Download or read book Comportement du consommateur face aux strat gies marketing en Afrique written by Sahou Any-Gbayere and published by Editions L'Harmattan. This book was released on 2016-02-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'auteur tente d'explorer les pistes d'une modélisation du comportement d'achat de l'homme africain et plus spécifiquement ivoirien. En abordant ce sujet, il a voulu interpeler les spécialistes sur une exagération de la standardisation. En effet, le souci constant d'édicter des règles universellement reconnues, qui garantiraient le caractère scientifique de nos théories a quelquesfois cédé le pas à la négligence de la dimension culturelle.
Download or read book The Principles of Islamic Marketing written by Baker Ahmad Alserhan and published by CRC Press. This book was released on 2016-03-03 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.
Download or read book Consommation commerce et culture en Afrique written by Louis César Ndione and published by Editions L'Harmattan. This book was released on 2022-10-25 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avant de poser le champ de la consommation en Afrique, il faut d'abord parler de l'Afrique qui est un continent de diversité et qu'il est utopique de réduire à une unité homogène. L'ouvrage s'intéresse à la compréhension des comportements des consommateurs africains et met en lumière des entreprises africaines qui ont su transformer le contexte local en opportunités. Le marketing de l'offre et le marketing de la demande trouveront leur place dans cet ouvrage.
Download or read book Aanwinsten van de Centrale Bibliotheek Queteletfonds written by Bibliothèque centrale (Fonds Quetelet) and published by . This book was released on 2002 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Social Project written by Kenny Cupers and published by U of Minnesota Press. This book was released on 2014-04-01 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2015 Abbott Lowell Cummings prize from the Vernacular Architecture Forum Winner of the 2015 Sprio Kostof Book Award from the Society of Architectural Historians Winner of the 2016 International Planning History Society Book Prize for European Planning History Honorable Mention: 2016 Wylie Prize in French Studies In the three decades following World War II, the French government engaged in one of the twentieth century’s greatest social and architectural experiments: transforming a mostly rural country into a modernized urban nation. Through the state-sanctioned construction of mass housing and development of towns on the outskirts of existing cities, a new world materialized where sixty years ago little more than cabbage and cottages existed. Known as the banlieue, the suburban landscapes that make up much of contemporary France are near-opposites of the historic cities they surround. Although these postwar environments of towers, slabs, and megastructures are often seen as a single utopian blueprint gone awry, Kenny Cupers demonstrates that their construction was instead driven by the intense aspirations and anxieties of a broad range of people. Narrating the complex interactions between architects, planners, policy makers, inhabitants, and social scientists, he shows how postwar dwelling was caught between the purview of the welfare state and the rise of mass consumerism. The Social Project unearths three decades of architectural and social experiments centered on the dwelling environment as it became an object of modernization, an everyday site of citizen participation, and a domain of social scientific expertise. Beyond state intervention, it was this new regime of knowledge production that made postwar modernism mainstream. The first comprehensive history of these wide-ranging urban projects, this book reveals how housing in postwar France shaped both contemporary urbanity and modern architecture.
Download or read book Sport Brands written by Patrick Bouchet and published by Routledge. This book was released on 2013 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Download or read book Quality and Safety of Meat Products written by Begoña Panea and published by MDPI. This book was released on 2020-11-13 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food safety is a major problem around the world, both with regard to human suffering and with respect to economic costs. Scientific advances have increased our knowledge surrounding the nutritional characteristics of foods and their effects on health. This means that a large proportion of consumers are much more conscious with respect to what they eat and their demands for quality food. Food quality is a complex term that includes, in addition to safety, other intrinsic characteristics, such as appearance, color, texture and flavor, and also extrinsic characteristics, such as perception or involvement.
Download or read book Bananas and Food Security written by Claudine Picq and published by Bioversity International. This book was released on 1999 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Importance de la banane sur les plans economique et alimentaire; Diversite et dynamique des filieres; Organisation des marches et commercialisation; Systemes de productions/production systems.
Download or read book Routledge International Handbook of Children s Rights Studies written by Wouter Vandenhole and published by Routledge. This book was released on 2015-03-24 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the adoption of the UN Convention on the Rights of the Child (1989) children’s rights have assumed a central position in a wide variety of disciplines and policies. This handbook offers an engaging overview of the contemporary research landscape for those people in the theory and practice of children’s rights. The volume offers a multidisciplinary approach to children’s rights, as well as key thematic issues in children’s rights at the intersection of global and local concerns. The main approaches and topics within the volume are: • Law, social work, and the sociology of childhood and anthropology • Geography, childhood studies, gender studies and citizenship studies • Participation, education and health • Juvenile justice and alternative care • Violence against children and female genital mutilation • Child labour, working children and child poverty • Migration, indigenous children and resource exploitation The specially commissioned chapters have been written by renowned scholars and researchers and come together to provide a critical and invaluable guide to the challenges and dilemmas currently facing children’s rights.
Download or read book Accounting for Culture written by Caroline Andrew and published by University of Ottawa Press. This book was released on 2005-03-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many scholars, practitioners, and policy-makers in the cultural sector argue that Canadian cultural policy is at a crossroads: that the environment for cultural policy-making has evolved substantially and that traditional rationales for state intervention no longer apply. The concept of cultural citizenship is a relative newcomer to the cultural policy landscape, and offers a potentially compelling alternative rationale for government intervention in the cultural sector. Likewise, the articulation and use of cultural indicators and of governance concepts are also new arrivals, emerging as potentially powerful tools for policy and program development. Accounting for Culture is a unique collection of essays from leading Canadian and international scholars that critically examines cultural citizenship, cultural indicators, and governance in the context of evolving cultural practices and cultural policy-making. It will be of great interest to scholars of cultural policy, communications, cultural studies, and public administration alike.
Download or read book Growing Greener Cities in Africa written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Organization of the UN (FAO). This book was released on 2012 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Global Plan of Action addresses new challenges, such as climate change and food insecurity, as well as novel opportunities, including information, communication and molecular methodologies. It contains 18 priority activities organized in four main groups: In situ conservation and management; Ex situ conservation; Sustainable use; and Building sustainable institutional and human capacities.
Download or read book Sourcebook of Social Support and Personality written by Gregory R. Pierce and published by Springer Science & Business Media. This book was released on 1997-07-31 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sourcebook gives special attention to the complexity of the social support construct, expanding the field's theoretical base by reappraising social support research in the context of findings from other fields of psychology & related disciplines.
Download or read book Air Transport Liberalization written by Matthias Finger and published by Edward Elgar Publishing. This book was released on 2017-12-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book offers a critical and wide-ranging assessment of the global air transport liberalization process over the past 40 years. This compilation of world experts on air transport economics, policy, and regulation is timely and significant, considering that air transport is currently facing a series of new challenges due to technological changes, the emergence of new markets, and increased security concerns.
Download or read book Dromadaires et chameaux animaux laitiers written by Pascal Bonnet and published by Editions Quae. This book was released on 1998 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Faecal Sludge Management written by Linda Strande and published by IWA Publishing. This book was released on 2014-08-15 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is estimated that literally billions of residents in urban and peri-urban areas of Africa, Asia, and Latin America are served by onsite sanitation systems (e.g. various types of latrines and septic tanks). Until recently, the management of faecal sludge from these onsite systems has been grossly neglected, partially as a result of them being considered temporary solutions until sewer-based systems could be implemented. However, the perception of onsite or decentralized sanitation technologies for urban areas is gradually changing, and is increasingly being considered as long-term, sustainable options in urban areas, especially in low- and middle-income countries that lack sewer infrastructures. This is the first book dedicated to faecal sludge management. It compiles the current state of knowledge of the rapidly evolving field of faecal sludge management, and presents an integrated approach that includes technology, management, and planning based on Sandecs 20 years of experience in the field. Faecal Sludge Management: Systems Approach for Implementation and Operation addresses the organization of the entire faecal sludge management service chain, from the collection and transport of sludge, and the current state of knowledge of treatment options, to the final end use or disposal of treated sludge. The book also presents important factors to consider when evaluating and upscaling new treatment technology options. The book is designed for undergraduate and graduate students, and engineers and practitioners in the field who have some basic knowledge of environmental and/or wastewater engineering.
Download or read book Rapport Et Documents Techniques de la Deuxi me Consultation Europ enne Sur L valuation conomique de la P che Sportive Et Commerciale 22 24 Septembre 1975 G teborg Su de written by and published by Bernan Press(PA). This book was released on 1977 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retailing Consumption and Capital written by Neil Wrigley and published by Addison Wesley Publishing Company. This book was released on 1996 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a significant contribution to a number of contemporary key debates on services, consumption and capital.
