Download or read book Communication and Midterm Elections written by John Allen Hendricks and published by Springer. This book was released on 2016-01-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.
Download or read book Communication and Midterm Elections written by John Allen Hendricks and published by Palgrave Macmillan. This book was released on 2014-01-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.
Download or read book Political Behavior in Midterm Elections written by Elizabeth A. Theiss-Morse and published by CQ Press. This book was released on 2015-06-24 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What do the 2014 midterm elections mean?" Political Behavior in Midterm Elections: 2015 Edition, the essential supplement to Political Behavior of the American Electorate, provides the answers. Authors Elizabeth Theiss-Morse, Michael W. Wagner, William H. Flanigan, and Nancy H. Zingale draw on the most recent National Election Study surveys to offer a close analysis of the key issues and races, including: the outcome of the battle for control of the Senate, including races in Iowa, Colorado, Kansas, and Alaska; the role of independents in elections, particularly in this era of partisan polarization; the influence of record campaign spending on election outcomes; and whether supporting President Obama’s major programs helped or hurt members of Congress. The perfect update to the classic text, Political Behavior of the American Electorate, by Flanigan, Zingale, Theiss-Morse, and Wagner, the 2015 edition of Political Behavior in Midterm Elections is available free to students when packaged with the text.
Download or read book Political Communication Strategy written by Tauna S. Sisco and published by . This book was released on 2017 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some aspects of the 2014 midterm elections would have been unimaginable a decade earlier. SuperPACs spent unlimited amounts of money, candidates used Twitter and other social media to communicate with voters, and Democrats found themselves all but entirely cast out of federal office in the South. Other aspects of the midterm elections, such as primary elections, direct mail, and the hurdles faced by members of marginalized communities in making their concerns known, were more familiar. How did candidates and parties navigate these new and old realities of the campaign landscape? Top scholars examine the communications strategies of 2014 and their implications for future elections in this volume. The authors demonstrate that party branding, the social construction of group interests, and candidate rhetoric can have an important impact in midterm elections.
Download or read book New Media Campaigning and the 2008 Facebook Election written by Thomas J. Johnson and published by Routledge. This book was released on 2013-12-16 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate’s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information. This book is based on a special issue of Mass Communication & Society.
Download or read book Mediating the Vote written by Michael Pfau and published by Rowman & Littlefield. This book was released on 2007 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also--more broadly--their basic democratic values. Mediating the Vote systematically explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. Are Democratic and Republican voters increasingly turning to different outlets for information about candidates and campaigns and, if so, what does this mean for political discourse? Which communication forms--newspapers, television news programs, the Internet, or films--had the greatest impact on people's perceptions of the presidential candidates during the 2004 campaigns? Do different forms of media affect people, either intellectually or emotionally, in distinct ways? And do some communication forms elevate, whereas others degrade, basic democratic values? This book probes these questions and more, and the results contribute to an important goal in political communication studies: creating a more refined, integrated, and--ultimately--precise picture of how media affects democratic engagement.
Download or read book Communication in Political Campaigns written by William L. Benoit and published by Peter Lang. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.
Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield Publishers. This book was released on 2011-08-16 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
Download or read book Political Communication in American Campaigns written by Joseph S. Tuman and published by SAGE. This book was released on 2008 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""
Download or read book Politicking Online written by Costas Panagopoulos and published by Rutgers University Press. This book was released on 2009-05-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Download or read book Communication in U S Elections written by Roderick P. Hart and published by Rowman & Littlefield. This book was released on 2001 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past thirty-five years, the rapid development of communication technology, the decline of political parties, a growing culture of cynicism, and the rise of the Internet have all affected U.S. political campaigns. But while these forces seem powerful, little scientific evidence has been gathered of their impact. Communication in U.S. Elections presents work from some of the best young scholars in two disciplines--communication and political science--on how modern election campaigns are affected by such forces. The authors look at how voters acquire political information, how issues are "framed" for them by the mass media, how attitudes about social groups are created, and how political advertising uses popular culture to affect voting patterns. The result is a fresh and comprehensive overview of why modern political campaigns turn out as they do.
Download or read book Political Communication written by Richard M. Perloff and published by Routledge. This book was released on 2013-10-18 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals. As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.
Download or read book Presidential Communication and Character written by Stephen J. Farnsworth and published by Routledge. This book was released on 2018-03-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media’s amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the "power to persuade," and that task remains a steep challenge. More than ever, presidential character matters, and the media presidents now employ report on the messenger as much as the message. The book also looks at the media strategies of candidates during the 2016 presidential campaign, puts presidential media use in global context, and covers the early phase of the Trump administration, the first true Twitter presidency.
Download or read book The Manship School Guide to Political Communication written by David D. Perlmutter and published by LSU Press. This book was released on 1999 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the role and process of media consulting for political campaigns. The pieces included in this guide range from types of political media to targets of political messages. Several authors examine the folk-ways of the profession of political consulting itself.
Download or read book Running on Empty written by Louis Sandy Maisel and published by Campaigning American Style. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The level of discourse in campaigns and elections ideally should elevate citizens' knowledge about the candidates and the issues that face the polity. But elections today are often beset by negative campaigns and an emphasis on the horse race over issues of substance. Running on Empty? looks at sixteen carefully selected, highly competitive races in the House and Senate during the 2002 midterm elections. Measuring various aspects of campaign discourse throughout a wide variety of paid and unpaid media coverage--including radio, TV, newspapers, direct mail, and the Internet--the authors arrive at some arresting conclusions about the quality of the messages conveyed, whether positive or negative. In all, this impressive set of original essays by political experts provides a timely assessment of the effectiveness of media reform and the democratization of campaign discourse in theory compared to practice.
Download or read book Mediated Politics written by W. Lance Bennett and published by Cambridge University Press. This book was released on 2001 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediated Politics explores the changing media environments in contemporary democracy: the internet, the decline of network news and the daily newspaper; the growing tendency to treat election campaigns as competing product advertisements; the blurring lines between news, ads, and entertainment. By combining new developments in political communication with core questions about politics and policy, a distinguished roster of international scholars offers new perspectives and directions for further study. Several broad questions emerge from the book: with ever-increasing media outlets creating more specialized segments, what happens to broader issues? Are there implications for a sense of community? Should media give people only what they want, or also what they need to be good citizens? These and other tensions created by the changing nature of political communication are covered in sections on the changing public sphere; shifts in the nature of political communication; the new shape of public opinion; transformations of political campaigns; and alterations in citizens needs and involvement.
Download or read book Right Now written by Michael Steele and published by Simon and Schuster. This book was released on 2010-01-05 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Obama ran on promises of bipartisanship and centrism, but he’s delivered something else: unprecedented government borrowing and spending, unsustainable debt, and audacious attempts to usher in a colossal, overbearing government, the likes of which we’ve never seen. In Right Now, Republican National Committee chairman Michael Steele blows the whistle on the entire Obama agenda. Setting aside appeals for caution in taking on a popular president, Steele throws down the gauntlet, insisting Republicans must expose and refute the policies lying at the heart of this administration’s attempts to resurrect a discredited brand of extreme liberalism.
