Download or read book Communication in the U K Budget Airline Industry How PR affects corporate success written by Matthias Schimmel and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.

Download or read book The Impact of PR as a Communication Tool of U K Budget Airlines written by Matthias Schimmel and published by GRIN Verlag. This book was released on 2013-09-04 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Edinburgh Napier University, language: English, abstract: The main purpose of this dissertation is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is addressed and the research aims defined. To provide the theoretical background for the conducted research, chapter two focuses on scientific theory, highlighting the areas of Public Relations, Consumer Behaviour and Budget Airlines in particular. By choosing the deductive research approach, nine hypotheses could be developed to contribute to the overall aims and build a basis for the primary research. The latter is an online survey, using the convenient sampling method among the student body of Edinburgh Napier University. Results of the primary research are analysed using SPSS statistical software, conducting frequency distributions, descriptive statistics and chi-square tests. With regards to the main findings it may be said that price is the most crucial decision factor and thus the strongest communication tool. In addition, there is a shift of recognized communication efforts, away from classic channels as TV or direct mail and towards the corporate homepage and E-Mails, which may be used in a low frequency as to not be perceived as disturbing. All in all, price seems to be more important than service, at least within the student segment. Beside that, the reputation of an airline seems to be important to the respondents, which underlines the need for proper communication efforts. In respect of the limitations and options for further research, there is room to repeat the study with a larger group of participants who are all born and raised in the UK to gain more detailed results. The use of E-Mail in terms of content and frequency might be the most interesting field for future research, as the Internet will be the communication tool of the future.

Download or read book The Public Relations Strategic Toolkit written by Alison Theaker and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.

Download or read book Strategic Communication in Crisis Management written by Sally Ray and published by Praeger. This book was released on 1999-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Her three-stage model of crisis stages provides a comprehensive understanding of the significant factors that affect the success of communicating in crisis situations. She shows how strategic communication is best understood and developed from a broad frame of reference, and how specific communication choices must emerge from specific situations. Corporate communications specialists at all levels in both the private and public sectors, plus executives with other management responsibilities, will find Dr.

Download or read book Aviation Communication written by Linda J. Tavlin and published by Routledge. This book was released on 2019-03-27 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ever wonder why an airline’s communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company’s credibility in the aviation industry. Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures is the first go-to book to reveal to everyone in the aviation industry how to stop an organization’s communication strategy from becoming the tragedy-after-the-tragedy that we’ve seen so often. In such instances, after the media go home, the economic, political, regulatory, and legal effects can linger for years. The strategies and messages in this book show how to prevent this along with the ultimate safety net used by those who have been successful. Readers will learn to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as 25 specific techniques that give the actual words to use to deliver the book’s messages. This book is a must-have for the international aviation business community as a tri-functional induction, training, and reference tool.

Download or read book An Analysis of Ryanair s Corporate Strategy written by Miriam Mennen and published by GRIN Verlag. This book was released on 2010 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 72 % - A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The airline started to compete within the confines of the existing industry by trying to steal customers from their rivals, especially the state monopoly carrier Air Lingus, outlined by Chan Kim and Renée Mauborgne (2004) as "Bloody or Red Ocean Strategy". Ryanair seemed to follow a "me-too strategy"; according to Osborne, K. (2005), they "tried to be all things to all people". Even they started restructuring; their strategy was not enough differentiated and their cost advantage was too low to be profitable. Ryanair then created a competitive advantage through the alignment of the three components of business systems; 1)Creating superior value for their customers (outside perspective) 2)Supplying their superior value-adding activities in an effective and efficient manner (which jointly form the "Value Chain") 3)Possessing over the resource base required to perform the value-adding activities, (inside perspective) According to Porter (1987), "corporate strategy is what makes the corporate whole add up to more than the sum of its business unit parts." It is seen to be concerned with the overall purpose and scope of the organisation and to meet the expectations of major stakeholders. All aspects of Ryanair's value chain are important to the company and their shareholders as Ryanair's decisions add value to both. The following report outlines the three perspectives of shaping Ryanair's business system. The value creation dimension of Ryanair's business model will be outlined, considering the theories of Porter and the more recent authors Kim and Mauborgne (2004). Further, the l

Download or read book Strategic Public Relations written by Norman Hart and published by Springer. This book was released on 1995-02-13 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.

Download or read book How Budget Airlines in India Leverage on Online Marketing to Increase the Competitiveness written by Srinivas Rao Yemula and published by . This book was released on 2015-09-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, University of Sunderland (Management Development Institute of Singapore.), course: Masters in Business Administration., language: English, abstract: Online marketing techniques have become the popular trend that helps organization to promote products and services globally. Budget airlines industry in India can leverage on the online marketing in order to increase the competitiveness in the market as most of the people choose to fly budget airlines. This research paper identifies and analyses various online marketing techniques and factors that contribute to the success of online marketing. Both primary and secondary data gathering techniques are used in this research study. The primary instruments for this research study is questionnaires with the sample sizes 381 of working adults and students of Indian community in India and overseas. The secondary sources used for this study are books, newspapers, magazines, journals, articles, and previous research papers. Both qualitative and quantitative research methods are used to analyse the data. IBM SPSS version 22 application software is used to analyse the data and generate the graphical output in pie chart diagram. From the research study, the researcher has found several success factors that play an important role in the successful execution of online marketing campaign such as quality content of the website, regular updates of the social media website, blogging on the popular blogs website to increase the website traffic, online video marketing, email marketing and paid search marketing. Lastly, there are six critical success factors identified in this research study.

Download or read book Tourism Culture Communication written by and published by . This book was released on 2006 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Communications in Tourism and Hospitality written by Scott McCabe and published by Routledge. This book was released on 2010-08-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Download or read book Airport Slots written by Achim I. Czerny and published by Routledge. This book was released on 2016-12-14 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past several decades, commercial air traffic has been growing at a far greater rate than airport capacity, causing airports to become increasingly congested. How can we accommodate this increased traffic and at the same time alleviate traffic delays resulting from congestion? The response outside the US has been to set a maximum number of slots and use administrative procedures to allocate these among competing airlines, with the most important consideration being 'grandfather rights' to existing carriers. The United States, on the other hand, has used administrative procedures to allocate slots at only four airports. In all other cases, flights have been handled on a first-come, first-served basis, with aircraft queuing for the privilege of landing or taking off from a congested airport. While recognizing the advantages of slot systems in lessening delays, economists have criticized both approaches as being sub-optimal, and have advocated procedures such as slot auctions, peak-load pricing and slot trading to better utilize congested airports. Edited by an international team of air transport economists and drawing on an impressive list of contributors, Airport Slots provides an extremely comprehensive treatment of the subject. It considers the methods currently used to allocate slots and applies economic analysis to each. The book then explains various schemes to increase public welfare by taxing or pricing congestion, and describes alternate slot-allocation schemes, most notably slot auctions. In addition, Airport Slots outlines the complexities involved in slot-allocation methods, including the requirement for multiple slots - a take-off slot at London Heathrow is useless unless there is a landing slot available at Frankfurt for a London Frankfurt flight. Finally, the book explores the economic pitfalls of slot-allocation schemes; for example, controls may not be required if external delay costs are internalized by a dominant carrier at its hub. Airport Slots provides a valuable contribution to the debate on how best to limit airport congestion. The book's comprehensive treatment of the subject matter provides the reader with a 'one-stop' volume to explore airport congestion and slot-allocation schemes, offering valuable insights to academics and practitioners alike.

Download or read book The Compliance Business and Its Customers written by E. Kasabov and published by Springer. This book was released on 2012-10-22 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Aircraft Aerospace Asia Pacific written by and published by . This book was released on 2000-04 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Congressional Record Index written by and published by . This book was released on 1977 with total page 2640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes history of bills and resolutions.

Download or read book Defence Industrial Strategy written by Great Britain: Ministry of Defence and published by The Stationery Office. This book was released on 2005-12-15 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This strategy document sets out the Government's analysis of the UK's defence industrial capabilities requirement, and is divided into three parts: i) a strategic overview including information on the principles and processes that underpin procurement and industrial decisions, the need for transparency, the evolving defence industry environment, developments and innovation in defence research technology; ii) a review of different industrial sectors and cross-cutting industrial capabilities; and iii) how the strategy will be implemented and an assessment of implications for the Ministry of Defence and industry as a whole.

Download or read book Air Transport A Tourism Perspective written by Anne Graham and published by Elsevier. This book was released on 2019-02-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Air Transport: A Tourism Perspective provides rigorous insights into the current complexities, synergies and conflicts within air transportation and tourism, presenting a balanced, comprehensive, contemporary, and global analysis that thoroughly examines the links between theory and practice. The book offers readers a multi-sector, global perspective on the practical implications of the link between air transport and tourism. By using a novel approach, it systematically explores the successive stages of a tourist's trip—investigating reasons for flying, the airport experience, airline industry structures, competition and regulation, and air transportation and destination interrelationships. In addition, the book explores current and salient debates on such issues as the influence of traveling to visit friends and family, the role of charters versus low cost carriers, public subsidies to support airport development, and much more. Presents insights from an international team of expert contributors with proven research and publication experience in their specialty area Includes cutting-edge analyses based on original research that identifies emerging research directions and policy and managerial implications Utilizes a multidisciplinary approach to fully explore theoretical and policy concepts and their effect on air transportation and tourism development Provides case studies from around the globe in each chapter