Download or read book Competitive Intelligence For Dummies written by James D. Underwood and published by For Dummies. This book was released on 2013-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make competitive intelligence part of your business practice—and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization, competitive intelligence serves as a catalyst in planning and strategic growth. It is part of the value chain that converts gathered data to actionable information that results in strategic decisions. Competitive Intelligence For Dummies helps readers gather valuable information on the competition, the operational environment, and the target customer. It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry. Whether you are just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives you insight on how to gather valuable information on not only your competitors, but on your market and key customer base. Gets you up to speed on how to locate, collect, and process competitive intelligence Shows you how to carefully analyze competitive intelligence and disseminate it throughout your organization Illustrates how competitive intelligence can help you gain market share If you're a business owner, analyst, manager, or researcher, Competitive Intelligence For Dummies gives you and your business an edge.

Download or read book Business Intelligence For Dummies written by Swain Scheps and published by John Wiley & Sons. This book was released on 2011-02-04 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

Download or read book Competitive Intelligence Advantage written by Seena Sharp and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.

Download or read book Competitive Intelligence For Dummies written by James D. Underwood and published by John Wiley & Sons. This book was released on 2013-07-09 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make competitive intelligence part of your business practice—and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization, competitive intelligence serves as a catalyst in planning and strategic growth. It is part of the value chain that converts gathered data to actionable information that results in strategic decisions. Competitive Intelligence For Dummies helps readers gather valuable information on the competition, the operational environment, and the target customer. It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry. Whether you are just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives you insight on how to gather valuable information on not only your competitors, but on your market and key customer base. Gets you up to speed on how to locate, collect, and process competitive intelligence Shows you how to carefully analyze competitive intelligence and disseminate it throughout your organization Illustrates how competitive intelligence can help you gain market share If you're a business owner, analyst, manager, or researcher, Competitive Intelligence For Dummies gives you and your business an edge.

Download or read book Competitive Intelligence written by Larry Kahaner and published by Simon and Schuster. This book was released on 1997 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.

Download or read book Decision Intelligence For Dummies written by Pamela Baker and published by John Wiley & Sons. This book was released on 2022-02-08 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to use, and not be used by, data to make more insightful decisions The availability of data and various forms of AI unlock countless possibilities for business decision makers. But what do you do when you feel pressured to cede your position in the decision-making process altogether? Decision Intelligence For Dummies pumps the brakes on the growing trend to take human beings out of the decision loop and walks you through the best way to make data-informed but human-driven decisions. The book shows you how to achieve maximum flexibility by using every available resource, and not just raw data, to make the most insightful decisions possible. In this timely book, you’ll learn to: Make data a means to an end, rather than an end in itself, by expanding your decision-making inquiries Find a new path to solid decisions that includes, but isn’t dominated, by quantitative data Measure the results of your new framework to prove its effectiveness and efficiency and expand it to a whole team or company Perfect for business leaders in technology and finance, Decision Intelligence For Dummies is ideal for anyone who recognizes that data is not the only powerful tool in your decision-making toolbox. This book shows you how to be guided, and not ruled, by the data.

Download or read book Proven Strategies in Competitive Intelligence written by Society of Competitive Intelligence Professionals and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action

Download or read book The Secret Language of Competitive Intelligence written by Leonard M. Fuld and published by Dog Ear Publishing. This book was released on 2010 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Competitive Intelligence written by C. West and published by Springer. This book was released on 2001-09-19 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

Download or read book The Competitive Intelligence Handbook written by Richard E. Combs and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Competitive Intelligence Handbook presents a unified approach to competitive intelligence work and also discusses other perspectives on the discipline. Competitive intelligence (CI) is a subset of business research; it is concerned with information that corporate managers need for making tactical and strategic decisions. In addition to a review of the CI literature, the book discusses CI methodologies such as database searching, interviewing, and analysis. It provides guidance on sources for U.S. and international business information, and on special concerns such as preparing industry studies and conducting due-diligence research. In a single volume, the Handbook provides an overview of current competitive intelligence practices and gives extensive guidance on where to learn more.

Download or read book Super Searchers on Competitive Intelligence written by Margaret Metcalf Carr and published by Information Today, Inc.. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revealing their secrets for monitoring competitive forces and keeping on top of the trends, opportunities, and threats within their industries, this book presents 15 leading CI researchers and their hard-earned secrets.

Download or read book Business Development For Dummies written by Anna Kennedy and published by John Wiley & Sons. This book was released on 2015-02-04 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.

Download or read book Digital Marketing All in One For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2019-04-08 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

Download or read book Microsoft Power BI For Dummies written by Jack A. Hyman and published by John Wiley & Sons. This book was released on 2022-02-08 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveal the insights behind your company’s data with Microsoft Power BI Microsoft Power BI allows intuitive access to data that can power intelligent business decisions and insightful strategies. The question is, do you have the Power BI skills to make your organization’s numbers spill their secrets? In Microsoft Power BI For Dummies, expert lecturer, consultant, and author Jack Hyman delivers a start-to-finish guide to applying the Power BI platform to your own firm’s data. You’ll discover how to start exploring your data sources, build data models, visualize your results, and create compelling reports that motivate decisive action. Tackle the basics of Microsoft Power BI and, when you’re done with that, move on to advanced functions like accessing data with DAX and app integrations Guide your organization’s direction and decisions with rock-solid conclusions based on real-world data Impress your bosses and confidently lead your direct reports with exciting insights drawn from Power BI’s useful visualization tools It’s one thing for your company to have data at its disposal. It’s another thing entirely to know what to do with it. Microsoft Power BI For Dummies is the straightforward blueprint you need to apply one of the most powerful business intelligence tools on the market to your firm’s existing data.

Download or read book The Complete Guide to Competitive Intelligence written by Kirk W. M. Tyson and published by Kirk Tyson International Limited. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Competitive Intelligence: Second Edition is an invaluable source for executives, managers and planners. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 306 page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews and more, including the necessary worksheets conveniently provided on disks. Plus, it offers detailed instruction in designing and implementing a corporate CI process that can operate as an integral function of a corporation, company division or an individual business unit.

Download or read book Competitive Intelligence written by Christopher Murphy and published by CRC Press. This book was released on 2016-05-23 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's Competitive Intelligence explains: ¢ the theory of business competition ¢ how companies try to get ahead of their rivals ¢ methods of research and sources of information that generate the raw material for creating intelligence ¢ analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application, and examples are taken from across the globe. In addition a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations. Competitive Intelligence also provides a legal

Download or read book Competitive Intelligence for Information Professionals written by Margareta Nelke and published by Chandos Publishing. This book was released on 2015-01-15 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included. Competitive intelligence (CI) is a new area for Information professionals Offers perspectives on a new trend within the library and information sector Provides a comprehensive approach to CI