Download or read book Insider Secrets From The World s Most Successful Marketing Experts written by Javier O. Delgado and published by Lulu.com. This book was released on 2019-05-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to organize your small to medium business from A to Z. This book takes the reader to a journey of conception to selling your product or service for your business.

Download or read book What You Do Is Who You Are written by Ben Horowitz and published by HarperCollins. This book was released on 2019-10-29 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.

Download or read book Social Media Metrics Secrets written by John Lovett and published by John Wiley & Sons. This book was released on 2011-07-07 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

Download or read book VA Secrets Revealed An Insider s Guide to Being a Successful Virtual Assistant written by Alyssa Gregory and published by Lulu.com. This book was released on 2008-09-09 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're an executive assistant with an entrepreneurial spirit, a small business owner looking for a change, or someone who has dreamed of running a successful business from home, this book is for you! Professional Virtual Assistant Alyssa Gregory shares her expert tips, tools and secrets to help you:* Take a realistic look at virtual assistance* Discover your marketable skills* Identify your ideal client* Market yourself on a budget* Balance work and familyNot only does this book provide realistic advice, but it also includes a comprehensive VA Resource Toolkit with recommended business tools, websites, books and services. PLUS, by registering your book at www.vasecretsrevealed.com, you'll gain access to: checklists, worksheets and sample documents; an "Ask Alyssa" tool; answers to frequently asked questions; and much more!

Download or read book Know What You Don t Know written by Michael A. Roberto and published by Pearson Prentice Hall. This book was released on 2009-01-29 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Problems remain hidden in organizations for a number of reasons, including fear, organizational complexity, gatekeepers who insulate leaders from problems that are coming up, and finally, an overemphasis on formal analysis in place of intuition and observation. This book lays out the key skills and capabilities required to ensure that problems do not remain hidden in your organization. It explains how leaders can become effective problem finders, unearthing problems before they destroy an organization. The book explains how leaders can become an anthropologist, going out and observe how employees, customers, and suppliers actually behave. It then goes on to present how they can circumvent the gatekeepers, so they can go directly to the source to see and hear the raw data; hunt for patterns, including refining your individual and collective pattern recognition capability; "connect the dots" among issues that may initially seem unrelated, but in fact, have a great deal in common; give front-line employees training in a communication technique; encourage useful mistakes, including create a "Red Pencil Award"; and watch the game film, where leaders reflect systematically on their own organization's conduct and performance, as well as on the behavior and performance of competitors.

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Download or read book 99 Things You Wish You Knew Before Landing Your Dream Job written by Philippe Desrochers and published by Ginger Marks. This book was released on 2010-10 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: 99 Things You Wish You Knew Before...Landing Your Dream Job Do you know how to cash in on your passions? Do you know what your natural born talents are? You may have given up on your dream. It is not too late when you have the tools to REIGNITE your potential. 99 Things You Wish You Knew Before...Landing Your Dream Job. This book will provide you access to the practical steps needed to guide you to having your talent thrive no matter how discouraged you are. Author and university lecturer Philippe Desrochers, inspires you with innovative techniques and proven concepts that have helped thousands of people realize their potential and share their gifts with the world...POWERFULLY. 7 KEY TIPS INCLUDED: 1. Identify your cashable unique talent 2. Hot job market trends in the next five years 3. Techniques to overcome fear and make powerful decisions 4. Build your authentic brand that stands out from the competition 5. Word for word scripts to get hired by top decision makers 6. Promotion strategies once you have landed your dream job 7. Dozens of small tips that can make all the difference in your search

Download or read book The Secret of Our Success written by Joseph Henrich and published by Princeton University Press. This book was released on 2017-10-17 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: How our collective intelligence has helped us to evolve and prosper Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains—on the ability of human groups to socially interconnect and learn from one another over generations. Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory. Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.

Download or read book Loonshots written by Safi Bahcall and published by St. Martin's Press. This book was released on 2019-03-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Instant WSJ bestseller * Translated into 18 languages * #1 Most Recommended Book of the year (Bloomberg annual survey of CEOs and entrepreneurs) * An Amazon, Bloomberg, Financial Times, Forbes, Inc., Newsweek, Strategy + Business, Tech Crunch, Washington Post Best Business Book of the year * Recommended by Bill Gates, Daniel Kahneman, Malcolm Gladwell, Dan Pink, Adam Grant, Susan Cain, Sid Mukherjee, Tim Ferriss Why do good teams kill great ideas? Loonshots reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Bahcall, a physicist and entrepreneur, shows why teams, companies, or any group with a mission will suddenly change from embracing new ideas to rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice. Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how a new kind of science can help us become the initiators, rather than the victims, of innovative surprise. Over the past decade, researchers have been applying the tools and techniques of this new science—the science of phase transitions—to understand how birds flock, fish swim, brains work, people vote, diseases erupt, and ecosystems collapse. Loonshots is the first to apply this science to the spread of breakthrough ideas. Bahcall distills these insights into practical lessons creatives, entrepreneurs, and visionaries can use to change our world. Along the way, readers will learn how chickens saved millions of lives, what James Bond and Lipitor have in common, what the movie Imitation Game got wrong about WWII, and what really killed Pan Am, Polaroid, and the Qing Dynasty. “If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.” —Senator Bob Kerrey

Download or read book Be Your Own Mentor written by Sheila Wellington and published by Random House. This book was released on 2001-04-15 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprising secrets of success from some of America's women leaders; all the things a mentor would tell you are revealed in this mentor-in-a-book. Sheila Wellington, the president of Catalyst, draws on Catalyst research, contacts, and know-how to tell you how to understand the unspoken rules in the real world of work today and how to get ahead. Catalyst studies reveal that having a mentor is the crucial key to success at work, and it's the single advantage men usually have, and women usually don't. Even at the best organizations for women, there is still a shortage of mentors. Be Your Own Mentor becomes that mentor for you, providing through stories and eye-opening advice a step-by-step guide to advancement. How to master the art of networking, how to create opportunities to gain experience and visibility, how to manage time, how to negotiate salary, and much, much more is discussed, as you learn from leading women how they got where they are, the mistakes they feel they've made along the way, and how they created lives of achievement and satisfaction. Hear from women such as Carly Fiorina (CEO, Hewlett-Packard), Cathleen Black (president, Hearst Magazines), Judith Rodin (president, University of Pennsylvania), and Andrea Jung (president and CEO, Avon). From that first resume all the way to the CEO's office, Be Your Own Mentor guides you along your path to success. Be Your Own Mentor gives advice from top women on how to: Devise a short-term and long-term career strategy Gain visibility in the workplace and in your field Create opportunities to gain valuable experience Change your career path Negotiate salary Balance work and family And much, much more...

Download or read book American Bee Journal written by and published by . This book was released on 1901 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes summarized reports of many bee-keeper associations.

Download or read book Harper s Bazaar written by and published by . This book was released on 1913 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Success Secrets of Sales Superstars written by Robert L. Shook and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shook and Farber invite eager entrepreneurs to join 33 of today’s business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success. Crafted to cover a variety of industries, products, and services, this entertaining playbook urges entrepreneurs to reinvent their sales approach, illustrating proven techniques, tips, and tricks in each story and summarizing the unique take-away offered by its teller. Entrepreneurs uncover such pearls as how to ignite creativity to overcome sale barriers, how to create long-term customers, and how to sell what the customer wants (hint: it’s not always a product or service). Entrepreneurs also gain invaluable insight and encouragement as they turn from story to story, leaving the pages with lessons learned and the excitement of being privy to an exchange among the elite in their industry.

Download or read book Management written by John R. Schermerhorn, Jr. and published by John Wiley & Sons. This book was released on 2023-05-23 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspire students to be responsible and self-aware decision-makers. Management, 15th Edition supports active and engaged course environments while centralizing new topics such as diversity, equity, inclusion and social impact. With a refocus on career application, the underlying goal is to translate foundational theories into lasting tools for students as they move beyond the classroom where their skills will be put to the test.

Download or read book The Power of Why written by C. Richard Weylman and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: When customers are deciding to buy, they have one focus: they want to know WIIFM (What's In It For Me). Weylman reveals to readers everywhere how to bring consumer-centric marketing to their own organization.

Download or read book Organizational Behavior written by Christopher P. Neck and published by SAGE Publications. This book was released on 2023-04-04 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behavior: A Skill-Building Approach, Third Edition examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction. Translating the latest research into practical applications and best practices, authors Christopher P. Neck, Jeffery D. Houghton, and Emma Murray unpack how managers can develop their managerial skills to unleash the potential of their employees.

Download or read book Working Farmer written by and published by . This book was released on 1855 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: