Download or read book Communicating Sustainability for the Green Economy written by Lynn R Kahle and published by Routledge. This book was released on 2015-01-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
Download or read book Sustainability Climate Change and the Green Economy written by Nhamo, Godwell and published by Africa Institute of South Africa. This book was released on 2017-02-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by 18 authors, this book on Sustainability, Climate Change and the Green Economy brings together insights at the nexus of the four key concepts embedded in its title. The book is unpacked in six parts. Part 1 is a single chapter that covers the context of the topic. Part 2 looks at the green economy and green jobs, and addresses the challenges of government coordination and socio-economic development, with emphasis on skills and immigration regimes. Part 3 reflects on sustainable development, with a focus on relearning our wants and needs, and provides critical reflection on engineering for sustainable development. Management of natural resources and wetlands makes up Part 4, which teases out issues on timber harvesting, as well as challenges and opportunities in addressing environment-economic development and growth conflicts. A critique of climate change coverage in news media, mainstreaming climate change into wildlife policies, and tourism, are matters covered in Part 5. The last part (Part 6) is another single chapter, which articulates emerging issues from the whole book and presents some policy and take-home messages. Given the growing literature in the field of sustainability, climate change and the green economy, this piece will prove a must-read for policy makers, academics, industry and civil society.
Download or read book Communicating Sustainability written by United Nations Environment Programme and published by UNEP/Earthprint. This book was released on 2005 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.
Download or read book Communicating Sustainability written by Margaret Robertson and published by Routledge. This book was released on 2018-07-27 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating Sustainability is a book of evidence-based strategies for making sustainability vivid, accessible, and comprehensible. To do this, it brings together research from a range of specialties including cognitive psychology, visual perception, communication studies, environmental design, interpretive exhibit design, interpretive signage, wayfinding, storytelling, courtroom litigation, information graphics, and graphic design to illustrate not only what approaches are effective but why they work as they do. The topic of sustainability is vast and complex. It interconnects multiple dimensions of human culture and the biosphere and involves a myriad of systems and processes, many of which are too large, too small, too fast, or too slow to see. Many people find verbal explanations about all of this too abstract or too complicated to understand, and for most people the concepts of sustainability are regarded as quirky, peripheral, and not essential to everyday life. Yet the challenges of sustainability concern the very survival of most species of life on Earth, including the human species. In order for life as we know it to survive and thrive into the future, sustainability must become broadly understood—by everyone, not just activists or specialists. This book offers tools to help make complex systems and nuanced, abstract ideas concrete and comprehensible to the broadest range of people. The goal of communication, and of this book, is to build understanding.
Download or read book Communicating the Environment to Save the Planet written by Maurizio Abbati and published by Springer. This book was released on 2019-01-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring. As such it is an excellent preparatory and interdisciplinary academic tool intended for university students, scholars, professionals, and anyone who would like to know more on the matter.
Download or read book Green IT Strategies and Applications written by Bhuvan Unhelkar and published by CRC Press. This book was released on 2016-04-19 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bhuvan Unhelkar takes you on an all-encompassing voyage of environmental sustainability and Green IT. Sharing invaluable insights gained during two battle-tested decades in the information and communication technologies industry, he provides a comprehensive examination of the wide-ranging aspects of Green IT-from switching-off monitors, virtualizin
Download or read book Sustainability Communication written by Jasmin Godemann and published by Springer Science & Business Media. This book was released on 2011-06-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.
Download or read book Green Marketing in Emerging Economies written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2022-01-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.
Download or read book Communication and Environment Sustainability and Risks Penerbit USM written by Hamidah Abd. Hamid and published by Penerbit USM. This book was released on 2014-11-25 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a dearth of literature on environmental communication within the non-western world. The few existing ones are scattered and not easily available.Thus, there is a dire need to document research and literature in the field. The opportunity arose at the 2009 International Conference on Communication and Environment held in Penang, Malaysia. The international conference with the theme “Transformation for a Sustainable Tomorrow”, organised by the School of Communication, Universiti Sains Malaysia (USM), attracted scholars, practitioners and activists from around the world to listen and deliberate on various aspects of communication and environment. The post-conference review resulted in the selection of 24 papers to be compiled into this edited volume. The escalating degradation of environment locally and globally was the main concern that prompted discussions on how sustainability can be advocated. The development process in many countries, economic activities and political decisions on issues such as deforestation for timber logging, rapid urbanisation, pertinently points out that environmental degradation and any communication on environmental change has to be grounded and located within the wider context of social, politics and economics of the society. Communication and environmental communication for that matter have also to be understood within these wider contexts. Many would agree that a constant and consistent flow of information communicated through different channels to different stakeholders at the right time and destinations can help raise awareness and consciousness of environmental problems, protection and preservation. This vital information can enable the public and stakeholders to make informed choices, and take actions whenever possible. A lack of communication and information will inordinately exacerbate the situation of environmental degradation. This book thus highlights how the environment is being treated in the media, communicated to the society and impacted nations. The chapters are grouped into the following sections: Theoretical and conceptual issues; Media content and the environment; Politics, communication and the environment; Corporate social and environmental responsibility; and Citizen participation, human rights and the environment. The editors acknowledge the excellent contributions of all the authors and are indebted to the members of the review panel, the external reviewer, USM Publications Committee and staff of Universiti Sains Malaysia Press for their help in ensuring the quality of this volume. Most importantly, we express our gratitude to USM for providing the financial support for the international conference and making it possible to publish this book. The Editors January 2012 Universiti Sains Malaysia, Penerbit Universiti Sains Malaysia
Download or read book Strategic Communication for Sustainable Organizations written by Myria Allen and published by Springer. This book was released on 2015-07-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.
Download or read book Effective Sustainability Communication for Music Festivals and other Mega Events written by Franziska Hillmer and published by diplom.de. This book was released on 2016-03-23 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies’ interest in including sustainability issues in their communications strategy has increased. This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees’ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed. This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.
Download or read book Going Green written by E. Bruce Harrison and published by McGraw-Hill Professional Publishing. This book was released on 1993 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going Green shows corporations how to design, implement, and sustain a successful corporate communications program that is environmentally responsible. This premier resource also reveals how "going green" is related to customer loyalty and higher profits. With a seven-step quality process to make communication pollutant-free, readers can secure a positive place with regard to environmental awareness, action, and improvement.
Download or read book Strategies for the Green Economy Opportunities and Challenges in the New World of Business written by Joel Makower and published by McGraw Hill Professional. This book was released on 2008-10-05 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns. So, how does a company succeed in a world gone green? In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the New Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle. Strategies for the Green Economy systematically tackles the central issues of greening your business: What does it take to be seen as an environmental leader? What are the standards, implicit or explicit, that you must meet to be green? How do you communicate what your business is doing right--and what it's doing wrong? How can you overcome consumer, media, and activist distrust? How can your company be heard amid the “green noise” in the marketplace? What are the new opportunities emerging for companies in the green economy? Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy.
Download or read book Green the Crowd Communicating Sustainability Through Open Air Music Festivals written by Franziska Hillmer and published by . This book was released on 2014-08-07 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakultat II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: "People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience. We are in a position to champion causes, highlight issues and inspire changing behaviour." (Event Professional Meegan Jones 2010: vi) What do you have in mind, when you hear music festival? Do you think on the first representatives, like Woodstock, as a movement of love and peace against the confrontational direction of the world leaders? Or, more likely, do you think of young adults hanging around without any political intentions? Festivals today are more popular than ever in Germany, but lack the revolutionary spirit of their meaningful ancestors. But thereby is mankind confronted with the greatest challenges, which indeed are communicated by politicians and business leaders, but not satisfactorily tackled. Weather extremes all over the world remind menkind, with increasing frequency, of the strong dependence of human activities on climate conditions. Climate change has already begun and it looks like it will affect the living generation. These are self-made problems, because they concern those who emit more and more carbon dioxide and use so much of the natural resources that the available amount shrinks drama-tically (see Sachs 2008: 19 et seq.). With the rising public awareness for sustainability the companies' interest to include the topic in their communications strategy has increased, which is also true for the Music Event Industry branch. But while many companies are concentrated rather on green washing than acting like that, some"
Download or read book Talking Green written by Lee Ahern and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one «right answer» to the question of environmental communications strategies and tactics, just as there is no one «environmental communications». The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach - from the practical to the theoretical and back to the practical - is designed to narrow the gap between research and application and provide insights to interested parties in both areas.
Download or read book An Introduction to the Green Economy written by Adrian C. Newton and published by Routledge. This book was released on 2014-08-13 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The green economy is widely seen as a potential solution to current global economic and environmental crises, and a potential mechanism by which sustainable development might be achieved in practice. Considerable investments are now being made into the development of green technology, renewable energy, biodiversity conservation, resource efficiency, recycling of materials and green infrastructure. This textbook provides a comprehensive introduction to the green economy, using a strongly interdisciplinary approach based on environmental science, rather than treating it as a sub-set of economics. The scientific principles of sustainability are presented, which provide the foundations of the green economy, with a particular focus on systems-based approaches. Examples of real-world case studies are used to illustrate how the green economy can be achieved in practice. In this way, the authors provide a thorough overview of both the principles and practice of the green economy, drawing from a wide range of disciplines including ecology, geography, social science, psychology, sustainability science, environmental science, law and economics. The emphasis is on presenting results of the latest research, derived from leading scientific journals. Rather than focusing on a single definition of what constitutes a ‘green economy’, the book introduces readers to the diversity of opinion that exists, and engages them in what is an active, on-going debate. This reflects the fact that many aspects of the green economy, and sustainable development more generally, are currently contested. In particular, the book will help readers to strengthen their ability to critically evaluate the evidence for and against the views presented, and to actively contribute to the future development of the green economy.
Download or read book Sustainable Development and Green Communication written by J. Servaes and published by Springer. This book was released on 2013-09-27 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a comprehensive overview of contemporary theoretical and programmatic issues in the fields of sustainability, culture, communication, development and social change, this book explores the relationship between communication and sustainability from a social change perspective.
