Download or read book Communicating Success Public Relations with an Italian Flair written by Tiziana Rocca and published by Ipoc Press. This book was released on 2007 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing, and interest in working in the PR field is on the rise. But those who want to enter the profession can't forget that making a name for oneself takes skill, diplomacy, creativity, and well-focused training. In this lively guide, Tiziana Rocca, an undisputed public-relations leader, shares her approach and her vision for the profession. Rocca begins with a series of reflections on the nature and the goals of PR, then turns to an examination of key aspects of professionalism: service quality, relationships with clients, and the human values that must be reinforced on a day-to-day basis. A large section of the book is dedicated to issues related to marketing and publicity, to managing information, and to the profession's concrete aspects: the creation of successful events, the modern art of entertaining, practical work tools and strategies, and effective collaboration with coworkers and team members. Experience, ideas, guidelines, and tips: Rocca's guide is a decisive leg up for anyone who wants to stand out in the complex and diverse world of communications.
Download or read book Communicating Success written by Tiziana Rocca and published by Ipoc Press. This book was released on 2009 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing, and interest in working in the PR field is on the rise. But those who want to enter the profession can't forget that making a name for oneself takes skill, diplomacy, creativity, and well-focused training. In this lively guide, Tiziana Rocca, an undisputed public-relations leader, shares her approach and her vision for the profession. Rocca begins with a series of reflections on the nature and the goals of PR, then turns to an examination of key aspects of professionalism: service quality, relationships with clients, and the human values that must be reinforced on a day-to-day basis. A large section of the book is dedicated to issues related to marketing and publicity, to managing information, and to the profession's concrete aspects: the creation of successful events, the modern art of entertaining, practical work tools and strategies, and effective collaboration with coworkers and team members. Experience, ideas, guidelines, and tips: Rocca's guide is a decisive leg up for anyone who wants to stand out in the complex and diverse world of communications.
Download or read book Translation Review written by and published by . This book was released on 2008 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writing for Public Relations and Strategic Communication written by William Thompson and published by . This book was released on 2021-08-03 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods
Download or read book Jazz Italian Style written by Anna Harwell Celenza and published by Cambridge University Press. This book was released on 2017-03-06 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jazz Italian Style explores a complex era in music history, when politics and popular culture collided with national identity and technology. When jazz arrived in Italy at the conclusion of World War I, it quickly became part of the local music culture. In Italy, thanks to the gramophone and radio, many Italian listeners paid little attention to a performer's national and ethnic identity. Nick LaRocca (Italian-American), Gorni Kramer (Italian), the Trio Lescano (Jewish-Dutch), and Louis Armstrong (African-American), to name a few, all found equal footing in the Italian soundscape. The book reveals how Italians made jazz their own, and how, by the mid-1930s, a genre of jazz distinguishable from American varieties and supported by Mussolini began to flourish in northern Italy and in its turn influenced Italian-American musicians. Most importantly, the book recovers a lost repertoire and an array of musicians whose stories and performances are compelling and well worth remembering.
Download or read book The Italian Style written by Romano Benini and published by Edizioni Nuova Cultura. This book was released on 2018-12-28 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The “italian style” is the aspect that makes italian products immediately recognizable and the junction between culture and italian economy. In this book the author describes the fundamental components that define italian style in manufacturing, work and economics and the cultural ans social origins of the attention to aesthetic results and quality as an important component of italian style. Fashion, food, furniture, automation and the many aspects of italian economy, with the importance of the design, reveal a lifestyle that shows us how another style of consumption is possibile, linked to quality and durability and not to quantity and waste. The relation between economy and culture it allows us to describe a society in which the values of tradition are maintained and meet innovation in a sustainable and generative way of quality.
Download or read book Marketing Communications 2007 2008 written by Graham Hughes and published by Routledge. This book was released on 2005-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to Marketingoline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings
Download or read book CIM Coursebook 05 06 Marketing Communications written by Chris Fill and published by Routledge. This book was released on 2012-06-25 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
Download or read book Fashion Branding and Communication written by Byoungho Jin and published by Springer. This book was released on 2017-04-26 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Download or read book Leadership 2 0 Leading Successful Teams Businesses Communications and Decisions Based On Neuroscience Social Psychology and Leadership Principles written by Peter Allen and published by Peter Allen. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: “A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to others.” ~ Douglas MacArthur In leadership, you need to be able to play to your strengths and look towards overcoming your limitations. The first and most important step is identifying and understanding your leadership style. Without this self analysis, it’s impossible to know what your strengths and limitations are. Think about it….Where do you want to be a year from now? > Do you want to be recognized as a leader that is on top of their game? > Or do you want to be left where you are now—still struggling? Are you ready to face defeat or are you ready to become the best leader you can truly be? There’s not a moment to waste, it’s time to take your leadership style to the next level! Leadership skills are essential for everyone, and the great news is that they can be learned, meaning that there’s no excuse for poor leadership. Working with science is a way to identify and cultivate crucial leadership qualities and strengths. This book will provide you with concise, powerful, no-nonsense advice. The information is based on experience and research ranging from neuroscience, to social psychology, and is backed up by statistical data and analysis. In Leadership 2.0, you have each of these key characteristics and skills neatly laid out over each of the nine chapters. It’s not just for all the leaders out there, it’s also for supervisors, team leaders, managers, coaches, teachers, entrepreneurs, and employees—in short, this book is for anyone who would like to learn to strengthen their professional and interpersonal relationships. In this book you will discover: > Leadership, Management Techniques & Communication Skills (based on research from neuroscience to social psychology) > What You Need to Become A Leader & What People Look for In A Leader > Become A Leader People Like (without treating it as a popularity contest) > The Top 5 Communication Secrets Of Great Leaders > How to Motivate & Inspire Your People During Difficult Times > How Elon Musk Got SpaceX Off The Ground (and onto Mars) - despite facing bankruptcy and ridicule by those within his own organization > Using Data and Statics To Measure The Impact of Leadership Styles > The Art of Connecting with Others & Delegating Work Effectively > Six Ways Highly Effective Leaders Deal With Change > Authoritarian Leadership and why it leads to toxicity ( learn from the failures of Julius Caesar, Adolf Hitler and more) > Insights From The Great Leadership Experts (Napoleon Hill, Dale Carnegie, Jack Welch, and more) And much, much more… This book is a must-read for all leaders, no matter the industry or leadership situation you find yourself in. Even as a parent, you will benefit from the information on these pages. The choice now lies in your hands. I look forward to having you join me, Peter Allen, author and business leader, on this life-altering leadership journey! Become the very best version of yourself and the type of leader that others would want to follow. Reach for your dreams with Leadership 2.0.
Download or read book The Army Communicator written by and published by . This book was released on 1987 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 5 Chairs 5 Choices written by Louise Evans and published by . This book was released on 2020-05-08 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a call to action. We spend about eighty percent of our day at work, the rest is at home. If we have a bad day at work we are likely to take that negativity home with us and vice versa. It is of paramount importance that we create healthy environments in the spaces that most affect our lives by giving of our best and receiving the like in return. The 5 Chairs is a powerful and systematic method which helps us master our own behaviours and manage the behaviours of others. To be a good leader is to contribute to the success and happiness of everyone, at work and at home, on a conscious level. The 5 Chairs offer 5 Choices. Which will you choose?"One of the most practical books on emotional intelligence that I have ever read."Richard Barrett, Chairman and Founder of the Barrett Values Centre."Louise's work is for people with the intelligence and humility to believe that in life one can always improve, one can try to understand before judging and one can listen to other people's convictions no matter how diverse. In an increasingly multicultural, globalised world where managing diversity is key to success, Louise's guidelines should be a moral obligation."Franco Moscetti CEO, Axel Glocal Business, previously CEO of Amplifon Ltd"The 5 Chair experience is powerful. After reading the book you feel more equipped, excited even, to manage your daily behaviours and conversations in a completely new way, both at work and at home. It's a real game changer."David Trickey CEO at TCO International and Partner at Viral Change TM"Louise's groundbreaking book is for anyone who is interested in bringing more empathy, emotional intelligence and consciousness into their career (and into their daily life). The examples in this insightful book are practical and easy to integrate, and it's a must-read for anyone who wants to be an inspiring and more effective Leader."Ellen Looyen, Bestselling Author, "Branded for Life!"
Download or read book World s Fairs Italian Style written by Cristina Della Coletta and published by University of Toronto Press. This book was released on 2006-12-15 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to conventional wisdom, Italy was not an influential participant in the nationalistic and imperialistic discourses that world's fairs produced in countries such as Great Britain, France, and the United States. In the late nineteenth and early twentieth centuries, however, Italy hosted numerous national and international exhibitions expounding notions of national identity, imperial expansion, technological progress, and capitalist growth. World's Fairs Italian-Style explores world's fairs in Italy at the turn of the twentieth century in comparison to their more famous counterparts in France, England, and the United States. Cristina Della Coletta demonstrates that, because of its social fragmentation and hybrid history, Italy was a site of both hegemony and subordination – an aspiring imperial power whose colonization started from within. She focuses on two best-selling authors, Emilio Salgari and Guido Gozzano, and illustrates how these authors interpreted their age's 'exposition mentality.' Salgari and Gozzano's exposition narratives, Della Coletta argues, reveal Italy's uncertainties about own sense of national identity, and its belated commitment to Western imperialism. Of interest to students and scholars of literature, cultural history, and Italian, World's Fairs Italian-Style provides a fascinating glimpse into a hitherto unexplored area of study, and brings to light a cultural phenomenon that played a significant role in shaping Italy's national identity.
Download or read book Italy Today written by Mario B. Mignone and published by Peter Lang. This book was released on 2008 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italy Today is a concise narrative of the nation's stunning transformation from the ashes of World War II to the leading economic and cultural power it is today. This book provides insights into the dynamics of Italy's progression from the Second World War, through the anthropologically revolutionary 1970s and '80s, and into the complexities of a postindustrial nation, negotiating the challenges created by industrial, economic, and cultural globalization. Encompassing the cultural, political, and economic spectrums, topics include: communism; socialism; foreign relations; terrorism; industrial and social transformations; education; emigration and immigration; family tradition; feminism; the transformation of class and gender roles; political favoritism and corruption; popular culture; culture and civil society; the broader problems of the development of civil society and the rule of law in southern Italy; and the role of politics in shaping contemporary Italy. The book devotes particular attention to the controversial issues of the role of the family in Italian society and economy, the insidious presence of the Mafia, the lasting influence of Catholicism, the impact of television, and the country's often unstable politics, framing all these as the result of a complex and unique relationship between the individual and the state, with the family acting as intermediary. Four major sections analyze politics, the economy, society, and mass culture, and comprise a portrait of contemporary Italy that will appeal to a broad range of scholars, students, and general readers.
Download or read book An Anthropology of Contemporary Art written by Thomas Fillitz and published by Taylor & Francis. This book was released on 2018-01-25 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the exciting developments that have occurred in the anthropology of art over the last twenty years, this study uses ethnographic methods to explore shifts in the art market and global contemporary art. Recognizing that the huge diversity of global phenomena requires research on the ground, An Anthropology of Contemporary Art examines the local art markets, biennials, networks of collectors, curators, artists, patrons, auction houses, and museums that constitute the global art world. Divided into four parts – Picture and Medium; World Art Studies and Global Art; Art Markets, Maecenas and Collectors; Participatory Art and Collaboration – chapters go beyond the standard emphasis on Europe and North America to present first-hand fieldwork from a wide range of areas, including Brazil, Turkey, and Asia and the Pacific. With contributions from distinguished anthropologists such as Philippe Descola and Roger Sansi Roca, this book provides a fresh approach to key topics in the discipline. A model for demonstrating how contemporary art can be studied ethnographically, this is a vital read for students in anthropology of art, visual anthropology, visual culture, and related fields.
Download or read book Guide to Producing a Fashion Show written by Judith C. Everett and published by Bloomsbury Publishing USA. This book was released on 2018-09-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals
Download or read book Post Truth Public Relations written by Gareth Thompson and published by Routledge. This book was released on 2020-01-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80–100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice.
