Download or read book Communications Strategy for Public Education written by and published by . This book was released on 1986 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Communications for School Leaders written by Vicki Gunther and published by Rowman & Littlefield Publishers. This book was released on 2011-03-16 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process—why it's critical for schools, and how it can be executed well—they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.
Download or read book Maximum Impact written by Brian K. Creasman and published by Rowman & Littlefield. This book was released on 2020-11-01 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximum Impact is an affirmation of the importance of communication by America’s local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today’s literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran – to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including public education, we offer our primary target audience of school leaders with new principles of communication that will help them to engage the community, employees and stakeholders in helping to make their school district successful!
Download or read book Communications Strategy for Public Education for the National Blood Resource Education Program written by and published by . This book was released on 1990 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Communication Strategy to Rebuild Support for Public Education in Elgin Illinois written by Diane J. Strand and published by . This book was released on 1984 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Market Your School written by Johanna M. Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.
Download or read book Strategic Communications Plan for a Public School System written by Sarah Veltman and published by . This book was released on 2003 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communications Strategy for Public Education written by and published by . This book was released on 1986 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Engaging Data written by Trinette Marquis and published by Rowman & Littlefield. This book was released on 2018-06-04 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.
Download or read book How to Deal with Community Criticism of School Change written by Marjorie Ledell and published by Association for Supervision & Curriculum Development. This book was released on 1993 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for administrators who deal with community criticism of school change are provided in this handbook. Chapter 1 explains the need for a comprehensive communications strategy and a communications team. Chapter 2 describes ways to build support with various constituencies, including how to gather information about different groups' concerns and how to identify opinion leaders. The third chapter discusses how to talk plainly about school restructuring, including a list of "red flag" terms and commonly asked questions. Different formats for effective communication are described in chapter 4. The fifth chapter offers guidelines for working with the media to distribute information. Chapter 6 provides suggestions for responding to three specific attack strategies. The final chapter concludes that even if no organized opposition to school change exists, educators must communicate effectively and democratically. Without public understanding and support, restructuring efforts will be difficult, if not impossible, to initiate and maintain. One figure and a list of 15 resources are included. (LMI)
Download or read book Maximize Your School Marketing written by Johanna M. Lockhart and published by Rowman & Littlefield. This book was released on 2016-10-08 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.
Download or read book The Principal s Guide to Managing Communication written by Joe Schneider and published by Corwin. This book was released on 2006-01-13 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Schneider and Hollenczer fully understand the principal's critical role as a community relations expert. Establishing good communication is hard work and does not happen automatically-Schneider and Hollenczer get it! This book must get to every university preparation program in the country." -Theodore Creighton, Executive Director National Council of Professors of Educational Administration "This is a timely and informative book that offers knowledge and skills necessary to navigate the turbulent waters of school administration in the 21st century. It's a must-read for those who would be effective school leaders focused on continued school improvement." -Walter H. Warfield, Executive Director Illinois Association of School Administrators Develop successful communication strategies that yield real-world results! Today's school principals are expected to be instructional leaders. They know the importance of working closely with teachers, parents, and community members as partners in transparent organizational settings where communication is rapid, on-demand, and two-way. This indispensable text shows practicing and aspiring principals how to manage that communication so that everything else they do has a chance to work as planned. This resource helps readers to: Discover a variety of successful communication frameworks Contend with greater outside access to school data Implement dynamic communication that reaches all school stakeholders This must-have resource is part of the Leadership for Learning initiative of the American Association of School Administrators (AASA).
Download or read book Pitch Perfect written by William Tyson and published by Taylor & Francis. This book was released on 2023-07-03 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader audiences. How do you get yourself heard amid the volume of news and information in today’s 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience.Bill Tyson – who has been successfully advising scholars and academic leaders on media relations for over 30 years – shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience. Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis.Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders’ requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice – complete with case studies – on how to communicate your message. An appendix lists key media in North America, Australia, and the UK.
Download or read book The Principal s Guide to Managing Communication written by E. Joseph Schneider and published by Corwin Press. This book was released on 2006-01-06 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a successful communication strategy that reaches all members of the school community so that everything else has a chance to work as planned.
Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school's PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees
Download or read book Only Morons Say No Comment written by Brian J. Stephens and published by . This book was released on 2016-01-16 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Strategies of Public School and Montessori Parents and Teachers written by Margaret C. Novak and published by . This book was released on 1982 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
