Download or read book Co Creation Mindset written by Georg Michalik and published by Springer Nature. This book was released on 2023-01-09 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-creation is a major trend in management, yet no one seems to truly know what it is. With numerous examples and a Q&A section, this book explains exactly what co-creation is and how it differs from other forms of collaboration. To do so, it covers three main topics: innovation, trust and commitment. With regard to the first, co-creation creates a sense of psychological security by treating all participants as equals, the most important prerequisite for finding innovative solutions. In terms of trust, co-creation builds on individual strengths. People who believe in each other’s abilities trust each other. Lastly, co-creation allows people to arrive at win-win solutions, which is the foundation for taking personal ownership. The book is intended for executives, HR and organizational managers, and those responsible for corporate transformation who want to implement co-creation in a very concrete way, as well as anyone interested in co-creation in general.
Download or read book Beyond Sticky Notes written by Kelly Ann McKercher and published by . This book was released on 2020-05-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a deep-dive into the mindsets and methods of Co-design. It draws on the authors' experience across Australia and New Zealand, as well as design, trauma-informed practice, collective learning and social movements.
Download or read book Organizational Mindset of Entrepreneurship written by Veland Ramadani and published by Springer. This book was released on 2020-04-09 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how to promote innovation and an entrepreneurial mindset within organizations in the context of structural changes. It highlights the importance of internal marketing of innovation and ideas among employees, of creating collaborative spaces, and of company leaders promoting collaboration. The key aspect in all contributions gathered here is to understand the co-creation paths of structural change and innovation, and how they contribute to competitive advantage. The respective chapters address topics such as intrapreneurship, organizational mindset, creating an entrepreneurial orientation, strategic leadership, and internal & external organizational networking. All contributions are based on the latest empirical and theoretical research, and provide key findings and concrete recommendations for organizations.
Download or read book The Power of Co Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Download or read book The Co Creation Paradigm written by Venkat Ramaswamy and published by Stanford University Press. This book was released on 2014-04-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Download or read book The Creative Mindset written by Jeff DeGraff and published by Berrett-Koehler Publishers. This book was released on 2020-09-29 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them.” —Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin Nearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skills—all employees can be creative. Often, all they lack is a fitting mindset and the right skills. The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world. It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, “Anyone can cook.”
Download or read book Organizational Mindset of Entrepreneurship written by Veland Ramadani and published by Springer Nature. This book was released on 2020-02-22 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how to promote innovation and an entrepreneurial mindset within organizations in the context of structural changes. It highlights the importance of internal marketing of innovation and ideas among employees, of creating collaborative spaces, and of company leaders promoting collaboration. The key aspect in all contributions gathered here is to understand the co-creation paths of structural change and innovation, and how they contribute to competitive advantage. The respective chapters address topics such as intrapreneurship, organizational mindset, creating an entrepreneurial orientation, strategic leadership, and internal & external organizational networking. All contributions are based on the latest empirical and theoretical research, and provide key findings and concrete recommendations for organizations.
Download or read book The Co Creation Formula written by Ramin Sultanov and published by Ramin Sultanov. This book was released on 2024-07-13 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple formula that will teach you the language of the Universe and bring you closer to the best version of yourself. Formula 25A+50+25B allows you to find your true calling, and live consciously and in abundance. The mission of my book is to help you set goals and intentions correctly and achieve them effortlessly and with flow. In this book, I share the secrets that led me to a life I enjoy. The same awaits you too. What makes The Co-Creation Formula interesting is that I did not invent this formula - it came to me mentally as if my higher self was sending me a message. What makes my book unique is that I combined my past experiences (all stories in my book are based on true events), things I learned on my inner and spiritual journey in the last six years and the message that came to me mentally from my Higher Self. It all came together in such a beautiful way that I had to pour it into a book.
Download or read book Analysing Design Thinking Studies of Cross Cultural Co Creation written by Bo T. Christensen and published by CRC Press. This book was released on 2017-08-03 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scientific analysis of design thinking continues to burgeon and is of considerable interest to academic scholars and design practitioners across many disciplines. This research tradition has generated a growing corpus of studies concerning how designers think during the creation of innovative products, although less focus has been given to analysing how designers think when creating less tangible deliverables such as concepts and user-insights. Analysing Design Thinking: Studies of Cross-Cultural Co-Creation brings together 28 contributions from internationally-leading academics with a shared interest in design thinking who take a close look at professional designers working on a project that not only involves soft deliverables, but where a central role is played by co-creation across multiple, culturally diverse stakeholders. This collection of detailed, multi-method analyses gives a unique insight into how a Scandinavian design team tackled a specific design task within the automotive industry over a four-month design process. All papers draw upon a common, video-based dataset and report analyses that link together a diversity of academic disciplines including psychology, anthropology, linguistics, philosophy, architecture, management, engineering and design studies. The dataset affords multiple entry points into the analysis of design thinking, with the selected papers demonstrating the application of a wide range of analytic techniques that generate distinct yet complementary insights. Collectively these papers provide a coherent framework for analysing and interpreting design thinking ‘in vivo’ through video-based field studies.
Download or read book Improve Co Creation Strategy written by Kelsie Dahood and published by . This book was released on 2021-08-12 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old definition of innovation is dead. The process that companies used to follow of innovating a new product or a new iteration on an existing brand is just what it takes to stay alive these days. In this highly connected world, new ideas are coming from everywhere, with emerging competitors disrupting established companies every day. Companies need to increasingly focus on new business creation for step-change growth. This is scary because transformative innovation is not what most big companies are good at. This book provides a road map and framework for co-creating new businesses. Read it and you'll learn how to: -Build and leverage an innovation network as a pipeline for new sources of growth -Bring entrepreneurial and lean methods into the corporate context with a balanced approach that works -Discover, define, incubate, and integrate new sources of growth with a new mindset of co-creation -Apply new incubation models that others are using successfully, including leveraging accelerators and on-demand entrepreneurs
Download or read book Co Creation and Smart Cities written by Shenja van der Graaf and published by Emerald Group Publishing. This book was released on 2021-11-15 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-creation and Smart Cities: Looking Beyond Technology highlights a more robust value-based perspective on public service development and delivery, helping structure co-creation processes that foster responsible innovation and a systemic, value-based approach to sustainable urban development.
Download or read book Book On Value Co Creation In Business written by Antione Haskell and published by Independently Published. This book was released on 2021-08-13 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old definition of innovation is dead. The process that companies used to follow of innovating a new product or a new iteration on an existing brand is just what it takes to stay alive these days. In this highly connected world, new ideas are coming from everywhere, with emerging competitors disrupting established companies every day. Companies need to increasingly focus on new business creation for step-change growth. This is scary because transformative innovation is not what most big companies are good at. This book provides a road map and framework for co-creating new businesses. Read it and you'll learn how to: -Build and leverage an innovation network as a pipeline for new sources of growth -Bring entrepreneurial and lean methods into the corporate context with a balanced approach that works -Discover, define, incubate, and integrate new sources of growth with a new mindset of co-creation -Apply new incubation models that others are using successfully, including leveraging accelerators and on-demand entrepreneurs
Download or read book Public Value Co Creation written by Alessandro Sancino and published by Emerald Group Publishing. This book was released on 2022-08-08 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Value Co-Creation: A Multi-Actor & Multi-Sector Perspective addresses a fundamental gap in the scholarly field of Public Management relating to the advice and resources available on what public managers can and/or should do to co-create public value.
Download or read book Co creating Brands written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2019-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped branding. In this digital age, development occurs beyond the limits of the organization so that, in many ways, brands are effectively co-created by consumers. Rather than lead, manage and control, contemporary managers have taken on the new tasks of listening, connecting and participating in brand development. The focus of this process has shifted to the intersection between the organization and its stakeholders, leading to a new paradigm of brand management: the 'co-creation perspective'. Co-Creating Brands is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured. The authors draw upon a wide array of international case studies and strategic models, which clearly demonstrate how to both effectively deliver this method and how to deal with the situational challenges and obstacles that can occur. If organizational leaders are willing to relinquish complete control of their brand and recognize the supportive culture of employees, customers and stake-holders, their brand can become an unstoppable marketing force.
Download or read book The Art of Co Creation written by Bryan R. Rill and published by Springer. This book was released on 2018-08-20 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights. Skilled leaders and facilitators can utilize this approach to unleash the creative potential of their organizations. Drawing from years of applied research, the authors bring together insights from the fields of design and organizational development into an evocative and pragmatic “how-to” guidebook. Taking a human-centred rather than process oriented perspective, the book argues that experience design separates true co-creation from other forms of collective efforts and design thinking. Collective moments of creative insight emerge from the space between, an experience of flow and synchronicity from which new ideas spring forth. How to create and hold this space is the secret to the art of co-creation. Collective breakthroughs require stakeholders to undergo a journey from the world of their existing expertise into spaces of new potential. It requires leaders moving from a position of dominating space to holding the space for others, and developing core capacities such as empathy and awareness so that teams can engage each other co-creatively. This book uncovers the secrets of this journey, enabling process designers to develop more effective programs.
Download or read book Research Handbook on Brand Co Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.
Download or read book Brand Co Creation Tourism Research written by Raouf Ahmad Rather and published by CRC Press. This book was released on 2023-10-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.
