Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Download or read book LSD My Problem Child written by Albert Hofmann and published by Multidisciplinary Association for Psychedelic Studies. This book was released on 2017-09-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the story of LSD told by a concerned yet hopeful father, organic chemist Albert Hofmann, Ph.D. He traces LSD's path from a promising psychiatric research medicine to a recreational drug sparking hysteria and prohibition. In LSD: My Problem Child, we follow Dr. Hofmann's trek across Mexico to discover sacred plants related to LSD, and listen in as he corresponds with other notable figures about his remarkable discovery. Underlying it all is Dr. Hofmann's powerful conclusion that mystical experiences may be our planet's best hope for survival. Whether induced by LSD, meditation, or arising spontaneously, such experiences help us to comprehend "the wonder, the mystery of the divine, in the microcosm of the atom, in the macrocosm of the spiral nebula, in the seeds of plants, in the body and soul of people." More than sixty years after the birth of Albert Hofmann's problem child, his vision of its true potential is more relevant, and more needed, than ever.

Download or read book New Masters of Poster Design Volume 2 written by John Foster and published by Rockport Publishers. This book was released on 2012-02-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of New Masters of Poster Design features the best poster designers currently working all over the world. This book brings back a handmade aesthetic that was really never lost, but is celebrating a resurgence among designers who are creating limited-edition prints and pieces for themselves and others that become keepsakes or pieces of art vs. the mass-generated designs we've all become accustomed to—and you won't see this collection of posters anywhere else. Strong visuals accompanied by captions and profiles capture the essence of these collectible prints.

Download or read book Rembrandt written by Ernst van de Wetering and published by Amsterdam University Press. This book was released on 1997 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rembrandts paintings have been admired throughout centuries because of their artistic freedom. But Rembrandt was also a craftsman whose painting technique was rooted the tradition. Rembrandt—The Painter at Work is the result of a lifelong search for Rembrandt's working methods, his intellectual approach to the art of painting and the way in which his studio functioned. Ernst van de Wetering demonstrates how this knowledge can be used to tackle questions about authenticity and other art-historical issues. Approximately 350 illustrations, half of which are reproduced in colour, make this book into a monumental tribute to one of the worlds most important painters. "The book is—if one may be allowed to say such a thing about a serious scholarly work—a gripping good-read.' Christopher White, The Burlington Magazine "This is a very rich book, a deeply felt analysis of an artist whom the author knows better than almost any other living scholar." Christopher Brown, Times Literary Supplement

Download or read book Imaginative Realism written by James Gurney and published by Andrews McMeel Publishing. This book was released on 2009-10-20 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A examination of time-tested methods used by artists since the Renaissance to make realistic pictures of imagined things.

Download or read book Chemical Abstracts written by and published by . This book was released on 1926 with total page 2080 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Historical Painting Techniques Materials and Studio Practice written by Arie Wallert and published by Getty Publications. This book was released on 1995-08-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the fields of conservation, art history, and museum curating, this volume contains the principal papers from an international symposium titled "Historical Painting Techniques, Materials, and Studio Practice" at the University of Leiden in Amsterdam, Netherlands, from June 26 to 29, 1995. The symposium—designed for art historians, conservators, conservation scientists, and museum curators worldwide—was organized by the Department of Art History at the University of Leiden and the Art History Department of the Central Research Laboratory for Objects of Art and Science in Amsterdam. Twenty-five contributors representing museums and conservation institutions throughout the world provide recent research on historical painting techniques, including wall painting and polychrome sculpture. Topics cover the latest art historical research and scientific analyses of original techniques and materials, as well as historical sources, such as medieval treatises and descriptions of painting techniques in historical literature. Chapters include the painting methods of Rembrandt and Vermeer, Dutch 17th-century landscape painting, wall paintings in English churches, Chinese paintings on paper and canvas, and Tibetan thangkas. Color plates and black-and-white photographs illustrate works from the Middle Ages to the 20th century.

Download or read book Where You Go Is Not Who You ll Be written by Frank Bruni and published by Grand Central Publishing. This book was released on 2015-03-17 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read award-winning journalist Frank Bruni's New York Times bestseller: an inspiring manifesto about everything wrong with today's frenzied college admissions process and how to make the most of your college years. Over the last few decades, Americans have turned college admissions into a terrifying and occasionally devastating process, preceded by test prep, tutors, all sorts of stratagems, all kinds of rankings, and a conviction among too many young people that their futures will be determined and their worth established by which schools say yes and which say no. In Where You Go is Not Who You'll Be, Frank Bruni explains why this mindset is wrong, giving students and their parents a new perspective on this brutal, deeply flawed competition and a path out of the anxiety that it provokes. Bruni, a bestselling author and a columnist for the New York Times, shows that the Ivy League has no monopoly on corner offices, governors' mansions, or the most prestigious academic and scientific grants. Through statistics, surveys, and the stories of hugely successful people, he demonstrates that many kinds of colleges serve as ideal springboards. And he illuminates how to make the most of them. What matters in the end are students' efforts in and out of the classroom, not the name on their diploma. Where you go isn't who you'll be. Americans need to hear that--and this indispensable manifesto says it with eloquence and respect for the real promise of higher education.

Download or read book My Gardening Journal written by Editors of Quiet Fox Designs and published by Quiet Fox Designs. This book was released on 2019-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organize your gardening life! This handy journal keeps track of everything a passionate gardener needs to know in one spot. Individual plant history pages allow you to keep a yearly log of how you're doing with each crop. Set annual goals, keep a record of your work, track your performance, and note what you've learned over each season. Keep a record of plantings, soil chemistry, fertilizing, compost rotation, pest issues, weather, watering needs and more. Chart garden design and plan next year's layout. Gardening enthusiasts can archive all the important information here. With a convenient 6x8 size that fits easily in a tool bag, My Gardening Journal is the perfect gift for the gardener who has everything.

Download or read book Inspection written by Josh Malerman and published by Del Rey. This book was released on 2019-03-19 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boys are being trained at one school for geniuses, girls at another. Neither knows the other exists—until now. The New York Times bestselling author of Bird Box invites you into a world of secrets and chills in a coming-of-age story like no other. NOMINATED FOR THE BRAM STOKER AWARD • “Josh Malerman is a master at unsettling you—and keeping you off-balance until the last page is turned.”—Chuck Wendig, New York Times bestselling author of Blackbirds J is a student at a school deep in a forest far away from the rest of the world. J is one of only twenty-six students, all of whom think of the school’s enigmatic founder as their father. J’s peers are the only family he has ever had. The students are being trained to be prodigies of art, science, and athletics, and their life at the school is all they know—and all they are allowed to know. But J suspects that there is something out there, beyond the pines, that the founder does not want him to see, and he’s beginning to ask questions. What is the real purpose of this place? Why can the students never leave? And what secrets is their father hiding from them? Meanwhile, on the other side of the forest, in a school very much like J’s, a girl named K is asking the same questions. J has never seen a girl, and K has never seen a boy. As K and J work to investigate the secrets of their two strange schools, they come to discover something even more mysterious: each other. Praise for Inspection “Creepy. . . a novel whose premise is also claustrophobic and unsettling, but more ambitious than that of Bird Box . . . Inspection is rich with dread and builds to a dramatic climax.”—The Washington Post “This unlikely cross between 1984 and Lord of the Flies tantalizes.”—Kirkus Reviews “Malerman builds a striking world. . . . As he did in Bird Box, Malerman’s crafted an irresistible scenario that’s rich in possibility and thematic fruit. . . . Where [Bird Box] confined us behind a blindfold, Inspection rips it off.” —The A. V. Club “A must read . . . It’s a wonderful thing, digging into a new Josh Malerman novel—no idea what to expect, no clue where his twisted mind is going to take you.”—Cemetery Dance

Download or read book On Combat written by Dave Grossman and published by Ppct Research Publications. This book was released on 2007 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the effect of deadly battle on the body and mind and offers new research findings to help prevent lasting adverse effects.

Download or read book Space Shuttle Missions Summary NASA TM 2011 216142 written by Robert D. Legler and published by www.Militarybookshop.CompanyUK. This book was released on 2011-09-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full color publication. This document has been produced and updated over a 21-year period. It is intended to be a handy reference document, basically one page per flight, and care has been exercised to make it as error-free as possible. This document is basically "as flown" data and has been compiled from many sources including flight logs, flight rules, flight anomaly logs, mod flight descent summary, post flight analysis of mps propellants, FDRD, FRD, SODB, and the MER shuttle flight data and inflight anomaly list. Orbit distance traveled is taken from the PAO mission statistics.

Download or read book Sir Isaac Newton s Mathematical Principles of Natural Philosophy and His System of the World written by Sir Isaac Newton and published by Univ of California Press. This book was released on 2023-11-15 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1934.

Download or read book The Three Little Rigs written by David Gordon and published by Harper Collins. This book was released on 2005-05-10 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Little rig, little rig, let me come in!" "Not by the chrome on my chinny chin chin." "Then I’ll crash and I’ll bash and I’ll smash your house in." When the three little rigs set out to build their own garages, each one thinks that his is going to be the strongest. But then the big bad wrecking ball comes to call and threatens to smash their new homes to smithereens. The brothers learn that it’s only by bravery and teamwork that they can win the day. A comic sequel to the ugly truckling.

Download or read book International Trade Reporter Decisions written by and published by . This book was released on 1983 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decisions of Federal and State courts and administrative agencies in the field of U.S. import law, with a topical index, classification guide, index digest and table of cases.

Download or read book A Method for the Identification of Pure Organic Compounds by a Systematic Analytical Procedure Based on Physical Properties and Chemical Reactions written by Samuel Parsons Mulliken and published by . This book was released on 1911 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Promise of Assistive Technology to Enhance Activity and Work Participation written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-09-01 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Census Bureau has reported that 56.7 million Americans had some type of disability in 2010, which represents 18.7 percent of the civilian noninstitutionalized population included in the 2010 Survey of Income and Program Participation. The U.S. Social Security Administration (SSA) provides disability benefits through the Social Security Disability Insurance (SSDI) program and the Supplemental Security Income (SSI) program. As of December 2015, approximately 11 million individuals were SSDI beneficiaries, and about 8 million were SSI beneficiaries. SSA currently considers assistive devices in the nonmedical and medical areas of its program guidelines. During determinations of substantial gainful activity and income eligibility for SSI benefits, the reasonable cost of items, devices, or services applicants need to enable them to work with their impairment is subtracted from eligible earnings, even if those items or services are used for activities of daily living in addition to work. In addition, SSA considers assistive devices in its medical disability determination process and assessment of work capacity. The Promise of Assistive Technology to Enhance Activity and Work Participation provides an analysis of selected assistive products and technologies, including wheeled and seated mobility devices, upper-extremity prostheses, and products and technologies selected by the committee that pertain to hearing and to communication and speech in adults.