Download or read book Cultural Tourism written by bob Mckercher and published by Routledge. This book was released on 2012-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.
Download or read book Sustaining Change in Universities written by Burton R. Clark and published by Open University Press. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.
Download or read book Managing Water Under Uncertainty and Risk written by Unesco and published by Unesco. This book was released on 2012 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This flagship report is a comprehensive review that gives an overall picture of the world's freshwater resources. It analyses pressures from decisions that drive demand for water and affect its availability. It offers tools and response options to help leaders in government, the private sector and civil society address current and future challenges. It suggests ways in which institutions can be reformed and their behaviour modified, and explores possible sources of financing for the urgently needed investment in water. The WWDR4 is a milestone within the WWDR series, reporting directly on regions and highlighting hotspots, and it has been mainstreamed for gender equality. It introduces a thematic approach - 'Managing Water under Uncertainty and Risk' - in the context of a world which is changing faster than ever in often unforeseeable ways, with increasing uncertainties and risks. It highlights that historical experience will no longer be sufficient to approximate the relationship between the quantities of available water and shifting future demands. Like the earlier editions, the WWDR4 also contains country-level case studies describing the progress made in meeting water-related objectives. The WWDR4 also seeks to show that water has a central role in all aspects of economic development and social welfare, and that concerted action via a collective approach of the water-using sectors is needed to ensure water's many benefits are maximized and shared equitably and that water-related development goals are achieved.
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Download or read book Technology Policy and Economic Performance written by Christopher Freeman and published by Burns & Oates. This book was released on 1987 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ethnicities and Global Multiculture written by Jan Nederveen Pieterse and published by Rowman & Littlefield. This book was released on 2007 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arguing that ethnicity and multiculturalism are essential for understanding globalization, this book offers sustained treatments of their reach beyond a limited national context. It proposes ethnicities and global multiculture as alternative, wide-angle perspectives on cultural diversity.
Download or read book Business Solutions for the Global Poor written by V. Kasturi Rangan and published by Jossey-Bass. This book was released on 2007 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: References: p.403-415.
Download or read book Development Theory written by Jan Nederveen Pieterse and published by SAGE. This book was released on 2001-03-20 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study is a critical commentary connecting issues of development with the latest thinking in sociology, critical theory and social science. It addresses questions such as the connections with globalization, and culture and modernity.
Download or read book Global Perspectives on Small and Medium Enterprises and Strategic Information Systems International Approaches written by Bharati, Pratyush and published by IGI Global. This book was released on 2010-04-30 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) play a critical role in rejuvenating and sustaining the modern economy, generating substantial employment and serving as important innovation engines for the global economy. Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches aims to spread research conducted on SMEs internationally and place it at the disposal of academics, practitioners, consultants, the vendor community, and policymakers. The goal of this book is to highlight the challenges faced by SMEs and how they are coping with the adverse environment through skillful use of IT and technologies such as Web 2.0, Enterprise Resource Planning (ERP), e-commerce, open source software, Business Process Digitization (BPD), and other emerging technologies.
Download or read book Global Latinas written by Lourdes Casanova and published by Palgrave MacMillan. This book was released on 2009-02-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.
Download or read book Issues Options written by José Goldemberg and published by UN. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Defining Marketing written by Christian Grönroos and published by . This book was released on 1989 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
