Download or read book Cable Television Regulation Oversight written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications and published by . This book was released on 1977 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book PRODUCT MANAGEMENT IN INDIA written by RAMANUJ MAJUMDAR and published by PHI Learning Pvt. Ltd.. This book was released on 2007-12-19 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market. WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. Chapters on The Indian Market: Emerging Panorama, and New Marketing Challenges expose the students to contemporary concepts and examples. Part III offers new chapters on market analysis on products such as Tea, Soft Drinks, Chocolates, Malted Beverages, Packaged Drinking Water, Tooth-Paste, Detergents, Fairness Cream, Footwear, Mobile Phones, and Digital Camera. Besides, it gives up-to-date background information for other products covered in the earlier edition. The Student CD contains a set of PowerPoint Presentations (PPTs) of 20 products. This well-established study has been widely adopted as a textbook in MBA programmes across the country. The Third Edition is more profusely illustrated with exhibits, diagrams and PPTs, and should be of immense utility and worth to the students of management as well as practising brand managers and executives in the advertising arena.
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Download or read book Practical Guide to Comparative Advertising written by Ruth M. Corbin and published by Academic Press. This book was released on 2018-11-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. - Alerts research, development and marketing professionals to potential competition issues and legal concerns - Provides a reference source for courts of law with respect to accepted industry standards and practices - Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims - Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products
Download or read book Mastering Commercial Applications 10 written by Sandeep Dutta, Debabratta G. Saha and published by Vikas Publishing House. This book was released on with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Commercial Applications for Classes IX and X is written in accordance with the latest ICSE syllabus prescribed by the Council for the Indian School Certificate Examinations, New Delhi. The book is a New Age Text book which adopts a fresh and novel approach to the study of Commercial Applications.
Download or read book Advertising Management Theory Practice written by Dr. Mahendra Kumar Padhy and published by Laxmi Publications. This book was released on 2011-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sugar Counter for Health written by Dr. Elizabeth Roberts and published by Souvenir Press. This book was released on 2016-02-01 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the dangers of sugar, especially added sugars, are becoming more apparent, there has never been a greater need to be able to know how much sugar we are consuming. There are many types of sugar, but only two of them, fructose and glucose, are associated with obesity, diabetes, and other health problems. Sugars can be hidden, and in this practical handbook Elizabeth Roberts lists the total sugar content of over 3,000 common foods and; uniquely, identifies the total amount of sugar (as well as the individual amounts of the differing types of sugar) to allow the reader to judge the health implications of their diet. The book includes a full guide to reading food labels and what to look for on a list of ingredients.
Download or read book Re engineering the Enterprise written by J. Browne and published by Springer. This book was released on 2013-06-05 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business process re-engineering tools offer techniques to model the enterprise and identify opportunities to make change. This book examines the approaches, tools and techniques which support redesign of the enterprise to achieve world class performance.
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Download or read book Hearings Reports and Prints of the House Committee on Interstate and Foreign Commerce written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1977 with total page 1546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Marketing written by Dr Kisholoy Roy and published by KISHOLOY ROY. This book was released on 2021-01-26 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on Brand Management has all the facets of brand marketing explained in an extremely lucid and detailed manner. Each and every topic in contemporary brand management has been stressed with adequate exhibits and important data. The book also has a rich repository of case studies that gives a complete and practical understanding of the world of product, celebrity, destination brands and more.
Download or read book Food for Thought written by Daniel Christopher Jones and published by . This book was released on 1975 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Report of the Legislative Budget Committee Concerning the Status of Appropriations as of written by and published by . This book was released on 1977 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
