Download or read book Color Guide for Marketing Media written by Louis Cheskin and published by . This book was released on 1954 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Designer s Color Manual written by Tom Fraser and published by Chronicle Books. This book was released on 2004-07-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eye, the camera's lens, and the computer screen all treat color differently. This important addition to the designer's reference library helps resolve the differences among the numerous media that contemporary designers work with every day. Comprehensive in scope, it brings together key elements of color theory, practice, and application, addressing a wide range of issues specific to graphic design in both print and digital media. Beyond step-by-step techniques for managing color in modern graphic design practice, Designer's Color Manual also addresses topics which help designers understand color in a variety of disciplines, looking at historical color systems, color in art, and the psychology of color, among dozens of other topics. Author and designer Tom Fraser also takes other graphics-related practices into account -- interior design, digital rendering, packaging and merchandise design -- aiding the designer in mastering the far-reaching effects of color in almost any project. Heavily illustrated with over 1,000 color images, Designer's Color Manual addresses an area that's been gray for too long in the full-color world of contemporary design.
Download or read book Designer s Guide to Color 1 written by and published by Chronicle Books. This book was released on 1984-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1000's of colour combinations.
Download or read book Marketing Information Guide written by and published by . This book was released on 1957 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bright Modernity written by Regina Lee Blaszczyk and published by Springer. This book was released on 2017-08-24 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
Download or read book The Complete Guide to Digital Color written by Chris Linford and published by Harper Collins. This book was released on 2004-12-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Digital Color is a highly accessible and beautifully designed book covering all aspects of using color for digital design.Clearly written and well illustrated, both text and examples lead the reader through a comprehensive course in cutting-edge digital color design. This guide gives students of digital design invaluable information about how color is managed and used by industry, covering vital aspects such as industry-standard color spaces, RGB CMYK, Lab, HSB and Indexed, Profile color management, file compression, measuring color gamuts and the use of color in digital photography. Digital Color demonstrates color differences through a series of exercises designed to illuminate this complex area and improve designers’ work in real commercial environments, with a distinct focus on the relationship between the art and science of color.
Download or read book Color Psychology and Color Therapy written by Faber Birren and published by Martino Fine Books. This book was released on 2013-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2013 Reprint of 1950 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. American writer Faber Birren devoted his life to color and it's effects on human life. After writing around 25 texts on the topic, it would be safe to say his work is considered highly among color experts and psychologists around the world. Birren's work has a strong focus on linking how humans perceive colors to how it makes them react. He writes, "Good smelling colors are pink, lilac, orchid, cool green, aqua blue." Birren explores the work of several physicians, scientists and doctors, mainly the German psychoanalyst and physician Felix Deutsch, whose findings throw important light not only on medical practice with references to color but on the whole psychology of color. Birren states that if a person prefers warmer colors such as hues of red and oranges, they are likely to me more aware of their social environment. He labels these as "warm color dominant subjects." On the other hand, those preferring cooler colous such as blues and greens, are categorized generally as "cold color dominant subjects" and are recognized as finding it challenging to adapt themselves to new environments and situations." By splitting people into separate categories, based on their color preferences, Birren finds himself able to establish a greater understanding of their personalities and characteristics. One experiment Birren explores in his text, courtesy of Kurt Goldstein, involves a subject standing before a black wall with his eyes shut and arms outstretched to touch the wall in front. When the subject is influenced by a warm color such as the color red, his arms deviate away from each other, whereas when under the influence of a cooler colour such as green or blue, even though the reaction is a subtle one, the subject will move his arms closer together. I find this experiment, simple as it is, to be fascinating in highlighting the strong effects colors have on our minds and bodies. As well as distinguishing the differences in peoples' character through his use of color psychology, Birren also touches on the effects colors can have on the mentally ill. This section was the most interesting and involved a series of complex experiments such as discovering which neurological disorders were linked to which colors. Courtesy of the work by Hans Huber, it was proven that patients suffering manic tendencies preferred the color red, a symbol of blood and anger. Hysterical patients were more sensitive to green, "perhaps as an escape," the color linked to paranoid subjects was found to be brown and schizophrenics are sensitive to yellow. Birren states that persons troubled with "nervous (neurotic) and mental (psychotic) disturbances are greatly affected by color and are responsive to it." Therefore color becomes much more significant to them, and affects them in a completely different way than those without such neurological disturbances. Chapter 12 "Neurotics and Psychotics" is the most compelling in the text as it relates to my dissertation topic. After struggling to find texts specific to my research subject, this text and its contents came as a welcomed discovery and I will be referring to Birren's work throughout my further research.
Download or read book Color Messages Meanings written by Leatrice Eiseman and published by Hand Books Press. This book was released on 2006-11-29 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Download or read book Applying Color Theory to Digital Media and Visualization written by Theresa-Marie Rhyne and published by CRC Press. This book was released on 2016-10-14 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the application of color theory concepts to digital media and visualization. It highlights specific color concepts like color harmony and shows how to apply the concept with case study examples and usage of actual online and mobile color tools. Color deficiencies are reviewed and discussed are color tools for examining how a specific color map design will look to someone with the deficiency. Other books on color examine artists' use of color, color management, or color science. This book applies fundamental color concepts to digital media and visualization solutions. It is intended for digital media and visualization content creators and developers. Presents Color Theory Concepts that can be applied to digital media and visualization problems over and over again Offers Comprehensive Review of the Historical Progression of Color Models Demonstrates actual case study implementations of color analyses tools Provides overview of Color Theory and Harmony Analytics in terms of online and mobile analysis tools Teaches the color theory language to use in interacting with color management professionals
Download or read book A Field Guide to Digital Color written by Maureen Stone and published by CRC Press. This book was released on 2016-04-19 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maureen Stone's field guide to digital color presents a survey of digital color with special emphasis on those fields important for computer graphics. The book provides the foundation for understanding color and its applications, discusses color media and color management and the use of color in computer graphics, including color design and selecti
Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
Download or read book The Designer s Guide to Color Combinations written by Leslie Cabarga and published by Simon and Schuster. This book was released on 1999-03-15 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're from the "I don't know zip about color - but I know what I like" school of color theory, this book's for you. You won't find color wheels or lectures on color harmony here . . . just 500+ tried-and-true color combinations derived from actual design work - posters, packages, even giftware - created over the past century by designers, artists and color experts. You'll find historical color combinations from the Victorian period, Art Deco era, Far-out Sixties, Rave craze - plus current color combinations, such as limited color, "bad color" and much more. Even if you don't know what you're looking for, you'll know it when you see it here. It's not just what colors you use, but how you use them. That's why the color combinations in this book are arranged in simple, sample layouts rather than pages of out-of-context swatches. Complete with color formulas in CMYK, these layouts show you which colors work for backgrounds, borders, type, outlines, panels and small text, so you can easily adapt them to your designs.
Download or read book The Symbolism of Colour written by Ellen Conroy and published by . This book was released on 1921 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Everything You Never Wanted to Know About Color written by Janie Owen-Bugh and published by Vinemaker Press. This book was released on 2024-05-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, you'll explore Color Basics (Part 1), starting with the color wheel and how colors can work together harmoniously. You'll also discover Color Systems (Part 2) that can cause confusion about how colors look in print (i.e., paper) vs. digital media like computer screens. Then, you'll dive into Color Psychology (Part 3) and learn how colors can evoke visceral responses that can effect how other people or consumers perceive you or your brand. Plus, you'll get insights into why ten major brands may have chosen their brand colors. Each section concludes with a test to reinforce your learning. The goal is for this book to serve as an ongoing reference, empowering you to use color to enhance not only your branding but also your wardrobe, surroundings, and even your mood.
Download or read book The Complete Colour Reference Manual written by John E. Miner and published by John Miner. This book was released on 1990-01-01 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cheskin Color Charts written by Louis Cheskin and published by . This book was released on 1955 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
