Download or read book Rhetorical and Critical Approaches to Public Relations II written by Dr Robert L Heath and published by Routledge. This book was released on 2013-11-05 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.

Download or read book Communicating Science written by LeeAnn Kahlor and published by Routledge. This book was released on 2009-11-13 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the evolution of science communication, addressing key issues and offering substance for future study. Harnessing the energies of junior scholars on the forefront of science communication, this work pushes the boundaries of research forward, allowing scholars to sample the multiple paradigms and agendas that will play a role in shaping the future of science communication. Editors LeeAnn Kahlor and Patricia Stout challenge their readers to channel the energy within these chapters to build or continue to build their own research agendas as all scholars work together – across disciplines – to address questions of public understanding of science and communicating science. These chapters are intended to inspire still more research questions, to help aspiring science communication scholars locate their own creative and original research programs, and to help veteran science communication scholars expand their existing programs such that they can more actively build interdisciplinary bridges. Crossing methodological boundaries, work from quantitative and qualitative scholars, social scientists and rhetoricians is represented here. This volume is developed for practitioners and scholars alike – for anyone who is concerned about or interested in the future of science and how communication is shaping and will continue to shape that future. In its progressive pursuit of interdisciplinary research streams – of thinking outside methodological and theoretical boxes – this book inspires science communication scholars at all levels to set a new standard for collaboration not just for science communication, but for communication research in general.

Download or read book Mobile Communications written by Nicola Green and published by Berg. This book was released on 2009-12-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cellphone has achieved a global presence faster than any other form of information and communication technology. A global multi-billion dollar industry, this small, mundane device is now an intrinsic part of our everyday life. This communications medium has had an immense social and cultural impact and continues to evolve. Talking, texting, photographing, videoing, connecting to a network of other media – the cellphone now seems essential. But, beyond the ways in which it has actively restructured our daily lives, the cellphone has changed our sense of ourselves and the way we see the world. The relationship between public and private space, how we view time and space, how we rely on and negotiate social networks – all are increasingly centred on this small piece of technology. Mobile Communications presents a succinct, challenging, and accessible overview of the transformations and challenges presented by this most personal, yet most overlooked, technology.

Download or read book Communicating Uncertainty written by Sharon M. Friedman and published by Routledge. This book was released on 2012-10-12 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the interactions that swirl around scientific uncertainty and its coverage by the mass media, this volume breaks new ground by looking at these issues from three different perspectives: that of communication scholars who have studied uncertainty in a number of ways; that of science journalists who have covered these issues; and that of scientists who have been actively involved in researching uncertain science and talking to reporters about it. In particular, Communicating Uncertainty examines how well the mass media convey to the public the complexities, ambiguities, and controversies that are part of scientific uncertainty. In addition to its new approach to scientific uncertainty and mass media interactions, this book distinguishes itself in the quality of work it assembles by some of the best known science communication scholars in the world. This volume continues the exploration of interactions between scientists and journalists that the three coeditors first documented in their highly successful volume, Scientists and Journalists: Reporting Science as News, which was used for many years as a text in science journalism courses around the world.

Download or read book Computer mediated Communication written by Susan C. Herring and published by John Benjamins Publishing. This book was released on 1996 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text-based interaction among humans connected via computer networks, such as takes place via email and in synchronous modes such as “chat”, MUDs and MOOs, has attracted considerable popular and scholarly attention. This collection of 14 articles on text-based computer-mediated communication (CMC), is the first to bring empirical evidence from a variety of disciplinary perspectives to bear on questions raised by the new medium. The first section, linguistic perspectives, addresses the question of how CMC compares with speaking and writing, and describes its unique structural characteristics. Section two, on social and ethical perspectives, explores conflicts between the interests of groups and those of individual users, including issues of online sex and sexism. In the third section, cross-cultural perspectives, the advantages and risks of using CMC to communicate across cultures are examined in three studies involving users in East Asia, Mexico, and students of ethnically diverse backgrounds in remedial writing classes in the United States. The final section deals with the effects of CMC on group interaction: in a women's studies mailing list, a hierarchically-organized workplace, and a public protest on the Internet against corporate interests.

Download or read book Sports and Identity written by Barry Brummett and published by Routledge. This book was released on 2013-12-13 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of essays examines the ways in which sports have become a means for the communication of social identity in the United States. The essays included here explore the question, How is identity engaged in the performance and spectatorship of sports? Defining sports as the whole range of mediated professional sports, and considering actual participation in sports, the chapters herein address a varied range of ways in which sports as a cultural entity becomes a site for the creation and management of symbolic components of identity. Originating in the New Agendas in Communication symposium sponsored by the University of Texas College of Communication, this volume provides contemporary explorations of sports and identity, highlighting the perspectives of up-and-coming scholars and researchers. It has much to offer readers in communication, sociology of sport, human kinetics, and related areas.

Download or read book Why Wellness Sells written by Colleen Derkatch and published by JHU Press. This book was released on 2022-12-13 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.

Download or read book Conservative Political Communication written by Sharon E. Jarvis and published by Routledge. This book was released on 2021-04-14 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conservative Political Communication examines the evolution of appeals, media, and tactics in right-wing media and political communication, tracking trends and shifts from the early days of contemporary conservatism in the 1950s to the Trump administration. The chapters in this edited volume feature the work of senior and junior scholars from the fields of communication, journalism, and political science employing content analytic, experimental, survey, historical, and rhetorical research methodologies. Analyses of the rise of the 24-hour news cycle, the range of partisan news sources, and the role of social media algorithms in political campaigns yield insights for our media and information ecosystems. A key theme across these chapters is how right-wing channels and communications help and hinder partisan fragmentation, a condition whereby novice elected officials create personal conservative brands, appeal to the base through partisan media, and complicate senior leadership’s ability to engage in bargaining, compromise, and deal-making. This volume interrogates conservative media and messaging to track where these processes came from, how they functioned in the 2016 U.S. presidential campaign, and where they may be going in the future. This book will interest scholars and upper-level students of political communication, media and politics, and political science, as well as readers invested in today’s political media landscape in the United States.

Download or read book Ethical Issues in Communication Professions written by Minette Drumwright and published by Routledge. This book was released on 2013-08-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological advances occur daily. In this volume, a new generation of scholars take a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggest new agendas for future research. This book addresses a wide range of questions from a variety of communication professions. Contributors tackle such issues as how to define a journalist in an era when anyone can disseminate information to a global audience; how to use "advergames," crowdsourcing, and facial recognition technology in advertising responsibly; and how to respond ethically in situations of public crisis communication, among many others. This volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law.

Download or read book Global Communication written by Karin Wilkins and published by Routledge. This book was released on 2013-09-11 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume interrogates what "global" means in the context of "communication," and who benefits from global communication practices and industries. Emerging scholars contribute their unique perspectives in communication scholarship, charting innovative directions for research that connects empirical evidence with pressing questions of social significance. This critical reflection leads to considering problems that result from the way global communication becomes mobilized, in the practice of journalism and development as well as the ICT industry. Global Communication defines the term "globalization," through understanding the cultural geography of global, regional, national, and local media. Critical evaluations of media production, distribution, and consumption practices, within cultural contexts, offer insights into how people "mediate" the global. Chapters draw attention to communications in Latin America, the Arab World, and South Asia, complicating territorial boundaries and exploring how local audience and industry practices work within global as well as local configurations.

Download or read book MPLS Enabled Applications written by Ina Minei and published by John Wiley & Sons. This book was released on 2010-12-10 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a foreword by Yakov Rekhter "Here at last is a single, all encompassing resource where the myriad applications sharpen into a comprehensible text that first explains the whys and whats of each application before going on to the technical detail of the hows." —Kireeti Kompella, CTO Junos, Juniper Networks The authoritative guide to MPLS, now in its Third edition, fully updated with brand new material! MPLS is now considered the networking technology for carrying all types of network traffic, including voice telephony, real-time video, and data traffic. In MPLS-Enabled Applications, Third Edition, the authors methodically show how MPLS holds the key to network convergence by allowing operators to offer more services over a single physical infrastructure. The Third Edition contains more than 170 illustrations, new chapters, and more coverage, guiding the reader from the basics of the technology, though all its major VPN applications. MPLS Enabled-Applications contains up-to-date coverage of: The current status and future potential of all major MPLS applications, including L2VPN, L3VPN, pseudowires and VPLS. A new chapter with up to date coverage of the MPLS transport profile, MPLS-TP. MPLS in access networks and Seamless MPLS, the new architecture for extending MPLS into the access, discussed in depth for both the unicast and the multicast case. Extensive coverage of multicast support in L3VPNs (mVPNs), explaining and comparing both the PIM/GRE and the next generation BGP/MPLS solutions, and including a new chapter on advanced topics in next generation multicast VPNs. A new chapter on advanced protection techniques, including detailed discussion of 50 ms end-to-end service restoration. Comprehensive coverage of the base technology, as well as the latest IETF drafts, including topics such as pseudowire redundancy, VPLS multihoming, IRB and P2MP pseudowires. MPLS-Enabled Applications will provide those involved in the design and deployment of MPLS systems, as well as those researching the area of MPLS networks, with a thoroughly modern view of how MPLS is transforming the networking world. "Essential new material for those trying to understand the next steps in MPLS." —Adrian Farrel, IETF Routing Area Director "MPLS-Enabled Applications takes a unique and creative approach in explaining MPLS concepts and how they are applied in practice to meet the needs of Enterprise and Service Provider networks. I consistently recommend this book to colleagues in the engineering, education and business community." —Dave Cooper, Chief IP Technologist, Global Crossing Ltd

Download or read book Assembling Critical Components written by Joanna Schreiber and published by Wac Clearinghouse. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assembling Critical Components presents TPC as a collective identity and provides a framework for situating critical components of the field.

Download or read book The New Media Nation written by Valerie Alia and published by Berghahn Books. This book was released on 2012 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the planet, Indigenous people are using old and new technologies to amplify their voices and broadcast information to a global audience. This is the first portrait of a powerful international movement that looks both inward and outward, helping to preserve ancient languages and cultures while communicating across cultural, political, and geographical boundaries. Based on more than twenty years of research, observation, and work experience in Indigenous journalism, film, music, and visual art, this volume includes specialized studies of Inuit in the circumpolar north, and First Nations peoples in the Yukon and southern Canada and the United States.

Download or read book Strategic Communication written by Anthony Dudo and published by Routledge. This book was released on 2016-07-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.

Download or read book The New Communications Technologies written by Michael M. Mirabito and published by Taylor & Francis. This book was released on 2004 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete explanation of today's communication technologies, and their impact!

Download or read book The Science of the Commons written by Muniz Sodré and published by Springer. This book was released on 2019-06-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Science of the Commons proposes a new mode of comprehending communication. Leaving aside a sociological and linguistic model that defines communication as a process of information transmission, this book introduces an innovative ethical-political understanding of communication as a connection of the common, the cohesive tie of the community. Muniz Sodré critiques the weak ethical and political aspirations of the field of communication and suggests the construction of a ‘post-disciplinary’ science, set against the classic disciplines of sociology, anthropology and economics, which resists a global ideology of financialization. Moving the field of communication beyond media studies to a philosophical reflection on the roots of the community, The Science of the Commons is a ground-breaking book that offers fresh perspectives for the study of communication worldwide.

Download or read book Radical Candor written by Kim Malone Scott and published by Macmillan. This book was released on 2017-03-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, delivered to produce better results and help employees develop their skills and boundaries of success. Great bosses have a strong relationship with their employees, and Kim Scott Malone has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters. Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give actionable lessons to the reader, Radical Candor shows how to be successful while retaining your integrity and humanity. Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people both love their work, their colleagues and are motivated to strive to ever greater success.