Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Download or read book Indonesia Handbook written by Bill Dalton and published by Bill Dalton. This book was released on 1995 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the history and culture of the nation's provinces and offers advice on accommodations, transportation, languages, restaurants, and interesting places to visit.

Download or read book Shoot for the Moon written by James Donovan and published by Little, Brown. This book was released on 2019-03-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn why NASA astronaut Mike Collins calls this extraordinary space race story "the best book on Apollo": this inspiring and intimate ode to ingenuity celebrates one of the most daring feats in human history. When the alarm went off forty thousand feet above the moon's surface, both astronauts looked down at the computer to see 1202 flashing on the readout. Neither of them knew what it meant, and time was running out . . . On July 20, 1969, Neil Armstrong and Buzz Aldrin became the first humans to walk on the moon. One of the world's greatest technological achievements -- and a triumph of the American spirit -- the Apollo 11 mission was a mammoth undertaking involving more than 410,000 men and women dedicated to winning the space race against the Soviets. Set amid the tensions and upheaval of the sixties and the Cold War, Shoot for the Moon is a gripping account of the dangers, the challenges, and the sheer determination that defined not only Apollo 11, but also the Mercury and Gemini missions that came before it. From the shock of Sputnik and the heart-stopping final minutes of John Glenn's Mercury flight to the deadly whirligig of Gemini 8, the doomed Apollo 1 mission, and that perilous landing on the Sea of Tranquility -- when the entire world held its breath while Armstrong and Aldrin battled computer alarms, low fuel, and other problems -- James Donovan tells the whole story. Both sweeping and intimate, Shoot for the Moon is "a powerfully written and irresistible celebration" of one of humankind's most extraordinary accomplishments (Booklist, starred review).

Download or read book Mission Moon 3 D written by David J. Eicher and published by MIT Press. This book was released on 2018-10-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of the lunar landing and the events that led up to it, told in text and visually stunning 3-D images. July 2019 marks the fiftieth anniversary of Apollo 11's epochal lunar landing, when Neil Armstrong and Buzz Aldrin walked on the surface of the moon. This visually rich book offers a new perspective on that historic accomplishment, telling the story of the lunar landing and the events that led up to it with text and 3-D images. A 3D viewer, designed by astrophysicist (and lead guitarist with the rock group Queen) Brian May is included with the book. Mission Moon 3-D offers unique access to the Apollo astronauts and what they saw. It tells the story of the US-Soviet space race, from Sputnik and the space dog Laika to Mercury, Gemini, and Apollo. In 1961, President John F. Kennedy declared that America would put a man on the moon by the end of the decade. On July 20, 1969, Neil Armstrong guided the Eagle to a safe landing on the edge of the moon's Sea of Tranquility. President Richard Nixon told the astronauts, and the nation, that it was “the greatest week in the history of the world since the Creation.” Mission Moon 3-D recounts all this and more in memorable and visually stunning fashion.

Download or read book Mango Moon written by Diane de Anda and published by Albert Whitman & Company. This book was released on 2019-04-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Book's 2nd Annual Title Raves 2020 Paterson Prize for Books for Young People 2020 Skipping Stones Honor Award 2020 Alma Flor Ada Best Latino Focused Children's Picture Book, Second Place A timely story that portrays the heartbreak of a family separated by deportation. When a father is taken away from his family and faces deportation, the family is left to grieve and wonder what comes next. Maricela, Manuel, and their mother face the many challenges of having their lives completely changed by the absence of their father and husband. Having to move, missed soccer games and birthday parties, and emptiness are just part of the now day-to-day norm. Mango Moon shows what life is like from a child's perspective when a parent is deported, and the heartbreaking realities the family has to face.

Download or read book The Space Business written by Andrew May and published by Icon Books. This book was released on 2021-10-07 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dreams, schemes and opportunity as space opens for tourism and commerce. Twentieth century space exploration may have belonged to state-funded giants such as NASA, but there is a parallel history which has set the template for the future. Even before Apollo 11 landed on the Moon, private companies were exploiting space via communication satellites - a sector that is seeing exponential growth in the internet age. In human spaceflight, too, commercialisation is making itself felt. Billionaire entrepreneurs Elon Musk, Jeff Bezos and Richard Branson have long trumpeted plans to make space travel a possibility for ordinary people and those ideas are inching ever closer to reality. At the same time, other companies plan to mine the Moon for helium-3, or asteroids for precious metals. Science writer Andrew May takes an entertaining, in-depth look at the triumphs and heroic failures of our quixotic quest to commercialise the final frontier.

Download or read book Alan Bean written by Alan Bean and published by Smithsonian. This book was released on 2009-07-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the twelve men who walked on the moon had the unique perspective of an artist and this book shares this vision through 120 of his paintings. In addition, Apollo flight manager Gene Kranz recalls the historical drama of the era from his perspective on the ground and art critic Donald Kurspit places this work in the context of contemporary art and landscape painting.

Download or read book Mission to the Moon written by Alan Dyer and published by . This book was released on 2008 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perfect resource for the 40th anniversary of the first lunar landing - the greatest ever journey revealed as never before. With 80 information-packed pages, this richly illustrated book tells the dramatic story of the greatest journey humans have ever made - the voyage to the Moon and back. Mission to the Moon features everything you need to know about the Space Race, the Apollo Program, rockets and spaceships, and plans to return to the Moon. It is also the perfect introduction to the Moon, our nearest neighbour in space, expertly written for young readers. The bonus DVD features documentaries on Apollo 11, Apollo 13, and other space flight footage. Includes images never before published, original artefacts that bring the era to life and the latest high-resolution scans of NASA's best Moon photos. Celebrating the 40th anniversary of the first lunar landing 20th July 2009.

Download or read book When Family Businesses are Best written by R. Carlock and published by Springer. This book was released on 2010-10-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors explore how effective planning and communication helps business families around the world address growth challenges as they strive to become high performing multi-generation family enterprises. This book shows family businesses working together at their best.

Download or read book The First Men in the Moon written by H. G. Wells and published by Penguin UK. This book was released on 2005-03-31 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: When penniless businessman Mr Bedford retreats to the Kent coast to write a play, he meets by chance the brilliant Dr Cavor, an absent-minded scientist on the brink of developing a material that blocks gravity. Cavor soon succeeds in his experiments, only to tell a stunned Bedford the invention makes possible one of the oldest dreams of humanity: a journey to the moon. With Bedford motivated by money, and Cavor by the desire for knowledge, the two embark on the expedition. But neither are prepared for what they find - a world of freezing nights, boiling days and sinister alien life, on which they may be trapped forever.

Download or read book Different written by Youngme Moon and published by Currency. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Download or read book One Giant Leap written by Charles Fishman and published by Simon & Schuster. This book was released on 2020-09-22 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling, “meticulously researched and absorbingly written” (The Washington Post) story of the trailblazers and the ordinary Americans on the front lines of the epic Apollo 11 moon mission. President John F. Kennedy astonished the world on May 25, 1961, when he announced to Congress that the United States should land a man on the Moon by 1970. No group was more surprised than the scientists and engineers at NASA, who suddenly had less than a decade to invent space travel. When Kennedy announced that goal, no one knew how to navigate to the Moon. No one knew how to build a rocket big enough to reach the Moon, or how to build a computer small enough (and powerful enough) to fly a spaceship there. No one knew what the surface of the Moon was like, or what astronauts could eat as they flew there. On the day of Kennedy’s historic speech, America had a total of fifteen minutes of spaceflight experience—with just five of those minutes outside the atmosphere. Russian dogs had more time in space than US astronauts. Over the next decade, more than 400,000 scientists, engineers, and factory workers would send twenty-four astronauts to the Moon. Each hour of space flight would require one million hours of work back on Earth to get America to the Moon on July 20, 1969. “A veteran space reporter with a vibrant touch—nearly every sentence has a fact, an insight, a colorful quote or part of a piquant anecdote” (The Wall Street Journal) and in One Giant Leap, Fishman has written the sweeping, definitive behind-the-scenes account of the furious race to complete one of mankind’s greatest achievements. It’s a story filled with surprises—from the item the astronauts almost forgot to take with them (the American flag), to the extraordinary impact Apollo would have back on Earth, and on the way we live today. From the research labs of MIT, where the eccentric and legendary pioneer Charles Draper created the tools to fly the Apollo spaceships, to the factories where dozens of women sewed spacesuits, parachutes, and even computer hardware by hand, Fishman captures the exceptional feats of these ordinary Americans. “It’s been 50 years since Neil Armstrong took that one small step. Fishman explains in dazzling form just how unbelievable it actually was” (Newsweek).

Download or read book To the Moon written by Jodie Shepherd and published by Cloverleaf Books (TM) -- Space. This book was released on 2017 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neil's imagination takes him on a trip to the moon. Join him as he explores mountains and hills, spots a famous astronaut's footprints, and collects space rocks for his science project.

Download or read book Lunar Sourcebook written by Grant Heiken and published by CUP Archive. This book was released on 1991-04-26 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only work to date to collect data gathered during the American and Soviet missions in an accessible and complete reference of current scientific and technical information about the Moon.

Download or read book The Space Barons written by Christian Davenport and published by PublicAffairs. This book was released on 2018-03-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The historic quest to rekindle the human exploration and colonization of space led by two rivals and their vast fortunes, egos, and visions of space as the next entrepreneurial frontier The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons-most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen-are using Silicon Valley-style innovation to dramatically lower the cost of space travel, and send humans even further than NASA has gone. These entrepreneurs have founded some of the biggest brands in the world-Amazon, Microsoft, Virgin, Tesla, PayPal-and upended industry after industry. Now they are pursuing the biggest disruption of all: space. Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of risk and high adventure, the birth of a new Space Age, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a story of rivalry-hard-charging startups warring with established contractors, and the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.

Download or read book Now Comes Good Sailing written by Andrew Blauner and published by Princeton University Press. This book was released on 2023-03-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: From twenty-seven of today’s leading writers, an anthology of original pieces on the author of Walden Features essays by Jennifer Finney Boylan • Kristen Case • George Howe Colt • Gerald Early • Paul Elie • Will Eno • Adam Gopnik • Lauren Groff • Celeste Headlee • Pico Iyer • Alan Lightman • James Marcus • Megan Marshall • Michelle Nijhuis • Zoë Pollak • Jordan Salama • Tatiana Schlossberg • A. O. Scott • Mona Simpson • Stacey Vanek Smith • Wen Stephenson • Robert Sullivan • Amor Towles • Sherry Turkle • Geoff Wisner • Rafia Zakaria • and a cartoon by Sandra Boynton The world is never done catching up with Henry David Thoreau (1817–1862), the author of Walden, “Civil Disobedience,” and other classics. A prophet of environmentalism and vegetarianism, an abolitionist, and a critic of materialism and technology, Thoreau even seems to have anticipated a world of social distancing in his famous experiment at Walden Pond. In Now Comes Good Sailing, twenty-seven of today’s leading writers offer wide-ranging original pieces exploring how Thoreau has influenced and inspired them—and why he matters more than ever in an age of climate, racial, and technological reckoning. Here, Lauren Groff retreats from the COVID-19 pandemic to a rural house and writing hut, where, unable to write, she rereads Walden; Pico Iyer describes how Thoreau provided him with an unlikely guidebook to Japan; Gerald Early examines Walden and the Black quest for nature; Rafia Zakaria reflects on solitude, from Thoreau’s Concord to her native Pakistan; Mona Simpson follows in Thoreau’s footsteps at Maine’s Mount Katahdin; Jennifer Finney Boylan reads Thoreau in relation to her experience of coming out as a trans woman; Adam Gopnik traces Thoreau’s influence on the New Yorker editor E. B. White and his book Charlotte’s Web; and there’s much more. The result is a lively and compelling collection that richly demonstrates the countless ways Thoreau continues to move, challenge, and provoke readers today.

Download or read book Team Moon written by Catherine Thimmesh and published by Houghton Mifflin Harcourt. This book was released on 2006-06-26 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This behind-the-scenes look at the first Apollo moon landing has the feel of a public television documentary in its breadth and detail” (Publishers Weekly, starred review). Here is a rare perspective on a story we only thought we knew. For Apollo 11, the first moon landing, is a story that belongs to many, not just the few and famous. It belongs to the seamstress who put together twenty-two layers of fabric for each space suit. To the engineers who created a special heat shield to protect the capsule during its fiery reentry. It belongs to the flight directors, camera designers, software experts, suit testers, telescope crew, aerospace technicians, photo developers, engineers, and navigators. Gathering direct quotes from some of these folks who worked behind the scenes, Catherine Thimmesh reveals their very human worries and concerns. Culling NASA transcripts, national archives, and stunning NASA photos from Apollo 11, she captures not only the sheer magnitude of this feat but also the dedication, ingenuity, and perseverance of the greatest team ever—the team that worked to first put man on that great gray rock in the sky. Winner of the Robert F. Sibert Informational Book Award “An edge-of-your-seat adventure . . . Lavishly illustrated . . . This exhilarating book . . . will captivate.” —Chicago Sun-Times “Thimmesh gives names and voices to the army that got Neil Armstrong and company to the moon and back. The result is a spectacular and highly original addition to the literature of space exploration.” —The Horn Book “This beautiful and well-documented tribute will introduce a new generation to that triumphant time.” —Kirkus Reviews (starred review)