Download or read book Communication Best Practices at Dell General Electric Microsoft and Monsanto written by Donald P. Cushman and published by State University of New York Press. This book was released on 2012-02-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.
Download or read book Communication Best Practices at Dell General Electric Microsoft and Monsanto written by Donald P. Cushman and published by SUNY Press. This book was released on 2003-07-17 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.
Download or read book Advertising and Society written by Carol J. Pardun and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Download or read book Teaching Talent written by Rachel E. Curtis and published by . This book was released on 2010 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Talent presents a framework for human capital development that draws on a two-year initiative by the Aspen Institute Education and Society Program to research sectors that have effective, well-developed human capital systems and point the way toward human capital innovations in public education. About 80 percent of education spending is devoted to personnel, yet the capacity of schools and districts to recruit, develop, and retain top talent is stunningly low compared with other knowledge sectors. This problem is most profoundly felt in urban school systems, which creates tremendous inequity for the students who most need a high-quality education. Research findings make it clear that human capital is one of the most important levers we have for improving school effectiveness and student achievement. However, educators, district leaders, and policy makers are just beginning to recognize that strengthening human capital should be their top priority--and to act on that recognition. The book first identifies the elements of a robust human capital strategy in education--teacher recruitment and career development; the principal's role in ensuring teacher quality; and the district's role in creating the conditions necessary to support effective human capital management. It then offers a comprehensive, visionary framework that weaves these elements together.
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2003-04 with total page 1190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Books in Print Supplement written by and published by . This book was released on 2002 with total page 2576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Lights Out written by Thomas Gryta and published by Houghton Mifflin. This book was released on 2020 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: How could General Electric--perhaps America's most iconic corporation--suffer such a swift and sudden fall from grace? This is the definitive history of General Electric's epic decline, as told by the two Wall Street Journal reporters who covered its fall. Since its founding in 1892, GE has been more than just a corporation. For generations, it was job security, a solidly safe investment, and an elite business education for top managers. GE electrified America, powering everything from lightbulbs to turbines, and became fully integrated into the American societal mindset as few companies ever had. And after two decades of leadership under legendary CEO Jack Welch, GE entered the twenty-first century as America's most valuable corporation. Yet, fewer than two decades later, the GE of old was gone. Lights Out examines how Welch's handpicked successor, Jeff Immelt, tried to fix flaws in Welch's profit machine, while stumbling headlong into mistakes of his own. In the end, GE's traditional win-at-all-costs driven culture seemed to lose its direction, which ultimately caused the company's decline on both a personal and organizational scale. Lights Out details how one of America's all-time great companies has been reduced to a cautionary tale for our times.
Download or read book Communicating Organizational Change written by Donald P. Cushman and published by SUNY Press. This book was released on 1995-07-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical and theoretical discussion of how to effectively communicate organizational change to management, employees, stockholders, and customers.
Download or read book A Strategy for Electronic Dissemination of NASA Langley Technical Publications written by and published by . This book was released on 1994 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nelson Information s Directory of Investment Managers written by and published by . This book was released on 2005 with total page 2120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Guide to EU Initiatives written by and published by . This book was released on 2001 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book The Entrepreneur s Roadmap written by New York Stock Exchange and published by . This book was released on 2017-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur's guide for starting and growing a business to a public listing
Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Download or read book Organizational Communication and Management written by Andrzej Kozminski and published by State University of New York Press. This book was released on 1993-01-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The role of communication, in general, and high speed management in particular in the new global economy is of particular importance to world politicians and business people if they are to compete effectively in the world marketplace of the next few decades. The significance of the new communication technologies in these developments, with their lasting impact on both the public and private sectors, is particularly noteworthy. This book provides such perspectives, and goes beyond the usual limited view of single authorship books in this area." -- Richard J. Dieker, Western Michigan University "I like the number of perspectives on an under-considered topic of great current importance, this is global management as distinct from multinational management. The culture insights by trained observers are both instructive and useful. They are helpful in understanding other dimensions of cross-cultural interactions, for example in political and other arenas, as well as the global management focus here. The cultural diversity represented among the authors themselves contributes greatly to the insights and the reader's comfort with their reliability." -- Robert C. Morris, Executive Director, Management Training and Development Institute "This book relates three dimensions of the current trend of globalization: integration of the world economy, management of global corporations, and processes of organizational communication. In addition to being timely and relevant, the book offers cross-cultural and cross-disciplinary perspectives." -- Branislav Kovacic, University of Hartford
Download or read book Winning written by Jack Welch and published by Harper Collins. This book was released on 2009-10-13 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their careers. Loaded with candid personal anecdotes, hard-hitting advice, and invaluable dos and don’ts, Jack explains his theory of business, by laying out the four most important principles that form the foundation of his success. Chapters include: How to Get Promoted, How to Think about Strategy, How to Write a Budget that Works, How to Work for a Jerk, How Find Work-Life Balance and How Start Something New. Enlivened by quotes from business leaders that Welch interviewed especially for the book, it’s a tour de force that reflects Welch’s mastery of execution, excellence and leadership.
