Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Molecular Mechanisms of Hormone Action written by Gesellschaft für Biologische Chemie. Colloquium and published by . This book was released on 1989 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Afrotopia written by Felwine Sarr and published by U of Minnesota Press. This book was released on 2020-03-17 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vibrant meditation and poetic call for an African utopian philosophy of self-reinvention for the twenty-first century In the recent aftermath of colonialism, civil wars, and the AIDS crisis, a new day finally seems to be shining on the African continent. Africa has once again become a site of creative potential and a vibrant center of economic growth and production. No longer stigmatized by stereotypes or encumbered by the traumas of the past—yet unsure of the future—Africa has other options than simply to follow paths already carved out by the global economy. Instead, the philosopher Felwine Sarr urges the continent to set out on its own renewal and self-discovery—an active utopia that requires a deep historical reflection on the continent’s vast mythological universe and ancient traditions, nourishes a cultural reinvention, and embraces green technologies for tackling climate change and demographic challenges. Through a reflection on contemporary African writers, artists, intellectuals, and musicians, Sarr elaborates Africa’s unique philosophies and notions of communal value and economy deeply rooted in its ancient traditions and landscape—concepts such as ubuntu, the life force in Dogon culture; the Rwandan imihigo; and the Senegalese teranga. Sarr takes the reader on a philosophical journey that is as much inward as outward, demanding an elevation of the collective consciousness. Along the way, one sees the contours of an africanity, a contemporary Africa united as a continent through the creolization of its cultural traditions. This is Felwine Sarr’s Afrotopia.

Download or read book Africa s Development Dynamics 2018 written by African Union Commission and published by Org. for Economic Cooperation & Development. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first edition explores the dynamics of growth, jobs, and inequalities. It proposes ten decisive actions to promote sustainable economic and social development and to strengthen institutions in Africa.

Download or read book Private Philanthropy for Development written by Collectif and published by OECD. This book was released on 2018-04-17 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philanthropy’s role in advancing sustainable development attracts a lot of attention. This report calls into question long-held assumptions about the volume, nature and potential of foundations’ engagement in developing countries, and the role they can play to support the SDGs. It presents ground-breaking data and analysis that capture previously non-existent global and comparable quantitative and qualitative data on how foundations support development. The report examines philanthropic resource flows for development purposes, as well as foundations’ priorities, practices and partnering behaviours. It presents fresh perspectives and action-oriented recommendations to optimise philanthropy’s role in support of sustainable development. This report offers practical insights for government policy makers and decision makers in civil society organisations, social enterprises and foundations. It results from close co-operation between the OECD Development Centre’s Network of Foundations Working for Development (netFWD) and the OECD Development Co-operation Directorate.

Download or read book Infrastructure in Africa written by Ncube, Mthuli and published by Policy Press. This book was released on 2017-03-31 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive exploration of the state of infrastructure in Africa and provides an integrated analysis of the challenges the sector faces, based on extensive fieldwork across the continent, providing an important resource for researchers, students, policymakers and NGOs.

Download or read book Fertilizer Manual written by Travis P. Hignett and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Fertilizer Manual was prepared by the International Fertilizer Development Center (IFDC) as a joint project with the United Nations Industrial Development Organi zation (UNIDO). It is designed to replace the UN Fertilizer Manual published in 1967 and intended to be a reference source on fertilizer production technology and economics and fertilizer industry planning for developing countries. The aim of the new manual is to describe in clear, simple language all major fertilizer processes, their requirements, advan tages and disadvantages and to show illustrative examples of economic evaluations. The manual is organized in five parts. Part I deals with the history of fertilizers, world outlook, the role of fertilizers in agriculture, and raw materials and includes a glossary of fertilizer-related terms. Part II covers the production and transportation of ammonia and all important nitrogen fertilizers-liquids and solids. Part III deals with the characteristics of phosphate rock, production of sulfuric and phosphoric acid, and all important phosphate fertilizers, including nitrophosphates and ammonium phosphates. Part IV deals with potash fertilizers-ore mining and refining and chemical manufac ture; compound fertilizers; secondary and micronutrients; controlled-release fertilizers; and physical properties of fertilizers. Part V includes chapters on planning a fertilizer industry, pollution control, the economics of production of major fertilizer products anJ intermediates, and problems facing the world fertilizer industry.