souvent imprévisible et changeant. Il est difficile de l’attirer et, plus encore, de le fidéliser. Ce livre permet de comprendre : quels sont les mécanismes à l’œuvre dans le comportement du consommateur (désirs et besoins) ? Quels apports théoriques permettent de les analyser ? quelles sont les évolutions de ce comportement dans le temps ? comment le consommateur passe-t-il de la prise de décision à la satisfaction (ou insatisfaction) qui suit l’acte d’achat ? quelles sont les influences des facteurs internes (sociodémographiques, personnalité, etc.) et environnementaux (culture, situation d’achat, etc.) sur la consommation ? Cette 5e édition offre un panorama synthétique, critique et complet des connaissances actuels sur le comportement du consommateur.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book European State Aid Law written by Louis Vogel and published by . This book was released on 2020 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: European State Aid Law' provides a wide-ranging comparative review of the applicable European rules: prohibited aid, compatible aid, control procedure.00Extensively referencing case law and legislative and regulatory sources, 'European State Aid Law' interprets the various complex rules and illustrates how they may interact and develop.
Download or read book Liste mondiale des p riodiques sp cialis s dans les sciences sociales written by Unesco and published by . This book was released on 1966 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hold Successful Meetings written by Caterina Kostoula and published by Penguin UK. This book was released on 2021-04-15 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will: - Equip you to hold fewer, more purposeful meetings - Create a creative and inclusive environment - Leave participants inspired and ready to take action Whether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact. 'I bought this for my whole team at Google!' Reader review
Download or read book Ancient Judaism written by Max Weber and published by Simon and Schuster. This book was released on 2010-05-11 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weber’s classic study which deals specifically with: Types of Asceticism and the Significance of Ancient Judaism, History and Social Organization of Ancient Palestine, Political Organization and Religious Ideas in the Time of the Confederacy and the Early Kings, Political Decline, Religious Conflict and Biblical Prophecy.
Download or read book Bananas and Food Security written by Claudine Picq and published by Bioversity International. This book was released on 1999 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Importance de la banane sur les plans economique et alimentaire; Diversite et dynamique des filieres; Organisation des marches et commercialisation; Systemes de productions/production systems.
Download or read book How to Hold a Crocodile written by Diagram Group and published by Firefly Books. This book was released on 2003 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to do practical and improbable things, such as how to roast an ox, handle a hamster, photography a fish, play the bagpipes, and vanquish a vampire.].
Download or read book Interculturalism at the crossroads written by Mansouri, Fethi and published by UNESCO Publishing. This book was released on 2017-05-08 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Oxford Handbook of Luxury Business written by Pierre-Yves Donzé and published by Oxford University Press. This book was released on 2022 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
