Download or read book Communication Policy and Planning Principles written by Kanwar B. Mathur and published by Allied Publishers. This book was released on 1993 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Planning Revisited written by Alan Hancock and published by . This book was released on 1992 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Planning Revisited
Download or read book Strategic Communication Principles and Practice written by James Mahoney and published by OUP Australia & New Zealand. This book was released on 2012-11-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.
Download or read book Fundamentals of Communication Policy for India written by Kanwar Bahadur Mathur and published by Allied Publishers. This book was released on 2005 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Towards Realistic Communication Policies written by John A. R. Lee and published by . This book was released on 1976 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Policy and Planning in the American Cancer Society Public Education Program written by Gerald E. Klonglan and published by . This book was released on 1984 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Planning for Development written by Alan Hancock and published by . This book was released on 1981 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Communication written by James Mahoney and published by . This book was released on 2016-09-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
Download or read book Principles of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2021-07-08 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Download or read book Communications Policy for National Development written by Majid Tehranian and published by Routledge. This book was released on 2015-10-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1977. Covering a wide international field and with the emphasis on communications in developing countries, this book contains chapters by eminent contributors looking at questions of policy, governance and planning in the field of mass communications. It also considers the role of the media in national development, multi-media education and critical theoretical issues bearing on the impact of modernization on traditional cultures. A few selected countries are discussed in detail – Iran, Brazil, India and the People’s Republic of Benin (then Dahomey) as well as the results of an international survey on the future of broadcasting. The book made recommendations for administrative reorganizations, network expansions and research requirements, some of which were implemented shortly afterwards.
Download or read book Report of the Meeting of Experts on Communication Policies and Planning Paris 17 28 July 1972 written by Unesco and published by UNESCO. This book was released on 1972 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Participatory Communication Strategy Design written by Paolo Mefalopulos and published by Food & Agriculture Org.. This book was released on 2004 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.
Download or read book Communication Policy and Planning written by Communication Association of the Pacific and published by . This book was released on 1979 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Political Communication written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-09-12 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore "Political Communication," a guide bridging theory and practice in Political Science. It covers message influence on public perception and politics, fundamental concepts, and modern communication strategies. 1. Political Communication: Unpacks political communication’s essence, impact on opinion, and policy outcomes. 2. Propaganda: Examines propaganda’s use, techniques, and ethical concerns in media. 3. Public Relations: Highlights public relations in managing political narratives and image. 4. Persuasion: Explores psychological persuasion techniques and message crafting for diverse audiences. 5. Public Speaking: Discusses oratory’s power in politics and effective communication strategies. 6. Communication Theory: Surveys theories applied to politics, understanding message reception and interpretation. 7. Public Diplomacy: Looks at nations' use of public diplomacy to influence foreign audiences, including cultural and digital outreach. 8. Communication Studies: Integrates sociological, psychological, and linguistic perspectives on political communication. 9. Strategic Communication: Analyzes planning and executing communication campaigns aligned with policy objectives. 10. Health Communication: Explores strategies in public health communication, advocacy, and crisis management. 11. Sousveillance: Investigates citizen surveillance’s role and impact on political discourse and accountability. 12. Development Communication: Examines strategies for international development, focusing on empowering marginalized communities. 13. Ethos: Looks at the ethical dimensions of political communication, including credibility and moral implications. 14. Marketing Communications: Applies marketing principles to political messaging, branding, and message framing. 15. Pathos: Analyzes emotional appeals and their impact on voter behavior and public opinion. 16. Elaboration Likelihood Model: Introduces the ELM framework for understanding how people process political messages. 17. Narrative Paradigm: Explores storytelling’s role in shaping collective identity and policy. 18. Yale Attitude Change Approach: Examines mechanisms of attitude change through persuasive communication. 19. Dezinformatsia: Investigates disinformation campaigns' impact and strategies to counter false narratives. 20. Online Youth Radicalization: Analyzes digital media’s role in youth radicalization and ideological polarization. 21. Vian Bakir: Profiles Vian Bakir’s contributions and insights into political communication. This resource is vital for professionals, students, and enthusiasts to navigate political communication complexities, from foundational theories to contemporary issues.
Download or read book Communication Planning written by Sherry Devereaux Ferguson and published by SAGE. This book was released on 1999-08-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.
Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Download or read book Handbook of Communication Models Perspectives Strategies written by Uma Narula and published by Atlantic Publishers & Dist. This book was released on 2014-12 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced, Have Evolved And Changed Overtime. But They All Exist In Juxtaposition So As To Present An Integrated Scenario Of Communications Per Se In 2000 Decades. In The Book, Seven Salient Perspectives Are Presented All Intertwined As A Communication Perspective.A Few Communication Scenarios Are Highlighted To Address The Contextual Significance Of The Seven Perspectives. We Foresee That The Seven Perspectives From Which We Have Analyzed Communications Per Se May Undergo Several Changes. The Changes May Occur When Particular Perspective S Scope Is Widened. The Change May Occur Due To Changes In Modalities Of Communications, Both People-Oriented And Technology-Oriented. New Communication Technologies May Come Up. Along With This, Newer Needs And Demands May Turn Up; Social Attitudes And Values May Also Change.In 2000 Decades, The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance.The Book Is Unique In Presenting Such Perspectives To All Those Who Deal In Diverse Areas Of Communications And Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc., In Different World Societies.Presentation Of Communication From Seven Diverse Perspectives, Its Associated Models And The Communication Strategies In The Book Are The Product Of Authors Four Decades Of Association With Communication, Discipline In Theory And Practice And Publishing Widely The Same In The Areas Of Development, Culture And Information Technology.The Author S Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Evolutionary View Of Communication In Cohesive And Understandable Pattern.
