Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

Download or read book Alcoholics Anonymous written by Bill W. and published by Penguin. This book was released on 2014-09-04 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 75th anniversary e-book version of the most important and practical self-help book ever written, Alcoholics Anonymous. Here is a special deluxe edition of a book that has changed millions of lives and launched the modern recovery movement: Alcoholics Anonymous. This edition not only reproduces the original 1939 text of Alcoholics Anonymous, but as a special bonus features the complete 1941 Saturday Evening Post article “Alcoholics Anonymous” by journalist Jack Alexander, which, at the time, did as much as the book itself to introduce millions of seekers to AA’s program. Alcoholics Anonymous has touched and transformed myriad lives, and finally appears in a volume that honors its posterity and impact.

Download or read book Science Business written by Gary P. Pisano and published by Harvard Business Press. This book was released on 2006 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why has the biotechnology industry failed to perform up to expectations? This book attempts to answer this question by providing a critique of the industry. It reveals the causes of biotech's problems and offers an analysis on how the industry works. It also provides prescriptions for companies, seeking ways to improve the industry's performance.

Download or read book Failed Promises written by and published by . This book was released on 1990 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Economy of Promises written by Bruce G. Carruthers and published by Princeton University Press. This book was released on 2022-09-27 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and illuminating account of the history of credit in America—and how it continues to divide the haves from the have-nots The Economy of Promises is a far-reaching study of credit in nineteenth- and twentieth-century America. Synthesizing and surveying economic and social history, Bruce Carruthers examines how issues of trust stitch together the modern U.S. economy. In the case of credit, that trust involves a commitment by debtors to repay money they have borrowed from lenders. Each promise poses a fundamental question: why does the lender trust the borrower? The book tracks the dramatic shift from personal qualitative judgments to the impersonal quantitative measurements of credit scores and ratings, which make lending on a much greater scale possible. It discusses how lending is shaped by the shadow of failure, and the possibility that borrowers will break their promises and fail to repay their debts. It reveals how credit markets have been shaped by public policy, regulatory changes, and various political factors. And, crucially, it explains how credit interacts with economic inequality, contributing to vast and enduring racial and gender differences—which are only exacerbated by the widespread use of credit scores and ratings for “big data” and algorithmic decision-making. Bringing to life the complicated and abstract terrain of human interaction we call the economy, The Economy of Promises is an important study of the tangle of indebtedness that, for better or worse, shapes and defines American lives.

Download or read book False Promises written by Stanley Aronowitz and published by Duke University Press. This book was released on 1992 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic study of the American working class, originally published in 1973, is now back in print with a new introduction and epilogue by the author. An innovative blend of first-person experience and original scholarship, Aronowitz traces the historical development of the American working class from post-Civil War times and shows why radical movements have failed to overcome the forces that tend to divde groups of workers from one another. The rise of labor unions is analyzed, as well as their decline as a force for social change. Aronowitz’s new introduction situates the book in the context of developments in current scholarship and the epilogue discusses the effects of recent economic and political changes in the American labor movement.

Download or read book The Promises of Giants written by John Amaechi and published by Nicholas Brealey. This book was released on 2021-11-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "THE MOST UNLIKELY OF PEOPLE, IN THE MOST IMPROBABLE OF CIRCUMSTANCES, CAN BECOME EXTRAORDINARY." WE NEED MORE LEADERS. From socio-political chaos and workplace disruption to the climate change crisis, we have never needed people with the skill and will to collaborate to create a better world more than now. We need people who are willing to fill the leadership void. People who will embrace the influence they have. People who believe in improving society and workplace culture - not only because it makes life better, but because it is proven to yield positive results. The Promises of Giants is a challenge to anyone who aspires to make a difference in their environment. Over fourteen promises, it seamlessly intertwines personal anecdotes and workplace and social observation with the latest research, to provide practical, proven tips and strategies to empower you to maximize your own potential and inspire others. It is not a self-help book. It is a how-to guide for winning, rooted in the belief that the most unlikely of people, in the most improbable of circumstances, can become extraordinary. John Amaechi well understands the responsibilities and potential that come with being a giant. The Promises of Giants is the product of a lifetime spent observing and studying effective leadership - from accompanying his mother's visits to her dying patients to competing at the highest levels of professional sport, through two decades of management consulting with multinational corporations. These experiences have shown that everyone has the ability to act decisively to influence the world in a positive way. Everyone is a giant to someone.

Download or read book The Business Guide written by James Lawrence Nichols and published by . This book was released on 1907 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Thinking in Promises written by Mark Burgess and published by "O'Reilly Media, Inc.". This book was released on 2015-06-23 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a set of simple principles that could help you to understand how parts combine to become a whole, and how each part sees the whole from its own perspective. If such principles were any good, it shouldn’t matter whether we’re talking about humans on a team, birds in a flock, computers in a datacenter, or cogs in a Swiss watch. A theory of cooperation ought to be pretty universal, so we should be able to apply it both to technology and to the workplace. Such principles are the subject of Promise Theory, and the focus of this insightful book. The goal of Promise Theory is to reveal the behavior of a whole from the sum of its parts, taking the viewpoint of the parts rather than the whole. In other words, it is a bottom-up, constructionist view of the world. Start Thinking in Promises and find out why this discipline works for documenting system behaviors from the bottom-up.

Download or read book A Treatise on Business Practice Or How Business is Done written by Orville Marcellus Powers and published by . This book was released on 1896 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Treatise on Business Practice Or How Business is Done written by James Alexander Lyons and published by . This book was released on 1896 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Prayers and Heavenly Promises written by and published by TAN Books. This book was released on 1993-08 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique little prayerbook of powerful prayers and devotions, including wonderful promises attached that were made by Our Lord or Our Lady, most of which were revealed to various famous Saints. Includes devotions to Our Lady, the Infant Jesus, Precious Blood, Sacred Heart, Divine Mercy, St. Michael, etc. Shows that God wants to grant us favors--if we will just pray!

Download or read book Reliability Rules written by Don E. Schultz and published by Racom Communication. This book was released on 2008-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Business is in serious trouble. Just when business needs it most, polls and surveys show that public trust and confidence in business is at its lowest level in more than 15 years. Savvy executives know this, but they tend to react in the typical, but wrong, way. The answer to this problem isn't found in the typical PR program or employee or motivation team-building initiative. The answer lies in better promise making and keeping. Business in general and marketing in particular are about making and keeping promises-- making clearly stated promises that mean something and keeping them in spirit as well as literal fact. Internally, it means building a better corporate culture by making promises that are clear and that align with the needs of co-workers and of the company's mission and brand. Externally, it means making promises that fit the organisation's abilities and mission and keeping those promises in a way that delivers real value to the customer. But the authors provide more than generalities. They provide a common-sense system-- Promises Management -- that makes it possible, practical, and profitable for executives in organisations large and small to lead, monitor, evaluate, and align the promises making and keeping ability"--Gazelle Book Services website.

Download or read book Love s Promises written by Martha M. Ertman and published by Beacon Press. This book was released on 2016-05-24 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blends memoir and legal cases to show how contracts can create family relationships Most people think of love and contracts as strange bedfellows, or even opposites. In Love’s Promises, however, law professor Martha Ertman shows that far from cold and calculating, contracts shape and sustain families. Blending memoir and law, Ertman delves into the legal cases, anecdotes, and history of family law to show that love comes in different packages, each shaped by different contracts and mini-contracts she calls “deals.” Family law should and often does recognize that variety because legal rules, like relationships, aren’t one size fits all. The most common form of family—which Ertman calls “Plan A”—come into being through different kinds of agreements than the more uncommon families that she dubs “Plan B.” Recognizing the contractual core of all families shows that Plan B is neither unnatural nor unworthy of legal recognition, just different. After telling her own moving and often irreverent story about becoming part of a Plan B family of two moms and a dad raising a child, Ertman shows that all kinds of people—straight and gay, married and single, related by adoption or by genetics—use contracts to shape their relationships. As couples navigate marriage, reproductive technologies, adoption, and cohabitation, they encounter contracts. Sometimes hidden and other times openly acknowledged, these contracts ensure that the people they think of as “family” are legally recognized as family in the eyes of the law. Family exchanges can be substantial, like vows of fidelity, or small, like “I cook and you clean.” But regardless of scope, the agreements shape the emotional, social, and financial terrain of family relationships. Seeing the instrumental role contracts will help readers better understand how contracts and deals work in their own families as well as those around them. Both insightful and paradigm-shifting, Love’s Promises lets readers in on the power of contracts and deals to support love in its many forms and to honor the different ways that our nearest and dearest contribute to our daily lives.

Download or read book Corporate securities written by Arthur Stone Dewing and published by . This book was released on 1920 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Promises Kept written by Carl Laferton and published by Good Book Guides. This book was released on 2012-05 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go on a rapid tour of the whole Bible and see how all the promises God has made are fulfilled in His Son.

Download or read book The Federal Reporter written by and published by . This book was released on 1921 with total page 1058 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes cases argued and determined in the District Courts of the United States and, Mar./May 1880-Oct./Nov. 1912, the Circuit Courts of the United States; Sept./Dec. 1891-Sept./Nov. 1924, the Circuit Courts of Appeals of the United States; Aug./Oct. 1911-Jan./Feb. 1914, the Commerce Court of the United States; Sept./Oct. 1919-Sept./Nov. 1924, the Court of Appeals of the District of Columbia.