Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Download or read book Names in Focus written by Terhi Ainiala and published by Suomalaisen Kirjallisuuden Seura. This book was released on 2012 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Names in Focus delves deep into the vast field of Finnish onomastics, covering place names, personal names, animal names, commercial names and names in literature. It provides the history and current trends in this area of research, and also supplements international terminology with the Finnish point of view on the subject. Brimming with examples and clear explanations, the book can be enjoyed by the most studious of researchers as well as the casual reader who has a genuine interest in the study of names.
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Download or read book Brand New Name written by Jeremy Miller and published by Page Two. This book was released on 2019-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
Download or read book Business Law 5th Edition written by Nickolas James and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Law, 5th Edition (James et al.) is written for business students to provide a clear and accessible introduction to the legal system. Business law courses are the first exposure to law for many business students and the first time they are obliged to think deeply about the discipline. This updated edition presents business law in a practical context rather than the doctrinal context that many major legal publishers use. The Business Law interactive e-text features a range of instructional media content designed to provide students with an engaging learning experience. This includes practitioner videos from Herbert Smith Freehills, animated work problems and questions with immediate feedback. This new edition is a unique resource that can form the basis of a blended learning solution for lecturers.
Download or read book Computational Linguistics in the Netherlands 2001 written by Mariët Theune and published by Rodopi. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the contents: Ideas on multi-layer dialogue management for multi-party, multi-conversation, multi-modal communication. - The alpino dependency treebank. - Corpus-based acquisition of collocational prepositional phrases. - Conservative vs set-driven learning functions for the classes k-valued. - Memory-based phoneme-to-grapheme conversion. - Tagging the Dutch parole corpus. - A named entity recognition system for Dutch.
Download or read book Annotated Companies Legislation written by Nigel Boardman and published by Oxford University Press, USA. This book was released on 2010 with total page 2314 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to companies legislation in a convenient paperback volume. Written from the perspective of the 2006 regime, it gives detailed section-by-section commentary alongside the Companies Act 2006 and surviving parts of the previous legislation as well as including the text of relevant statutory instruments.
Download or read book Business Law 2012 2013 written by J. Scott Slorach and published by Oxford University Press, USA. This book was released on 2012-08-09 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title contains detailed coverage of partnerships, company law, taxation, EC law, and insolvency, making the book ideally suited to the Legal Practice Course.
Download or read book A Guide to The Companies Act 2006 written by Saleem Sheikh and published by Routledge. This book was released on 2013-06-17 with total page 1430 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handy guide to the Companies Act 2006, packed full of helpful features, including checklists, section by section commentary and appendices of useful materials and extracts, this book provides detailed commentary on the new Companies Act.
Download or read book Niue Business Law Handbook Volume 1 Strategic Information and Basic Laws written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Niue Business Law Handbook - Strategic Information and Basic Laws
Download or read book Venturing Innovation and Business Planning for Entrepreneurs written by Marc H. Meyer and published by Lulu.com. This book was released on 2015-07-29 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.
Download or read book Law for the Small Business written by Patricia Clayton and published by Kogan Page Publishers. This book was released on 2007 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are setting up as a sole trader, a partnership or a limited company, it pays to ensure that you are operating within the law. This popular and rigorous guide provides you with the information you need to make decisions which are appropriate to your trading circumstances and which enable you to stay within the law.Tightly-written and easy to read, the book covers all the key issues which affect your legal standing, including taxation, intellectual property, debt collection, bankruptcy, employment law and so much more.Written by a practicing solicitor, who also lectures on business law, Law for the Small Business is fully up-to-date with current UK company law. It offers instant insight into all the key legal issues facing the typical small business and will provide ready reassurance to every business person who needs to know where they stand should a legal situation arise.
Download or read book International Business Information written by Ruth A. Pagell and published by Global Professional Publishi. This book was released on 1999 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Download or read book International Business Information written by Michael Halperin and published by Taylor & Francis. This book was released on 2024-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Download or read book The Wall Street Journal Essential Guide to Business St written by Paul Martin and published by Simon and Schuster. This book was released on 2010-07-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable resource that has helped the writers and editors of The Wall Street Journal earn a reputation for the most authoritative business writing anywhere -- now fully expanded and revised for the twenty-first century In the field of business, the words you use -- and how you use them -- can either bolster your credibility or undermine your intelligence. For anyone who is faced with the task of writing a memo, report, proposal, press release or even an e-mail, The Wall Street Journal Essential Guide to Business Style and Usage is an invaluable one-stop resource. Originally intended exclusively for use by the paper's staff, the book is organized in a user-friendly A to Z format, with appropriate cross-referencing, that helps you solve almost any question of spelling, grammar, punctuation or word definition. For those seeking a competitive edge for succeeding in the world of business, The Wall Street Journal Essential Guide to Business Style and Usage is the definitive reference to keep close to your desk -- the last word for everyone who works with words.
Download or read book Business Law and Practice 2021 2022 written by Alexis Mavrikakis and published by College of Law Publishing . This book was released on 2021-07-15 with total page 937 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Law and Practice provides a detailed guide to the forms of business most commonly encountered in practice, examining how they must be run in accordance with the statutory and common law applicable to them.
