Download or read book Collaborative Marketing written by Robert Philip King and published by . This book was released on 2000 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Collaborative Destination Marketing Through Trade Shows A Study Of Kerala Travel Mart written by Dr. Shobha Menon Dr. Manoj Edward and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Word of Mouse written by John Riedl and published by Business Plus. This book was released on 2002-08-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding -- MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo -- and show what these companies are doing right -- and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
Download or read book Going Organic written by Stewart Lockie and published by CABI. This book was released on 2006 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out to examine what really is going on in the organic sector socially and politically. In the process, it debunks a number of apparently common-sense beliefs: that organic consumers are wealthy environmental and health extremists; that growth in the industry will inevitablyundermine its environmental values; that mainstream media is antagonistic to organics; and that the industry is driven by consumer demand. This book seeks to make a practical contribution to the development of more sustainable food systems by articulating what it takes to get people involved inorganics at each stage of the food chain.
Download or read book Marketing Strategy written by Mark E. Hill and published by SAGE Publications. This book was released on 2012-04-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.
Download or read book Tourism Marketing written by Alan Fyall and published by Channel View Publications. This book was released on 2005 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
Download or read book Practical Marketing for Schools written by Christopher Barnes and published by John Wiley & Sons. This book was released on 1993 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory guide to drafting and implementing practical marketing strategies, this workbook introduces key concepts such as marketing a nonprofit organization and drawing up marketing plans.
Download or read book Molecular Marketing Market Leadership Creative Modeling written by Iveta Merlinova and published by CINNAM. This book was released on 2015 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011-03-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].
Download or read book Macro Social Marketing Insights written by Ann-Marie Kennedy and published by Routledge. This book was released on 2019-07-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.
Download or read book Horticulture and Livelihood Security written by P. Nath and published by Scientific Publishers. This book was released on 2011-01-01 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains information compiled from authentic and highly regarded sources. Sources of the material quoted are indicated. Reasonable efforts have been made to publish reliable data and information, but the authors, editors and publishers cannot assume responsibility for the validity of all materials. Neither the authors nor the publishers, nor any else associated with this publication, shall be liable for any loss, damage or liability directly or indirectly caused or alleged to be caused by this book. Reproduction and dissemination of material in this book for educational or other non-commercials purposes are authorized without any prior written permission from the copyright holders provided the source is fully acknowledged. Neither this book nor any part may be reproduced or transmitted in any form or by any means, electronic, including photocopying, microfilming and recording or by any information storage or retrieval system, without the prior permission in writing from the publishers, if it is for rescale or other commercial purposes.
Download or read book Collaboration Across the Disciplines in Health Care written by Dr. Brenda Freshman and published by Jones & Bartlett Publishers. This book was released on 2010-10-22 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invited esteemed professionals from public health, medicine, nursing, health services and administration, and other areas, present their diverse perspectives on collaboration across the spectrum of the health care fields in this interesting and timely text. With a ‘student centered’ approach (also known as ‘learning-centered’), Collaboration Across the Disciplines in Health Care is accompanied by companion exercises, games and simulations, creating a thought-provoking learning experience.Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Download or read book PROCEEDINGS OF THE 2024 INTERNATIONAL CONFERENCE ON APPLIED ECONOMICS MANAGEMENT SCIENCE AND SOCIAL DEVELOPMENT AEMSS 2024 written by T. RAMAYAH; PUI MUN LEE; EDWARD H. K. NG. and published by Springer Nature. This book was released on 2024 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book SMART Marketing written by Teik P Oh and published by Lulu.com. This book was released on 2015-04-19 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seven easy to follow steps for any small business to create a focused Marketing Plan. In this book, the owners of a small business are led through the SMART Marketing 7 step process to Identify their REAL product, Identify their REAL market, Match their market's requirements with their resources, use their selling price as a factor in marketing, identify their targeted marketing activities, develop their campaign plan along with clear messages, and then implement and monitor results. Over all, their information gathering, decision making and planning are measured against the SMART model to make sure that everything is relevant and achievable. Any business can use these principles, and within 4 to 6 weeks, arrive at a marketing plan that is highly focused towards giving your ideal customers exactly what they want from your products.
Download or read book Tourism in the Philippines written by Richard S. Aquino and published by Springer Nature. This book was released on 2022-09-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book serves as the first instalment of a two-part title that aims to provide an academic exploration of the contemporary issues and perspectives on tourism in the Philippines. With a strong geographical focus, this book is the first country-focused volume under the series, Perspectives on Asian Tourism. Comprised of chapters based on conceptual and empirical research, this book aims to develop a foundational and practical knowledge base on Philippine tourism management. The chapters cover a range of national, regional, and local tourism management issues that cut across the following themes:• Governance issues in Philippine tourism destinations• The Tourism Act of 2009 • Tourism impacts and sustainability• Innovative tourism development strategies• Tourism marketing campaigns (i.e., It's More Fun in the Philippines!)• Philippine tourism and the ASEAN integration• Tourism and hospitality education in the PhilippinesThe contributions are drawn from the works of Filipino academics based in the Philippines and overseas institutions, and international academics researching tourism issues in the Philippines. The chapters are informed by a diverse set of disciplines including, but not limited to tourism studies, hospitality management, marketing, human resources management, public policy, environmental management, community development, and education. This edited book is divided into four parts: first, an introduction to the development of policy and contemporary management issues in Philippine tourism; second, nature-based tourism and the natural environment; third, product development and branding; and fourth, accreditation and industry standards. The volume culminates with a synthesis of the progress of Philippine tourism development and management implications using the cases and experiences outlined in the chapters. This book serves as a systematic guide to the current state of tourism development and management in the Philippines, and as essential reading for undergraduate and postgraduate students, researchers, educators, and, more importantly, tourism policy-makers.
Download or read book The Essentials of Today s Marketing 3 written by Mehmet BAŞ and published by Efe Akademi Yayınları. This book was released on 2023-08-29 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS GREEN MARKETING Ahmet AKATAK INDIVIDUAL MARKETING Ahmet TÜRKMEN AUGMENTED MARKETING Bahar ÇELİK COGNITIVE MARKETING Belma YÖN MOBILE MARKETING Büşra MEYDAN - Esra VONA KURT MARKETING MYOPIA Dilek AYDOĞDU AGRICULTURE MARKETING Figen ARSLAN KOÇKAYA SUSTAINABLE AGRICULTURAL MARKETING Hüseyin Fatih ATLI SHOPPER MARKETING Elif ÜSTÜNDAĞLI ERTEN WORD OF MOUTH MARKETING (WOMM) Emine ŞENBABAOĞLU DANACI CONTENT MARKETING Hediye AYDOĞAN ChatGPT APPLICATIONS IN MARKETING Muhammed Furkan TAŞCI - Nil Esra DAL SOCIAL MEDIA MARKETING Melda ASLAN NEURO MARKETING Meysure Evren ÇELİK SÜTİÇER DATABASE MARKETING Murat SAKAL VIRAL MARKETING Müzeyyen ÖZHAVZALI RECREATION MARKETING Özlem GÜNCAN ONLINE AND OFFLINE MARKETING Özlem ÖZDEMİR SÜZER POLITICAL MARKETING Volkan TEMİZKAN AVATAR BASED MARKETING Zeynep AYTAÇ DIGITAL MARKETING Barış ARMUTCU
Download or read book The Ultimate Guide to Marketing for Real Estate Investors written by Jim Pellerin and published by Jim Pellerin. This book was released on 2024-02-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a Real Estate Investor, you will need to perform some sort of marketing. Ideally, you should hire someone to do your marketing for you. If you decide you want to do it yourself this book will help get you started. If you decide to hire someone else to do your marketing for you, this book will help you understand what it is they should be doing. This book provides an overview of how to get started with Real Estate Investing marketing. As always, this book is NOT a practical approach to real estate marketing and the reader is NOT expected to be able to start marketing in real estate after completing this book. The topics covered in this book are: Chapter 1: Introduction to Real Estate Investing Chapter 2: Building Your Brand Chapter 3: Targeting the Right Markets Chapter 4: Digital Marketing Strategies Chapter 5: Offline Marketing Strategies Chapter 6: Leveraging Technology in Real Estate Marketing Chapter 7: Crafting Compelling Property Listings Chapter 8: Effective Communication Strategies Chapter 9: Financial Management in Real Estate Marketing Chapter 10: Adapting to Market Changes & Summary
