Download or read book The Power of Co Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Download or read book Collective Wisdom written by Katerina Cizek and published by MIT Press. This book was released on 2022-11-01 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to co-create—and why: the emergence of media co-creation as a concept and as a practice grounded in equity and justice. Co-creation is everywhere: It’s how the internet was built; it generated massive prehistoric rock carvings; it powered the development of vaccines for COVID-19 in record time. Co-creation offers alternatives to the idea of the solitary author privileged by top-down media. But co-creation is easy to miss, as individuals often take credit for—and profit from—collective forms of authorship, erasing whole cultures and narratives as they do so. Collective Wisdom offers the first guide to co-creation as a concept and as a practice, tracing co-creation in a media-making that ranges from collaborative journalism to human–AI partnerships. Why co-create—and why now? The many coauthors, drawing on a remarkable array of professional and personal experience, focus on the radical, sustained practices of co-creating media within communities and with social movements. They explore the urgent need for co-creation across disciplines and organization, and the latest methods for collaborating with nonhuman systems in biology and technology. The idea of “collective intelligence” is not new, and has been applied to such disparate phenomena as decision making by consensus and hived insects. Collective wisdom goes further. With conceptual explanation and practical examples, this book shows that co-creation only becomes wise when it is grounded in equity and justice. With Coauthors Juanita Anderson, Maria Agui Carter, Detroit Narrative Agency, Thomas Allen Harris, Maori Karmael Holmes, Richard Lachman, Louis Massiah, Cara Mertes, Sara Rafsky, Michèle Stephenson, Amelia Winger-Bearskin, and Sarah Wolozin
Download or read book Co Creating Change written by Jon Frederickson and published by Bch Fulfillment & Distribution. This book was released on 2013-05-27 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for therapists, Co-Creating Change shows what to do to help "stuck" patients (those who resist the therapy process) let go of their resistance and self-defeating behaviors and willingly co-create a relationship for change instead. Co-Creating Change includes clinical vignettes that illustrate hundreds of therapeutic impasses taken from actual sessions, showing how to understand patients and how to intervene effectively. The book provides clear, systematic steps for assessing patients' needs and intervening to develop an effective relationship for change. Co-Creating Change presents an integrative theory that uses elements of behavior therapy, cognitive therapy, emotion-focused therapy, psychoanalysis, and mindfulness. This empirically validated treatment is effective with a wide range of patients.
Download or read book Co creating Brands written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2019-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped branding. In this digital age, development occurs beyond the limits of the organization so that, in many ways, brands are effectively co-created by consumers. Rather than lead, manage and control, contemporary managers have taken on the new tasks of listening, connecting and participating in brand development. The focus of this process has shifted to the intersection between the organization and its stakeholders, leading to a new paradigm of brand management: the 'co-creation perspective'. Co-Creating Brands is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured. The authors draw upon a wide array of international case studies and strategic models, which clearly demonstrate how to both effectively deliver this method and how to deal with the situational challenges and obstacles that can occur. If organizational leaders are willing to relinquish complete control of their brand and recognize the supportive culture of employees, customers and stake-holders, their brand can become an unstoppable marketing force.
Download or read book The Future of Competition written by C. K. Prahalad and published by Harvard Business Press. This book was released on 2004-02-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.
Download or read book CO CREATION DNA written by Elainne Ourives and published by Editora Gente. This book was released on 2022-02-25 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: " Entering a state of harmony is the quantum key to tune into your new self and co-create the future of your dreams. ". - Elainne Ourives OVER 30,000 COPIES SOLD DURING PRE-SALES! DISCOVER THE REVOLUTIONARY METHOD TO MAKE A DOUBLE QUANTUM LEAP INTO THE FUTURE BY TUNING INTO A NEW VERSION OF YOURSELF. INCREASE YOUR VIBRATIONAL FREQUENCY TO INSTANTLY CO-CREATE YOUR REALITY AND ALTER THE SCRIPT OF YOUR DESTINY! A NEW WORLD! YOU, A NEW HUMAN! There is another reality where you already are what you dream! It is in Quantum superposition, waiting for you to co-create it. It is your Quantum double, you in a state of perfection and frequency, your DNA of origin, fully realized, living infinite possibilities. The CO-CREATION DNA is the Eu Holográfico® [Holographic Self], which some call the "twin self" or Quantum self. Your ideal self, tuned into the vibrational frequency of harmony from the very beginning of your creation as consciousness. You can access it when you enter into harmonic cardiac coherence, aligning mind, heart, and body. It breaks the space/time barrier and can bring all answers and solutions directly from the future. Your Eu Holográfico® [Holographic Self] will help you realize the life of your dreams, leading you to become the master of your future. WITH THIS BOOK, YOU WILL LEARN HOW TO: Co-create instantly unfolded in time; Tune into your Quantum double that is already what you are trying to become; Solve problems by accessing potential and alternative futures; Activate the original frequency of your CO-CREATION DNA; Model your destiny through your Quantum double; Expand your consciousness and vibrate at a high vibrational frequency; Take control of the events in your life; Co-create the prosperous future that is rightfully yours.
Download or read book Leadership Singularity written by John Caswell and published by . This book was released on 2020-09-10 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collective endeavor that began with two cries for change: - In a digital world the practices of marketing and leadership are critically and inextricably linked. Why are they so often separated? - A fundamentally different mindset and approach to business is vital if the world is to make progress and provide a sustained future for our species. Who will pick up the baton?As a result, we demand a very different set of accountabilities for leaders. What we superficially call 'marketing' and 'leadership' must be completely redefined.Why another book?We wanted to combine the thoughts that united us. This book allowed us to put our thinking to the test on the biggest challenges we all recognized: What was the single most powerful thing that brought us together? We realized the nature and magnitude of our global problems required socially responsible businesses to solve. They have to the power to address the root causes, by thinking and working differently and at scale. This means a complete shift for everyday decisions. It Took Four Author: It all started as a blog by author Virginie Glaenzer, that turned into a tweet, that got a comment, that brought together four strangers from completely different backgrounds.This happened just weeks before the worldwide COVID-19 virus drastically changed everything. It altered our humanity, how we conduct trade, where and how we obtain resources, how we market and sell our businesses, and what it means to be in leadership. We see a world where Leadership and Marketing are indistinguishable because they are the same. A singularity brought to life through a style of business thinking so essential that it bridges isolated thinking and often deliberately separate practices. We explain the future for such singularity from a number of perspectives and from practical experiences. We believe it really will save the world.
Download or read book Co creating at Its Best written by Dr. Wayne W. Dyer and published by Hay House, Inc. This book was released on 2017-01-31 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when you bring together one of the most inspirational spiritual teachers of all time and the Master Sages of the Universe? A magical, insightful, invigorating encounter you will never forget! In this tradepaper edition of the awe-inspiring book based on a live event held in Anaheim, California, Dr. Wayne W. Dyer sits down with Esther Hicks and the wise Collective Consciousness known as Abraham. Wayne asks all the questions he has accumulated from his more than 40 years of teaching others about self-reliance and self-discovery, and Abraham delivers the answers we all need to hear. Topics include: • Parenting, parents, and the continuum of life • Can we reach the state of "love that has no opposite"? • Dharma, destiny, and being on your path • Dealing with bad news • Are there ascended masters and guides? • Monsanto and GMOs • and many more! While Wayne and Esther have been friends for years, this is the first time that he engages with Abraham in an extended dialogue about life’s many lessons and perplexing questions. Read this book and experience this extraordinary meeting of the minds for yourself!
Download or read book The Creation of Reality written by Bernhard Poerksen and published by Andrews UK Limited. This book was released on 2013-07-09 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Constructivism has been traded as a new paradigm by its advocates, and criticised by its opponents as legitimating deceit and lies, as justifying a trendy post-modern "Anything goes". In this book, Bernhard Poerksen draws up a new rationale for constructivist thinking and charts out directions for the imaginative examination of personal certainties and the certainties of others, of ideologies great and small. The focus of the debate is on the author's thesis that our understanding of journalism and, in particular, the education and training of journalists, would profit substantially from constructivist insights. These insights instigate, the claim is, an original kind of scepticism; they provide the underpinnings of a modern type of didactics oriented by the autonomy of learners; and they supply the sustaining arguments for a radical ethic of responsibility in journalism.
Download or read book The Romance of Reality written by Bobby Azarian and published by BenBella Books. This book was released on 2022-06-28 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we exist? For centuries, this question was the sole province of religion and philosophy. But now science is ready to take a seat at the table. According to the prevailing scientific paradigm, the universe tends toward randomness; it functions according to laws without purpose, and the emergence of life is an accident devoid of meaning. But this bleak interpretation of nature is currently being challenged by cutting-edge findings at the intersection of physics, biology, neuroscience, and information theory—generally referred to as “complexity science.” Thanks to a new understanding of evolution, as well as recent advances in our understanding of the phenomenon known as emergence, a new cosmic narrative is taking shape: Nature’s simplest “parts” come together to form ever-greater “wholes” in a process that has no end in sight. In The Romance of Reality, cognitive neuroscientist Bobby Azarian explains the science behind this new view of reality and explores what it means for all of us. In engaging, accessible prose, Azarian outlines the fundamental misunderstanding of thermodynamics at the heart of the old assumptions about the universe’s evolution, and shows us the evidence that suggests that the universe is a “self-organizing” system, one that is moving toward increasing complexity and awareness. Cosmologist and science communicator Carl Sagan once said of humanity that “we are a way for the cosmos to know itself.” The Romance of Reality shows that this poetic statement in fact rests on a scientific foundation and gives us a new way to know the cosmos, along with a riveting vision of life that imbues existence with meaning—nothing supernatural required.
Download or read book Expect the Unexpected written by Bill Philipps and published by New World Library. This book was released on 2017-06-10 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love Reaches Us in Many Ways With testimonies from everyday men and women, celebrities, business leaders, and one-time skeptics, Expect the Unexpected is an honest firsthand account of how spirits communicate with Bill Philipps, why he believes they chose him to do this, and how he works with them to ultimately convey their messages. As Philipps confirms, it is normal to ask questions about what happens to our loved ones after death and to hope to reconnect with them. He offers insight and suggestions to help you ask for and receive signs with or without a medium and shows why he is convinced that readings always contain the possibility for love, peace, healing, and hope.
Download or read book Interactivity Game Creation Design Learning and Innovation written by Anthony Brooks and published by Springer Nature. This book was released on 2020-07-27 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed post-conference proceedings of two conferences: The 8th EAI International Conference on ArtsIT, Interactivity and Game Creation (ArtsIT 2019), and the 4th EAI International Conference on Design, Learning, and Innovation (DLI 2019). Both conferences were hosed in Aalborg, Denmark, and took place November 6-8, 2019. The 61 revised full papers presented were carefully selected from 98 submissions. The papers represent a forum for the dissemination of cutting-edge research results in the area of arts, design and technology, including open related topics like interactivity and game creation.
Download or read book Immersive Technologies to Accelerate Innovation written by Sylvain Fleury and published by John Wiley & Sons. This book was released on 2022-01-26 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed reality and augmented reality, which are revolutionizing the way we generate content as well as visualize and interact with models and data. The challenges of innovation and digital transformation within companies are now converging. Research shows the potential that immersive technologies have to accelerate the first steps of the innovation process. The objective of this book is to provide a clear vision of the state of research on immersive technologies for design and to deliver practical recommendations for companies wishing to improve their innovation process.
Download or read book Collaboration and Co creation written by Gaurav Bhalla and published by Springer Science & Business Media. This book was released on 2010-11-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>
Download or read book The 7 Principles to Complete Co Creation written by Stefanie Jansen and published by BIS Publishers. This book was released on 2018-01-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three shifts are shaking our society: from dominating to collaborating, from sending to interacting, and from closed to open. Organizations are increasingly forced to collaborate with both internal and external parties, including their end-users. When such collaboration is aimed at creating something new - a product, service, experience or marketing tool - we refer to it as co-creation. We are convinced that thinking and working in co-creation will create sustainable value for organizations, end-users, and ultimately the world. For any challenge to be solved, the following is true: only involving all relevant parties will lead to completion of the entire puzzle. For those wanting to apply this truth to their everyday work, this book provides a practical framework. The book empowers readers with the required tools and knowledge to engage in 'complete co-creation', a form of co-creation in which end-users always play a central role. Following seven basic principles, the book answers 32 practical questions, including: 'What is complete co-creation and what is it not?' 'When is complete co-creation suitable?' 'Which parties to involve in complete co-creation?' And: 'How to promote support for complete co-creation?
Download or read book Mind to Matter written by Dawson Church and published by Hay House, Inc. This book was released on 2019-08-06 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Health Book of 2018 - American Book Fest. Best Science Books of 2018 - Bookbub. Every creation begins as a thought, from a symphony to a marriage to an ice cream cone to a rocket launch. When we have an intention, a complex chain of events begins in our brains. Thoughts travel as electrical impulses along neural pathways. When neurons fire together they wire together, creating electromagnetic fields. These fields are invisible energy, yet they influence the molecules of matter around us the way a magnet organizes iron filings. In Mind to Matter, award-winning researcher Dawson Church explains the science showing how our minds create matter. Different intentions produce different fields and different material creations. The thoughts and energy fields we cultivate in our minds condition the atoms and molecules around us. We can now trace the science behind each link in chain from thought to thing, showing the surprising ways in which our intentions create the material world. The science in the book is illustrated by many authentic case histories of people who harnessed the extraordinary power of the mind to create. They include: Adeline, whose Stage 4 cancer disappeared after she imagined "healing stars" Raymond Aaron and two of his clients, each of whom manifested $1 million in the same week Elon Musk, who bounced back from devastating tragedy to found Tesla and SpaceX Graham Phillips, who grew the emotional regulation part of his brain by 22.8% in two months Jennifer Graf, whose grandfather's long-dead radio came to life to play love songs the day of her wedding Harold, whose 80% hearing loss reversed in an hour Joe Marana, whose deceased sister comforted him from beyond the grave Rick Geggie, whose clogged arteries cleared up the night before cardiac surgery Matthias Rust, a teen whose "airplane flight for peace" changed the fate of superpowers Wanda Burch, whose dream about cancer told the surgeon exactly where to look for it An MIT freshman student who can precipitate sodium crystals with his mind John, who found himself floating out of his body and returned to find his AIDS healed Dean, whose cortisol levels dropped by 48% in a single hour In Mind to Matter, Dawson Church shows that these outcomes aren't a lucky accident only a few people experience. Neuroscientists have measured a specific brain wave formula that is linked to manifestation. This "flow state" can be learned and applied by anyone. New discoveries in epigenetics, neuroscience, electromagnetism, psychology, vibration, and quantum physics connect each step in the process by which mind creates matter. They show that the whole universe is self-organizing, and when our minds are in a state of flow, they coordinate with nature's emergent intelligence to produce synchronous outcomes. The book contained over 150 photos and illustrations that explain the process, while an "Extended Play" section at the end of each chapter provides additional resources. As Mind to Matter drops each piece of the scientific puzzle into place, it leaves us with a profound understanding of the enormous creative potential of our minds. It also gives us a road map to cultivating these remarkable brain states in our daily lives.
Download or read book Living with Reality written by Beth Maynard Green and published by iUniverse. This book was released on 2011-11 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of us know we need to change, but how do we do it? Spiritual teacher and intuitive counselor Beth Maynard Green offers a thorough, compassionate, and practical guide to personal and collective transformation. This step-by-step handbook gives solutions for overcoming ego domination, becoming happier and more relaxed, and achieving higher consciousness. It blends new and old wisdom in ways that are fresh yet familiar. In Section 1 of Living with Reality, Maynard Green shares original insights into who we are and includes the genesis of the ego, the development of our personalities from birth, the roles of fear and pain, and the causes of addiction. Section 2 provides a program for change and discusses - challenging yet commonsense paradigms - clear explanations of our habitual behavior patterns and ways to break them - practices that make us more relaxed, happy, and supportive to our world - self-help exercises, including detailed questions for self-reflection - techniques to access higher consciousness Practical and powerful, Living with Reality is a manual for living and a vehicle for both group and individual study and transformation. Read it! Live it!
