Download or read book The B Corp Handbook written by Ryan Honeyman and published by Berrett-Koehler Publishers. This book was released on 2014-10-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
Download or read book Content Inc Second Edition Start a Content First Business Build a Massive Audience and Become Radically Successful With Little to No Money written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2021-05-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc., and create the business of your dreams.
Download or read book Company Law An Interactive Approach 2nd Edition written by Ellie (Larelle) Chapple and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapple’s award winning Company Law textbook is written for business or commerce students studying an accounting major. This updated second edition presents company law in an applied context rather than the doctrinal context many major legal publishers use. It is concise and to the point, covering the core concepts in a typical company law unit without any extraneous topics. The Company Law interactive e-text features a range of instructional media content designed to provide students with an engaging learning experience. This includes practitioner videos from Clayton Utz, animated work problems and questions with immediate feedback. Chapple’s unique resource can also form the basis of a blended learning solution for lecturers.
Download or read book Write for Business written by Verne Meyer and published by Great Source Education Group Incorporated. This book was released on 2005-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write for Business, an award-winning business writing and communication resource for professionals in every business field, helps promote effective written and oral communication skills. The easy-to-follow format includes guidelines, models, checklists, and templates to help you save time drafting, revising, and proofreading. Based on the "Seven Traits of Good Writing," Write for Business teaches employees and students to write clear and engaging e-mail messages, project reports, presentations, proposals, and more. The accompanying Companion CD features additional models, interactive lessons and exercises, and Microsoft Word templates, all in an easy-to-use electronic format. The Companion CD helps you improve your writing and communication skills on an individual basis. The Companion CD also includes an eBook version of Write for Business. This electronically searchable version of the print book features hypertext links to get you directly to the material you need. Because Write for Business and the Companion CD are integrated, you can access information in whichever format you prefer.
Download or read book The Business Writer written by John Van Rys and published by Houghton Mifflin College Division. This book was released on 2005-08 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Writer functions both as a teaching tool and a lifelong reference to help students master the skills they need for effective workplace writing. The text's colorful, handbook-style design brings a fresh, new approach to teaching business writing by presenting material in one- or two-page spreads with bulleted lists, brief explanations, summary boxes, and graphic organizers that deliver information to readers quickly and clearly. Comprehensive and practical coverage—including a focus on the "Seven Traits of Effective Writing," detailed guidelines, models, and checklists—prepares students to complete a wide range of workplace writing tasks. In addition, a wealth of end-of-chapter exercises enables students to practice their writing skills, while helpful activities give students opportunities for effective oral communication. The text's consistent emphasis on the "Seven Traits of Effective Writing" (strong ideas, logical organization, conversational voice, clear words, smooth sentences, correct copy, and reader-friendly design) provides a benchmark for students as they plan and revise their work. It also helps instructors save time as they grade assignments. Annotated sample materials in each chapter show students the key features of typical workplace documents. The authors provide the latest information on using technology to research, write, and design effective documents in both print and electronic formats. Chapter 4, "Writing for Diversity," discusses how to write for individuals from different cultures or with limited English-language skills. Chapter 50, "Addressing ESL Issues," offers specialized guidance on sentence structure, word choice, grammar, and mechanics. Exercises at the end of each chapter help students think critically about the material they have just learned and apply that knowledge to various writing assignments.
Download or read book God written by Alexander Waugh and published by Macmillan. This book was released on 2004-05 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about God. Not just any god, but the god that created Adam and Eve; the god of Abraham, the god of the Jews; the god of the Christians; and the god of Islam---without a doubt, the most influential figure in the history of human civilization. But what do we really know about him? Who is he? Where did he come from? What does he look like? What sort of character does he have? What, if anything, does he eat? Does he have a family? In what ways can he be said to even exist at all? Alexander Waugh has been asking questions like these for as long as he can remember. Now, having drawn from an enormous range of sources, from the sacred books of the Torah, the Christian New Testament, and the Islamic Qur'an, from the Greek Apocrypha and the ancient texts of Nag Hammadi to the Dead Sea Scrolls, he has sought out the answers. Using material gleaned from the diverse writings of saints, rabbis, historians, prophets, atheists, poets, and mystics, he has molded his findings into a singular, striking biographical portrait of God. Erudite, perceptive, and entertaining, God reveals many startling and unexpected characteristics of the divine being. From the simple stories of Genesis and Job, explored from God's own viewpoint, to the prophecies of Muhammad and Sybil and the intricate philosophies of Newton and Nietzsche, Alexander Waugh has left no stone unturned in his compulsive mission to create a fascinating and complex portrait of God, as humans have claimed to understand him.
Download or read book Co Active Leadership written by Karen Kimsey-House and published by Berrett-Koehler Publishers. This book was released on 2015-09-21 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Multidimensional Approach to Leadership Top-down, one-dimensional leadership models are hopelessly outmoded in today's rapidly changing world, and they waste the leadership ability that is present throughout an organization. In this visionary book, Karen and Henry Kimsey-House provide a model that harnesses the possibility of many rather than relying on the power of one. Their revolutionary five-dimensional approach recognizes that leadership has to be fluid and flexible and that the roles leaders and followers play must shift to suit the situation. Co-Active Leadership invites all of us to share our expertise and allows collaborative solutions to emerge that would never have been possible otherwise.
Download or read book Content Inc How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Download or read book Business and Corporation Aviation Management 2E PB written by John J. Sheehan and published by McGraw Hill Professional. This book was released on 2013-04-22 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best resource on how to establish and run a company flight department--revised and updated! Business and Corporate Aviation Management, Second Edition, is the most comprehensive and practical guide for a company to start an on-demand air transportation system--and make it work. This one-of-a-kind resource skillfully blends business and aviation issues to provide solid decision-making strategies and smart operating practices needed to define, establish, and manage a corporate flight department--utilizing the author's more than four decades of experience in the aviation industry. As business aviation continues to evolve, this blueprint for developing successful flight departments is changing with it. Fully updated, the Second Edition includes the latest business aircraft, equipment technology, and maintenance practices. It has also been revised to reflect the growing importance of safety management systems along with changes in running and managing a flight department. New to this edition: Current regulations and aviation statistics Tables and graphs updated to reflect current values Regulations associated with increased international operations New material added to each chapter Operations and Safety chapters completely revised Updated management techniques
Download or read book Own Your Own Corporation written by Garrett Sutton and published by Business Plus. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bearing the brand name of the No.1 NY Times bestseller OWN YOUR OWN CORPORATION allows readers to learn very quickly and easily the legal secrets and strategies that the rich have used to run their businesses and protect their assets.
Download or read book Understanding Business Ethics written by Peter A. Stanwick and published by SAGE Publications. This book was released on 2015-09-16 with total page 997 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with real-world case studies and examples of ethical dilemmas, Understanding Business Ethics, Third Edition prepares students and managers alike to make ethical decisions in today’s complex, global environment. Bestselling authors Peter A. Stanwick and Sarah D. Stanwick explain the fundamental importance of ethical leadership, decision making, and strategic planning while examining emerging trends in business ethics such as the developing world, human rights, environmental sustainability, and technology. In addition to presenting information related to the Association to Advance Collegiate Schools of Business (AACSB), the text’s 26 real-world cases profile a variety of industries, countries, and ethical issues in a way that is relevant and meaningful to students’ lives. The Third Edition features new cases from well-known companies such as Disney and General Motors, new coverage of emerging topics such as big data and social media, expanded coverage of corporate social responsibility, and more. Using an applied approach, this text helps students understand why and how business ethics really do matter!
Download or read book The Business of Sports written by Scott Rosner and published by Jones & Bartlett Publishers. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
Download or read book Successful Business Intelligence Secrets to Making BI a Killer App written by Cindi Howson and published by McGraw Hill Professional. This book was released on 2007-12-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Successful Business Intelligence "If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them." --Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author, Competing on Analytics "When used strategically, business intelligence can help companies transform their organization to be more agile, more competitive, and more profitable. Successful Business Intelligence offers valuable guidance for companies looking to embark upon their first BI project as well as those hoping to maximize their current deployments." --John Schwarz, CEO, Business Objects "A thoughtful, clearly written, and carefully researched examination of all facets of business intelligence that your organization needs to know to run its business more intelligently and exploit information to its fullest extent." --Wayne Eckerson, Director, TDWI Research "Using real-world examples, Cindi Howson shows you how to use business intelligence to improve the performance, and the quality, of your company." --Bill Baker, Distinguished Engineer & GM, Business Intelligence Applications, Microsoft Corporation "This book outlines the key steps to make BI an integral part of your company's culture and demonstrates how your company can use BI as a competitive differentiator." --Robert VanHees, CFO, Corporate Express "Given the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate." --Dan Vesset, Vice President, Business Analytics Solution Research, IDC
Download or read book The Company We Keep written by John Abrams and published by Chelsea Green Publishing Company. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Rejecting the myth that short-term profits are the only indicator of business health and wealth, John Abrams shows how building a company to serve the needs of people (employees and owners), community, and the environment can be a successful business plan as well. Part entrepreneurial business plan, part guide to democratizing the workplace, and part prescription for strong local economies, The Company We Keep marks the debut of an important new voice in the literature of American business."--Publisher's description
Download or read book Company Law written by Michael Forde and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Company Law has been specially written with the busy accountant, company secretary and legal practitioner in mind. It contains a complete analysis of all aspects of Company Law, other than insolvency issues. Most importantly this edition incorporates the entirely new Companies Act 2014 including the new rules and reforms under the Act. Company Law gives a comprehensive account of the law governing Irish-registered companies, explaining the 2014 Act and referencing all related leading cases on the subject. Table of Contents 1.Introduction 2.Regulating Companies 3.Company Formation 4.Corporate Responsibility 5.Governance - the Members 6.Management - the Officers 7.Officers Duties and Liabilities 8.Company Contracts and Liabilities 9.Share Capital 10.Shareholders Rights 11.Minority Protection 12.Fundamental Changes 13.Takeovers and Mergers 14.Close Companies and Groups 15.Distinctive Companies 16.Public and Traded Companies 17.Employees 18.Creditors, Debentures and Security 19.Accounts, Audits and Disclosures 20.Striking Off and Winding Up 21.European and International Aspects 22.Litigation Practice and Procedure About the authors Michael Forde Senior Counsel, based in Dublin, practising in Constitutional/Administrative law, EU Law, and aspects of international law, e.g. extradition and mutual assistance. Hugh Kennedy is a barrister, now based in Tokyo, specialising in international trade arrangements
Download or read book The Whole Brain Business Book Second Edition Unlocking the Power of Whole Brain Thinking in Organizations Teams and Individuals written by Ned Herrmann and published by McGraw Hill Professional. This book was released on 2015-08-21 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive. Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.
Download or read book Life and Worklife Expectancies written by Hugh Richards and published by Lawyers & Judges Publishing. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wouldn't you like to have all the information you need for determining life and worklife expectancies in one complete volume? With Life and Worklife Expectancies, Second Edition, you can. Up-to-date Life and Worklife Expectancy information shown with extensive tables and figures in easy to read format, all updated with the latest figures. This book contains an overview of the methods and data sources used in life tables: differences between period and cohort life tables, properties of survival data, life expectancy by educational attainment and racial/ethnic background, by cigarette use, relative mortality ratios for persons with medical risks, and more. It covers common ways of determining duration of working life and biases in previous worklife estimates are corrected. This book is packed with extensive tables on information about life and worklife expectancies. There is no other book like it.
