Download or read book The Art of Successful Brand Collaborations written by Géraldine Michel and published by Routledge. This book was released on 2020-03-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

Download or read book Retail Disruptors written by Jan-Benedict Steenkamp and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

Download or read book Know Your Shoppers Collection written by Herb Sorensen and published by FT Press. This book was released on 2013-08-14 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams." Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Download or read book ECIE 2022 17th European Conference on Innovation and Entrepreneurship written by Pantelis Sklias and published by Academic Conferences and publishing limited. This book was released on 2022-09-15 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Maz ya Anniversary Collection written by Jürgen Rossmann and published by Birkhäuser. This book was released on 2012-12-06 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the week of August 31 - September 4, 1998, a conference in honour of Vladimir Maz'ya was held in Rostock as a satellite meeting of the World Congress of Mathematicians. It was sponsored by the German Research Founda tion (Deutsche Forschungsgemeinschaft) and the Ministry of Education and Cul tural Affairs of the land Mecklenburg-Vorpommern. During his forty year career Maz'ya contributed to so many areas of mathematical analysis that such a broad topic of the conference as "Functional Analysis, Partial Differential Equations and Applications" sounds quite nat~al. The conference was organized by the Depart ment of Mathematics of the University of Rostock and the Weierstrass Institute of Applied Analysis and Stochastics in Berlin on the occasion of his 60th birth day. For many years Maz'ya was connected with mathematicians from Berlin and Rostock through his work in potential theory, in differential and pseudodifferen tial equations and in approximation theory. In 1990 he was awarded an honorary doctorate by the University of Rostock. Shortly before the meeting, one of its organizers, an outstanding mathematician and Maz'ya's dear friend, Siegfried Pr6Bdorf died. This was a heavy loss for the and for the conference in particular. During the German mathematical community meeting the rector of the University of Rostock, Prof. Wildenhain, the director of the Weierstrass Institute, Prof. Sprekels, and Prof. Maz'ya remembered S. Pr6Bdorf very warmly. The conference was attended by 109 mathematicians from 21 countries, and the program included 24 invited lectures and 63 short communications.

Download or read book The Power of Pricing Strategy LIDL written by Abdul Basit Syed and published by WHD Publishing House. This book was released on 2020-08-03 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the pricing strategy impact the market share of LIDL. It suggests that by using a diverse range of pricing will attract customers and increase revenue.

Download or read book Food Retailing and Sustainable Development written by Laure Lavorata and published by Emerald Group Publishing. This book was released on 2018-10-24 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers’ practices in different countries and their impact on consumers.

Download or read book The Killer Next Door written by Alex Marwood and published by Penguin. This book was released on 2014-10-28 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The Killer Next Door is even better [than The Wicked Girls]. Scary as hell. Great characters.” —Stephen King Winner of the Macavity Award for Best Mystery Novel and nominated for the Anthony Award for Best Paperback Original Everyone who lives at 23 Beulah Grove has a secret. If they didn’t, they wouldn’t be renting rooms in a sketchy South London building for cash—no credit check, no lease. It’s the kind of place you end up when you you’ve run out of other options. The six residents mostly keep to themselves, but one unbearably hot summer night, a terrible accident pushes them into an uneasy alliance. What they don’t know is that one of them is a killer. He’s already chosen his next victim, and he’ll do anything to protect his secret. Alex Marwood’s debut novel The Wicked Girls earned her lavish praise from the likes of Elizabeth Haynes, Laura Lippman, and Erin Kelly and received the Edgar Award. Now, Marwood’s back with a brilliant, tightly paced thriller that will keep you up at night and make you ask yourself: just how well do you know your neighbors? “Taut, assured and reminiscent of Ruth Rendell's psychological novels, Marwood's second book more than lives up to the promise shown in her splendid debut, The Wicked Girls.” —The Guardian

Download or read book Harold Mortimer Lamb written by Robert Amos and published by TouchWood Editions. This book was released on 2013 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harold Mortimer-Lamb's name is in the index of almost every book written on the history of Canadian art, yet his place in that world has never been clear. Photographer, writer, painter, promoter--he was a man of many parts and the ideal patron and friend to some of Canada's most famous artists, including A.Y. Jackson, Emily Carr, and Jack Shadbolt. At the centre of his story are his relationships with painter Frederick Varley and young student Vera Weatherbie, whom Mortimer-Lamb, at the age of seventy, eventually married, when she was just thirty. Profusely illustrated with his photos, paintings, and the art he collected, Harold Mortimer-Lamb: The Art Lover brings into focus an unknown chapter in Canadian art history.

Download or read book Databases and Nutrition written by Alessandra Durazzo and published by Frontiers Media SA. This book was released on 2022-04-08 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ECSM 2022 9th European Conference on Social Media written by and published by Academic Conferences and publishing limited. This book was released on 2022-05-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How can Lidl create a customer experience by implementation of new services and creation of a new shopping atmosphere in the age of digitalisation written by Nicole Urban and published by GRIN Verlag. This book was released on 2020-07-08 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,4, Hochschule Ruhr West, language: English, abstract: There has been a competition between food retailers for years. Due to the implementation of Amazon fresh and the delivery service of Rewe Lidl stands under pressure in the age of digitalisation. The company must therefore adapt to be able to withstand this due to the intensive use of smartphones and other devices by customers. For this reason, it is important that Lidl meets today's requirements for a modern Point of Sale (POS) and makes appropriate changes to create a Customer Experience (CE). Through the sufficient assortment and the purchase cost benefits Lidl would have optimal conditions to invest in digitisation. But the courage is missing and Lidl is underestimating the threat of Electronic Commerce (E-Commerce). Customers will order articles online of their daily need like flour, butter or pasta of brands which they known and have trust. The core business of discounters is that the consumers have no preferences in brands and can select between no-name products for cheap prices. If ten percent of the consumers decide to buy online Lidl will get a problem because of the low margin. If the trend with E-Commerce in the food sector will develope fast, the competitors which already had invested money and have efficient processes will take a leading role. In order to remain competitive in the market in the future, CE is the most important factor.

Download or read book Towards Zero Waste written by María-Laura Franco-García and published by Springer. This book was released on 2018-08-31 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws on insights that originated from the Circular Economy and Zero Waste initiatives. Together these approaches try to boost the shift from “waste” to “resources” management. The content of this book is partially organized from a stakeholder perspective, revealing the managerial implications for public and private actors. Next to public policies, also illustrations come from the private sector. Petstar, Texperium and Walmart generously shared some of their best practices at in this regard. Cases from China, Indonesia, Mexico, the Netherlands and Romania are discussed in this book. In all of these different contexts they show ways to create collaborative schemes in order to “retain” the resources’ values as much as product quality and financial circumstances permit. The reader can thus take advantage of the pragmatic viewpoints that aim to inspire policy makers, researchers, students, organisations and communities to boost the needed changes towards a Zero Waste Economy.

Download or read book Refresh the Book written by and published by BRILL. This book was released on 2021-04-26 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Refresh the Book discusses the changing perceptions, functions, forms, as well as literary and artistic potential of the book in the digital age.

Download or read book Managing Emerging Data Technologies written by Duncan R. Shaw and published by SAGE. This book was released on 2022-10-26 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging data technologies are one of several forces that are changing the world. This textbook shows how technologies such as the Internet of Things, Artificial Intelligence and data analytics are altering business operations and strategy. Following a unique, three-part structure, the book offers: • a macro view of the environmental drivers which are changing organisations • a meso view of how organisations and business functions are responding • a micro view of the skills needed to take advantage of the new opportunities that these technologies bring A wide range of examples featuring well-known companies aid understanding, while practical activities help students to develop the skills they need in business. A downloadable teaching guide and PowerPoints are available for those using the book in their teaching. Managing Emerging Data Technologies: Concepts and Use is essential reading for upper-undergraduate and postgraduate students of courses related to new digital data technologies in business, as well as anyone looking to use these technologies in their organisation. Duncan R. Shaw teaches business strategy and data technology strategy at business schools around the world, including Alliance Manchester Business School in Hong Kong, and Nottingham University Business School in the UK and Malaysia.

Download or read book Girls Play Too written by Jacqui Hurley and published by Merrion Press. This book was released on 2020-09-01 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Irish sportswomen have been breaking the mould for a very, very long time. In 1956, Maeve Kyle became our first female Olympian, and in 1978 rally driver Rosemary Smith broke the country’s land-speed record! Through the 1990s and 2000s we had world champions in Sonia O’Sullivan, Derval O’Rourke and Olive Loughnane, and more recently, the fantastic Katie Taylor, Kellie Harrington and Annalise Murphy have been among those who have put Irish sportswomen on the map. This book breaks the mould once more, as a first ever compendium of stories for children about our best contemporary sportswomen. With a fairytale touch, RTɒs Jacqui Hurley tells the stories of women who have proved that being a girl is not a barrier to sporting success. Each story is one of overcoming big challenges, and the role models celebrated here are sure to inspire the next generation of Irish sportswomen. Featuring twenty-five dazzling athletes, and with delightful drawings by five wonderful female Irish illustrators, Girls Play Too is a celebration of some of our brightest and best sporting stars, and of all that you can achieve if you try your best and never give up on your dreams.

Download or read book Chelys written by and published by . This book was released on 2003 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: