Download or read book Cognitive Selling written by Todd Bermont and published by 10 Step Corporation. This book was released on 2004 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned sales champion Bermont--who has worked with over 250 Fortune 1000 clients in over 20 countries across the globe--shows readers how to transform their sales approach to attain maximize selling results.
Download or read book Cognitive Selling written by Todd Bermont and published by 10 Step Corporation. This book was released on 2004-04-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How you think directly impacts how much you sell. Cognitive Selling shows you exactly how you can transform your approach to selling to attain amazing results! At the beginning of his career, Todd Bermont couldn't sell water in the desert. Today, he is a world-renowned sales champion who has worked with over 250, Fortune 1000 clients, in over 20 countries across the globe. In fact, 7 times in his career, selling for four different companies, Todd has tripled his territory sales in just one year! How is it possible that Todd Bermont went from a salesperson who "couldn't buy a sale" to a world-renowned sales champion? This book shows you how. If you want to maximize your selling results, this book is for you!
Download or read book Unconscious Marketing written by Sam Page and published by . This book was released on 2015-08-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them in our decision-making process, whether we're aware of it, or not. Whatever product or service you're marketing, everything you do is about getting customers to make a choice - and cognitive biases affect every choice we make.
Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Download or read book Culture and Cognitive Development written by Geoffrey B. Saxe and published by Psychology Press. This book was released on 2015-01-28 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers examining children's mathematics acquisition are now questioning the belief that children learn mathematics principally through formalized, in-school mathematics education. There is increasing evidence that children gain mathematical understanding through their participation in out-of-school cultural practices and that their mathematics only occasionally resembles what they learn in the classroom. Culture and Cognitive Development presents the latest research by Dr. Geoffrey Saxe on this issue. In examinations of the mathematical understandings of child candy sellers in an urban center in northeastern Brazil, Dr. Saxe finds sharp contrasts between mathematics as practiced in school and in real-world settings. In this unique research project he presents a penetrating conceptual treatment of the interplay between culture and cognitive development, filling a void in current research literature. Subjects examined include: the interplay between sociocultural and cognitive developmental processes the differences between math knowledge learned in and out of the classroom the ways math learning in the classroom is modified by children's out-of-school mathematics and, correspondingly, how practical out-of-school mathematics use is modified by formal education
Download or read book Selling Hope Selling Risk written by Donald C. Langevoort and published by Oxford University Press. This book was released on 2016-05-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the midst of globalization, technological change, and economic anxiety, we have deep doubts about how well the task of investor protection is being performed. In the U.S., the focus is on the Securities & Exchange Commission. Part of the explanation is economic and political: the failure to know the right balance between investor protection and capital formation, and the resulting battle among interest groups over their preferred solutions. In Selling Hope, Selling Risk, author Donald C. Langevoort argues that regulation is also frustrated at nearly every turn by human nature, as exhibited both on the buy-side (investors) and sell-side (corporate executives, bankers, stockbrokers). There is plenty of savvy and guile, but also ample hope, fear, ego, overconfidence, social contagion and the like that persistently filter and distort the messages regulators try to send. This book is the first sustained effort to link the key initiatives of securities regulation with our burgeoning awareness in the social sciences of how people and organizations really behave in economic settings. It examines why corporate fraud occurs and how best to deter it and compensate its victims; the search for an edge via insider trading; the disclosure apparatus and its gatekeepers; sales efforts and manipulation in Ponzi schemes, internet scams, private offerings and crowdfunding; and how this all helps explain the recent global financial crisis. It ends by turning these insights back on the task of regulation itself, and the strategies (and frustrations) of making regulation work in a financial world that is at once increasingly sophisticated yet deeply human and incurably flawed.
Download or read book Cognitive Modeling written by Thad A. Polk and published by MIT Press. This book was released on 2002 with total page 1300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to the computational modeling of human cognition.
Download or read book Cognitive Linguistics Foundations of Language written by Ewa Dąbrowska and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-07-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive foundations of language introduces the reader to the abilities and processes in which research in Cognitive Linguistics is grounded. The book looks at key concepts, such as embodiment, salience, entrenchment, construal, categorization, and collaborative communication, and discusses their genesis and implications for cognitive linguistic research.
Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Download or read book Handbook of Cognitive Linguistics written by Ewa Dabrowska and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-05-19 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive Linguistics is an approach to language study based on the assumptions that our linguistic abilities are firmly rooted in our cognitive abilities, that meaning is essentially conceptualization, and that grammar is shaped by usage. The Handbook of Cognitive Linguistics provides state-of-the-art overviews of the numerous subfields of cognitive linguistics written by leading international experts which will be useful for established researchers and novices alike. It is an interdisciplinary project with contributions from linguists, psycholinguists, psychologists, and computer scientists which will emphasise the most recent developments in the field, in particular, the shift towards more empirically-based research. In this way, it will, we hope, help to shape the field, encouraging methodologically more rigorous research which incorporates insights from all the cognitive sciences. Editor Ewa Dąbrowska was awarded the Alexander von Humboldt Professorship 2018.
Download or read book Cognitive Economics written by Paul Bourgine and published by Springer Science & Business Media. This book was released on 2013-03-20 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social sciences study knowing subjects and their interactions. A "cog nitive turn", based on cognitive science, has the potential to enrich these sciences considerably. Cognitive economics belongs within this movement of the social sciences. It aims to take into account the cognitive processes of individuals in economic theory, both on the level of the agent and on the level of their dynamic interactions and the resulting collective phenomena. This is an ambitious research programme that aims to link two levels of com plexity: the level of cognitive phenomena as studied and tested by cognitive science, and the level of collective phenomena produced by the economic in teractions between agents. Such an objective requires cooperation, not only between economists and cognitive scientists but also with mathematicians, physicists and computer scientists, in order to renew, study and simulate models of dynamical systems involving economic agents and their cognitive mechanisms. The hard core of classical economics is the General Equilibrium Theory, based on the optimising rationality of the agent and on static concepts of equilibrium, following a point of view systemised in the framework of Game Theory. The agent is considered "rational" if everything takes place as if he was maximising a function representing his preferences, his utility function.
Download or read book Cognitive Sociolinguistics written by Gitte Kristiansen and published by Walter de Gruyter. This book was released on 2008-11-06 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union of Cognitive Linguistics and Sociolinguistics was bound to happen. Both proclaim a usage-based approach to language and aim to analyse actual language use in objective ways. Whereas Sociolinguistics is by nature on the outlook for language in its variety, CL can no longer afford to ignore social variation in language as it manifests itself in the usage data. Nor can it fail to adopt an empirical methodology that reflects variation as it actually occurs, beyond the limited knowledge of the individual observer. Conversely, while CL can only benefit from a heightened sensitivity to social aspects, the rich, bottom-up theoretical framework it has developed is likely to contribute to a much better understanding of the meaning of variationist phenomena. The volume brings together fifteen chapters written by prominent scholars testifying of rich empirical and theoretizing research into the social aspects of language variation. Taking a broad view on Cognitive Sociolinguistics, the volume covers three main areas: corpus-based research on language variation, cognitive cultural models, and the ideologies of sociopolitical and socio-economic systems.
Download or read book Cognitive Neuroscience written by Marie T. Banich and published by Cambridge University Press. This book was released on 2018-04-05 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated thoroughly, this comprehensive text highlights the most important issues in cognitive neuroscience, supported by clinical applications.
Download or read book Engineering Psychology and Cognitive Ergonomics written by Don Harris and published by Springer. This book was released on 2015-07-20 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 12th International Conference on Engineering Psychology and Cognitive Ergonomics, EPCE 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, held in Los Angeles, CA, USA, in August 2015. The total of 1462 papers and 246 poster papers presented at the HCII 2015 conferences was carefully reviewed and selected from 4843 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 49 contributions included in the EPCE proceedings were organized in the following topical sections: cognitive aspects of display and information design; applied cognitive psychology; safety, risk and human reliability; and aviation and space safety.
Download or read book Thriving in a New World Economy written by Kirk Plangger and published by Springer. This book was released on 2015-10-20 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book The Routledge Companion to Financial Services Marketing written by Tina Harrison and published by Routledge. This book was released on 2014-12-05 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Download or read book Society Organizations and the Brain building towards a unified cognitive neuroscience perspective written by Carl Senior and published by Frontiers Media SA. This book was released on 2015-07-02 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This e-book brings together scholars in both the neurosciences and organizational sciences who have adopted various approaches to study the cognitive mechanisms mediating the social behavior that we see within organizations. Such an approach has been termed by ourselves, and others, as ‘organisational cognitive neuroscience’. In recent years there has been a veritable increase in studies that have explored the cognitive mechanisms driving such behaviors, and much progress has been made in understanding the neural underpinnings of processes such as financial exchange, risk awareness and even leadership. However, while these studies are informative and add to our understanding of human cognition they fall short of providing evidence-based recommendations for practice. Specifically, we address the broader issue of how the neuroscientific study of such core social behaviors can be used to improve the very way that we work. To address these gaps in our understanding the chapters in this book serve as a platform that allows scholars in both the neurosciences and the organizational sciences to highlight the work that spans across these two fields. The consolidation of these two fields also serves to highlight the utility of a singular organizational cognitive neuroscience. This is a fundamentally important outcome of the book as the application of neuroscience to address economically relevant behaviors has seen a variety of fields evolve in their own right, such as neuromarketing, neuroeconomics and so forth. The use of neuro-scientific technologies,in particular fMRI, has indeed led to a bewildering (and somewhat suffocating) proliferation of new approaches, however, the speed of such developments demands that we must proceed carefully with such ventures or risk some fundamental mistakes. The book that you now hold will consolidates these new neuroscience based approaches and in doing so highlight the importance of this approach in helping us to understand human social behavior in general. Taken together the chapters provide a framework for scholars within the neurosciences who wish to explore the further the opportunities that the study of organisational behavior may provide.
