Download or read book Cognitive Mapping Methodology for Understanding of Business Relationship Value written by and published by . This book was released on 2001 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nous considérons la création de valeur comme une question centrale en marketing interorganisationnel. La création de valeur est un processus qui se construit dans la relation d'affaires. Nous pouvons supposer alors que la valeur dans la relation d'affaires est un processus dynamique et mesurable et il est définit [sic] par une construction dans le temps d'éléments économiques et non économiques (sociaux). Notre recherche vise à comprendre et à représenter et plus tard à mesurer ces éléments en utilisant des techniques de cartes cognitives. Comme une relation n'est pas vécue de la même façon que l'on soit client ou que l'on soit fournisseur, il a été décidé d'avoir une représentation collective de la valeur d'une relation d'affaires. Cette représentation fait apparaître trois niveaux d'analyse (échange, relation et réseau)
Download or read book Understanding Relationship Value Applying a Cognitive Mapping Approach written by Tatiana Bouzdine-Chameeva and published by . This book was released on 2003 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Visible Thinking written by John M. Bryson and published by John Wiley & Sons. This book was released on 2004-08-20 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Causal mapping is a tool that enables you to make sense of challenging situations so that you can get more out of them. A causal map is a word and arrow diagram in which ideas and actions are causally linked with one another through the use of arrows. Typically, only specialists such as physical or social scientists and operations researchers know about causal mapping and the tool is therefore not widely known or its broad applicability understood. Until now there has been no guidance available on how to make use of the tool for more general purposes. This book lets managers understand the theory and practice of causal mapping in layman's terms for use in both individual and group settings. It shows managers how to develop and use action-oriented strategy maps and logic models in business decision making. The authors show how causal mapping can be used as a tool to make sense of challenging situations and develop effective business responses.
Download or read book Fuzzy Cognitive Maps written by Michael Glykas and published by Springer Science & Business Media. This book was released on 2010-07-07 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important edited volume is the first such book ever published on fuzzy cognitive maps (FCMs). Professor Michael Glykas has done an exceptional job in bringing together and editing its seventeen chapters. The volume appears nearly a quarter century after my original article “Fuzzy Cognitive Maps” appeared in the International Journal of Man-Machine Studies in 1986. The volume accordingly reflects many years of research effort in the development of FCM theory and applications—and portends many more decades of FCM research and applications to come. FCMs are fuzzy feedback models of causality. They combine aspects of fuzzy logic, neural networks, semantic networks, expert systems, and nonlinear dynamical systems. That rich structure endows FCMs with their own complexity and lets them apply to a wide range of problems in engineering and in the soft and hard sciences. Their partial edge connections allow a user to directly represent causality as a matter of degree and to learn new edge strengths from training data. Their directed graph structure allows forward or what-if inferencing. FCM cycles or feedback paths allow for complex nonlinear dynamics. Control of FCM nonlinear dynamics can in many cases let the user encode and decode concept patterns as fixed-point attractors or limit cycles or perhaps as more exotic dynamical equilibria. These global equilibrium patterns are often “hidden” in the nonlinear dynamics. The user will not likely see these global patterns by simply inspecting the local causal edges or nodes of large FCMs.
Download or read book Managerial Relationships and SMEs Internationalization written by Elena-Mădălina Vătămănescu and published by Taylor & Francis. This book was released on 2023-09-22 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the "backbone of the economy," small- and medium-sized enterprises (SMEs) are key players in the dynamics of local, regional, and global markets, and are often obliged to provide timely responses to the increasingly fierce cross-border competition. However, SMEs internationalisation has temporarily been subject to a wait-and-see policy under the numerous uncertainties and global systemic disruptions. Despite the "new normal" brought about by the COVID-19 pandemic, recent studies show that the future still holds the potential to avail business performance opportunities to SMEs, and the hopes of managers for the years to come are reasonably high. Adopting a relationship-centric perspective, the book proposes a deeper analysis of the role of managerial relationship building and development and SMEs internationalization. In the networked economy, relationships are the invisible threads of the highly interconnected world. Either we call them connections, ties, bonds, or links, they are present everywhere marking the very essence of our lives, therefore claiming for wide consideration. Giving way to a stepwise screening of relationships and SMEs internationalization, the book is simultaneously addressed to scholars from different fields of study (i.e., international management, international business, international relationship marketing, etc.) and worldwide decision-makers (i.e., entrepreneurs and managers) interested in conducting smart business abroad.
Download or read book Advances in Knowledge Management written by Ettore Bolisani and published by Springer. This book was released on 2014-11-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book celebrates the past, present and future of knowledge management. It brings a timely review of two decades of the accumulated history of knowledge management. By tracking its origin and conceptual development, this review contributes to the improved understanding of the field and helps to assess the unresolved questions and open issues. For practitioners, the book provides a clear evidence of value of knowledge management. Lessons learnt from implementations in business, government and civil sectors help to appreciate the field and gain useful reference points. The book also provides guidance for future research by drawing together authoritative views from people currently facing and engaging with the challenge of knowledge management, who signal a bright future for the field.
Download or read book Strategic Information Systems Concepts Methodologies Tools and Applications written by Hunter, M. Gordon and published by IGI Global. This book was released on 2009-08-31 with total page 2750 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This 4-volume set provides a compendium of comprehensive advanced research articles written by an international collaboration of experts involved with the strategic use of information systems"--Provided by publisher.
Download or read book Management and Business Research written by Mark Easterby-Smith and published by SAGE. This book was released on 2015-04-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice. The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student New to the Fifth Edition: Expanded to include examples from across business and management including Marketing, International Business and Psychology Up-to-date, international examples and cases from a range of countries Introductory chapter looks at writing proposals in detail Chapter on the literature review now includes how to critically review Move towards new technologies and social media including discussion of wikis and cloud sourcing Improved structure and flow, with three chapters on qualitative methods and three on quantitative methods Additional practical exercises which are linked to key research tasks throughout The companion website (https://edge.sagepub.com/easterbysmith) offers a wealth of resources for both lecturers and students including, for lecturers, an instructor′s manual and PowerPoint slides and, for students, author podcasts, journal articles, web links, MCQs, datasets and a glossary.
Download or read book Managerial and Organizational Cognition written by Colin Eden and published by SAGE. This book was released on 1998-03-19 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in the field of managerial and organizational cognition has been intense over the last few years. This book explores and provides an in-depth overview of the latest developments in the area and presents answers to the questions accompanying its growth: Is the field distinctive? How does it extend our understanding of managerial processes? From different disciplinary perspectives and empirical settings, the contributors study patterns of managerial cognition. In particular, the longitudinal approach reflected in the volume contributes to its impact as a grounded, practice-based analysis of cognition in organizations.
Download or read book Fuzzy Cognitive Maps for Applied Sciences and Engineering written by Elpiniki I. Papageorgiou and published by Springer Science & Business Media. This book was released on 2013-12-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuzzy Cognitive Maps (FCM) constitute cognitive models in the form of fuzzy directed graphs consisting of two basic elements: the nodes, which basically correspond to “concepts” bearing different states of activation depending on the knowledge they represent, and the “edges” denoting the causal effects that each source node exercises on the receiving concept expressed through weights. Weights take values in the interval [-1,1], which denotes the positive, negative or neutral causal relationship between two concepts. An FCM can be typically obtained through linguistic terms, inherent to fuzzy systems, but with a structure similar to the neural networks, which facilitates data processing, and has capabilities for training and adaptation. During the last 10 years, an exponential growth of published papers in FCMs was followed showing great impact potential. Different FCM structures and learning schemes have been developed, while numerous studies report their use in many contexts with highly successful modeling results. The aim of this book is to fill the existing gap in the literature concerning fundamentals, models, extensions and learning algorithms for FCMs in knowledge engineering. It comprehensively covers the state-of-the-art FCM modeling and learning methods, with algorithms, codes and software tools, and provides a set of applications that demonstrate their various usages in applied sciences and engineering.
Download or read book Fuzzy Sets and Systems IFSA 2003 written by Taner Bilgic and published by Springer Science & Business Media. This book was released on 2003-06-20 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The refereed proceedings of the 10th International Fuzzy Systems Association World Congress, IFSA 2003, held in June/July 2003 in Istanbul, Turkey. The 84 papers presented together with 5 invited papers were carefully reviewed and selected form 318 submissions. The papers address all current issues in the area and present the state of the art in fuzzy sets, fuzzy systems, and fuzzy logic and their applications in a broad variety of fields. The papers are divided in four parts on mathematical issues, methodological issues, application areas, and cross-disciplinary issues.
Download or read book Developments in Information and Knowledge Management Systems for Business Applications written by Natalia Kryvinska and published by Springer Nature. This book was released on 2023-04-07 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: By highlighting ongoing progress in structural management, this book of our subseries encourages further research regarding the subject. Companies need sustainable solutions to the pressure to deal with high levels of risk and uncertainty. Many companies face this challenge and, therefore, must find new ways to deal with it. These solutions are often based on digital-influenced techniques. Previously understood knowledge, technologies, and data provide a huge assist with this goal.
Download or read book Business Models and Modelling written by Charles Baden-Fuller and published by Emerald Group Publishing. This book was released on 2015-11-09 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume leading scholars from North America, Europe and Asia come together to explore the topic of business models that takes the demand side (customers and their engagement) seriously. The first part deals with the model dimension of business models. The second part deals with business models and change.
Download or read book Intelligent and Fuzzy Systems written by Cengiz Kahraman and published by Springer Nature. This book was released on 2023-08-16 with total page 795 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consists of the papers accepted after a careful review process at an international scientific meeting where the latest developments on intelligent and fuzzy systems are presented and discussed. The latest developments in both the theoretical and practical fields of the new fuzzy set extensions have been prepared by expert researchers. Contributed by participants from more than 40 different countries, this book is also a useful resource in terms of showing the levels that fuzzy and intelligent systems have reached in various countries of the world. The intended readers are intelligent and fuzzy systems researchers, lecturers, M.Sc., and Ph.D. students studying fuzzy sets and artificial intelligence. The book covers fuzzy logic theory and applications, heuristics, and metaheuristics from optimization to machine learning, from quality management to risk management, making the book an excellent source for researchers.
Download or read book Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management written by Rajagopal, Dr. and published by IGI Global. This book was released on 2012-04-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Download or read book Computational Science ICCS 2004 written by Marian Bubak and published by Springer Science & Business Media. This book was released on 2004-05-24 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Conference on Computational Science (ICCS 2004) held in Krak ́ ow, Poland, June 6–9, 2004, was a follow-up to the highly successful ICCS 2003 held at two locations, in Melbourne, Australia and St. Petersburg, Russia; ICCS 2002 in Amsterdam, The Netherlands; and ICCS 2001 in San Francisco, USA. As computational science is still evolving in its quest for subjects of inves- gation and e?cient methods, ICCS 2004 was devised as a forum for scientists from mathematics and computer science, as the basic computing disciplines and application areas, interested in advanced computational methods for physics, chemistry, life sciences, engineering, arts and humanities, as well as computer system vendors and software developers. The main objective of this conference was to discuss problems and solutions in all areas, to identify new issues, to shape future directions of research, and to help users apply various advanced computational techniques. The event harvested recent developments in com- tationalgridsandnextgenerationcomputingsystems,tools,advancednumerical methods, data-driven systems, and novel application ?elds, such as complex - stems, ?nance, econo-physics and population evolution.
