Download or read book Crisis Communication PB written by Steven Fink and published by McGraw Hill Professional. This book was released on 2013-01-25 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”—Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins. Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable—whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters. In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC PERCEPTION AND REALITY CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it. With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through today’s rocky landscape of business—where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance. PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT “Every major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate ... The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”—LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW

Download or read book Corporate Communication written by Joep Cornelissen and published by SAGE. This book was released on 2011-03-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo

Download or read book Communicating Nutrition written by Barbara Mayfield and published by . This book was released on 2020-01-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Download or read book Complete Guide to Human Resources and the Law 2020 Edition written by Shilling and published by Wolters Kluwer. This book was released on 2019-08-23 with total page 1878 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454899945

Download or read book The MIT Guide to Science and Engineering Communication second edition written by James Paradis and published by MIT Press. This book was released on 2002-06-21 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: A second edition of a popular guide to scientific and technical communication, updated to reflect recent changes in computer technology. This guide covers the basics of scientific and engineering communication, including defining an audience, working with collaborators, searching the literature, organizing and drafting documents, developing graphics, and documenting sources. The documents covered include memos, letters, proposals, progress reports, other types of reports, journal articles, oral presentations, instructions, and CVs and resumes. Throughout, the authors provide realistic examples from actual documents and situations. The materials, drawn from the authors' experience teaching scientific and technical communication, bridge the gap between the university novice and the seasoned professional. In the five years since the first edition was published, communication practices have been transformed by computer technology. Today, most correspondence is transmitted electronically, proposals are submitted online, reports are distributed to clients through intranets, journal articles are written for electronic transmission, and conference presentations are posted on the Web. Every chapter of the book reflects these changes. The second edition also includes a compact Handbook of Style and Usage that provides guidelines for sentence and paragraph structure, punctuation, and usage and presents many examples of strategies for improved style.

Download or read book Communicating for Results written by Assistant Professor Department of Professional Communication Carolyn Meyer and published by . This book was released on 2012-04-25 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to equip students with the skills for effective business communication, Communicating for Results offers practical, classroom-tested instruction not just in grammar but in the rhetorical techniques and persuasive strategies that students need to become effective writers and speakers.Supplemented with abundant group and individual activities to reinforce key principles and help students hone their skills, this invaluable text will teach students to communicate with confidence.

Download or read book A Concise Guide to Technical Communication written by Heather Graves and published by Broadview Press. This book was released on 2020-11-06 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compact but complete guide shows that less is more—with fewer extraneous details getting in the way of students trying to learn on the run, it allows them to focus on the most important principles of effective technical communication. The Concise Guide takes a rhetorical approach to technical communication; instead of setting up a list of rules that should be applied uniformly to all writing situations, it introduces students to the bigger picture of how the words they write can affect the people intended to read them. Assignments and exercises are integrated throughout to reinforce and test knowledge.

Download or read book Communication Skills for the Health Care Professional written by Gwen Marram Van Servellen and published by Jones & Bartlett Learning. This book was released on 1997 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides the kind of comprehensive and in-depth preparation your students need to communicate optimally with patients, families, and fellow providers. Combining principles and practical applications, this text shows students how to apply communication techniques to patient care. It contains specific examples from many health care disciplines and is appropriate for all students in medicine, nursing, pharmacy, dentistry, and other allied health professions. Complete with chapter objectives, real-life examples and sample dialogue, and a glossary defining over 100 words and terms essential to the field of communication.

Download or read book Scientific and Medical Communication written by Scott A. Mogull and published by Routledge. This book was released on 2017-09-01 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text. These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field—thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices.

Download or read book Impact written by Margot Northey and published by . This book was released on 2017-01-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise, practical guide to writing effectively in the world of business. Impact will help readers build confidence and competence to speak in public, create and give oral presentations, handle a job interview, or run a meeting. It offers advice on writing, including letters, memos, and reports and specific strategies for attacking common business-writing problems. Its practical approach covers tips for collaboration and teamwork and contains explanations and exercises to give its users better results.

Download or read book Successful Employee Communications written by Sue Dewhurst and published by Kogan Page Publishers. This book was released on 2022-04-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators. Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.

Download or read book Communication Skills written by Ian Tuhovsky and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Know How To Communicate With People Effectively, Avoid Conflicts and Get What You Want From Life? ...It's mostly about what you say, but also about WHEN, WHY and HOW you say it. **MY GIFT TO YOU INSIDE: Link to download my 120-page e-book "Mindfulness Based Stress and Anxiety Management Tools" for free!** Do The Things You Usually Say Help You, Or Maybe Hold You Back? Dear Friends, Have you ever considered how many times you intuitively felt that maybe you lost something important or crucial, simply because you unwittingly said or did something which put somebody off? Maybe it was an unfortunate word, bad formulation, inappropriate joke, forgotten name, huge misinterpretation, an awkward conversation or a strange tone of your voice? Maybe you assumed that you knew exactly what a particular concept meant for another person and you stopped asking questions? Maybe you asked so many questions, you practically started an interrogation? Maybe you could not listen carefully or could not stay silent for a moment? How many times have you wanted to achieve something, negotiate better terms or ask for a promotion and failed miserably? It's time to put that to an end with the help of this book. Lack of communication skills is exactly what ruins most peoples' lives. If you don't know how to communicate properly, you are going to have problems both in your intimate and family relationships. You are going to be ineffective in work and business situations. It's going to be troublesome managing employees or getting what you want from your boss or your clients on a daily basis. Overall, effective communication is like an engine oil that makes your life run smoothly, getting you wherever you want to be. There are very few areas in life in which you can succeed in the long run without this crucial skill. What Will You Learn With This Book? -What Are The Most Common Communication Obstacles Between People And How To Avoid Them -How To Express Anger And Avoid Conflicts -What Are The Most 8 Important Questions You Should Ask Yourself If You Want To Be An Effective Communicator? -5 Most Basic and Crucial Conversational Fixes -How To Deal With Difficult and Toxic People -Phrases to Purge from Your Dictionary (And What to Substitute Them With) -The Subtle Art of Giving and Receiving Feedback -Rapport, the Art of Excellent Communication -How to Use Metaphors to Communicate Better And Connect With People -What Metaprograms and Meta Models Are and How Exactly To Make Use of Them To Become A Polished Communicator -How To Read Faces and How to Effectively Predict Future Behaviors -How to Finally Start Remembering Names -How to Have a Great Public Presentation -How To Create Your Own Unique Personality in Business (and Everyday Life) -Effective Networking Start improving your life today.

Download or read book A Guide to Oral Communication in Veterinary Medicine written by Ryane E. Englar and published by 5m Books Ltd. This book was released on 2020-07-12 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good communication skills provide better clinical outcomes and help avoid minor as well as major mistakes. Approximately 60-80% of negligence claims against vets are related to poor communication, with new graduates especially vulnerable. Communication skills are a growing part of the curriculum in veterinary schools, recognising how fundamental clear communication is to good practice. A Guide to Oral Communication in Veterinary Medicine covers why communication skills are important, the structure of typical communications and suggested approaches, veterinary specific communication pathways and sample scripts between vet and client. Scenarios covered include everyday communication, dealing with challenging situations, different species, different settings, and communication within the veterinary team. The aim is to instil confidence and competence, build professionalism and avoid problems. Most current teaching is based on a toolbox approach developed from the human medicine model. However, there is no set standard for teaching methodology which is why this is primarily a book for students but also includes a section for educators to provide guidance in this nascent subject. 5m Books

Download or read book Complete Guide to Federal and State Garnishment 2020 Edition IL written by Bryant and published by Wolters Kluwer. This book was released on 2019-12-12 with total page 1292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete Guide to Federal and State Garnishment provides much-needed clarity when the federal and state laws appear to conflict. You'll find plain-English explanations of the laws and how they interact, as well as the specific steps you and your staff need to take to respond to the order properly. Numerous detailed examples and mathematical calculations make it easy to apply the law under different scenarios. Written by Amorette Nelson Bryant, who was recently appointed by the Uniform Law Commission as an observer for the Drafting Committee on a Wage Garnishment Act and was a past chair of both the APA GATF Child Support Subcommittee and Garnishment Subcommittee, Complete Guide to Federal and State Garnishment brings the payroll professional up-to-date on the latest federal and state laws and regulations affecting this ever-changing area. It is your one-stop source for answers to critical questions, such as: Does the amount exempt from garnishment change when the minimum wage goes up? How do I determine the wages to which the garnishment applies? If an employee is subject to more than one garnishment, which has priority? Which state's rules do I use when I receive a child support order sent from another state? State or federal law - which applies for creditor garnishment and support? Are there alternatives to remitting withheld child support via EFT/EDI? How do I handle garnishments when employees are paid a draw against salary? Previous Edition: Complete Guide to Federal and State Garnishment, 2019 Edition, ISBN 9781454899921

Download or read book The Complete Guide to SCION written by Laurent Chuat and published by Springer Nature. This book was released on 2022-05-16 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the SCION project started in 2009, the goal was to create an architecture offering high availability and security for basic point-to-point communication. In the five years since the publication of SCION: A Secure Internet Architecture, this next-generation Internet architecture has evolved in terms of both design and deployment. On the one hand, there has been development of exciting new concepts and systems, including a new global time-synchronization system, an inter-domain approach for bandwidth reservations called COLIBRI, and Green Networking, which allows combating global climate change on three fronts. On the other hand, SCION is now also in production use by the Swiss financial ecosystem, and enables participants such as the Swiss National Bank, the Swiss provider of clearing services (SIX), and all Swiss financial institutes to communicate securely and reliably with each other via the Secure Swiss Finance Network. This unique guidebook provides an updated description of SCION's main components, covering new research topics and the most recent deployments. In particular, it presents in-depth discussion of formal verification efforts. Importantly, it offers a comprehensive, thorough description of the current SCION system: Describes the principles that guided SCION's design as a secure and robust Internet architecture Provides a comprehensive description of the next evolution in the way data finds its way through the Internet Explains how SCION can contribute to reducing carbon emissions, by introducing SCION Green Networking Demonstrates how SCION not only functions in academic settings but also works in production deployments Discusses additional use cases for driving SCION's adoption Presents the approaches for formal verification of protocols and code Illustrated with many colorful figures, pictures, and diagrams, allowing easy access to the concepts and use cases Assembled by a team with extensive experience in the fields of computer networks and security, this text/reference is suitable for researchers, practitioners, and graduate students interested in network security. Also, readers with limited background in computer networking but with a desire to know more about SCION will benefit from an overview of relevant chapters in the beginning of the book.

Download or read book The Business Side of Creativity written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.