Download or read book Collaborative Promotions written by Daniela Wiehenbrauk and published by Springer Science & Business Media. This book was released on 2010-08-19 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.
Download or read book Beyond Collaboration Overload written by Rob Cross and published by Harvard Business Press. This book was released on 2021-09-14 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named the Best Management Book of 2021 by strategy+business Named one of "this month's top titles" in the Financial Times in September 2021 Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Management & Culture category A plan for conquering collaborative overload to drive performance and innovation, reduce burnout, and enhance well-being. Most organizations have created always-on work contexts that are burning people out and hurting performance rather than delivering productivity, innovation and engagement. Collaborative work consumes 85% of employees' time and is drifting earlier into the morning, later into the night, and deeper into the weekend. The dilemma is that we all need to collaborate more to create effective organizations and vibrant careers for ourselves. But conventional wisdom on teamwork and collaboration has created too much of the wrong kind of collaboration, which hurts our performance, health and overall well-being. In Beyond Collaboration Overload, Babson professor Rob Cross solves this paradox by showing how top performers who thrive at work collaborate in a more purposeful way that makes them 18-24% more efficient than their peers. Good collaborators are distinguished by the efficiency and intentionality of their collaboration—not the size of their network or the length of their workday. Through landmark research with more than 300 organizations, in-depth stories, and tools, Beyond Collaboration Overload will coach you to reclaim close to a day a week when you: Identify and challenge beliefs that lead you to collaborate too quickly Impose structure in your work to prevent unproductive collaboration Alter behaviors to create more efficient collaboration It then outlines how successful people invest this reclaimed time to: Cultivate a broad network—not a big one—for innovation and scale Energize others—a strong predictor of high performance Connect with others to reduce micro-stressors and enhance physical and mental well-being Cross' framework provides relief from the definitive problem of our age—dysfunctional collaboration at the expense of our performance, health and overall well-being.
Download or read book Smart Collaboration written by Heidi K. Gardner and published by Harvard Business Review Press. This book was released on 2016-12-13 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Washington Post Bestseller Not all collaboration is smart. Make sure you do it right. Professional service firms face a serious challenge. Their clients increasingly need them to solve complex problems—everything from regulatory compliance to cybersecurity, the kinds of problems that only teams of multidisciplinary experts can tackle. Yet most firms have carved up their highly specialized, professional experts into narrowly defined practice areas, and collaborating across these silos is often messy, risky, and expensive. Unless you know why you’re collaborating and how to do it effectively, it may not be smart at all. That’s especially true for partners who have built their reputations and client rosters independently, not by working with peers. In Smart Collaboration, Heidi K. Gardner shows that firms earn higher margins, inspire greater client loyalty, attract and retain the best talent, and gain a competitive edge when specialists collaborate across functional boundaries. Gardner, a former McKinsey consultant and Harvard Business School professor now lecturing at Harvard Law School, has spent over a decade conducting in-depth studies of numerous global professional service firms. Her research with clients and the empirical results of her studies demonstrate clearly and convincingly that collaboration pays, for both professionals and their firms. But Gardner also offers powerful prescriptions for how leaders can foster collaboration, move to higher-margin work, increase client satisfaction, improve lateral hiring, decrease enterprise risk, engage workers to contribute their utmost, break down silos, and boost their bottom line. With case studies and real-world insights, Smart Collaboration delivers an authoritative case for the value of collaboration to today’s professionals, their firms, and their clients and shows you exactly how to achieve it.
Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Download or read book Tourism Marketing written by Alan Fyall and published by Channel View Publications. This book was released on 2005 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
Download or read book Experiential Marketing written by Wided Batat and published by Routledge. This book was released on 2019-01-10 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty? In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the "Experiential Marketing Mix." She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies. By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences. Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic. Experiential Marketing is a guide to building experiences consumers cannot forget. It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital. In this book, Professor Batat combines theory and practice and gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es of the new experiential marketing mix, and the challenges for the future.
Download or read book Marketing Strategy written by Mark E. Hill and published by SAGE. This book was released on 2012-04-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy: The Thinking Involved.
Download or read book Collaboration Across the Disciplines in Health Care written by Freshman and published by Jones & Bartlett Learning. This book was released on 2010-10-22 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together seasoned professionals from many disciplines of medicine, this timely resource helps readers develop communication skills and prepares them to work inter-professionally with those who have different perspectives and thought processes.
Download or read book Research Anthology on Facilitating New Educational Practices Through Communities of Learning written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-10-30 with total page 843 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the future of education being disrupted and the onset of day-to-day uncertainties and challenges that have to be solved quickly, teachers are now turning to professional development communities/support communities where they can share and learn about effective practices to use in the classroom. While transitioning to blended or online learning and keeping up with the technological advances in education, these communities provide an essential backbone for teachers to rely on for support and updated knowledge on what educational practices are being utilized, how they are working, and what solutions have been found for the ever-changing climate of education. Research on the benefits and use of these communities, as well as on the latest educational practices, is essential in teacher development and student learning in the current culture of a rapidly changing educational environment. The Research Anthology on Facilitating New Educational Practices Through Communities of Learning contains hand-selected, previously published research that provides information on the communities of learning that teachers are currently involved in to seek the latest educational practices. The chapters cover the context of these communities, the benefits, and an overview of how this support is a necessary tool in today’s practices of teaching and learning. While highlighting topics such as learning communities, teacher development, mentoring, and virtual communities, this book is essential for inservice and preservice teachers, administrators, teacher educators, practitioners, stakeholders, researchers, academicians, and students who are interested in how communities of practice tie into professional development, teacher learning, and the online shift in teaching.
Download or read book Emerging Trends in Food and Agribusiness Marketing written by Pant, Satish Chandra and published by IGI Global. This book was released on 2024-10-25 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more.
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Download or read book Collaborative Destination Marketing Through Trade Shows A Study Of Kerala Travel Mart written by Dr. Shobha Menon Dr. Manoj Edward and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press, USA. This book was released on 2008 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Download or read book Molecular Marketing Market Leadership Creative Modeling written by Iveta Merlinova and published by CINNAM. This book was released on 2015 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Homestead Entrepreneur written by Barrett Williams and published by Barrett Williams. This book was released on 2024-07-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Homestead Entrepreneur Your Guide to Cultivating a Thriving Specialty Herb Business** Unlock the secrets of turning your homestead into a lucrative venture with "Homestead Entrepreneur." This comprehensive eBook is your ultimate guide to mastering the cultivation and commercialization of specialty herbs, designed to empower aspiring homestead entrepreneurs to harness the full potential of their land. Explore the rising demand for unique, high-quality herbs and learn how to select the most profitable varieties by understanding market trends (Chapters 1 and 2). Delve into the art of designing an efficient herb garden, backed by expert advice on soil preparation, irrigation, and organic cultivation techniques to ensure a bountiful harvest (Chapters 3 and 4). Propagation is key to expanding your herb business, and we've got you covered with in-depth methods ranging from seed starting to grafting (Chapter 5). Our seasonal care guide provides essential tips for managing growth cycles and preparing for the changing seasons, ensuring year-round productivity (Chapter 6). Elevate your products by creating value-added herb goods such as teas, salves, and infused oils that captivate your customers (Chapter 7). Our marketing strategies will help you identify your target audience, build a compelling brand, and establish a strong online presence to skyrocket your sales (Chapter 8). Discover the ins and outs of selling at farmersâ markets and local venues; learn the secrets to setting up eye-catching displays and perfecting customer interactions for maximum sales (Chapter 9). Expand your reach with wholesale and bulk sales by building reliable supply chains and managing large orders efficiently (Chapter 10). Engage your community with a CSA (Community Supported Agriculture) program, offering members exclusive access to your premium herbs (Chapter 11). Host workshops and tours to educate and immerse your audience in the world of herbs, creating memorable experiences that boost your income (Chapter 12). Incorporate herbal medicine and crafts into your repertoire to diversify your offerings and open new revenue streams (Chapters 13 and 14). Master farm management practices, including financial tracking and inventory management, to keep your business running smoothly (Chapter 15). Build valuable networks with fellow farmers and participate in cooperative marketing efforts to amplify your reach (Chapter 16). Finally, commit to sustainable practices that ensure your success for years to come (Chapter 17). "Homestead Entrepreneur" is not just an eBook; it's a blueprint for transforming your passion for herbs into a thriving business. Get ready to cultivate your future and reap the rewards of homestead entrepreneurship!
Download or read book Christmas at Gilly Downs The White Sails Series Book 4 written by Emma Lombard and published by Emma Lombard. This book was released on 2022-08-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the fourth, and final, novella in The White Sails Series, CHRISTMAS AT GILLY DOWNS jumps forward ten years to see what the beloved characters from The White Sails Series are up to as they prepare to reunite for Christmas at Gilly Downs. Seamus Fitzwilliam musters the fortitude to persuade Grace to allow Edwin to leave Sydney for London, so that the boy can learn about managing the Elias Shipping Company across two continents. But will she cut the apron strings? Toby Hicks celebrates the birth of his second child with Erin, but a dire warning from Dr Billy Sykes dampens the happy occasion. Billy Sykes, now retired from naval life, has bought the local apothecary in Sydney Town. Delivery of a medicinal package to a patient has unforeseen consequences that has the potential to smear his good name. Adelia Shyling’s marriage to Victor Shyling is stronger than ever, as is the success of the sheep station, Gilly Downs. A perpetual social butterfly, she is looking forward to gathering her friends and family on Christmas Day, until a horrific accident threatens to ruin the whole event. Emily Fitzwilliam, at twenty-one, is an accomplished seamstress in Sydney Town’s most esteemed dress shop. Mrs Moore, her employer, is a hard but fair task master—that is until Emily catches her son’s eye. Jim Buchanan could not be prouder of his nephew Nevin. The lad has grown into a hard-working man fit to carry on the family name. However, more than anything, Jim desires a child of his own … Will this latest fruitless effort with his Pearl finally tear them apart? Wee Granny Mac refuses to age gracefully! How she and Old Quill haven't killed one another over the years is anyone's guess—though, he still hasn't stopped asking for her hand in marriage … Grace Fitzwilliam thought she would miss her life at sea more, but surrounded by family and friends, she is a woman content. As a second mother to Adelia’s red-headed rabble, Grace feels obligated to pluck eldest daughter, Ruthie, from the middle of a rivalrous love triangle unfolding on Gilly Downs before the young girl has her heart crushed. This Christmas novella links The White Sails Series and The Gold Hills Series (coming soon), which continues the Fitzwilliam family saga in Emily Fitzwilliam’s footsteps.
Download or read book Technological Collaboration in Industry written by Mark Dodgson and published by Routledge. This book was released on 2018-03-26 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, originally published in 1993 is based on extensive research and draws together a selection of detailed global case studies illustrating a variety of issues from Japanese joint ventures to small business development. It considers the scope and scale of collaboration in order to assess the way successful companies have achieved their growth. The book presents a synthesis of business functions and economic analysis and asks what the implications for skills development are; what effect public policy has; how far such ventures can go and what decision making processes are involved.
