Download or read book Citizen Coke The Making of Coca Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Download or read book The Real Coke the Real Story written by Thomas Oliver and published by Random House. This book was released on 2013-10-09 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.
Download or read book Novel with Cocaine written by M. Ageyev and published by Northwestern University Press. This book was released on 1998 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dostoevskian psychological novel of ideas, Novel with Cocaine explores the interaction between psychology, philosophy, and ideology in its frank portrayal of an adolescent's cocaine addiction. The story relates the formative experiences of Vadim at school and with women before he turns to drug abuse and the philosophical reflections to which it gives rise. Although Ageyev makes little explicit reference to the Revolution, the novel's obsession with addictive forms of thinking finds resonance in the historical background, in which "our inborn feelings of humanity and justice" provoke "the cruelties and satanic transgressions committed in its name.
Download or read book The Cocaine Chronicles written by Gary Phillips and published by Open Road Media. This book was released on 2012-06-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new anthology of cocaine stories from the creators of The Speed Chronicles—“Caution: these stories are addicting” (Harlan Coben). This ambitious anthology of jaw-grinding criminal behavior is masterfully curated by acclaimed authors Gary Phillips and Jervey Tervalon. Cocaine is the subject, the whys and whereofs in The Cocaine Chronicles, a collection of original short stories that are funny and harrowing, sad and scary, but at all times riveting. The Cocaine Chronicles contains tough tales by a cross-section of today’s most thought-provoking writers. Featuring brand-new stories by: Susan Straight, Lee Child, Laura Lippman, Ken Bruen, Jerry Stahl, Nina Revoyr, Bill Moody, Emory Holmes II, James Brown, Gary Phillips, Jervey Tervalon, Kerry E. West, Donnell Alexander, Deborah Vankin, Robert Ward, Manuel Ramos, and Detrice Jones.
Download or read book Inside Coca Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Download or read book Coca Cola The Cookbook written by Coca-Cola and published by Hamlyn. This book was released on 2013-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of the world's most famous soft drink- with history, ads, and recipes. From humble beginnings over 125 years ago, the Coca-Cola company has evolved from one product to more than 500 brands available in 200 countries around the world, and more than 1.7 billion drinks sold a day. This book celebrates the story of one of the world's first truly iconic brands. It reveals the compelling history of the drink, with evocative photographs of the people and places that are such a rich part of the heritage of Coca-Cola, the brand. Remembered too, the ephemera- including classic advertisements, with some special moments from early advertising beautifully captured on the page. Added to this are 30 delicious recipes for cooking with Coca-Cola and making the most of the taste of one of the world's best-loved beverages.
Download or read book For God Country and Coca Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Download or read book Coke Review written by and published by . This book was released on 1971 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Always Coca Cola written by Alexandra Chreiteh and published by Interlink Publishing. This book was released on 2012-11-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”
Download or read book Coke Or Pepsi Girl written by Mickey Gill and published by Fine Print Publishing. This book was released on 2010-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For tween girls to record random thoughts. Prompted with cool questions and answers
Download or read book Fallout The Vault Dweller s Official Cookbook written by Victoria Rosenthal and published by Insight Editions. This book was released on 2018-10-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craft your own glass of Nuka-Cola, a bowl of BlamCo Mac & Cheese, and more with the recipes in Fallout: The Official Cookbook. Based on the irradiated delicacies of the world of Bethesda Entertainment’s Fallout, this Vault-Tec–approved cookbook provides fans of the award-winning series with recipes inspired by their favorite Fallout foods. Whip up tasty versions of the Mirelurk egg omelette, throw some deathclaw meat on the grill, and re-create BlamCo Mac & Cheese with Fallout: The Official Cookbook.
Download or read book Foundry Coke from China Inv 731 TA 891 Review written by and published by DIANE Publishing. This book was released on with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Christ to Coke written by Martin Kemp and published by Oxford University Press. This book was released on 2012 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the origins and evolution of eleven visual iconic images still found in today's culture, including Jesus, the Coke bottle, and Einstein's famous equation, e equals mc squared.
Download or read book Whatever Happened to Pudding Pops written by Gael Fashingbauer Cooper and published by Penguin. This book was released on 2011-06-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you owe a couple cavities to Marathon candy bars, learned your adverbs from Schoolhouse Rock!, and can still imitate the slo-mo bionic running sound of The Six Million Dollar Man, this book is for you. Whatever Happened to Pudding Pops? takes you back in time to the tastes, smells, and sounds of childhood in the '70s and '80s, when the Mystery Date board game didn't seem sexist, and exploding Pop Rocks was the epitome of candy science. But what happened to the toys, tastes, and trends of our youth? Some vanished totally, like Freakies cereal. Some stayed around, but faded from the spotlight, like Sea-Monkeys and Shrinky Dinks. Some were yanked from the market, revised, and reintroduced...but you'll have to read the book to find out which ones. So flip up the collar of that polo shirt and revisit with us the glory and the shame of those goofy decades only a native could love.
Download or read book Coke Goes to War written by V. Dennis Wrynn and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subjects portrayed in Coca-Cola ads during World War II paralleled the war effort and included soldiers and civilians around the world serving their country and occasionally introducing the joys of the popular soft drink to their native hosts. Coke Goes to War presents a wonderfully nostalgic, all-color chronicle of Coca-Cola's wartime magazine advertisements.
Download or read book Cocaine Surfing written by Chas Smith and published by Rare Bird Books, a Vireo Book. This book was released on 2018-06-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's no surprise that surfers like to party. The 1960-70s image, bolstered by Tom Wolfe and 'Big Wednesday,' was one of mild outlaws - tanned boys who refused to grow up, spending their days drinking beer and smoking joints on the beach in between mindless hours in the water... Internally, though, surfing had moved on from booze and weed to its heart's true home, its soul's twin flame: cocaine. The rise of cocaine in American popular culture as the choice of rich, white elites was matched, then quadrupled, within surf culture. The parties got wilder, the nights stretched longer, the stories became more ridiculously unbelievable. And there has been no stopping, no dip in passion... 'Cocaine + Surfing' peels the curtains back on a hopped-up, sometimes sexy, sometimes-deadly relationship and uses cocaine as the vehicle to expose and explain the utterly absurd surf industry to outsiders."--Inside jacket flap.
Download or read book Soda Politics written by Marion Nestle and published by Oxford University Press. This book was released on 2015-09-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
