Download or read book Complete Multilingual Dictionary of Advertising Marketing and Communications written by Hans W. Paetzel and published by NTC/Contemporary Publishing Company. This book was released on 1984 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Using the Financial and Business Literature written by Thomas Slavens and published by CRC Press. This book was released on 2004-03-11 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specifically written to assist in the quick retrieval of commercial, industrial, manufacturing, communicative, automotive, and agricultural research, this reference conveniently assembles the most recent print and electronic research tools, compact discs, and online databases for swift collection and organization of information in the business, marketing, and financial communities.

Download or read book NTC s Dictionary of Advertising written by Jack G. Wiechmann and published by Contemporary Books. This book was released on 1993 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.

Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Download or read book Advertising and Multilingual Repertoires written by Marco Santello and published by Routledge. This book was released on 2016-08-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.

Download or read book American Advertising written by Emelda L. Williams and published by Scholarly Title. This book was released on 1988 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book NTC s Dictionary of Easily Confused Words written by Deborah Williams and published by Contemporary Books. This book was released on 1995 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-use guide that will help the user understand confusing words and their usage and to then choose the correct spelling or meaning of a word for any given situation.

Download or read book Dictionary of advertising marketing and media written by Boris Pawlenka and published by . This book was released on 2007 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Information written by Hiram C. Barksdale and published by . This book was released on 1995 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Standard Dictionary of Advertising Mass Media and Marketing written by Wolfgang J. Koschnick and published by French & European Publications. This book was released on 1987-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Download or read book Walford s Guide to Reference Material Social and historical sciences philosophy and religion written by Albert John Walford and published by London : Library Association Publishing. This book was released on 1996 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Volume II (last published in 1994) has been extensively expanded and revised in all areas. Fully updated, the new edition includes major changes and covers a span of topics from archaeology through medieval history to statistics. It includes philosophy, psychology, religion, social sciences, geography, biology and history. All areas have been completely updated with additional material in economics, business and management.

Download or read book Business Marketing written by and published by . This book was released on 1985 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book NTC s Dictionary of American English Phrases written by Richard A. Spears and published by National Textbook Company. This book was released on 1995 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: "NTC's Dictionary of American English phrases, " by Richard A. Spears, Ph.D., provides more than 15,000 examples of usage for approxiamtely 7,000 common and useful American English expressions.

Download or read book Books in Print written by and published by . This book was released on 1982 with total page 2376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Guide Des Locutions Fran aises written by J. Peter Lupson and published by McGraw-Hill Companies. This book was released on 1987 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with more than 2,500 idioms, English equivalents, and explanations of typical use, "Guide to French Idioms" also includes common "obstacles" such as nouns which change meaning according to gender or number, and more!

Download or read book Walford s Guide to Reference Material written by Albert John Walford and published by London : Library Association. This book was released on 1994 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 2 of this guide contains descriptions of 8300 plus critically evaluated & recommended reference resources available in all formats. Organized by Universal Dewey Classification, the topics covered are those usually found in the 100s--Philosophy & Psychology, 200s--Religion, 300s--Social Sciences, & the 900s--Geography, Biography & History. This volume particularly reflects the proliferation of travel & tourist guides, & reference works on Eastern Europe & Central Asia following the collapse of communism. Over the last few years an enormous expansion has also been noted of reference works in both religion & philosophy. Volume 1 covers Science & Technology. Volume 3 covers Generalia, Languages & Literature, & the Arts. Recommended in: Choice, Reference Reviews, American Reference Books Annual.