Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Pr cticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Download or read book Comportamiento del consumidor decisiones y estrategia de marketing written by Ildefonso Grande Esteban and published by ESIC Editorial. This book was released on 2013-02 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la actualidad no se concibe adquirir conocimientos de marketing sin que paralelamente se estudie el comportamiento del consumidor. Son las dos caras de una misma moneda. El marketing proporciona conceptos e instrumentos para la gestión, y el comportamiento del consumidor enseña cómo perciben, sienten y actúan las personas destinatarias de los bienes y servicios que producen las organizaciones. Los conceptos de marketing son insuficientes para actuar con éxito en el mercado si no se sabe cómo son y se comportan las personas. Este libro responde en estructura y contenido a los manuales más avanzados de comportamiento del consumidor, generalmente de procedencia norteamericana, con la diferencia de que en su redacción se ha puesto especial énfasis en nuestra cultura y en la forma que tenemos de explicar y entendernos. La línea argumental se basa en la formulación de conceptos, planteamiento de preguntas, discusión de soluciones, incorporación de aportaciones de otros autores, datos y estadísticas nacionales, todo ello de forma lógica, rigurosa y ordenada. También se incluyen numerosas ilustraciones relacionadas con el texto, para conseguir un mejor entendimiento y recuerdo de los conceptos que el lector aprenderá. El lenguaje empleado para escribir este libro es sencillo, sin tecnicismos innecesarios. Sin embargo, posee numerosos conceptos, que si bien pueden resultar inicialmente complejos, la forma en que se exponen y comentan los hace perfectamente asequibles a cualquier lector. Este lector puede ser un estudiante de grado o postgrado que entra por vez primera en contacto con el apasionante mundo del comportamiento de los consumidores. También los profesionales de la gestión encontrarán en sus páginas numerosas estrategias que contribuirán al éxito de sus negocios. El libro se acompaña de las presentaciones en Microsoft PowerPoint de todos los capítulos. En ellas se resumen los conceptos clave de cada uno de los temas tratados, así como todas las ilustraciones que figuran en el texto impreso. De esta manera se proporciona al lector un recurso adicional para la lectura del libro y al docente un material didáctico de indudable utilidad para sus presentaciones académicas ante su audiencia. Índice Marketing y comportamiento del consumidor.- La integración interdisciplinar y el estudio de las necesidades.- Los modelos de comportamiento del consumidor.- El entorno de la demanda.- Cultura y comportamiento del consumidor.- Los estratos sociales.- Análisis de los grupos y de la familia.- Procesamiento de la información: análisis de la percepción.- Aprendizaje y memoria.- Personalidad y estilos de vida.- Actitudes y cambio de actitudes.- Reconocimiento del problema y búsqueda de información.- Procesos de compra y actuaciones postcompra.- El consumidor y la compra electrónica. Estrategias de fidelización.- La investigación del consumidor.- Consumerismo, sociedad, marketing y ética.- Ideas para recordar. Cuestiones para meditar. Bibliografía.
Download or read book Management Tourism and Smart Technologies written by Carlos Montenegro and published by Springer Nature. This book was released on 2024-01-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents advances in the research of various entities in the world, which are working on the application of technology or management in tourism. Indeed, one of the sectors hardest hit by the pandemic was tourism, likewise one of the post-pandemic effects is the rapid recovery of the sector, but more importantly is the great innovation that has occurred in marketing strategies for tourism using technology and applying management strategies not only to be more profitable but to have the best customer satisfaction. The book is aimed at the general public that seeks to innovate, learn from lessons learned and establish a knowledge base in mechanisms that apply technology or management in tourism, with the aim of improving the experience of all those involved in the business chain. This compendium aims to share all those great experiences and researches in the areas of: Managements, Tourism, Marketing strategies in Management, Tourism and Technology, Technology, Applied Computer Science, Artificial Intelligence, Business Administration, Cloud Computing, Educational Management, Finance, Insurance and Services Management, Health Tourism, Human Resource Management, Information Systems Planning and Management, Information Technologies in Tourism, Internet Technology, Knowledge Management, Management of Supply Chain and Logistics, Marketing Innovation, Robotics, Strategic Management Innovation, Sustainability Management, Technical Economy Management, Technical Innovation and Management, Technology in Tourism and Tourist Experience, Tourism Industry and Ecology, Tourism Management, a total of 77 research projects and many spaces and relationships between researchers to collaborate in the advancement of science are presented.
Download or read book Tendencias de la Comunicaci n El Ecosistema Medi tico Contempor neo Discusiones sobre audiencias estrategias de comunicaci n y resultados Vol II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Download or read book Macrothesaurus for Information Processing in the Field of Economic and Social Development Fifth Edition written by OECD and published by OECD Publishing. This book was released on 1998-09-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a common vocabulary to facilitate the indexing, retrieval and exchange of development-related information.
Download or read book Strengthening Food Labeling Policies in Brazil written by Rosires Deliza and published by Frontiers Media SA. This book was released on 2023-10-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data from Brazil shows an increase in obesity and non-communicable diseases, which is related to the expansion of the participation of ultra-processed food products in diets and in the food environment, displacing fresh and minimally processed foods and meals prepared with them. One of the solutions to improve food environments requires the implementation of effective and adequate food labeling regulations, including front-of-package labeling. This policy tool has the potential to inform the consumers about the nutrients, ingredients, or any other component of public health concern contained in the products and facilitate healthier food choices.
Download or read book Subject Headings for School and Public Libraries written by Joanna F. Fountain and published by Bloomsbury Publishing USA. This book was released on 2012-01-16 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: For public and school libraries, this resource reflects recent changes in Library of Congress subject headings and authority files, and provides bilingual information essential to reference librarians and catalogers serving Spanish speakers. Libraries must provide better access to their collections for all users, including Spanish-language materials. The American Library Association has recognized this increasing need. Subject Headings for School and Public Libraries: Bilingual Fourth Edition is the only resource available that provides both authorized and reference entries in English and Spanish. A first-check source for the most frequently used headings needed in school and public libraries, this book incorporates thousands of new and revised entries to assist in applying LCSH and CSH headings. Of the approximately 30,000 headings listed, most include cross-references, and all of the cross-reference terms are translated. MARC21 tags are included for all authorized entries to simplify entering them into computerized catalogs, while indexes to all headings and free-floating subdivisions are provided in translation from Spanish to English. This book gives librarians access to accurate translations of the subject terms printed in books published and cataloged in English-speaking countriesinvaluable information in settings with Spanish-speaking patrons.
Download or read book Intercultural Business Communication and Simulation and Gaming Methodology written by Victoria Guillén-Nieto and published by Peter Lang. This book was released on 2009 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.
Download or read book Agents and Multi Agent Systems Technologies and Applications 2021 written by G. Jezic and published by Springer Nature. This book was released on 2021-06-07 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights new trends and challenges in research on agents and the new digital and knowledge economy. It includes papers on business process management, agent-based modeling and simulation, and anthropic-oriented computing that were originally presented at the 15th International KES Conference on Agents and Multi-Agent Systems: Technologies and Applications (KES-AMSTA 2021), being held as a Virtual Conference in June 14–16, 2021. The respective papers cover topics such as software agents, multi-agent systems, agent modeling, mobile and cloud computing, big data analysis, business intelligence, artificial intelligence, social systems, computer embedded systems, and nature-inspired manufacturing, all of which contribute to the modern digital economy.
Download or read book Spanish Business Dictionary written by Morry Sofer and published by Taylor Trade Publications. This book was released on 2011-12-01 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing business in Spanish requires a dictionary that is up-to-date with the 21st century. Because terminology differs from Spain to Latin America, from Argentina to Mexico, businesspeople need a dictionary that provides terms used throughout the Spanish-speaking world. The Spanish Business Dictionary fulfills such a need. In addition to hundreds of new computer and internet terms, this dictionary includes all areas of business terminology used in the United States and throughout the Spanish-speaking world with designators for the country of the term's origin.
Download or read book Advanced Integrated Approaches to Environmental Economics and Policy Emerging Research and Opportunities written by Patti, Sebastiano and published by IGI Global. This book was released on 2019-10-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable development remains a significant issue in a globalized world requiring new economic standards and practices for the betterment of the environment as well as the world economy. However, sustainable economics must manage environmental solutions to issues on multiple levels and within various disciplines. There is a need for studies that seek to understand how environmental economics and governance within small and large sectors affect the capability and wellbeing of the global economy. Advanced Integrated Approaches to Environmental Economics and Policy: Emerging Research and Opportunities is an essential publication that focuses on the strategic role of environmental issues within the global economy. While highlighting topics such as complementary currency, reusable waste, and urban planning, this book is ideally designed for policymakers, environmental lawyers, economists, sociologists, politicians, academicians, researchers, and students seeking current research on increasing an organization’s sustainable performance at both public and private levels.
Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Download or read book The Palgrave Handbook of Wine Industry Economics written by Adeline Alonso Ugaglia and published by Springer. This book was released on 2019-03-15 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.
