Download or read book Communication and Implementation written by Jack J. Phillips and published by John Wiley & Sons. This book was released on 2016-05-12 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and Implementation Communication and Implementation is the sixth of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. Communication and Implementation explores two important topics that are vital to the ROI Methodology--reporting results and sustaining the process. The authors show how to report results that will ensure that the audience has the information needed so that the improvement processes will be implemented successfully. The book explores the range of reporting methods, including face-to-face meetings, brief reports, one-page summaries, routine communication, mass-audience techniques, and electronic communications. The authors offer suggestions for determining the best methods to employ. In addition, Communication and Implementation contains information on how to keep the ROI process going for the long haul and how to make it a valued process for any organization.

Download or read book Marketing Communications Management written by Paul Copley and published by SAGE. This book was released on 2014-09-24 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Download or read book Open Access and the Future of Scholarly Communication written by Kevin L. Smith and published by Rowman & Littlefield. This book was released on 2016-12-08 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, the second of two in the series Creating the 21st-Century Academic Library that deals with the topic of open access in academic libraries, focuses on the implementation of open access in academic libraries. Chapters on the legalities and practicalities of open access in academic libraries address the issues associated with copyright, licensing, and intellectual property and include support for courses that require open access distribution of student work. The topic of library services in support of open access is explored, including the library’s role in providing open educational resources, and as an ally and driver of their adoption, for example, by helping defray author fees that are required for open access articles. A detailed look at open access in the context of undergraduate research is provided and considers how librarians can engage undergraduates in conversations about open access. Chapters consider ways to engage undergraduate students in the use, understanding, evaluation, and creation of open access resources. Issues that are of concern to graduate students are also given some attention and central to these are the development of Electronic Thesis and Dissertation (ETD) programs. A chapter examines the library’s role in balancing greater access to graduate student work with the consequences of openness, such as concerns about book contracts and sales, plagiarism, and changes in scholarly research and production. The book concludes with issues surrounding open data and library services in critical data librarianship, including advocacy, preservation, and instruction. It is hoped that this volume, and the series in general, will be a valuable and exciting addition to the discussions and planning surrounding the future directions, services, and careers in the 21st-century academic library.

Download or read book Information and Communication Technology in Organizations written by Harry Bouwman and published by SAGE. This book was released on 2005-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting an overview of the most important factors that determine whether the application of ICT in organizations will succeed or fail, this text pays attention to technical, organizational and economic perspectives as well as examining psychological and user perspectives.

Download or read book Responsible Design Implementation and Use of Information and Communication Technology written by Marié Hattingh and published by Springer Nature. This book was released on 2020-04-06 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set constitutes the proceedings of the 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, held in Skukuza, South Africa, in April 2020.* The total of 80 full and 7 short papers presented in these volumes were carefully reviewed and selected from 191 submissions. The papers are organized in the following topical sections: Part I: block chain; fourth industrial revolution; eBusiness; business processes; big data and machine learning; and ICT and education Part II: eGovernment; eHealth; security; social media; knowledge and knowledge management; ICT and gender equality and development; information systems for governance; and user experience and usability *Due to the global COVID-19 pandemic and the consequential worldwide imposed travel restrictions and lockdown, the I3E 2020 conference event scheduled to take place in Skukuza, South Africa, was unfortunately cancelled.

Download or read book Indoor Wireless Communications written by Alejandro Aragón-Zavala and published by John Wiley & Sons. This book was released on 2017-09-05 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indoor Wireless Communications: From Theory to Implementation provides an in-depth reference for design engineers, system planners and post graduate students interested in the vastly popular field of indoor wireless communications. It contains wireless applications and services for in-building scenarios and knowledge of key elements in the design and implementation of these systems. Technologies such as Wireless Local Area Networks, Bluetooth, ZigBee, Indoor Optical Communications, WiMAX, UMTS and GSM for indoor environments are fully explained and illustrated with examples. Antennas and propagation issues for in-building scenarios are also discussed, emphasizing models and antenna types specifically developed for indoor communications. An exhaustive survey on indoor wireless communication equipment is also presented, covering all available technologies including antennas, distribution systems, transceivers and base stations.

Download or read book Communicating Projects written by Ann Pilkington and published by Routledge. This book was released on 2016-05-23 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.

Download or read book Blockchain Systems and Communication Networks From Concepts to Implementation written by Mubashir Husain Rehmani and published by Springer Nature. This book was released on 2021-05-19 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides extensive insights on blockchain systems, starting from a historical perspective and moving towards building foundational knowledge, with focus on communication networks. It covers blockchain applications, algorithms, architectures, design and implementation, and security and privacy issues, providing the reader with a comprehensive overview. Further, it discusses blockchain systems and its integration to communication networks. The book includes hands-on, practical tutorials, self-assessment exercises, and review questions; tips and sample programs are also provided throughout. Complementary supporting material for instructors, including open source programming code for practical tutorials and exercises, is also available. The target audience includes graduate students, professionals, and researchers working in the areas of blockchain systems, distributed ledger technology, computer networks and communications, artificial intelligence, and cybersecurity.

Download or read book The Development and Implementation of a Communication Program written by Harry Eugene McDaniel and published by . This book was released on 1997 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Download or read book Corporate Communications In Restructuring Phases written by Ulrich Gartner and published by Springer Nature. This book was released on 2021-10-21 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.

Download or read book The Role of Effective Communication in Successful Strategy Implementation written by Mwiza Chirwa and published by . This book was released on 2021 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Organizational Change written by Laurie Lewis and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year

Download or read book Organizational Change written by Laurie Lewis and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year

Download or read book IBM z OS V2R2 Communications Server TCP IP Implementation Volume 1 Base Functions Connectivity and Routing written by Bill White and published by IBM Redbooks. This book was released on 2016-11-30 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 50 years, IBM® mainframes have supported an extraordinary portion of the world's computing work, providing centralized corporate databases and mission-critical enterprise-wide applications. IBM zTM Systems, the latest generation of the IBM distinguished family of mainframe systems, has come a long way from its IBM System/360 heritage. Likewise, its IBM z/OS® operating system is far superior to its predecessors in providing, among many other capabilities, world-class and state-of-the-art support for the TCP/IP internet protocol suite. TCP/IP is a large and evolving collection of communication protocols that is managed by the Internet Engineering Task Force (IETF), an open, volunteer organization. Because of its openness, the TCP/IP protocol suite has become the foundation for the set of technologies that form the basis of the internet. The convergence of IBM mainframe capabilities with internet technology, connectivity, and standards (particularly TCP/IP) is dramatically changing the face of information technology and driving requirements for even more secure, scalable, and highly available mainframe TCP/IP implementations. The IBM z/OS Communications Server TCP/IP Implementation series provides understandable, step-by-step guidance for enabling the most commonly used and important functions of z/OS Communications Server TCP/IP. This IBM Redbooks® publication is for people who install and support z/OS Communications Server. It introduces z/OS Communications Server TCP/IP, describes the system resolver, and shows the implementation of global and local settings for single and multi-stack environments. It presents implementation scenarios for TCP/IP base functions, connectivity, routing, and subplexing.

Download or read book IBM z OS V1R13 Communications Server TCP IP Implementation Volume 1 Base Functions Connectivity and Routing written by Mike Ebbers and published by IBM Redbooks. This book was released on 2012-02-03 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, IBM® mainframes have supported an extraordinary portion of the world's computing work, providing centralized corporate databases and mission-critical enterprise-wide applications. The IBM System z®, the latest generation of the IBM distinguished family of mainframe systems, has come a long way from its IBM System/360 heritage. Likewise, its IBM z/OS® operating system is far superior to its predecessors in providing, among many other capabilities, world-class and state-of-the-art support for the TCP/IP Internet protocol suite. TCP/IP is a large and evolving collection of communication protocols managed by the Internet Engineering Task Force (IETF), an open, volunteer organization. Because of its openness, the TCP/IP protocol suite has become the foundation for the set of technologies that form the basis of the Internet. The convergence of IBM mainframe capabilities with Internet technology, connectivity, and standards (particularly TCP/IP) is dramatically changing the face of information technology and driving requirements for even more secure, scalable, and highly available mainframe TCP/IP implementations. The z/OS Communications Server TCP/IP Implementation series provides understandable, step-by-step guidance about how to enable the most commonly used and important functions of z/OS Communications Server TCP/IP. This IBM Redbooks® publication is for people who install and support z/OS Communications Server. It introduces z/OS Communications Server TCP/IP, discusses the system resolver, showing implementation of global and local settings for single and multi-stack environments. It presents implementation scenarios for TCP/IP base functions, connectivity, routing, virtual MAC support, and sysplex subplexing.