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EBookClubs

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Book Game Based Marketing

Download or read book Game Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Book The Imagined Immigrant

    Book Details:
  • Author : Ilaria Serra
  • Publisher : Fairleigh Dickinson Univ Press
  • Release : 2009
  • ISBN : 0838641989
  • Pages : 315 pages

Download or read book The Imagined Immigrant written by Ilaria Serra and published by Fairleigh Dickinson Univ Press. This book was released on 2009 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original sources--such as newspaper articles, silent movies, letters, autobiographies, and interviews--Ilaria Serra depicts a large tapestry of images that accompanied mass Italian migration to the U.S. at the turn of the twentieth century. She chooses to translate the Italian concept of immaginario with the Latin imago that felicitously blends the double English translation of the word as "imagery" and "imaginary." Imago is a complex knot of collective representations of the immigrant subject, a mental production that finds concrete expression; impalpable, yet real. The "imagined immigrant" walks alongside the real one in flesh and rags.

Book Da Capo

    Book Details:
  • Author : Graziana Lazzarino
  • Publisher : Heinle & Heinle Publishers
  • Release : 2010
  • ISBN : 9780495797623
  • Pages : 432 pages

Download or read book Da Capo written by Graziana Lazzarino and published by Heinle & Heinle Publishers. This book was released on 2010 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Seventh Edition of the best-selling intermediate Italian text, DA CAPO, International Edition, reviews and expands upon all aspects of Italian grammar while providing authentic learning experiences (including new song and video activities) that provide students with engaging ways to connect with Italians and Italian culture. Following the guidelines established by the National Standards for Foreign Language Learning, DA CAPO develops Italian language proficiency through varied features that accommodate a variety of teaching styles and goals. The Seventh Edition emphasizes a well-rounded approach to intermediate Italian, focusing on balanced acquisition of the four language skills within an updated cultural framework.

Book The Art   Science of Learning Design

Download or read book The Art Science of Learning Design written by Marcelo Maina and published by Springer. This book was released on 2015-07-21 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an era defined by a wealth of open and readily available information, and the accelerated evolution of social, mobile and creative technologies. The provision of knowledge, once a primary role of educators, is now devolved to an immense web of free and readily accessible sources. Consequently, educators need to redefine their role not just “from sage on the stage to guide on the side” but, as more and more voices insist, as “designers for learning”. The call for such a repositioning of educators is heard from leaders in the field of technology-enhanced learning (TEL) and resonates well with the growing culture of design-based research in Education. However, it is still struggling to find a foothold in educational practice. We contend that the root causes of this discrepancy are the lack of articulation of design practices and methods, along with a shortage of tools and representations to support such practices, a lack of a culture of teacher-as-designer among practitioners, and insufficient theoretical development. The Art and Science of Learning Design (ASLD) explores the frameworks, methods, and tools available for teachers, technologists and researchers interested in designing for learning Learning Design theories arising from findings of research are explored, drawing upon research and practitioner experiences. It then surveys current trends in the practices, methods, and methodologies of Learning Design. Highlighting the translation of theory into practice, this book showcases some of the latest tools that support the learning design process itself.

Book Using Italian Vocabulary

Download or read book Using Italian Vocabulary written by Marcel Danesi and published by Cambridge University Press. This book was released on 2003-08-07 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Italian Vocabulary provides the student of Italian with an in-depth, structured approach to the learning of vocabulary. It can be used for intermediate and advanced undergraduate courses, or as a supplementary manual at all levels - including elementary level - to supplement the study of vocabulary. The book is made up of twenty units covering topics that range from clothing and jewellery, to politics and environmental issues, with each unit consisting of words and phrases that have been organized thematically and according to levels so as to facilitate their acquisition. The book will enable students to acquire a comprehensive control of both concrete and abstract vocabulary allowing them to carry out essential communicative and interactional tasks. • A practical topic-based textbook that can be inserted into all types of course syllabi • Provides exercises and activities for classroom and self-study • Answers are provided for a number of exercises

Book Intercultural Competence in Higher Education

Download or read book Intercultural Competence in Higher Education written by Darla K. Deardorff and published by Routledge. This book was released on 2017-07-20 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intercultural Competence in Higher Education features the work of scholars and international education practitioners in understanding the learning outcomes of internationalization, moving beyond rhetoric to concrete practice around the world. Devoted exclusively to exploring the central learning outcomes of internationalization efforts, this edited volume contains a refreshing combination of chapters and case studies from interdisciplinary and cross-cultural contributors, including: cutting-edge issues within intercultural competence development, such as intersectionality, mapping intercultural competence, and assessment; the role of higher education in developing intercultural competence for peacebuilding in the aftermath of violent conflict; facilitating intercultural competence through international student internships; interdisciplinary and cross-cultural contributions from over 19 countries including Japan, Russia, Serbia, South Africa, and Vietnam; the latest research and thinking on global, intercultural, and international learning outcomes, with a unique emphasis on newer voices. Intercultural competence has become an essential element in international as well as domestic education. This text provides the latest thinking and research within the context of internationalization, presents practical case studies on how to integrate this into the preparation of global-ready students and will be of interest to postgraduate students, international education administrators, and practitioners, as well as scholars and researchers in a variety of disciplines who have an interest in intercultural and global competence.

Book The Mathematics Teacher in the Digital Era

Download or read book The Mathematics Teacher in the Digital Era written by Alison Clark-Wilson and published by Springer Science & Business Media. This book was released on 2013-12-08 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the key issue of the initial education and lifelong professional learning of teachers of mathematics to enable them to realize the affordances of educational technology for mathematics. With invited contributions from leading scholars in the field, this volume contains a blend of research articles and descriptive texts. In the opening chapter John Mason invites the reader to engage in a number of mathematics tasks that highlight important features of technology-mediated mathematical activity. This is followed by three main sections: An overview of current practices in teachers’ use of digital technologies in the classroom and explorations of the possibilities for developing more effective practices drawing on a range of research perspectives (including grounded theory, enactivism and Valsiner’s zone theory). A set of chapters that share many common constructs (such as instrumental orchestration, instrumental distance and double instrumental genesis) and research settings that have emerged from the French research community, but have also been taken up by other colleagues. Meta-level considerations of research in the domain by contrasting different approaches and proposing connecting or uniting elements

Book Mentoring and Tutoring by Students

Download or read book Mentoring and Tutoring by Students written by Sinclair (Director Goodlad and published by Routledge. This book was released on 2013-04-15 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schemes involving students as tutors are in place in many countries. This work aims to stimulate and encourage the use of an educational technique through which teachers in tertiary and secondary education can amplify and extend their influence - through the deployment of students as tutors.

Book Evidence Based Public Health

Download or read book Evidence Based Public Health written by Ross C. Brownson and published by Oxford University Press. This book was released on 2010-12-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are at least three ways in which a public health program or policy may not reach stated goals for success: 1) Choosing an intervention approach whose effectiveness is not established in the scientific literature; 2) Selecting a potentially effective program or policy yet achieving only weak, incomplete implementation or "reach," thereby failing to attain objectives; 3) Conducting an inadequate or incorrect evaluation that results in a lack of generalizable knowledge on the effectiveness of a program or policy; and 4) Paying inadequate attention to adapting an intervention to the population and context of interest To enhance evidence-based practice, this book addresses all four possibilities and attempts to provide practical guidance on how to choose, carry out, and evaluate evidence-based programs and policies in public health settings. It also begins to address a fifth, overarching need for a highly trained public health workforce. This book deals not only with finding and using scientific evidence, but also with implementation and evaluation of interventions that generate new evidence on effectiveness. Because all these topics are broad and require multi-disciplinary skills and perspectives, each chapter covers the basic issues and provides multiple examples to illustrate important concepts. In addition, each chapter provides links to the diverse literature and selected websites for readers wanting more detailed information. An indispensable volume for professionals, students, and researchers in the public health sciences and preventative medicine, this new and updated edition of Evidence-Based Public Health aims to bridge research and evidence with policies and the practice of public health.

Book Imperial City

    Book Details:
  • Author : Susan Vandiver Nicassio
  • Publisher : University of Chicago Press
  • Release : 2009-10-15
  • ISBN : 0226579743
  • Pages : 257 pages

Download or read book Imperial City written by Susan Vandiver Nicassio and published by University of Chicago Press. This book was released on 2009-10-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1798, the armies of the French Revolution tried to transform Rome from the capital of the Papal States to a Jacobin Republic. For the next two decades, Rome was the subject of power struggles between the forces of the Empire and the Papacy, while Romans endured the unsuccessful efforts of Napoleon’s best and brightest to pull the ancient city into the modern world. Against this historical backdrop, Nicassio weaves together an absorbing social, cultural, and political history of Rome and its people. Based on primary sources and incorporating two centuries of Italian, French, and international research, her work reveals what life was like for Romans in the age of Napoleon. “A remarkable book that wonderfully vivifies an understudied era in the history of Rome. . . . This book will engage anyone interested in early modern cities, the relationship between religion and daily life, and the history of the city of Rome.”—Journal of Modern History “An engaging account of Tosca’s Rome. . . . Nicassio provides a fluent introduction to her subject.”—History Today “Meticulously researched, drawing on a host of original manuscripts, memoirs, personal letters, and secondary sources, enabling [Nicassio] to bring her story to life.”—History

Book The SAGE Handbook of Intercultural Competence

Download or read book The SAGE Handbook of Intercultural Competence written by Darla K. Deardorff and published by SAGE. This book was released on 2009-08-31 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing chapters by some of the world's leading experts and scholars on the subject, this book provides a broad context for intercultural competence. Including the latest research on intercultural models and theories, it presents guidance on assessing intercultural competence through the exploration of key assessment principles.

Book Dilemmas of Difference  Inclusion and Disability

Download or read book Dilemmas of Difference Inclusion and Disability written by Brahm Norwich and published by Routledge. This book was released on 2007-09-25 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking book examines professional educators and administrators at national and local authority level in England, the USA and the Netherlands and questions how they recognise tensions or dilemmas in responding to student differences.

Book The Complete Danteworlds

Download or read book The Complete Danteworlds written by Guy P. Raffa and published by . This book was released on 2009-05-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dante Alighieri’s Divine Comedy has, despite its enormous popularity and importance, often stymied readers with its multitudinous characters, references, and themes. But until the publication in 2007 of Guy Raffa’s guide to the Inferno, students lacked a suitable resource to help them navigate Dante’s underworld. With this new guide to the entire Divine Comedy, Raffa provides readers—experts in the Middle Ages and Renaissance, Dante neophytes, and everyone in between—with a map of the entire poem, from the lowest circle of Hell to the highest sphere of Paradise. Based on Raffa’s original research and his many years of teaching the poem to undergraduates, The CompleteDanteworlds charts a simultaneously geographical and textual journey, canto by canto, region by region, adhering closely to the path taken by Dante himself through Hell, Purgatory, and Paradise. This invaluable reference also features study questions, illustrations of the realms, and regional summaries. Interpreting Dante’s poem and his sources, Raffa fashions detailed entries on each character encountered as well as on many significant historical, religious, and cultural allusions.

Book The Double Bond

Download or read book The Double Bond written by Carole Angier and published by Macmillan. This book was released on 2002 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perhaps the most important writer to emerge from the death camps, Primo Levi is known for "Survival in Auschwitz, The Reawakening, " and the classic "The Periodic Table." Angier has spent nearly ten years writing this meticulously researched, vivid, and moving biography.

Book Model Centered Learning

    Book Details:
  • Author : Lingguo Bu
  • Publisher : Springer Science & Business Media
  • Release : 2012-01-01
  • ISBN : 946091618X
  • Pages : 249 pages

Download or read book Model Centered Learning written by Lingguo Bu and published by Springer Science & Business Media. This book was released on 2012-01-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Model-Centered Learning: Pathways to Mathematical Understanding Using GeoGebra is the first book to report on the international use of GeoGebra and its growing impact on mathematics teaching and learning. Supported by new developments in model-centered learning and instruction, the chapters in this book move beyond the traditional views of mathematics and mathematics teaching, providing theoretical perspectives and examples of practice for enhancing students’ mathematical understanding through mathematical and didactical modeling. Designed specifically for teaching mathematics, GeoGebra integrates dynamic multiple representations in a conceptually rich learning environment that supports the exploration, construction, and evaluation of mathematical models and simulations. The open source nature of GeoGebra has led to a growing international community of mathematicians, teacher educators, and classroom teachers who seek to tackle the challenges and complexity of mathematics education through a grassroots initiative using instructional innovations. The chapters cover six themes: 1) the history, philosophy, and theory behind GeoGebra, 2) dynamic models and simulations, 3) problem solving and attitude change, 4) GeoGebra as a cognitive and didactical tool, 5) curricular challenges and initiatives, 6) equity and sustainability in technology use. This book should be of interest to mathematics educators, mathematicians, and graduate students in STEM education and instructional technologies.