Download or read book The Communication Scarcity in Agriculture written by Jessica Eise and published by Routledge. This book was released on 2016-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Download or read book Scientific Writing and Communication in Agriculture and Natural Resources written by P.K. Ramachandran Nair and published by Springer Science & Business Media. This book was released on 2014-01-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to help early career professionals in agriculture and natural resources write their research papers for high-quality journals and present their results properly at professional meetings. Different fields have different conventions for writing style such that the authors of the book have found it difficult to recommend to young scientists in these fields a specific book or source material out of the several that are available as the “go to” guide. Writing a scientific paper is a tedious task even to experienced writers; but it is particularly so for the early career professionals such as students, trainees, scientists and scholars in agriculture and natural resources; the challenge is even more when their first language of communication is not English. This book is targeted mainly to that group.
Download or read book Agricultural Communications written by Kristina Boone and published by Wiley-Blackwell. This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.
Download or read book Information and Communication Technologies for Agriculture Theme II Data written by Dionysis D. Bochtis and published by Springer Nature. This book was released on 2022-03-17 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the second (II) of four under the main themes of Digitizing Agriculture and Information and Communication Technologies (ICT). The four volumes cover rapidly developing processes including Sensors (I), Data (II), Decision (III), and Actions (IV). Volumes are related to ‘digital transformation” within agricultural production and provision systems, and in the context of Smart Farming Technology and Knowledge-based Agriculture. Content spans broadly from data mining and visualization to big data analytics and decision making, alongside with the sustainability aspects stemming from the digital transformation of farming. The four volumes comprise the outcome of the 12th EFITA Congress, also incorporating chapters that originated from select presentations of the Congress. The first part of this book (II) focuses on data technologies in relation to agriculture and presents three key points in data management, namely, data collection, data fusion, and their uses in machine learning and artificial intelligent technologies. Part 2 is devoted to the integration of these technologies in agricultural production processes by presenting specific applications in the domain. Part 3 examines the added value of data management within agricultural products value chain. The book provides an exceptional reference for those researching and working in or adjacent to agricultural production, including engineers in machine learning and AI, operations management, decision analysis, information analysis, to name just a few. Specific advances covered in the volume: Big data management from heterogenous sources Data mining within large data sets Data fusion and visualization IoT based management systems Data Knowledge Management for converting data into valuable information Metadata and data standards for expanding knowledge through different data platforms AI - based image processing for agricultural systems Data - based agricultural business Machine learning application in agricultural products value chain
Download or read book Talking the Talk written by Adrienne Patrice Lamberti and published by Nova Publishers. This book was released on 2007 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1990s were a hurricane of change for American farming, and the Beginning Farmer Center (BFC) was caught in the storm. Today's successful farmer must learn modern professional communications to survive in a world of corporate farming, globalisation and government over-regulation. This significant new book presents a cogent analysis of far reaching changes rocking the heartland of America.
Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Download or read book Information and Communication Technology for Agriculture and Rural Development written by R. Saravanan and published by New India Publishing Agency. This book was released on 2011-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles included in this book focuses on; Digital divide in rural India, e-Agriculture issues, Cyber extension, overview on Village Knowledge Centres VKCs, Community Information Centre iniative in Orissa, SATCOM application in Karnataka State, Model e-Villages in Arunachal Pradesh State of North-East India, Nationwide InDG web portal initiative for rural development, Kisan Mobile Sandesh KMS, Dynamic Market Information DMI by Web and Mobile in Tamil Nadu, Expert systems for pest and diseases diagnosis in rubber, Interactive Multimedia Compact Disc IMCD, Village Information Centres among Dairy Farmers in Tamil Nadu, KISSAN initiative of Kerala State, Mobile Agricultural School and Services MASS in Jharkhand, Farmers Database creation in Darjeeling District of West Bengal, Village Resource Centres VRCs in Uttaranchal, Pest Surveillance of Rice using satellite data, Techmode Approach for Distance Learning Courses for Field Veterinarians in Maharastra, Information Retrieval System for Buffalo Reproduction, Web Portals and Digital Data base in Agroforestry, Watershed Modelling using GIS and Remote Sensing in Gujarat State, e-Readiness and Participation Level of Akshya and KISSAN Kerala Beneficiaries and VRC & CIC Network in Assam and Internet utilization pattern, evaluation of Kissan Call Centres KCCs, ICT adoption level, impact, stakeholders feedback, policy implications and recommendations.
Download or read book Development Communication for Agriculture written by Ranajit Kumar Samanta and published by . This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication in Extension written by Harry A. Carey and published by Food & Agriculture Org.. This book was released on 1999 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effectiveness of an extension service relies on the knowledge and communication skills of the field staff who lead discussions with farmers in order to help them identify their own problems and train them in the available solutions. Communication in extension plays an important role in technology transfer, however, many field extension workers are poorly trained in this particular area and also in the development of educational materials. This publication was prepared as a teaching and learning guide for all those working in rural communities. It can be considered as an 'extension methodology tool-box' to train extension field staff in their work at the village level.
Download or read book How to Feed the World written by Jessica Eise and published by Island Press. This book was released on 2018-03-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2050, we will have ten billion mouths to feed in a world profoundly altered by environmental change. How will we meet this challenge? In How to Feed the World, a diverse group of experts from Purdue University break down this crucial question by tackling big issues one-by-one. Covering population, water, land, climate change, technology, food systems, trade, food waste and loss, health, social buy-in, communication, and equal access to food, the book reveals a complex web of challenges. Contributors unite from different perspectives and disciplines, ranging from agronomy and hydrology to economics. The resulting collection is an accessible but wide-ranging look at the modern food system.
Download or read book ICT in Agriculture Updated Edition written by World Bank and published by World Bank Publications. This book was released on 2017-06-27 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and communication technology (ICT) has always mattered in agriculture. Ever since people have grown crops, raised livestock, and caught fish, they have sought information from one another. Today, ICT represents a tremendous opportunity for rural populations to improve productivity, to enhance food and nutrition security, to access markets, and to find employment opportunities in a revitalized sector. ICT has unleashed incredible potential to improve agriculture, and it has found a foothold even in poor smallholder farms. ICT in Agriculture, Updated Edition is the revised version of the popular ICT in Agriculture e-Sourcebook, first launched in 2011 and designed to support practitioners, decision makers, and development partners who work at the intersection of ICT and agriculture. Our hope is that this updated Sourcebook will be a practical guide to understanding current trends, implementing appropriate interventions, and evaluating the impact of ICT interventions in agricultural programs.
Download or read book Agricultural Communication written by and published by . This book was released on 2013 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles.
Download or read book Enabling the Business of Agriculture 2017 written by World Bank Group and published by World Bank Publications. This book was released on 2017-04-03 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enabling the Business of Agriculture 2017, the third report in the series, offers insights into how laws and regulations affect private sector development for agribusinesses, including producer organizations and other agricultural entrepreneurs. Globally comparable data and scored indicators encourage regulations that ensure the safety and quality of agricultural inputs, goods and services but are not too costly or burdensome. The goal is to facilitate the operation of agribusinesses and allow them to thrive in a socially and environmentally responsible way, enabling them to provide essential agricultural inputs and services to farmers that could increase their productivity and profits. Regional, income-group and country-specific trends and data observations are presented for 62 countries and across 12 topics: seed, fertilizer, machinery, finance, markets, transport, water, ICT, land, livestock, environmental sustainability and gender. Data are current as of June 30, 2016. For more information, please see http://eba.worldbank.org
Download or read book Unnaturally Delicious written by Jayson Lusk and published by Macmillan. This book was released on 2016-03-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unnaturally Delicious is the story of today's innovators who are shaping the future of food. You'll meet an ex-farmer entrepreneur whose software is being used on farms all over the world; egg producers who've created housing systems that affordably improve hen welfare; scientists who are growing meat without the cos; and college students who are coaxing bacteria to help improve food quality and fight obesity. Nutrient-enhanced sweet potatoes are being used to solve malnutrition in the developing world, and we may soon have tasty 3-D printed food delivered by a robotic chef. In Unnaturally Delicious, Jayson Lusk offers optimism for the future, showing how science and technology can help solve the world's largest food and farming problems.--INSIDE FLAP.
Download or read book Development Communication written by Robert C. Hornik and published by Longman Publishing Group. This book was released on 1988 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Internet of Things for Agriculture 4 0 written by Rajesh Singh and published by CRC Press. This book was released on 2022-02-23 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book provides an insightful look at the varied and exciting uses and applications of Wi-Fi and the Internet of Things in agriculture. With internet-enabled communications becoming more widely available, farms and agricultural establishments can take advantage of these new technologies for a wide range of farm operations, such as crop management, farm vehicle tracking, livestock monitoring, storage monitoring, and more. The collected data from these devices can be stored in the cloud system or server and accessed by the farmers via the internet or mobile phones. This book shows the many benefits to farmers from applying IoT, including better utilizing information for monitoring crops, optimizing water use, planning effective fertilization strategies, and saving time and reducing the operation expenses. Topics include using IoT for vertical farming, IoT-based smart irrigation system, landslide susceptibility assessment, automated aeroponics systems, crop survival analysis, and more. The volume also considers the challenges of IoT in agriculture, such as the requirements of applications of wireless sensor networks, the threat of attacks and the detection of vulnerabilities in wireless sensor networks, and more. Internet of Things for Agriculture 4.0: Impact and Challenges provides a better understanding of the time- and resourcing-saving benefits of wireless sensors and remote monitoring devices in agriculture. The volume will be useful for those involved in agricultural operations as well as scientists and researchers, and faculty and students in agriculture and computer and information science engineering.
Download or read book Agricultural Communication written by and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
