Download or read book Communication in Political Campaigns written by William L. Benoit and published by Peter Lang. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.
Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2008 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Download or read book Ground Wars written by Rasmus Kleis Nielsen and published by Princeton University Press. This book was released on 2012-02-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.
Download or read book Political Communication in American Campaigns written by Joseph S. Tuman and published by SAGE. This book was released on 2008 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""
Download or read book Campaign Communication and Political Marketing written by Philippe J. Maarek and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Download or read book Political Campaign Communication written by Larry Powell and published by Routledge. This book was released on 2017-12-06 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.
Download or read book Electoral Strategies and Political Marketing written by Shaun Bowler and published by Springer. This book was released on 2016-07-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
Download or read book Politicking Online written by Costas Panagopoulos and published by Rutgers University Press. This book was released on 2009-05-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Download or read book Political Rhetoric Social Media and American Presidential Campaigns written by Janet Johnson and published by Rowman & Littlefield. This book was released on 2020-12-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.
Download or read book Online Political Communication written by Gianluca Giansante and published by Springer. This book was released on 2015-05-22 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
Download or read book Key Concepts in Political Communication written by Darren G Lilleker and published by Pine Forge Press. This book was released on 2006-01-25 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a systematic and accessible introduction to the critical concepts, structures and professional practices of political communication. Lilleker presents over 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates and provides selected further reading. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
Download or read book Making the Most of Communications and Social Media in a Political Campaign written by Angie Timmons and published by The Rosen Publishing Group, Inc. This book was released on 2019-12-15 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, political candidates need to know how to make the most out of both traditional communication strategies and evolving new media strategies to appeal to voters. This edifying volume offers readers a behind-the-scenes look at how political campaign communications work, challenging them to critically analyze what they read and see in the news and social media. Readers will learn why communications are so critical and how they can get involved in political campaigns. They will learn about the various academic and professional paths they can take to kickstart a career in political campaign communications.
Download or read book Political Campaigns and Political Advertising written by Frank W. Baker and published by Bloomsbury Publishing USA. This book was released on 2009-06-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
Download or read book Ground Wars written by Rasmus Kleis Nielsen and published by Princeton University Press. This book was released on 2012-02-05 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.
Download or read book Political Campaign Communication written by Robert E. Denton and published by Rowman & Littlefield. This book was released on 2017-06-14 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical, rhetorical, content analyses and social science methodologies as well as a variety of foci on the practice of political campaign communication with studies on the communication dimensions and elements of political campaigns. It reflects the growing depth, breadth, and maturity of the discipline and provides insight into a variety of topics related to political campaign communication.
Download or read book Political Campaign Communication written by Robert E. Denton, Jr. and published by Rowman & Littlefield Publishers. This book was released on 2023-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns. It features a new art and graphics program and a new chapter on campaigning for local offices.
Download or read book Uncivil Wars written by Thomas A. Hollihan and published by Bedford Books. This book was released on 2009 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on both national and local levels, Uncivil Wars takes an energetic and critical look at the mechanics of political campaigning through the lens of communication theory.
