Download or read book Coca Cola Girls written by Chris H. Beyer and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.
Download or read book Coca Cola Girls written by Chris H. Beyer and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.
Download or read book Coca Cola Girls an Advertising written by Chris H Beyer and published by . This book was released on 2001-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.
Download or read book Copygirl written by Anna Mitchael and published by Penguin. This book was released on 2015-10-06 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A high-octane, electric look at Madison Avenue craziness from a pair who’ve been there and done that.”—Publishers Weekly One woman attempts to beat the boys club at their own game in this wickedly funny novel that is both a takedown of the advertising industry and an inspiring story about breaking through the glass ceiling. Twenty-something copywriter Kay Carlson has landed her dream job at the top ad agency in New York City, but it turns out life at the edgiest shop in town is less “Lean in” and more #MeToo. Talent and hard work don’t count as much as winning the approval of her hotshot creative director, Elliott, whose idea of team-building is bullying his boy tribe to tag along to the strip club. Meanwhile, Kay is stuck at the office penning puns for the cat food account none of the cool kids will touch. When the agency's biggest client threatens to fire them, Kay realizes her job will be first on the chopping block if she doesn't find a way to outshine the old regime. Winning another account will require all her creativity and strength, but can Kay find the confidence to risk it all so she can rewrite the rules from the corner office? Or will she be on the first bus back to Jersey, too washed up to write copy for the phone book?
Download or read book Inside Coca Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Download or read book Advertising to the American Woman 1900 1999 written by Daniel Delis Hill and published by Ohio State University Press. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Download or read book Always Coca Cola written by Alexandra Chreiteh and published by Interlink Publishing. This book was released on 2012-11-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”
Download or read book The Original Coca Cola Woman written by Dennis Smith and published by Createspace Independent Publishing Platform. This book was released on 2016-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diva Brown was no "elusive phantom," as at least one writer claimed. She was a real person, living in Atlanta in 1888, and acquainted with Coca-Cola inventor John S. Pemberton. She spent her adult life selling cola, either bottled read to drink or her formula so others could make it.Much of what people think they know of Diva Brown is wrong. This is in part due to the fanciful and incorrect statements made by Diva Brown, herself, and those who knew her, in order to either validate or discredit her claim to the original Coca-Cola formula. The National Bottler's Gazette alternately called her a "Successful New Woman of the South," and a "Fake and a Humbug."This book uses diverse primary sources: court transcripts, corporation records, letters, and original advertisements to provide a complete account of Diva Brown and her life as the self-proclaimed "Original Coca-Cola Woman." Where possible, the words are those of Diva Brown and those who knew her: John S. Pemberton, Asa Candler, James C. Mayfield, Frank Robinson, and many others. Did Diva Brown have possession of the original Coca-Cola formula? Read this account and decide for yourself. In two decades of advertising and selling her formula Diva Brown was not once sued by the Coca-Cola Company. You be the judge.
Download or read book Warman s Coca Cola Collectibles written by Allen Petretti and published by Penguin. This book was released on 2006-05-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the world's most recognizable brands is one a wildly popular category among collectors. Passionate collectors will discover tools to maintain and enhance collections, and learn more about the company's 120 year-old history, in this exciting book. Warman's Coca-Cola Collectibles: Identification and Price Guide features countless chapters of Coca-Cola's broad range of collectible items, and offers readers: • 1,500 vivid color photos to help identify and assess items before purchasing or selling • Reliable market prices and detailed descriptions • Tips on spotting fakes and reproductions - a potentially huge cost benefit to collectors In all, this exhaustive Coca-Cola reference features items from 1880s to 1960s including calendars, toys, serving trays, bottles and coolers.
Download or read book Secret Formula written by Frederick Allen and published by Open Road Media. This book was released on 2015-10-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Download or read book Strong Is the New Pretty written by Kate T. Parker and published by Workman Publishing Company. This book was released on 2017-03-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Girls being fearless. Girls being silly. Girls being wild, stubborn, and proud. Girls whose faces are smeared with dirt and lit up with joy. So simple and yet so powerful, Strong Is the New Pretty celebrates, through more than 175 memorable photographs, the strength and spirit of girls being 100% themselves. Real beauty isn’t about being a certain size, acting a certain way, wearing the right clothes, or having your hair done (or even brushed). Real beauty is about being your authentic self and owning it. Kate T. Parker is a professional photographer who finds the real beauty in girls, capturing it for all the world to see in candid and arresting images. A celebration, a catalog of spirit in words and smiles, an affirmation of the fact that it’s what’s inside you that counts, Strong Is the New Pretty conveys a powerful message for every girl, for every mother and father of a girl, for every coach and mentor and teacher, for everyone in the village that it takes to raise a strong and self-confident person.
Download or read book Elvis Jesus and Coca Cola written by Kinky Friedman and published by Bantam. This book was released on 1994-08-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kinky Friedman is a Jewish Texan country-and-western singer tunred Greenwich Village amateur detective, with a collection of smelly cigars, a cat, and two former—but simultaneous—girlfriends named Judy. Shortly after the possibly suspicious death of one of his closest friends, Kinky finds himself short one Judy, as Uptown Judy vanishes under mysterious circumstances. Before long, the death and the disappearance seem to be connected, along with Elvis impersonators, a missing documentary film, and a five-year-old mob murder. It’ll take the Kinkster, with an assist from the Village Irregulars and Downtown Judy, to wrap this case like a New York Tex-Mex, decidedly nonkosher burrito. “Kinky is a hip hybrid of Groucho Marx and Sam Spade.”—Chicago Tribune
Download or read book Vintage Coca Cola Ads written by R. S. Rodella and published by Createspace Independent Publishing Platform. This book was released on 2017-11-15 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic Vintage Coca-Cola Ads Coffee Table Book is a great collector's item as well as the perfect accent for any décor. The 8.5" x 11" pages are designed with a nice thin black border so if you want to cut them out, decorate and frame them, you can do so with ease. Each ad is printed on one side only. Along with the ads there are some great photo's of all Coca-Cola related locations, trucks, a plane, and more.
Download or read book Worth Every Penny Build a Business That Thrills Your Customers and Still Charge What You re Worth written by Sarah Petty and published by Greenleaf Book Group. This book was released on 2012 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.
Download or read book Coca Cola Trays written by William McClintock and published by Schiffer Publishing. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coke trays are a prolific part of advertising history that show the evolution of American popular culture. From ribbons-and-lace girls of late Victorian era through Roaring Twenties flappers, World War II brides, and working women of today, Coca-Cola has called upon images of glamour girls and girls-next-door to sell Coke. Warm family scenes, baseball and children at play add to the wholesome appeal of Coke.
Download or read book Looking at Art with Alex Katz written by Alex Katz and published by Laurence King Publishing. This book was released on 2018-10-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An immensely readable book." – The Guardian "An engaging and entertaining tour through the history of art." – House & Garden "Never has writing about the great artists been so concise, so precise, and so insightful" a–n "The book beautifully mixes…personal recollections and musings with Katz's broader reflections on art history, and his notions of what makes a great painting." Elephant Magazine Have you ever dreamt of having your own private museum tour with one of the world's most–celebrated artists? Take a walk through art history in the company of one of the pre–eminent American painters of our time, Alex Katz. Describing his personal encounters with the work of over 90 key artists, Katz's observations offer a fluent, vivid and incisive view, making Looking at Art with Alex Katz the perfect guide both for those looking for an introduction to the world of visual art, and anyone looking for a fresh view on their favorite artist. Includes entries on: Francis Bacon, Louise Bourgeois, Paul Cézanne, Leonardo da Vinci, Peter Doig, Alberto Giacometti, Philip Guston, David Hockney, Henri Matisse, Joan Miró, Edvard Munch, Barnett Newman, Jackson Pollock, Rembrandt, Henri Rousseau, Titian, Luc Tuymans, Vincent van Gogh, Johannes Vermeer and more.
Download or read book Alex Katz written by Alex Katz and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alex Katz (born 1927) is best known as a painter--specifically, as a painter of his family and his distinguished circle of friends, including poets, writers and artists. In the early 1950s, he began experimenting with printmaking, but it was not until the mid 1960s that he intensified his interest and production in the medium. Pushing at the limits of various printing techniques, Katz tested out pictorial ideas first conceived for his paintings, retaining planes of matte color but further simplifying his forms and dramatically cropping his images. These reduced compositions were wonderfully compatible with the graphic clarity of printmaking, and by effectively translating his paintings into prints, the artist achieved what he called the "final synthesis of painting." This publication provides insight into an often-neglected yet vital aspect of Katz's work, from the early 1950s to the present day.
