Download or read book Cognitive Processing of Persuasive Message Cues written by James Brian Stiff and published by . This book was released on 1985 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasive Communication written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Download or read book Cognitive Responses in Persuasion written by Richard Petty and published by Psychology Press. This book was released on 2014-06-17 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.
Download or read book The Biobehavioral Model of Persuasion written by August Capiola and published by . This book was released on 2018 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasive messages are meant to influence people towards endorsing attitudes, intentions, and behaviors suggested in the message. However, describing the kinds of messages that are persuasive is not as helpful as understanding why certain messages are persuasive, yet others are not. The biobehavioral model of persuasion suggests that challenge-framed messages (messages that evoke low/moderate concern and high efficacy) are persuasive because they facilitate greater message elaboration leading to outcomes aligned with message suggestions. The following paragraphs outline the BMP and describe two experiments that tested the postulate that challenge-framed messages evoke greater message elaboration. In the first experiment (N = 160), messages framed to evoke different amounts of concern and efficacy were examined with an argument strength manipulation. It was hypothesized that the challenge-framed message would persuade people to adopt the suggestions in the message, and these effects would be strongest when the challenge-framed message was coupled with strong arguments. Although there was no evidence that challenge-framed messages were particularly effective when paired with strong arguments, the challenge-framed message did lead to greater interest in and perceived relevance of the message information and behaviors suggested in the message. A second experiment (N = 136) tested whether messages framed to evoke different levels of concern and efficacy lead to different peak pupil dilation, a measure of resource allocation. It was hypothesized that the challenge-framed message would lead to greater peak pupil dilation compared to other concern by efficacy frames. This hypothesis was not supported, likely because the messaging task lacked comparable methods with those from past research and imposed high cognitive demands across message conditions. Collectively, these results have implications for both basic and applied research. The findings from experiment 1 extend the BMP, showing that challenge-framed messages evoke responses characteristic of greater message elaboration. Persuasive campaigns should consider using challenge-framed messages, as these messages lead to components of greater message elaboration and behavioral engagement. Moreover, the findings from this dissertation highlight the need for comparable manipulation strength in factorial messaging designs. In addition, persuasion researchers who wish to incorporate pupillometry into their methodological repertoire must consider what procedural demands they impose on participants when testing message manipulations.
Download or read book Testing the Elaboration Likelihood Model of Persuasion written by Paul Anthony Mongeau and published by . This book was released on 1988 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 1993 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.
Download or read book Persuasive Messages written by William Benoit and published by Wiley-Blackwell. This book was released on 2008-01-14 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application. The authors offer practical advice on refining purpose, understanding audience, and designing a persuasive message.
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE Publications. This book was released on 2002-07-23 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
Download or read book Factors in Cognitive Processing which Influence Responses to Persuasive Communications written by Herschel Lewis Mack and published by . This book was released on 1970 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Effects written by Jennings Bryant and published by Taylor & Francis. This book was released on 2002 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.
Download or read book Persuasive Communication Third Edition written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Download or read book Communication and Persuasion written by Richard E. Petty and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time when social psychology was in "crisis," and interest in research on attitude change in particular was declining. As we write this, we are aware of six new volumes on persuasion that are in press or in preparation and that should appear over the next few years. In retrospect, it is not so surprising that research on attitudes and persuasion would reemerge as a central concern of social psychology. We believe that human feelings, beliefs, and behaviors, whether in the domain of interpersonal relations (e. g. , marriage, aggression), politics (e. g. , voting, revolution), health (e. g. , following a medical regimen), or economics (e. g. , consumer purchases) are greatly influenced by the evaluations people have of other people, objects, and issues. Furthermore, evaluations (attitudes) are influenced by affect, cognition, and behavior.
Download or read book Building a Better Message written by Vani Marion Radhakrishna and published by . This book was released on 1998 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Attitudes And Persuasion written by Richard E Petty and published by Routledge. This book was released on 2018-02-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Download or read book The Use of Source Versus Message Cues in Persuasion written by Rochelle Lynne Chaiken and published by . This book was released on 1977 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2015-07-17 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.
Download or read book The Effect of Source Likability and Argument Strength on Cognitive Processing written by Richard J. Harnish and published by . This book was released on 1987 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
